council for third age

What council for third age does

Agency for Integrated Care (AIC) — the entity that absorbed Council for Third Age (C3A) on 23 August 2024 — is a Singapore government-owned private company (Agency for Integrated Care Pte. Ltd.) operating under MOH Holdings, designated in 2018 as the single national agency to coordinate aged care services across health and social domains. It runs an integrated portfolio that includes Active Ageing Centres (AACs), the Silver Generation Office (SGO) with 5,000+ volunteers and 18 satellite offices, a network of over 100 community mental health teams (CREST, COMIT, ASCAT and related programmes), dementia support services under the #DementiaFriendlySG movement, psychiatric rehabilitation and re-integration services, and the National Silver Academy learning programme inherited from C3A. Its technology backbone comprises the BRIGHT referral system, National Electronic Health Record integration, ILTC Portal, E-CTG System, and an LMS for sector training.

The organisation is funded primarily by the Singapore government via MOH Holdings and operates largely free or subsidised services to Singapore Citizens and Permanent Residents; psychiatric rehabilitation services are means-tested with pre-subsidy rates of SGD 32–58 per day. Its go-to-market is non-commercial: it distributes services through AIC Link walk-in centres, a four-language hotline, email, partner Community Care Organisations, polyclinics, and a volunteer-driven outreach model. Customer segments include seniors aged 60 and above, caregivers of seniors, Community Care Organisations (workforce and capability development), and persons with mental health needs including dementia. Marketing is conducted through social media, sector events (Community Care Day, National Celebration of Seniors, dementia symposiums), and multilingual media relations.

Post-merger with C3A, AIC consolidates senior learning and volunteerism into its national coordinator mandate, supported by recent MOUs with NTU, NUS, the five local polytechnics, PCF Sparkletots, and Dementia Singapore. The 11–50 employee count covers the corporate entity; programme reach is much larger through the volunteer and partner network, with over 1 million seniors engaged to date. AIC holds the IMDA Data Protection Trustmark (since November 2024) and runs CCMDEA sector awards annually, including a newly introduced Platinum Leadership Award in 2025.

Name

council for third age

Legal name

Agency for Integrated Care Pte. Ltd.

Website

https://c3a.org.sg

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Agency for Integrated Care (AIC) is Singapore's national government-designated coordinator of aged care services, absorbing Council for Third Age in August 2024 to consolidate senior learning and volunteerism programmes. It serves seniors, caregivers, and community care organisations through Active Ageing Centres, the Silver Generation Office, community mental health teams, and dementia support.

Ownership category

akta.pro rank

Product category

Elderly Care Services

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYEDAAAEAJ

Senior/Third-Age Lifelong Learning Institutes

Education/Adult & Continuing Education/Continuing Education (Noncredit) & Lifelong Learning Programs

SECONDARYHSABANAK

Senior Social Clubs & Community-Based Day Programs (Non-Clinical)

Home & Personal Services/Elder Care & In-Home Care Services/Adult Day Care & Senior Day Programs

SECONDARYEDAAAMAB

Community & Senior Center Lifelong Learning Programs

Education/Adult & Continuing Education/Adult Learning for Seniors (Third Age / Lifelong Learning Institutes)

SECONDARYEDAAAMAK

Civic Engagement, Volunteering & Leadership Education for Seniors

Education/Adult & Continuing Education/Adult Learning for Seniors (Third Age / Lifelong Learning Institutes)

SECONDARYBPAGAEAF

Elder Services & Aging Support

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYHSABANAJ

Intergenerational Day Programs (Seniors + Childcare)

Home & Personal Services/Elder Care & In-Home Care Services/Adult Day Care & Senior Day Programs

Keywords

• Senior active ageing
• Eldercare volunteer programmes
• Senior lifelong learning
• Community elderly care
• Ageing population services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government Funding: As a public healthcare institution established under MOH Holdings, AIC receives government funding to coordinate aged care services and enhance service development across health and social domains.
2. Community Care Services: Subsidized care services including psychiatric rehabilitation provided at subsidized rates for Singapore Citizens and PRs. Cost starts from $32 per day for psychiatric shelter home, $53 per day for day rehabilitation, and $58 per day for rehabilitation home before subsidies.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Council for Third Age promoted active ageing and administered education and volunteer programmes for seniors in Singapore. Following its August 2024 merger into the Agency for Integrated Care, its programmes continue under AIC and include National Silver Academy learning opportunities, volunteer tracks such as Silver Generation Ambassadors and Silver Guardians, and community-based activities delivered through Active Ageing Centres to enable seniors to stay engaged, keep learning, and contribute through volunteering.

Product overview

Agency for Integrated Care (AIC) serves as Singapore's National Care Integrator, coordinating aged care services across health and social domains. Following the August 2024 merger with the Council for Third Age (C3A), AIC consolidated senior learning and volunteerism programmes including the National Silver Academy courses. The organisation operates a distributed service model centred on Active Ageing Centres (AACs) for community programming and the Silver Generation Office (SGO) for volunteer-driven senior outreach. Core offerings include community mental health teams (CREST, COMIT, ASCAT), dementia support services with the #DementiaFriendlySG movement, and psychiatric rehabilitation. Supporting infrastructure includes digital transformation funding, training grants, and leadership development programmes for the community care sector workforce.

Differentiator

Problem solved

Functional benefit

Brands

• Silver Generation Office (SGO): Part of AIC for volunteer recruitment and senior outreach. Silver Generation Ambassadors and Silver Guardians build relationships with seniors and connect them with care services.

