MC2G

What MC2G does

MC2G is a French SaaS software publisher founded in 2007 and headquartered in Tours, Indre-et-Loire, that develops all-in-one cash register and business management software for French micro-businesses and SMBs. The company targets eight distinct verticals — hairdressing salons, beauty institutes, nail salons, spas, florists, prêt-à-porter stores, general retail, and consignment shops — through two proprietary cloud platforms: LUNA (for beauty, wellness, and appointment-based businesses) and OCCA (for consignment shops). The software is NF525-certified for French fiscal compliance, supports multi-currency operations, and integrates with major e-commerce platforms (Prestashop, WooCommerce, Shopify, Wix), accounting exports (FEC format), and remote support (TeamViewer). MC2G also sells and rents proprietary hardware bundles (Pack Utile, Mobile, Tactile, Missile) and individual POS peripherals (touchscreen terminals, printers, scanners, cash drawers, UPS units), plus usage-based SMS credit packs for client communication.

The company's business model is a direct-to-consumer subscription SaaS with no-commitment monthly billing at €25-€80 HT per month per tier, augmented by hardware sale/rental streams (€1,070-€1,775 purchase or €35-€60/month rental), 1.8% + €0.18 e-commerce transaction fees via Stripe, and SMS credit packs at €0.07-€0.11 per SMS. Go-to-market is product-led/self-serve through the e-mc2g.fr website with free trial CTAs, supported by customer testimonials on Facebook and Google (4.9/5 rating) and YouTube video tutorials. The company has served over 1,000 clients since 2007, operates as a Société par Actions Simplifiée (SAS) with €8,000 share capital, and is led by founder Thomas Dourthe. Geographic focus is exclusively France, and the company has no disclosed external investment, partnerships beyond technology integrations, or institutional ownership.

Name

MC2G

Legal name

MC2G SOFT

Website

https://e-mc2g.fr

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

MC2G is a French SaaS company, founded in 2007 and based in Tours, that provides NF525-certified cash register and business management software (LUNA and OCCA platforms) for salons, beauty institutes, nail salons, spas, florists, retail, and consignment shops across France.

Ownership category

akta.pro rank

Product category

Point-of-Sale Software

NAICS

Software Publishers (5132), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

akta.pro primary industry

POS Accessories & Spares (Cables, Stands, Cases, Replacement Parts) (HDACAKAL)

akta.pro secondary industry

POS Hardware Leasing, Financing & Rental (FSAMADAI)

Keywords

• Point of sale software
• Cash register software
• Business management software
• Salon management software
• POS hardware bundles

Headquarters

HQ city

Tours

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Supply Chain

Revenue model

1. SaaS Software Subscription: Monthly subscription fees for POS and business management software. Tiered pricing based on business type and number of user seats. Prices range from €25 to €80 HT/month depending on the offering.
2. Hardware Sales and Rental: Sale and rental of POS hardware including computers, printers, barcode scanners, cash drawers. Hardware packs priced from €1,070 to €1,775 HT. Monthly rentals from €35 to €60 HT/month.
3. SMS Credits: SMS credit packs for customer communication and appointment reminders. Packs range from 250 SMS (€27.50 HT) to 2000 SMS (€140 HT), with per-SMS rates from €0.07 to €0.11.
4. E-commerce Transaction Fees: Online sales with transaction fees of 1.8% + €0.18 per transaction for Pro commerce plan

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

MC2G develops and sells cloud-based point-of-sale (POS) and business management software, including the LUNA platform for beauty and wellness businesses and the OCCA platform for consignment shops. The company also sells and rents POS hardware bundles (Pack Utile, Pack Mobile, Pack Tactile, Pack Missile) and individual hardware components, along with SMS credit packs and an e-commerce integration module, primarily serving French small businesses in eight specialized verticals.

Product overview

MC2G is a French SaaS POS and business management software company offering two core vertical software products — LUNA for beauty institutes, spas, nail salons, and hairdressers, and OCCA for consignment stores — along with a complementary e-commerce module connecting to Prestashop, WooCommerce, Shopify, and Wix. Hardware is sold both as four pre-configured bundles (Pack Utile, Pack Mobile, Pack Tactile, Pack Missile) and as individual components including POS terminals, laptops, tablets, printers, scanners, cash drawers, UPS units, and customer displays. SMS credit packs are available as an add-on for customer communications. All software operates on a cloud-plus-local hybrid model and is certified NF525 for French tax compliance.

