aim rentals

What aim rentals does

Aim Rentals (also operating as Aim Equipment Rentals) is a privately held construction equipment rental provider founded in 2009 and headquartered in Carolina, Puerto Rico, at the Julio N. Matos Industrial Park. The company rents aerial work platforms, light construction, and industrial equipment — including articulating and electric boom lifts, scissor lifts, telehandlers, forklifts, mini excavators, skid steer and track loaders, compaction rollers, mobile generators, welders, light towers, air compressors, and attachments — through a digital storefront at aimrentalspr.com. The fleet is sourced from major OEMs including JLG, Genie, Skyjack, Toyota, Wacker Neuson, and Kubota, with a stated emphasis on new, well-maintained units and over 15 years of operating history in Puerto Rico.

The business model is usage-based rental, with equipment priced at daily, weekly, and monthly rates (for example, an Electric Boom Lift E450AJ at $330/$930/$2,600 and a Telehandler SJ519 at $300/$900/$2,600). The company offers a commercial credit account program that waives deposits and unlocks discounted pricing, and an optional Rent Protection Plan (PPR) at 15% of rental charges that provides damage relief. The customer base is primarily Puerto Rico construction companies, with industrial operators and subcontractors as secondary segments; the only publicly named customer is GAM Tower. Marketing runs through the website, Google Ads with enhanced conversions, Microsoft Advertising, Microsoft Clarity analytics, and email newsletters.

The company operates exclusively in Puerto Rico, has 11-50 employees, no disclosed funding rounds, no disclosed management team, no subsidiaries, no M&A activity, and no disclosed revenue figures. Pricing is publicly posted for most SKUs but is quote-based for certain items (e.g., the 5,000 lb forklift).

Name

aim rentals

Legal name

AIM Rentals

Website

https://aimrentalspr.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Aim Rentals is a privately held Puerto Rico-based online rental provider of construction, aerial work, and industrial equipment. Founded in 2009, the company serves construction companies, industrial operators, and subcontractors with a diversified fleet of new equipment sourced from leading OEMs.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental Services

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)

akta.pro secondary industry

Lifting & Hoisting Rental & Leasing (IMAHAJAN)

Keywords

• Construction equipment rental
• Aerial work platforms
• Heavy equipment rental
• Industrial equipment leasing
• Material handling equipment

Headquarters

HQ city

Carolina

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rentals: Short-term rental of construction equipment including aerial work platforms, forklifts, generators, compressors, and earthmoving equipment. Pricing is structured on daily, weekly, and monthly rates. Account holders receive special pricing discounts and no-deposit rental terms. The company also offers an optional Rent Protection Plan (PPR) that provides damage relief for 15% of rental charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Aim Rentals provides short-term rental of construction, aerial work, and industrial equipment to commercial customers in Puerto Rico. Its fleet spans 11 categories — aerial equipment, air compressors and air tools, forklifts, light towers, mini excavators, mobile generators, rollers, skid steer loaders, telehandlers, tools and attachments, and welders — with daily, weekly, and monthly rental pricing. Customers transact through an online ordering and credit account platform available in English and Spanish.

Product overview

Aim Rentals is a construction equipment rental provider based in Puerto Rico offering a diverse fleet of equipment for aerial work platforms, light construction, and industrial applications. The company operates a unified online rental platform (aimrentalspr.com) that allows customers to order, pay, and manage equipment rentals digitally. The product portfolio centers on 11 core equipment categories: Aerial Equipment (including electric and diesel articulating boom lifts, scissor lifts, and personal lifts from brands like JLG, Skyjack, and Genie), Air Compressors and Air Tools (compressors, chipping hammers, paving breakers, and accessories), Forklifts (Toyota gas-powered units), Light Towers (LED mobile towers), Mini Excavators (Wacker Neuson compact excavators), Mobile Generators (Wacker Neuson units ranging 28-38KW), Rollers (Wacker Neuson compaction and walk-behind rollers), Skid Steer Loaders (Wacker Neuson wheeled and tracked loaders), Telehandlers (Skyjack SJ519), Tools and Attachments (hydraulic hammers, augers), and Welders (400AMP dual-operator units). The company has over 15 years of experience serving customers across Puerto Rico.

