advance yacht systems

Name

advance yacht systems

Legal name

Advance Yacht Systems Ltd

Website

https://advanceyacht.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Marine Equipment

NAICS

Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Marine Power Generation & Energy Storage (Generators, Batteries, UPS) (IMAJAJAB)

akta.pro secondary industries

Marine Generators, Alternators & Power Electronics (Gen-sets, VFDs, converters) (IMAJAHAI), Marine Electrical Installation, Commissioning & Field Services (IMAJAJAL)

Keywords

• Marine generators
• Marine hydrogenerators
• Marine watermakers
• Marine air conditioning
• Marine battery chargers

Headquarters

HQ city

Romsey

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Marine Equipment Sales: One-time sales of marine power generation and management equipment including generators, hydrogenerators, watermakers, air conditioning units, batteries, battery chargers, inverters, and accessories. Revenue generated through direct online sales and dealer network.
2. Installation Services: Professional installation services through approved dealers and installers network. The company provides expert technical support, installation guidance, and after-sales service.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Advance Yacht Systems is the official UK & Ireland distributor for leading marine equipment brands, supplying an integrated portfolio of onboard power, water, and comfort systems for yachts and motorboats. Core offerings include marine generators (Paguro, Westerbeke), hydrogenerators (Remoran), reverse-osmosis watermakers (Dessalator), inverter-based marine air conditioning (Frigomar), battery chargers, inverters and shore power units (Cristec), and lithium marine batteries (Fogstar), supported by matching installation kits, accessories, and spare parts.

Product overview

Advance Yacht Systems is a UK-based marine equipment specialist offering an integrated portfolio of power generation, water production, and climate control systems for sailing yachts and powerboats. The core offering combines proprietary hydrogenerators (Remoran Wave 3) with distributed marine generators (Paguro, Westerbeke), watermakers (Dessalator), air conditioning (Frigomar), and power management solutions (Cristec batteries, chargers, inverters). Products are designed to work together as a complete onboard power, water, and comfort system, with supporting installation kits and accessories. The company serves both retail customers and boat builders, acting as official UK & Ireland distributor for Frigomar, Cristec, Westerbeke, VTE Paguro, and Dessalator.

Differentiator

Problem solved

Functional benefit

Products and services

• Paguro Marine Generators Compact marine diesel and petrol generators from Paguro (VTE), designed for boat installations with high peak load capability to drive multiple AC units. Feature YANMAR air-cooled engines known for quiet operation at 53 dB(A) at 7 metres. Sold with installation kits (sea water supply, fuel supply, exhaust, electrical protection, changeover switches) starting from £896.91.
• Westerbeke Marine Generators Marine generator sets (manufacturer established 1937) available in petrol and diesel, renowned for quiet and slow-running operation. Sold as part of Advance Yacht Systems' marine generator portfolio.
• Remoran Wave 3 Hydrogenerators Stern-mounted hydrogenerators producing up to 300W of clean, emission-free power while sailing. Telescopic design with up to 40° adjustment, weighing 7.5kg. Available in GS and GD models for 12V and 24V systems with integrated Bluetooth app monitoring. Remoran Wave 3GS priced at £2,043.00.
• Dessalator Marine Watermakers Marine reverse-osmosis watermakers offered in AC (Cruise), DC (Freedom), and dual-voltage (DUO) configurations. Ranges include PRO Series and Navigator Range with outputs from 30L to 300L. Fitted as OEM by Amel, Lagoon, Oyster, Outremer and other prestige builders. Installation kits from £163.16.
• Frigomar Marine Air Conditioning Marine air conditioning using inverter technology offering 50% higher energy efficiency and silent operation with no peak start load. Includes self-contained units (SCU07–SCU24, from £3,495.00), DC versions (from £4,115.00) and chiller systems (CU50VFD from £11,449.00). Available in 12/24/48V DC and 230V/115V AC options.
• Cristec Battery Chargers & Power Management Range of Cristec marine battery chargers (YPOWER+ 5-stage digital switch-mode chargers with fanless passive cooling, lithium/lead-acid compatible, Bluetooth and CAN-BUS options), shore power units (from £504.00), inverters, DC-DC converters, MOSFET battery splitters (RCE+) and adjustable battery relays (RCB+). Includes BAT-MON battery monitors (£382.00).
• Fogstar Marine Lithium Batteries Lithium LiFePO4 marine batteries using Grade A EVE cells and a JBD battery management system. Built-in heating and Bluetooth connectivity for reliable onboard power in marine conditions.
• Marine Equipment Installation Services Professional installation services delivered via Advance Yacht Systems' approved dealers and installers network for marine generators, watermakers, air conditioning and power management equipment. Includes technical guidance, installation support, and after-sales service worldwide.

