accessfinance.eu

What accessfinance.eu does

Access Finance AD is a Sofia-headquartered non-banking financial institution founded in 2013 that provides digital personal loans and credit cards to underbanked and subprime consumers across five markets: Bulgaria, Romania, Spain, the United States, and Mexico. The company operates as part of the Management Financial Group (MFG) holding company, which unites non-bank financial service providers in Central and Eastern Europe, and is regulated by the Bulgarian National Bank under registration No. BGR00465.

The product portfolio centers on four core credit card brands: Biala Karta and A1 co-branded cards in Bulgaria, AXI Card in Romania and Spain, and Juzt Credit Card in the United States and Mexico, with tiered variants such as Biala Karta GOLD. All cards are powered by Mastercard via the principal-member status of Easy Payment Services Ltd., compatible with Apple Pay and Google Pay, and distributed through a digital-first, self-serve channel combining mobile apps and country-specific websites. Credit decisioning is built on proprietary machine learning models that score applicants using alternative data sources including utility bills, rent, telecom, social media, and behavioral data, supplemented by third-party risk platforms (Taktile, Onfido, Provenir) and an LLM-based AI chatbot launched in January 2025 that automated customer service and reduced the credit-limit-increase cycle from two days to instant.

The business model generates revenue from interest on revolving credit card balances, transaction fees on Mastercard network spend, ATM and service fees (waived on several products as a competitive differentiator), and merchant interchange, primarily via subscription-style monthly billing to individual consumers. The company reports EUR 44 million in total revenue and EUR 14 million in EBITA across its mature EU markets, with the United States and Mexico in pre-revenue launch phases. Customer concentration is entirely on individual consumers across 220,000+ accounts.

Name

accessfinance.eu

Legal name

Access Finance AD

Website

https://accessfinance.eu

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Access Finance AD is a Sofia-based non-banking financial institution that issues digital credit cards and personal loans to underbanked and subprime consumers across Bulgaria, Romania, Spain, the United States, and Mexico, using ML-based alternative-data underwriting and a Mastercard-backed distribution model.

Ownership category

akta.pro rank

Product category

Consumer Credit and Subprime Lending

NAICS

Credit Card Issuing (522210)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Subprime Credit Cards & Secured Cards (FSAKAOAD)

akta.pro secondary industry

Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD)

Keywords

• Non-bank lending
• Subprime credit cards
• Alternative credit scoring
• Consumer credit products
• Digital personal loans

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Credit Card Interest and Fees: Revenue from interest charges on outstanding credit card balances, annual fees (waived for some products), ATM withdrawal fees (waived in Bulgaria and EU), and transaction fees. Biala Karta products have no annual fees.
2. Interest Income from Lending: Revenue from cash loans provided to customers under the Credit Institutions Act. Focus on subprime and near-prime borrowers.
3. Credit Card Transaction Fees: Revenue from merchant transaction fees when customers use credit cards for purchases globally via Mastercard network.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Access Finance AD is a non-banking financial institution that issues unsecured credit cards and personal loans to underbanked and subprime consumers across Bulgaria, Romania, Spain, the USA, and Mexico. Products include the Biala Karta and Biala Karta GOLD cards in Bulgaria, the A1 co-branded card, the AXI Card in Romania and Spain, and the Juzt Credit Card in the USA and Mexico, all serviced through digital applications, mobile apps, and Mastercard acceptance. The company uses machine learning and alternative data to underwrite applicants with limited or no traditional credit history.

Product overview

Access Finance is a non-banking financial institution offering a portfolio of credit card products across multiple markets. The core product line includes Biala Karta (Bulgaria), A1 co-branded card (Bulgaria), AXI Card (Romania/Spain), and Juzt Credit Card (USA/Mexico). Biala Karta GOLD serves as a premium upgrade tier. Products are designed for underbanked consumers with limited credit history, offering unsecured credit with digital-first application processes, no security deposits, and integration with digital payment wallets (Apple Pay, Google Pay).

Differentiator

Problem solved

Functional benefit

Brands

• Biala Karta: Credit card product targeting subprime/near-prime consumers in Bulgaria with credit limits up to BGN 3,000
• Biala Karta GOLD
• AXI Card
• Juzt Credit Card
• Juzt Card (Mexico)
• A1 Credit Card

Products and services

• Biala Karta Credit Card
• Biala Karta GOLD Credit Card
• A1 Credit Card
• AXI Card
• Juzt Credit Card
• Personal Loans (Cash Loans)
• AI-Powered Customer Support Chatbot

Quantifiable outcome

• 320+ employees, 220,000+ customers across 5 markets
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core, key and supporting.

