DigitalKOG

What DigitalKOG does

DigitalKOG Limited is a UK-based digital marketing agency founded in December 2019 in Preston, specialising in lead generation for B2B clients under a proprietary trademarked methodology branded as LEADOLOGY™. The agency operates from a headquarters at No. 3 Fulwood, Preston (the former Lancashire Evening Post building at Oliver's Place), an outbound contact centre operation in Newcastle (the LEADOLOGY™ Centre, at The Town Hall, Wallsend), and a registered office in Wakefield. The founding eight-person team has grown into the 11–50 employee band, spanning creative, paid media, SEO/PPC, account management, copywriting, and contact centre roles, and remains founder-led with no disclosed outside investment.

The service offering is structured as a stack of integrated modules wrapped around the LEADOLOGY™ framework, which compresses brand development, audience expansion, engagement, and conversion into a single methodology. Core service modules include paid search (PPC) on Google Ads and Bing, paid and organic social media, SEO using tools such as Ahrefs and Google Keyword Planner, content and copywriting, creative and graphic design, and custom web development on platforms including WordPress, Magento, and Laravel. A distinguishing operational component is the LEADOLOGY™ Centre, an in-house outbound contact centre that handles lead confirmation, appointment setting, and follow-up, allowing the agency to convert media activity into qualified leads rather than delivering purely upstream media output. The technology stack is built on standard marketing analytics and testing tooling (Google Analytics, Hotjar, VWO Testing, MailChimp, Campaign Monitor) supplemented by proprietary client portals and reporting tools.

DigitalKOG generates revenue as a professional-services B2B agency through project fees, retainers, and campaign management contracts. The GTM motion is sales-led and direct, with no resellers or third-party distribution. The customer base concentrates in the UK home improvement sector — including the Conservatory Outlet Network of 30 dealers, manufacturers, fabricators, and installers of windows, doors, and conservatories — with adjacent verticals in trade shows (FIT Show, retained for the 2027 edition), renewable energy (Evergen Solar), and a long tail of B2B and SMB clients. Pricing is quote-based and not publicly disclosed.

Name

DigitalKOG

Legal name

DigitalKOG Limited

Website

https://digitalkog.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

DigitalKOG is a UK digital marketing agency specialising in lead generation through its trademarked LEADOLOGY™ methodology, serving primarily the home improvement, trade show, and renewable energy sectors with SEO, PPC, paid social, web development, creative, and outbound contact centre services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK)

Keywords

• Digital marketing services
• Lead generation
• Search engine optimization
• Paid search advertising
• Web development services

Headquarters

HQ city

Preston

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing lead generation services including SEO, PPC, paid social, content marketing, web development, creative design, and branding. Revenue generated through project fees, retainer contracts, and campaign management fees for B2B clients. The agency works with clients across multiple sectors on ongoing basis.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

DigitalKOG is a UK-based digital marketing agency that provides lead generation services for B2B clients, with its work unified under a proprietary methodology called LEADOLOGY™. The agency delivers SEO, paid search (PPC), paid and organic social media, content and copywriting, creative design and branding, custom web development, event marketing, and outbound contact centre lead management through its LEADOLOGY™ Centre in Newcastle. The agency sells these services primarily through retainer contracts, project fees, and campaign management fees to UK businesses, with deep specialization in the home improvement industry.

Product overview

DigitalKOG is a digital marketing agency specializing in lead generation through their proprietary methodology called LEADOLOGY™. Their service offering is structured as a unified approach combining multiple marketing disciplines: Paid Search (PPC) management across Google and Bing platforms; Social Media services including paid social campaigns; SEO with keyword research and optimization; Content & Copywriting; Creative & Design for branding and visual assets; Web Development for custom websites; and the LEADOLOGY™ Centre providing outbound contact centre and lead management services. They also offer event marketing services including brand development and creative partnership for trade shows. The core LEADOLOGY™ methodology serves as the unifying framework that connects all these services with the shared goal of maximizing client revenue through quality lead generation.

Differentiator

Problem solved

Functional benefit

Brands

• LEADOLOGY™: Proprietary digital marketing methodology and science of lead generation practiced by the company
• LEADOLOGISTS™
• LEADOLOGY™ Centre

Quantifiable outcome

• 65% website visitor growth achieved for clients
• +6 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and major.

