council for third age
Agency for Integrated Care (AIC) is Singapore's national government-designated coordinator of aged care services, absorbing Council for Third Age in August 2024 to consolidate senior learning and volunteerism programmes. It serves seniors, caregivers, and community care organisations through Active Ageing Centres, the Silver Generation Office, community mental health teams, and dementia support.
- Company typePrivate
- Founded1992
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingServices
What council for third age does
Agency for Integrated Care (AIC) — the entity that absorbed Council for Third Age (C3A) on 23 August 2024 — is a Singapore government-owned private company (Agency for Integrated Care Pte. Ltd.) operating under MOH Holdings, designated in 2018 as the single national agency to coordinate aged care services across health and social domains. It runs an integrated portfolio that includes Active Ageing Centres (AACs), the Silver Generation Office (SGO) with 5,000+ volunteers and 18 satellite offices, a network of over 100 community mental health teams (CREST, COMIT, ASCAT and related programmes), dementia support services under the #DementiaFriendlySG movement, psychiatric rehabilitation and re-integration services, and the National Silver Academy learning programme inherited from C3A. Its technology backbone comprises the BRIGHT referral system, National Electronic Health Record integration, ILTC Portal, E-CTG System, and an LMS for sector training.
The organisation is funded primarily by the Singapore government via MOH Holdings and operates largely free or subsidised services to Singapore Citizens and Permanent Residents; psychiatric rehabilitation services are means-tested with pre-subsidy rates of SGD 32–58 per day. Its go-to-market is non-commercial: it distributes services through AIC Link walk-in centres, a four-language hotline, email, partner Community Care Organisations, polyclinics, and a volunteer-driven outreach model. Customer segments include seniors aged 60 and above, caregivers of seniors, Community Care Organisations (workforce and capability development), and persons with mental health needs including dementia. Marketing is conducted through social media, sector events (Community Care Day, National Celebration of Seniors, dementia symposiums), and multilingual media relations.
Post-merger with C3A, AIC consolidates senior learning and volunteerism into its national coordinator mandate, supported by recent MOUs with NTU, NUS, the five local polytechnics, PCF Sparkletots, and Dementia Singapore. The 11–50 employee count covers the corporate entity; programme reach is much larger through the volunteer and partner network, with over 1 million seniors engaged to date. AIC holds the IMDA Data Protection Trustmark (since November 2024) and runs CCMDEA sector awards annually, including a newly introduced Platinum Leadership Award in 2025.
council for third age firmographics
Firmographics- Name
- council for third age
- Legal name
- Agency for Integrated Care Pte. Ltd.
- Website
- https://c3a.org.sg
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Agency for Integrated Care (AIC) is Singapore's national government-designated coordinator of aged care services, absorbing Council for Third Age in August 2024 to consolidate senior learning and volunteerism programmes. It serves seniors, caregivers, and community care organisations through Active Ageing Centres, the Silver Generation Office, community mental health teams, and dementia support.
- Ownership category
- akta.pro rank
council for third age industry classification
Industry- Product category
- Elderly Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Senior/Third-Age Lifelong Learning Institutes (EDAAAEAJ)
- akta.pro secondary industries
- Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Community & Senior Center Lifelong Learning Programs (EDAAAMAB), Civic Engagement, Volunteering & Leadership Education for Seniors (EDAAAMAK), Elder Services & Aging Support (BPAGAEAF), Intergenerational Day Programs (Seniors + Childcare) (HSABANAJ)
Keywords
Where council for third age is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
council for third age business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Government Funding: As a public healthcare institution established under MOH Holdings, AIC receives government funding to coordinate aged care services and enhance service development across health and social domains.
- Community Care Services: Subsidized care services including psychiatric rehabilitation provided at subsidized rates for Singapore Citizens and PRs. Cost starts from $32 per day for psychiatric shelter home, $53 per day for day rehabilitation, and $58 per day for rehabilitation home before subsidies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Active Ageing Centre activities - largely free with minimal fees |
| Unit Pricing | Pay-as-you-go | Psychiatric rehabilitation home - $58 per day (before subsidies) |
| Freemium | Pay-as-you-go | Community mental health teams - fully funded by government |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
council for third age product offering
Product offeringCore offering
Council for Third Age promoted active ageing and administered education and volunteer programmes for seniors in Singapore. Following its August 2024 merger into the Agency for Integrated Care, its programmes continue under AIC and include National Silver Academy learning opportunities, volunteer tracks such as Silver Generation Ambassadors and Silver Guardians, and community-based activities delivered through Active Ageing Centres to enable seniors to stay engaged, keep learning, and contribute through volunteering.