• MastercardcoreStrategic or Co-development PartnerGlobal payment network partner enabling worldwide acceptance of Access Finance credit cards (Biala Karta, AXI Card, Juzt). Cards are powered by Mastercard technology and accepted at millions of locations globally.
• Easy Payment Services Ltd.coreTechnology or IntegrationCredit card issuer and payment service provider. Principal member of Mastercard. Handles payment processing, card issuance, and transaction settlement for Access Finance products.
• OnfidokeyTechnology or IntegrationIdentity verification and KYC technology provider used for customer onboarding and compliance with anti-money laundering regulations.
• TaktilekeyTechnology or IntegrationNext-generation risk decision engine powering Juzt Credit Card in US market. Provides machine learning-based credit decisioning capabilities.
• i2ckeyTechnology or IntegrationPayment processing and banking-as-a-service platform provider supporting credit card operations.
• InfobipkeyTechnology or IntegrationCloud communications platform for SMS, voice, and messaging services supporting customer communication.
• ProvenirkeyTechnology or IntegrationCredit risk decisioning platform providing data and analytics for creditworthiness assessments.
• IC PaymentskeyTechnology or IntegrationPayment services provider supporting card transaction processing.
• The Bank of MissourikeyTechnology or IntegrationBanking partner issuing Juzt Credit Card in the United States market. Provides FDIC-insured banking infrastructure for the card product.
• SalesManagosupportingTechnology or IntegrationMarketing automation platform supporting customer engagement and marketing campaigns.
• Sirius SoftwaresupportingTechnology or IntegrationSoftware development partner providing custom technology solutions.
• Armada LabssupportingTechnology or IntegrationTechnology partner providing software development services.
• RetainsupportingTechnology or IntegrationCustomer retention and engagement platform.
• Management Financial Group (MFG)coreStrategic or Co-development PartnerParent holding company uniting leading providers of non-bank financial services in Central and Eastern Europe. Access Finance AD is part of MFG group.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Regional players

• Creditas: Brazilian fintech offering consumer credit products including cards and secured lending to mid-income and underbanked consumers. Comparable digital-first consumer credit model targeting Latin American underbanked populations — relevant peer for Access Finance's Mexican expansion.

Direct peers

• Self Financial: US fintech providing credit-builder loans and secured credit cards to subprime consumers with no or limited credit history. Comparable focus on financial inclusion, credit building, and underbanked populations — same core customer segment as Access Finance.
• Mission Lane: US-based fintech offering Visa credit cards specifically to consumers with poor or no credit history. Directly comparable to Juzt Credit Card in targeting subprime borrowers with unsecured digital-first card products and alternative underwriting approaches.
• TomoCredit: US fintech offering credit cards to immigrants and thin-file consumers using alternative data. Directly comparable in serving subprime and credit-builder segments through digital-first onboarding and Mastercard rails.
• Petal: US credit card company using cash flow underwriting rather than traditional credit scores to serve thin-file and credit-building consumers. Directly comparable to Access Finance's alternative-data scoring approach for subprime segments.
• Easy Asset Management (Easy Credit): Bulgarian sister company under MFG group providing consumer loans to subprime borrowers. Most directly comparable peer — same parent group, same Bulgarian market, same subprime target customer, overlapping product set.

Broad incumbents

• Credit Karma (Intuit): Major US consumer credit platform owned by Intuit, offering free credit scores, monitoring, and credit card recommendations to subprime and mainstream consumers. Comparable focus on serving credit-invisible and underbanked populations at scale.
• Provident (International Personal Finance): European home credit and consumer finance provider serving subprime borrowers across multiple countries. Comparable multi-country subprime lending model with established European footprint overlapping Access Finance's Bulgarian, Romanian, and Spanish markets.
• Chime: Large US neobank serving underbanked consumers with checking accounts, secured credit cards, and credit-builder products. Broader incumbent in the underbanked US consumer space where Access Finance's Juzt Card competes.
• Klarna: European-headquartered BNPL and consumer credit provider with significant European market presence and expanding US operations. Comparable as a large-scale European consumer credit fintech operating across multiple countries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AccessFinanceEU
• Facebookfacebook.com/Access-Finance-106686598461636
• LinkedInlinkedin.com/company/access-finance-ltd-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about accessfinance.eu