craft lake city
Craft Lake City is a 501(c)(3) nonprofit founded in 2009 that supports Utah's artisan community through flagship festivals (DIY Festival, Holiday Market, LetterWest), maker education programs, and inclusion initiatives, serving over 4.6 million people and 6,300 creatives since 2017.
- Company typePrivate
- Founded2009
- HeadquartersSalt Lake City, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What craft lake city does
Craft Lake City is a 501(c)(3) nonprofit organization founded in 2009 by Angela H. Brown and headquartered in Salt Lake City, Utah. The organization operates as a community platform supporting Utah's artisan and maker ecosystem through year-round programming that includes flagship festivals (DIY Festival, Holiday Market, LetterWest, Makers Mart), educational programs (Youth Entrepreneur Program in partnership with VentureLab, STEM Building workshops, adult workshops, Business Academy), and inclusion-focused initiatives (Unity Initiative, Bannerworks). Its core audience comprises local artisans and makers seeking commercial exposure, K-12 students and educators, under-resourced community members, and general consumers of locally produced goods.
The organization's operational technology stack consists entirely of standard off-the-shelf tools: WordPress for web content management, Google Workspace for collaboration, Adobe Creative Suite for design, Eventbrite for ticketing, and Airtable for data management. No proprietary technology platform or AI/ML capabilities are evidenced; the primary "product" is the curation and execution of in-person programming rather than a software platform. Distribution is event-driven, with the DIY Festival drawing approximately 20,000 attendees and the Holiday Market approximately 4,150 attendees annually serving as both revenue-generating products and customer acquisition channels.
The business model is a multi-revenue-stream nonprofit structure: ticket and booth fee revenue from festivals and markets, corporate sponsorship from named partners (Harmons, GFiber, Celtic Bank, Sorenson Legacy Foundation, Eccles Foundation), individual donations and grants, and workshop fees from educational programming. The organization transitioned from a volunteer-run entity to a staffed nonprofit in 2017 and has since scaled cumulative impact to 4.6 million people served and 6,300 creatives empowered, with approximately 10 staff currently supporting operations.
craft lake city firmographics
Firmographics- Name
- craft lake city
- Legal name
- Craft Lake City
- Website
- https://craftlakecity.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Craft Lake City is a 501(c)(3) nonprofit founded in 2009 that supports Utah's artisan community through flagship festivals (DIY Festival, Holiday Market, LetterWest), maker education programs, and inclusion initiatives, serving over 4.6 million people and 6,300 creatives since 2017.
- Ownership category
- akta.pro rank
craft lake city industry classification
Industry- NAICS
- Arts, Entertainment, and Recreation (71), Other Amusement and Recreation Industries (7139)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Crafts & Maker Arts (Ceramics, Textiles, Jewelry, Mixed Media) (EDAMAAAD)
- akta.pro secondary industries
- Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA), Crafts & DIY (Paper, Fiber, Wood, Resin, DIY Projects) (EDAAAGAB)
Keywords
Where craft lake city is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
craft lake city business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D, Others
Revenue model
- Donations and Charitable Contributions: As a 501(c)(3) charitable organization, Craft Lake City relies heavily on donations from individuals and organizations. The website prominently features donation options for one-time and sustaining membership contributions.
- Corporate Sponsorships: The organization partners with corporate sponsors (e.g., Harmons as presenting sponsor of DIY Festival, GFiber, Celtic Bank) who provide financial support in exchange for brand visibility at events and across marketing materials.
- Event Revenue: Ticket sales for events such as LetterWest conference, plus booth/exhibitor fees from artisans and vendors participating in festivals and markets.
- Workshop and Program Fees: Revenue from craft workshops offered to the public, though many workshops are positioned as affordable community offerings. Private/corporate workshop bookings also generate revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | DIY Festival Single Day General Admission |
| One time/ perpetual license | Pay-as-you-go | Holiday Market General Admission |
| Subscription | Annual | LetterWest Conference Tickets |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
craft lake city product offering
Product offeringCore offering
Craft Lake City is a 501(c)(3) nonprofit organization that produces and hosts signature arts and cultural events, markets, and educational programs across Utah. Its core offerings include annual flagship events such as the DIY Festival (a three-day festival with 500+ artisans at Utah State Fairpark), the Holiday Market at Ogden Union Station, and LetterWest (a hand lettering conference). The organization also delivers year-round educational programs including craft workshops, a Youth Entrepreneur Program for K-12 students, STEM initiatives, and a Business Academy, along with public art exhibitions and inclusion programs for underrepresented communities.