Product overview
Agency for Integrated Care (AIC) serves as Singapore's National Care Integrator, coordinating aged care services across health and social domains. Following the August 2024 merger with the Council for Third Age (C3A), AIC consolidated senior learning and volunteerism programmes including the National Silver Academy courses. The organisation operates a distributed service model centred on Active Ageing Centres (AACs) for community programming and the Silver Generation Office (SGO) for volunteer-driven senior outreach. Core offerings include community mental health teams (CREST, COMIT, ASCAT), dementia support services with the #DementiaFriendlySG movement, and psychiatric rehabilitation. Supporting infrastructure includes digital transformation funding, training grants, and leadership development programmes for the community care sector workforce.
Differentiator
Problem solved
Functional benefit
Brands
- Silver Generation Office (SGO): Part of AIC for volunteer recruitment and senior outreach. Silver Generation Ambassadors and Silver Guardians build relationships with seniors and connect them with care services.
Products and services
- Learning Opportunities (National Silver Academy) Educational programmes offered through the National Silver Academy (NSA) and partner courses that enable seniors in Singapore to learn new skills, pursue interests, and engage in lifelong learning. Inherited from Council for Third Age legacy and continued under AIC after the August 2024 merger.
- Silver Generation Office (SGO) Volunteer Programmes Volunteer recruitment and senior outreach programme deploying Silver Generation Ambassadors, Silver Guardians, and SG Healthcare Corps to conduct home visits, calls, befriending, and community programmes connecting seniors to care services.
- Active Ageing Centres (AACs) Community centres offering programmes such as karaoke, arts, crafts, cooking, exercises, befriending, and information referrals for seniors to stay active and connected. Some AACs include day care and community rehabilitation services (AACs with Care).
- Dementia Support Services Comprehensive dementia care support including education, community screening, caregiver support groups, a 360-degree virtual reality dementia-friendly home design guide, and the #DementiaFriendlySG movement to create an inclusive dementia-friendly Singapore.
Quantifiable outcome
- Over 1 million seniors engaged through Silver Generation Office outreach
- +3 more outcomes
Companies that use council for third age
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
council for third age technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
council for third age partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- PCF Sparkletots PreschoolcoreMOU signed to strengthen partnership for intergenerational engagement between seniors and children.
- Dementia SingaporecoreCollaboration to launch new Dementia Go-To Point Locator feature on CARA app, helping public access dementia support services.
- NTU SingaporecoreMOU to cultivate person-centred care and foster spirit of volunteerism in aspiring doctors.
- Five Local Polytechnics (NYP, RP, SP, NP, TP)corePartnership with five local polytechnics to boost volunteerism and professional exposure for students in community care.
- NUScoreAgreement to spur student volunteerism in the Community Care sector.
- AWWAminorPartner in micro-jobs initiative for seniors (alongside CFS and THKMC).
- THKMC (Tung Lok Medical Centre)minorPartner in micro-jobs initiative for seniors (alongside AWWA and CFS).
- Heartware NetworkminorPartner organization supporting Silver Generation Office volunteer activities and senior outreach programmes.
- MINDEFminorMinistry of Defence partner for Silver Generation Office initiatives.
- NCSS (National Council of Social Service)coreKey partner for social service coordination and community care development.
- NTU Medicine (Nanyang Technological University Lee Kuan Yew School of Medicine)coreAcademic partner for medical education and research collaboration in elderly care.
- NUS (National University of Singapore)coreNUS partnership to spur student volunteerism in the Community Care sector. AIC inks agreement with NUS to cultivate person-centred care and foster volunteerism in aspiring doctors. Also partnered for dementia symposium co-organization.