Differentiator

Problem solved

Functional benefit

Brands

• LUNA: SaaS point-of-sale and management software for beauty institutes, spas, nail salons, and wellness businesses, featuring appointment scheduling, client management, inventory, and e-commerce capabilities
• OCCA

Products and services

• LUNA Cloud-based POS and business management software for beauty institutes, spas, nail salons, and hairdressers, offering over 15 features including NF525-certified cash management, client CRM, appointment scheduling, marketing campaigns, inventory management, and accounting. Available in web and desktop versions accessible from PC, Mac, tablets, and smartphones.
• OCCA Consignment store management software with NF525-certified cash register functionality, managing consignor contracts, barcode labeling, item sales, commission payouts, and accounting. Multi-platform cloud-based solution purpose-built for dépôt-vente operators with police book (registre de police) compliance.
• Pack Utile Entry-level hardware bundle centered on a laptop PC with ticket printer and barcode scanner, designed for stationary point-of-sale use. Available for purchase at €1,070 HT or monthly rental at €35 HT/month.
• Pack Mobile Mobile hardware bundle featuring a Microsoft Surface Go 2 tablet with keyboard case and wireless barcode scanner, designed for portable or on-the-go point-of-sale use. Available for purchase at €1,376 HT or monthly rental at €45 HT/month.
• Pack Tactile Mid-range hardware bundle built around a touchscreen POS terminal with customer display, cash drawer, ticket printer, and wireless barcode scanner, designed for stationary use. Available for purchase at €1,500 HT or monthly rental at €55 HT/month.
• Pack Missile Premium hardware bundle including a 21.5-inch all-in-one PC, ticket printer, label printer with 10-roll starter pack, A4 printer, wireless barcode scanner, and cash drawer. Designed for full-featured retail point-of-sale. Available for purchase at €1,775 HT or monthly rental at €60 HT/month.
• SMS Packs Pre-paid SMS credit bundles (250, 500, 1,000, or 2,000 SMS) sold as add-ons for customer communication, appointment reminders, and marketing campaigns from within the POS software. Per-SMS cost decreases with higher-volume packs, ranging from €0.07 to €0.11 HT per SMS.
• E-commerce Module Subscription add-on module that connects the POS software to major e-commerce platforms (Prestashop, WooCommerce, Shopify, Wix) for synchronized product publishing, price updates, and inventory management. Priced at €15 HT/month.
• Terminal Point de Vente Tactile (OVA i5 Wide) 15.6-inch capacitive touchscreen POS terminal with Intel Core i5 processor, 8GB RAM, 128GB SSD, 6 USB ports, and 3 RS232 ports. Sold individually at €950 HT for standalone point-of-sale deployment.
• Ordinateur ASUS Tout-en-Un 21.5-inch all-in-one desktop PC with Intel Core i3 (10th gen), 8GB DDR4 RAM, 256GB SSD, and Windows 11 Pro. Sold individually at €800 HT as a stationary POS hardware option.
• Ordinateur Portable 14-inch laptop PC with Intel Core i3-1005G1 processor, 4GB RAM (expandable to 8GB), 256GB SSD, and Windows 10 Home. Sold individually at €650 HT as a stationary or mobile POS hardware option.
• iPad et Clavier Apple 10.2-inch iPad Wi-Fi (8th generation, 128GB) bundled with a keyboard case. Sold individually at €740 HT as a tablet-based POS hardware option.
• Imprimante Ticket WiFi Wireless thermal ticket printer with dual interface (WiFi/USB), 260mm/s print speed, 203 DPI, supporting 80mm or 58mm ticket widths with auto-cut and cash drawer RJ11 connector. Sold individually at €280 HT.
• Imprimante Ticket Wired thermal ticket printer with tri-interface (Serial/USB/Ethernet), 260mm/s print speed, and 203 DPI. Sold individually at €250 HT.
• Imprimante Étiquettes (Brother) Brother USB label printer for creating custom barcode labels up to 62mm wide, with 148mm/s print speed and DK roll compatibility. Sold individually at €150 HT.
• Imprimante Étiquettes Professionnelle (SGPL-204) Professional thermal label printer for barcode and 2D code label printing, with 152mm/s speed, USB interface, and adjustable label width from 25.4mm to 115mm. Sold individually at €200 HT.
• Imprimante A4 (HP) HP inkjet all-in-one printer, scanner, and copier with WiFi connectivity and automatic duplex printing. Sold individually at €150 HT for printing A4 documents at the point of sale.
• Lecteur Code-Barres Wireless 2D Bluetooth barcode scanner with 35m range, compatible with Windows, Mac, Android, and iOS via Bluetooth, 2.4G dongle, or wired USB. Lithium-ion rechargeable battery with 20 hours of hands-free operation. Sold individually at €145 HT.
• Tiroir Caisse Compact steel cash drawer (33cm front) with RJ11 interface for automatic opening via ticket printer, manual key lock, two slots for checks and meal vouchers, and 4 adjustable bill/8 coin compartments. Sold individually at €120 HT.
• Onduleur (Eaton 3S) Eaton 3S 450 UPS (450VA/270W) providing battery backup and surge protection for POS equipment during power outages, with 6-minute runtime and data line protection. Sold individually at €120 HT.
• Afficheur Caisse USB-powered customer-facing pole display with 2-line by 20-character graphic screen, inclinable up to 90 degrees, in black or white. Sold individually at €200 HT.