Product overview
Craft Lake City is a 501(c)(3) nonprofit organization that operates as a platform connecting local artisans with community through year-round programming. The organization offers a portfolio of signature events including the DIY Festival (Utah's largest local art and STEM festival), Holiday Market (northern Utah's premier holiday market), LetterWest (the nation's leading hand lettering conference), and Makers Mart (a curated market with Millcreek Common). Beyond events, the portfolio includes educational programs such as Workshops (community craft classes), the Youth Entrepreneur Program (K-12 entrepreneurship education), STEM Programs (rocket launches and the GFiber STEM Building), and Business Academy (professional development). The organization also presents public art exhibitions through Bannerworks, youth exhibition spaces via Kid Row, and inclusion initiatives through the Unity Initiative. This is a program-based nonprofit rather than a software product company.
Differentiator
Problem solved
Functional benefit
Brands
- DIY Festival: Annual flagship three-day festival celebrating local artisans, STEM innovators, and Utah's creative community.
- Holiday Market
- LetterWest
- Makers Mart
- Unity Initiative
- Youth Entrepreneur Program
- STEM Programs
- Bannerworks
Products and services
- DIY Festival Utah's largest local-centric art, music, science and technology festival celebrating handmade items with over 500 local artisans, vintage vendors, foodies, youth entrepreneurs, performers and STEM exhibitors over three days at the Utah State Fairpark. Open to the public as a ticketed event.
- Holiday Market Northern Utah's premier holiday event featuring 170+ artisans, vintage vendors, craft food creators, indie game developers, performers and youth entrepreneurs at Ogden's Union Station. Ticketed two-day event for the public.
- LetterWest The nation's leading hand lettering conference featuring keynote speakers, workshops and panels from top lettering artists around the globe, held in the Midvale Main Arts & Culture District. Ticketed event targeting calligraphers, muralists, tattooists, graphic designers and hobbyists.
- Makers Mart A curated cash-and-carry event created in partnership with Millcreek Common, featuring handcrafted goods and special events that provides a dynamic platform for local makers.
- Night Market A free, one-night community event held during LetterWest featuring handcrafted goods from local artisans, vintage finds, craft food, food trucks and live performances.
- Workshops Community-based craft workshops partnering with local venues across Utah where local artisans teach and share skills, providing paid opportunities for makers and inviting the public to learn, create and connect.
- Youth Entrepreneur Program Free afterschool arts and entrepreneurship education for K-12 students, preparing youth to showcase their work at Kid Row during the Annual DIY Festival and Holiday Market.
- STEM Programs Engaging STEM programs encouraging adults and youth to explore science and creativity, including a water bottle rocket curriculum offered in schools for grades K-12 and the GFiber STEM Building at DIY Festival.
- Bannerworks A series of 14 large-scale panels displayed along Broadway (300 South) between 200 West and 200 East in downtown Salt Lake City, featuring dynamic public art exhibitions open 24/7 and free to the public.
- Business Academy Professional development workshops offered each fall in partnership with Celtic Bank, designed to educate, inspire and empower local makers as they grow their creative businesses.
- Kid Row
Quantifiable outcome
- Served over 4.6 million people since 2017
- +2 more outcomes
Companies that use craft lake city
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles5 records
craft lake city technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
craft lake city partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- HarmonscorePresenting sponsor of the Annual DIY Festival. Provides major financial support and brand visibility as the named presenting sponsor of Utah's largest local-centric festival.
- Celtic BankcorePresenting sponsor of the Business Academy 'Financing the Future' program. Provides professional development workshops for local makers as part of Craft Lake City's educational mission.
- GFiber (Google Fiber)coreSponsors the STEM Building at the DIY Festival and Rocket Launch Program. Supports hands-on STEM education and exhibits at annual festivals.
- VentureLabcoreProvides world-class entrepreneurial curriculum for the Youth Entrepreneur Program. Powers entrepreneurship education for K-12 students.
- Millcreek CommoncorePartnership to create Makers Mart, a curated market event showcasing local artisans at Millcreek Common venue.
- Midvale CitycorePartner for LetterWest conference, hosting the event in the Main Arts & Culture District. Provides venue access and support for the nation's only hand lettering conference.
- XMissioncoreUtah's first ISP powers the Robot Invasion showcase at DIY Festival with technology support and sponsorship.
- SLUG MagazinecoreLongstanding partnership with Salt Lake's longest-running independent publication. Angela H. Brown is both SLUG Publisher and Craft Lake City founder.
- University of Utah Division of GamescorePartnership to debut Indie Mountain West Showcase at DIY Festival, featuring indie game developers from across the Intermountain West.