- NVPC (National Volunteer & Philanthropy Centre)minorPartner for volunteerism coordination and promotion.
- PSD (Public Service Division)coreGovernment partner supporting public sector volunteer initiatives.
- Republic PolytechnicminorEducational institution partner for volunteer training and student engagement.
- SBF FoundationminorSingapore Business Federation Foundation partner for sector initiatives.
- Singapore PolytechnicminorEducational institution partner for student volunteerism and training.
- SinglifeminorInsurance partner supporting senior care initiatives.
- Temasek PolycliniccoreHealthcare partner for community-based care coordination.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
council for third age competitors and assessment
Company assessmentDirect peers
- International Federation on Ageing (IFA): International NGO that influences policy and practice on ageing, supporting lifelong learning, civic engagement, and senior wellbeing globally. Directly aligned with C3A's mission and programme portfolio.
- Centre for Ageing Better: UK charity working to enable everyone to enjoy later life through evidence-based programmes on work, housing, communities, and health. Comparable to C3A's active-ageing evidence-driven programmes and lifelong learning focus.
- AARP: Largest US advocacy and services organisation for people aged 50+, operating lifelong learning programmes, community engagement, and policy advocacy for older adults. Directly comparable to C3A's active-ageing and lifelong-learning mission for seniors.
- HelpAge International: Global network of organisations promoting the rights and wellbeing of older people. Highly comparable to C3A's advocacy and programme model for senior engagement, learning, and community support.
- National Council on Aging (NCOA): US nonprofit dedicated to improving the lives of older adults through community programs, advocacy, and partnerships. Closely aligned with C3A's mission of enabling seniors to remain healthy, engaged, and connected.
Regional players
- National Seniors Australia: Australia's largest advocacy organisation for people aged 50+, offering member services, learning programmes, and policy influence. Regionally analogous peer with similar active-ageing and senior-learning programmes.
Emerging players
- Positive Ageing Foundation: Irish foundation focused on positive ageing through advocacy, intergenerational programmes, and lifelong learning. Comparable to C3A's intergenerational engagement (PCF Sparkletots partnership) and learning programmes.
- Eldercare Locator: US government-supported service connecting older adults and caregivers to local resources. Comparable to AIC's AIC Link walk-in centres and hotline that direct seniors to appropriate care services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
council for third age social profiles
Digital presencecouncil for third age compliance and trust
Trust signalCompliance1 record
council for third age financial estimates
Financial estimateRevenue estimate
Valuation estimate
council for third age leadership team
Management profileNumber of profiles
Profiles1 record
council for third age funding detail
Funding detailFunding overview
Funding rounds
Investors
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council for third age M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about council for third age
What does council for third age do?
Council for Third Age promoted active ageing and administered education and volunteer programmes for seniors in Singapore. Following its August 2024 merger into the Agency for Integrated Care, its programmes continue under AIC and include National Silver Academy learning opportunities, volunteer tracks such as Silver Generation Ambassadors and Silver Guardians, and community-based activities delivered through Active Ageing Centres to enable seniors to stay engaged, keep learning, and contribute through volunteering.
Is council for third age a public or private company?
council for third age is a private company. It is classified as state government owned and is currently operating.
When was council for third age founded?
council for third age was founded in 1992. It employs 11 to 50 people.
Where is council for third age based?
council for third age is headquartered in Singapore, Singapore, in the Asia region.
How does council for third age make money?
Two revenue lines are on record. Government Funding is the primary driver. The others are community Care Services.
Who are council for third age's main competitors?
Direct peers on record are International Federation on Ageing (IFA), Centre for Ageing Better, AARP, HelpAge International and National Council on Aging (NCOA). National Seniors Australia is listed as a regional player. Emerging players are Positive Ageing Foundation and Eldercare Locator.
Does council for third age have an API?
No public API is recorded for council for third age.
What industry is council for third age in?
council for third age's product category is Elderly Care Services. Its primary akta.pro industry code is EDAAAEAJ, Senior/Third-Age Lifelong Learning Institutes, with a secondary code of HSABANAK, Senior Social Clubs & Community-Based Day Programs (Non-Clinical). Its NAICS code is 62412 and its SIC code is 8300.