Quantifiable outcome

• Remoran hydrogenerator delivers 90-100Ah per day under sail in real-world circumnavigation use
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core, strategic and minor.

• FrigomarcoreChannel Partner/ Reseller/ DistributorOfficial UK & Ireland distributor for Frigomar marine air conditioning systems. Frigomar uses latest inverter technology with 50% higher energy efficiency and silent operation. Products include self-contained units and chiller systems in various capacities.
• CristeccoreChannel Partner/ Reseller/ DistributorOfficial UK & Ireland distributor for Cristec power conversion products including battery chargers, shore power units, inverters, DC-DC converters, and battery monitors. Cristec has specialized in power conversion since 1983 with over 100,000 units in use worldwide.
• WesterbekecoreChannel Partner/ Reseller/ DistributorOfficial UK & Ireland distributor for Westerbeke generators. Established in 1937, Westerbeke is world-renowned for superb, quiet, and slow-running petrol and diesel marine gensets.
• Paguro (VTE)coreChannel Partner/ Reseller/ DistributorOfficial UK & Ireland distributor for Paguro marine generators. Paguro YANMAR-powered generators feature air-cooled design with quiet operation rated at 53 dB(A) at 7 metres.
• DessalatorcoreChannel Partner/ Reseller/ DistributorOfficial UK & Ireland distributor for Dessalator watermakers. With over 35 years at the forefront of marine watermaker manufacture, Dessalator systems are fitted by prestigious boat builders including Amel, Lagoon, Oyster, and Outremier.
• RemorancoreChannel Partner/ Reseller/ DistributorOfficial distributor for Remoran hydrogenerators. Remoran Wave 3 produces up to 300W of clean, emission-free power while sailing with telescopic design and 40-degree adjustment for fitting to most transoms.
• OsmotechstrategicImplementation/ SI/ Consulting PartnerInstallation partner for marine systems. Collaborated with Advance Yacht Systems on customer projects including ARC+ Transatlantic Rally preparations. Osmotech handles watermaker and power management system installations.
• British MarineminorOthersIndustry association membership providing credibility and industry visibility. Member feature backing right horses initiative.
• BMEEA (British Marine Electrical Electronics Association)minorOthersIndustry association membership for British Marine Electrical Electronics Association providing industry credibility and networking.
• World CruisingminorOthersPartnership with World Cruising for ARC (Atlantic Rally for Cruisers) and Oyster World Rally events. Provides visibility among bluewater cruisers and long-distance sailors.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Defender Marine: Large US-based marine equipment retailer/distributor with a broad catalog spanning power systems, electronics, safety, and chandlery for sailboats and powerboats. Operates the same hybrid e-commerce + distribution model as AYS for the North American market.
• Jamestown Distributors: US marine products distributor specializing in boat building supplies, marine hardware, coatings, and equipment. Closely comparable to AYS as a specialty marine equipment distributor with strong content marketing and DIY installer base.
• Fisheries Supply: Pacific Northwest marine equipment distributor serving both commercial and recreational customers with power, electrical, deck, and safety products. Operates a comparable specialty distribution model to AYS in the US market.
• SVB: Germany-based specialist online chandlery focused on sailing yachts and motorboats, carrying power, electrical, deck hardware, and comfort products from multiple premium European brands. Closest continental European analog to AYS's specialist marine distributor model.
• ASAP Supplies: UK-based marine chandlery distributing power, electrical, plumbing, and safety equipment to sailing yacht and motorboat owners. Shares AYS's geography, customer base, and product categories (including generators, watermakers, and chargers).
• Compass24: Germany-based online marine chandlery distributing equipment, parts, and accessories for sailing yachts and motorboats across Europe. Comparable online-first specialist distributor model to AYS in a neighboring geography.

Broad incumbents

• West Marine: Largest US marine retailer with broad assortment spanning hardware, electronics, apparel, and core power systems. Overlaps with AYS in marine power generation and electrical categories but serves a much wider retail customer base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/advance-yacht-systems

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about advance yacht systems