- The Conversation SLCminorVenue host for Night Market at LetterWest event in Midvale.
- Salt Lake City Public LibraryminorVenue partner for Youth Entrepreneur Program workshops.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
craft lake city competitors and assessment
Company assessmentBroad incumbents
- Etsy: Etsy operates an online marketplace for handmade and vintage goods that serves the same artisan sellers Craft Lake City supports through DIY Festival and Holiday Market, representing the broader digital channel where the same artisans commercialize their work.
- American Craft Council: American Craft Council is a national nonprofit running craft shows, publications, and educational programs serving the same artisan and craft enthusiast community as Craft Lake City, but at a national scale with a broader portfolio of events and resources.
Regional players
- Sundance Institute: Sundance Institute is a Utah-based nonprofit that supports independent creators (filmmakers) and runs year-round programming and major events, sharing Craft Lake City's regional Utah nonprofit arts ecosystem, foundation funding pool, and event-driven business model.
- Salon of Arts (Utah) / Utah State Fair: Utah State Fair hosts craft and maker exhibitions as part of its broader fair programming; while broader in scope, it is the venue partner for Craft Lake City's DIY Festival and competes for the same regional maker and family-attendee mindshare.
- Utah Arts Alliance: Utah Arts Alliance is a Utah-based nonprofit operating community arts festivals, markets, and creative programming that competes for the same local artisan talent, attendee base, and Salt Lake County/ZAP arts funding as Craft Lake City.
Direct peers
- Cherry Creek Arts Festival: Cherry Creek Arts Festival is a juried three-day outdoor arts festival in Denver featuring 250+ artisans, music, and family programming — a near-direct structural peer to Craft Lake City's DIY Festival in scale, format, and audience.
- Maker Faire: Maker Faire produces large-scale community events celebrating DIY culture, maker innovation, and STEM-arts integration — directly overlapping with Craft Lake City's DIY Festival, STEM Building, and Rocket Launch programming targeting hobbyists, tinkerers, and indie creators.
- Renegade Craft Fair: Renegade Craft Fair operates multi-city artisan markets featuring handmade goods from independent makers, directly comparable to Craft Lake City's DIY Festival and Holiday Market model of curating local artisans for ticketed public events.
- Bazaar Bizarre: Bazaar Bizarre is an independent curated craft market featuring local artisans, designers, and craft food makers, structurally similar to Craft Lake City's Holiday Market and Makers Mart in curation, format, and indie maker focus.
- Bust Magazine Craftacular: Bust's Craftacular holiday markets curate independent makers and vintage vendors for ticketed shopping events in a similar model to Craft Lake City's Holiday Market at Ogden Union Station, serving overlapping artisan and attendee demographics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
craft lake city social profiles
Digital presencecraft lake city financial estimates
Financial estimateRevenue estimate
Valuation estimate
craft lake city leadership team
Management profileNumber of profiles
Profiles20 records
craft lake city funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
craft lake city M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about craft lake city
What does craft lake city do?
Craft Lake City is a 501(c)(3) nonprofit organization that produces and hosts signature arts and cultural events, markets, and educational programs across Utah. Its core offerings include annual flagship events such as the DIY Festival (a three-day festival with 500+ artisans at Utah State Fairpark), the Holiday Market at Ogden Union Station, and LetterWest (a hand lettering conference). The organization also delivers year-round educational programs including craft workshops, a Youth Entrepreneur Program for K-12 students, STEM initiatives, and a Business Academy, along with public art exhibitions and inclusion programs for underrepresented communities.
Is craft lake city a public or private company?
craft lake city is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was craft lake city founded?
craft lake city was founded in 2009. It employs 1 to 10 people.
Where is craft lake city based?
craft lake city is headquartered in Salt Lake City, United States, in the North America region.
How does craft lake city make money?
Four revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are corporate Sponsorships, event Revenue and workshop and Program Fees.
Who are craft lake city's main competitors?
Broad incumbents on record are Etsy and American Craft Council. Regional players are Sundance Institute, Salon of Arts (Utah) / Utah State Fair and Utah Arts Alliance. Direct peers are Cherry Creek Arts Festival, Maker Faire, Renegade Craft Fair, Bazaar Bizarre and Bust Magazine Craftacular.
Does craft lake city have an API?
No public API is recorded for craft lake city.
What industry is craft lake city in?
Its primary akta.pro industry code is EDAMAAAD, Crafts & Maker Arts (Ceramics, Textiles, Jewelry, Mixed Media), with a secondary code of THAJAKAA, Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture). Its NAICS code is 71 and its SIC code is 7900.