Products and services

• Learning Opportunities (National Silver Academy) Educational programmes offered through the National Silver Academy (NSA) and partner courses that enable seniors in Singapore to learn new skills, pursue interests, and engage in lifelong learning. Inherited from Council for Third Age legacy and continued under AIC after the August 2024 merger.
• Silver Generation Office (SGO) Volunteer Programmes Volunteer recruitment and senior outreach programme deploying Silver Generation Ambassadors, Silver Guardians, and SG Healthcare Corps to conduct home visits, calls, befriending, and community programmes connecting seniors to care services.
• Active Ageing Centres (AACs) Community centres offering programmes such as karaoke, arts, crafts, cooking, exercises, befriending, and information referrals for seniors to stay active and connected. Some AACs include day care and community rehabilitation services (AACs with Care).
• Dementia Support Services Comprehensive dementia care support including education, community screening, caregiver support groups, a 360-degree virtual reality dementia-friendly home design guide, and the #DementiaFriendlySG movement to create an inclusive dementia-friendly Singapore.

Quantifiable outcome

• Over 1 million seniors engaged through Silver Generation Office outreach
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• PCF Sparkletots PreschoolcoreStrategic or Co-development Partner · 21 January 2025MOU signed to strengthen partnership for intergenerational engagement between seniors and children.
• Dementia SingaporecoreStrategic or Co-development Partner · 9 December 2024Collaboration to launch new Dementia Go-To Point Locator feature on CARA app, helping public access dementia support services.
• NTU SingaporecoreStrategic or Co-development Partner · 19 October 2024MOU to cultivate person-centred care and foster spirit of volunteerism in aspiring doctors.
• Five Local Polytechnics (NYP, RP, SP, NP, TP)coreStrategic or Co-development Partner · 27 November 2023Partnership with five local polytechnics to boost volunteerism and professional exposure for students in community care.
• NUScoreStrategic or Co-development Partner · 16 November 2023Agreement to spur student volunteerism in the Community Care sector.
• AWWAminorStrategic or Co-development Partner · 14 August 2023Partner in micro-jobs initiative for seniors (alongside CFS and THKMC).
• THKMC (Tung Lok Medical Centre)minorStrategic or Co-development Partner · 14 August 2023Partner in micro-jobs initiative for seniors (alongside AWWA and CFS).
• Heartware NetworkminorStrategic or Co-development PartnerPartner organization supporting Silver Generation Office volunteer activities and senior outreach programmes.
• MINDEFminorStrategic or Co-development PartnerMinistry of Defence partner for Silver Generation Office initiatives.
• NCSS (National Council of Social Service)coreStrategic or Co-development PartnerKey partner for social service coordination and community care development.
• NTU Medicine (Nanyang Technological University Lee Kuan Yew School of Medicine)coreStrategic or Co-development PartnerAcademic partner for medical education and research collaboration in elderly care.
• NUS (National University of Singapore)coreStrategic or Co-development PartnerNUS partnership to spur student volunteerism in the Community Care sector. AIC inks agreement with NUS to cultivate person-centred care and foster volunteerism in aspiring doctors. Also partnered for dementia symposium co-organization.
• NVPC (National Volunteer & Philanthropy Centre)minorStrategic or Co-development PartnerPartner for volunteerism coordination and promotion.
• PSD (Public Service Division)coreStrategic or Co-development PartnerGovernment partner supporting public sector volunteer initiatives.
• Republic PolytechnicminorStrategic or Co-development PartnerEducational institution partner for volunteer training and student engagement.
• SBF FoundationminorStrategic or Co-development PartnerSingapore Business Federation Foundation partner for sector initiatives.
• Singapore PolytechnicminorStrategic or Co-development PartnerEducational institution partner for student volunteerism and training.
• SinglifeminorStrategic or Co-development PartnerInsurance partner supporting senior care initiatives.
• Temasek PolycliniccoreStrategic or Co-development PartnerHealthcare partner for community-based care coordination.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• International Federation on Ageing (IFA): International NGO that influences policy and practice on ageing, supporting lifelong learning, civic engagement, and senior wellbeing globally. Directly aligned with C3A's mission and programme portfolio.
• Centre for Ageing Better: UK charity working to enable everyone to enjoy later life through evidence-based programmes on work, housing, communities, and health. Comparable to C3A's active-ageing evidence-driven programmes and lifelong learning focus.
• AARP: Largest US advocacy and services organisation for people aged 50+, operating lifelong learning programmes, community engagement, and policy advocacy for older adults. Directly comparable to C3A's active-ageing and lifelong-learning mission for seniors.
• HelpAge International: Global network of organisations promoting the rights and wellbeing of older people. Highly comparable to C3A's advocacy and programme model for senior engagement, learning, and community support.
• National Council on Aging (NCOA): US nonprofit dedicated to improving the lives of older adults through community programs, advocacy, and partnerships. Closely aligned with C3A's mission of enabling seniors to remain healthy, engaged, and connected.

Regional players

• National Seniors Australia: Australia's largest advocacy organisation for people aged 50+, offering member services, learning programmes, and policy influence. Regionally analogous peer with similar active-ageing and senior-learning programmes.

Emerging players

• Positive Ageing Foundation: Irish foundation focused on positive ageing through advocacy, intergenerational programmes, and lifelong learning. Comparable to C3A's intergenerational engagement (PCF Sparkletots partnership) and learning programmes.
• Eldercare Locator: US government-supported service connecting older adults and caregivers to local resources. Comparable to AIC's AIC Link walk-in centres and hotline that direct seniors to appropriate care services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/aicsingapore
• Facebookfacebook.com/AICSingapore
• LinkedInlinkedin.com/company/council-for-third-age
• Instagraminstagram.com/aic_singapore
• TikToktiktok.com/@aicsingapore?lang=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about council for third age