Quantifiable outcome

• Customer satisfaction rating of 4.9/5 based on Facebook and Google reviews

Named customers10 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• KALANDAcoreTechnology or IntegrationKALANDA provides web hosting services for MC2G's SaaS platforms (Luna and Occa), accessible at www.mc2g-app.com and subdomains.
• StripecoreTechnology or IntegrationStripe provides secure payment processing for MC2G's e-commerce boutique at www.e-mc2g.fr, handling credit card and debit card transactions.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• SumUp: European payment and POS provider for SMBs with strong French market presence. SumUp competes directly with MC2G's POS offering with integrated payment processing and significantly greater scale and capital.
• Lightspeed: Retail and restaurant POS platform serving SMBs and mid-market worldwide. Lightspeed competes with MC2G in the retail vertical with omnichannel POS, e-commerce, and payments functionality.
• Cegid: Major French ERP and POS provider for SMBs and mid-market. Cegid operates in the same French business software market with a broader portfolio (ERP, accounting, HR, retail), competing with MC2G on POS and business management functionality.
• Sage: Global SMB accounting and ERP software provider with French operations. Sage competes with MC2G indirectly through its broader business software suite, including accounting and payroll functionality that overlaps with MC2G's expert-comptable export feature.
• Square (Block): Global POS and payment platform expanding in Europe. Square competes with MC2G in the SMB POS market with a hardware-plus-software bundle and payment processing, offering a much broader product portfolio and brand recognition.
• Zettle (PayPal): PayPal's SMB POS solution with integrated payment processing. Zettle competes with MC2G in the French SMB POS market, leveraging PayPal's distribution and payment economics to undercut MC2G's offering.

Direct peers

• Sellsy: French SaaS platform offering invoicing, POS, and CRM for SMBs. Sellsy targets the same French SMB market with a similar SaaS business model and self-serve GTM, making it a direct head-to-head competitor for MC2G.
• Tolteck: French business management software for SMBs and trades. Tolteck competes with MC2G in the French SMB vertical software market with a similar product-led approach and target customer profile.

Emerging players

• Salonized: Dutch salon management software with online booking, POS, and client management. Salonized targets the same hairdressing and beauty verticals as MC2G's LUNA, offering a cloud-based alternative for European SMBs.
• Phorest: Irish salon and spa management software with appointment booking, CRM, and POS. Phorest overlaps with MC2G's LUNA product in the hair and beauty vertical, though without the multi-vertical breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mc2g-soft

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MC2G