• Montgomery Group (FIT Show)coreStrategic or Co-development Partner · 1 September 2025DigitalKOG has served as Brand Development and Creative Partner for FIT Show, the UK's only dedicated fabricator and installer trade show for windows, doors, conservatories, and flat glass, for over 15 years. Retained for the 2027 edition, the partnership involves campaign development, creative production, and brand evolution support for the bi-annual trade show.
• Conservatory Outlet GroupcoreStrategic or Co-development Partner · 1 May 2023DigitalKOG serves as the exclusive digital marketing partner for the Conservatory Outlet Network, a UK-wide home improvement network of 30 specialists. The partnership, established at DigitalKOG's founding in 2019 and extended for 5 years until 2028, involves comprehensive lead generation, creative, and branding services for the network and its regional dealers. DigitalKOG manages lead-generating websites, creates marketing collateral, and provides ongoing digital strategy support.
• Evergen SolarmajorStrategic or Co-development Partner · 1 April 2022DigitalKOG commenced partnership with Evergen Solar, a multi award-winning provider of intelligent solar battery systems, to develop a new website and implement comprehensive digital marketing strategy. The partnership aims to support Evergen's goal of reaching 100,000 customers by 2025 and establishing position as UK's leading solar installer.
• Conservatory Outlet Network DealersmajorStrategic or Co-development Partner · 1 December 2019DigitalKOG partners with multiple Scottish dealers within the Conservatory Outlet Network including Mitchell Glass (Galashiels), Balhousie Glazing (Perth), Bon Accord Glass (Aberdeen), and Crystal Clear Windows (Hamilton), providing comprehensive digital marketing services to drive lead generation and online engagement.
• ERG ScotlandmajorStrategic or Co-development Partner · 1 November 2019As part of the Conservatory Outlet Network partnership, DigitalKOG provides digital marketing services for ERG Scotland, helping the Scottish family-run home improvement company achieve record £4m annual sales in 2019 with 273% increase in online enquiries.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Koozai: UK digital marketing agency offering SEO, paid media, content, and analytics services. Comparable to DigitalKOG in service offering, UK focus, and B2B lead generation orientation.
• The SEO Works: UK-based SEO, PPC, and web design agency serving SMEs and enterprise clients across multiple sectors. Closely comparable to DigitalKOG in service mix, lead generation focus, and UK mid-market client base.
• Impression Digital: Nottingham-based UK digital marketing agency specialising in SEO, paid media, digital PR, and content strategy for B2B and B2C clients. Comparable in service breadth, UK-only geography, and mid-market positioning to DigitalKOG.
• Hallam Internet: Multi-award-winning UK digital marketing agency offering SEO, PPC, content, and web development services to B2B clients. Directly comparable to DigitalKOG in size, service stack, UK focus, and mid-market to enterprise client profile.
• Evoluted: Sheffield-based UK digital agency offering SEO, paid media, web development, and digital strategy. Directly comparable to DigitalKOG in service portfolio, UK-only geography, and SME/enterprise client focus.
• Active Internet Marketing: UK digital marketing agency offering SEO, PPC, web design, and lead generation services to SMEs and mid-market clients. Comparable in service mix and UK-only focus to DigitalKOG.

Broad incumbents

• WPP: Global advertising and marketing services holding company with extensive UK operations including digital, media, and creative capabilities. Represents the broader incumbent competitive context against which a specialist agency like DigitalKOG competes for enterprise clients.
• Croud: Larger UK-headquartered digital marketing agency offering paid media, SEO, content, and analytics across global markets. Overlaps with DigitalKOG in core services but operates at materially greater scale and geographic reach.
• Dentsu: Global advertising holding company with significant UK digital marketing operations. Comparable as a broad incumbent offering overlapping digital, media, and creative services to enterprise clients.

Others

• HubSpot: Leading inbound marketing and CRM platform that agencies like DigitalKOG leverage as tooling (similar to how DigitalKOG uses MailChimp, Google Analytics, Ahrefs). Adjacent ecosystem participant rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/digitalkog
• LinkedInlinkedin.com/company/digitalkog
• Instagraminstagram.com/digitalkog
• TikToktiktok.com/@digitalkog

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DigitalKOG