Differentiator

Problem solved

Functional benefit

Products and services

• Aerial Equipment Rental Rental of electric and diesel articulating boom lifts (e.g., JLG E450AJ, Skyjack 85AJ/63AJ/46AJ/1250AJP, Genie Z-60FE/Z-60DC), scissor lifts (e.g., 4632, 3219, 4740), and personal lifts (e.g., 20MVL) for construction, indoor facilities, and industrial height-access applications.
• Forklift Rental Rental of Toyota 8FGU25 gas-powered 5,000 lbs capacity forklifts with solid pneumatic tires for industrial material handling.
• Air Compressors and Air Tools Rental Rental of portable air compressors (185 cfm and 375 cfm models), pneumatic chipping hammers, paving breakers, and 50-foot air hoses for construction and metalworking applications.
• Light Tower Rental Rental of portable light towers with 4.5KW generators and 320W LED lighting, providing 211 hours of run time for construction and job site illumination.
• Mini Excavator Rental Rental of Wacker Neuson EZ36 compact zero tail mini excavators with 3.6 tons capacity, 11.5 feet digging depth, rubber tracks, and compatible attachments (buckets and hydraulic hammer).
• Mobile Generator Rental Rental of Wacker Neuson mobile generators including the 28KW G35 and 38KW G50 units, providing portable power for job sites.
• Compaction Roller Rental Rental of Wacker Neuson walk-behind and ride-on compaction rollers (RD7, RD14, RD24) for asphalt and soil compaction.
• Skid Steer Loader Rental Rental of Wacker Neuson wheeled skid steer loaders (SW21) and tracked loaders (ST27) with available attachments.
• Telehandler Rental Rental of Skyjack SJ519 telehandler with 5,500 lbs maximum lift capacity and 19 feet 1 inch maximum lift height.
• Tools and Attachment Rental Rental of hydraulic hammer breakers (Toku TNB-3MB, TNB-1MB) and auger drive attachments compatible with the rental fleet's mini excavators and skid steer/track loaders.
• Welder Rental Rental of MQ 400 AMP dual-operator welders powered by Kubota diesel engines with 14KW generators, supporting simultaneous AC power and welding operations.
• Commercial Credit Account Program Online credit application and account management program for commercial customers, offering special pricing discounts and waived deposit rental terms in exchange for 30-day payment terms with 10% annual interest on overdue balances.
• Rent Protection Plan (PPR) Optional damage relief protection plan added to equipment rentals at 15% of rental charges, providing damage cost coverage for rented equipment.

Quantifiable outcome

• Over 15 years of successful operation in Puerto Rico

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Microsoft AdvertisingminorGTM or Marketing PartnerAdvertising partnership for displaying relevant ads and measuring advertising effectiveness
• GoogleminorGTM or Marketing PartnerGoogle Ads advertising partnership with enhanced conversions feature for improved advertising measurement and sales attribution

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Herc Rentals: Herc Rentals is a North American equipment rental company serving construction, industrial, and infrastructure markets with aerial work platforms, forklifts, and material handling equipment. Its fleet and service breadth overlap directly with Aim's core offering but at significantly larger scale.
• United Rentals: United Rentals is the largest equipment rental company in North America with broad coverage across aerial, material handling, and industrial equipment categories. While vastly larger and more diversified than Aim, it represents the dominant incumbent whose digital platform and scale Aim competes against at the margin.
• Caterpillar (Cat Rental Store network): Caterpillar operates the Cat Rental Store network through independent dealers, offering compact construction equipment including mini excavators, skid steer loaders, telehandlers, and aerial work platforms — overlapping heavily with Aim Rentals' product portfolio. Dealer-based distribution enables broad geographic reach.
• Sunbelt Rentals: Sunbelt Rentals is the second-largest equipment rental company in North America, operating a wide range of aerial work platforms, earthmoving, and industrial equipment. Owned by Ashtead Group, it competes broadly in the same equipment categories as Aim Rentals and operates a fleet management app analogous to Aim's digital platform.
• Ashtead Group: Ashtead Group is the UK-listed parent company of Sunbelt Rentals, the second-largest equipment rental company in North America. As a global equipment rental operator with significant aerial and construction equipment exposure, it serves as a public-market comparable for Aim's underlying business model.

Direct peers

• EquipmentShare: EquipmentShare is a digital-first construction equipment rental platform with online ordering, fleet management technology, and credit account functionality — closely matching Aim Rentals' digital-first business model. Both companies emphasize technology-enabled rental experiences over traditional walk-up rental counters.
• Ahern Rentals: Ahern Rentals is a privately held equipment rental company specializing in aerial work platforms, telehandlers, and construction equipment — directly comparable to Aim Rentals' product mix. As a privately held regional operator, Ahern provides a structural benchmark for Aim's potential scale and operating model.
• H&E Equipment Services: H&E Equipment Services is a construction equipment rental and sales company operating aerial work platforms, forklifts, earthmoving equipment, and material handling machinery — directly overlapping with Aim Rentals' core rental categories. Similar mid-sized private-to-public operator profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aim-rentals

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aim rentals