What EverEdge does

EverEdge is a privately held, family-owned UK manufacturer of steel landscaping products, founded in 1995 in Market Drayton, Shropshire, and recognised as the first UK company to manufacture steel lawn edging. The core offering is a portfolio of steel edging systems — Classic, ProEdge, Titan, Rolltop, Hydra, Halestem, and Mini Titan — manufactured from galvanised mild steel, powder-coated steel, and genuine CorTen weathering steel, with thicknesses ranging from 1.6mm (domestic) to 5mm (heavy-duty commercial) and heights from 75mm to 300mm. The portfolio extends beyond edging into complementary product lines including EasyBed modular raised beds, steel planters (standard and made-to-measure), a modular Retaining Wall system, metal trellis panels, steel benches, and bespoke architectural garden solutions priced on application.

The company's technology centres on a proprietary interlocking tabbed joining system refined over 30 years for British soil and climate conditions, complemented by a Pin & Sleeve anchoring accessory for poor ground, and the Rolltop safety edge profile for installations above ground level. Products are 100% British-made, designed for a 15+ year service life, with finishes in Brown, Slate, Black, Green, Galvanised, CorTen, Rustic Brown and RAL colour-matched powder coats.

Revenue is generated through a hybrid go-to-market: direct-to-consumer e-commerce (everedge.co.uk) and phone sales, a Trade Registration Programme offering a 7% discount to verified landscapers/contractors, bespoke custom manufacturing for one-off projects, and a network of authorised UK stockists (including Amenity Choice, Pitchcare, LBS Horticulture, Sydenhams, and Lazy Lawn). Customer segments span domestic DIY homeowners, commercial/professional landscapers, landscape architects, and institutional clients (Worcester Cathedral, Mill House Care Home, AICO), with export markets in Europe, North America and Australasia. Marketing relies on an extensive UK trade-show calendar (RHS Chelsea, RHS Malvern, RHS Sandringham, Royal Highland, Groundsfest, FutureScape, Saltex), an active YouTube installation channel, Instagram, Facebook, SEO-optimised website content, and published case studies.

Name

EverEdge

Legal name

EverEdge

Website

https://everedge.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Short description

EverEdge is a UK family-owned manufacturer, founded in 1995, of steel garden edging, planters, raised beds, retaining walls, and bespoke landscaping products in galvanised, powder-coated and CorTen steel. It sells direct-to-consumer online, through a trade programme and UK stockists, serving homeowners, professional landscapers, and export markets in Europe, North America and Australasia.

Ownership category

akta.pro rank

Product category

Garden & Landscaping Products

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)

akta.pro secondary industries

Raised Garden Beds & Planter Box Installation (HSAIAFAK), Driveway Hardscaping (Pavers, Gravel, Permeable Systems) (HSAIACAD)

Keywords

• Steel garden edging
• Landscape edging products
• Garden planters
• Retaining wall systems
• Raised garden beds

Headquarters

HQ city

Market Drayton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (B2C & B2B): Direct sales of steel garden edging, planters, retaining walls, and accessories to domestic homeowners and commercial/professional landscapers through e-commerce and phone channels
2. Trade/Professional Sales: Sales to trade customers (landscapers, contractors, architects) through trade registration program with 7% discount and dedicated product access including ProEdge, Titan, and Halestem
3. Custom/Bespoke Products: Made-to-order custom garden solutions including planters, retaining walls, steps, edging, corners and architectural features priced on application (POA)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

EverEdge manufactures and sells steel lawn edging and outdoor garden products for domestic and commercial landscaping projects. The portfolio centres on flexible and heavy-duty steel edging systems (Classic, ProEdge, Titan, Halestem, Rolltop), complemented by pre-formed garden rings, modular raised beds (EasyBed), steel planters, trellis panels, benches, retaining walls, and a custom/bespoke manufacturing service for made-to-measure landscaping solutions.

Product overview

EverEdge is a UK-based manufacturer of steel landscaping products, founded in 1995 and family-owned. The product portfolio centers on lawn edging and borders (the original UK lawn edging company), extending to garden rings, raised beds (EasyBed), planters, trellis panels, benches, retaining walls, and custom/bespoke solutions. The core products are the flexible steel edging systems: Classic, ProEdge, Titan, and Halestem ranges, available in standard and Rolltop variants. These are complemented by modular systems (EasyBed, Retaining Walls), decorative accessories (Planters, Trellis, Benches), and a comprehensive custom/bespoke manufacturing service for unique specifications. Products are made in Britain using galvanised, powder-coated, or CorTen steel with 15+ year lifespans, serving domestic homeowners, commercial/landscape professionals, and trade customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Steel Lawn Edging Flexible galvanised steel garden edging with powder-coated finish, designed to bend easily for curved borders. Available in 75mm, 100mm, 125mm, and 150mm depths with 1.6mm thickness, sold in packs of 5 x 1m pieces for domestic garden borders and lawn edges.
• Garden Rings Pre-formed circular steel edging for trees and circular beds, available in 1.2m and 1.5m diameters. Made from 1.6mm galvanised steel with powder-coated finish and designed to last at least 15 years.
• EasyBed Raised Garden Beds Modular raised garden bed system delivered flat-packed with simple assembly. Available in various shapes and finishes including the exclusive Rustic Brown terracotta finish.
• ProEdge Steel Edging Flexible steel garden edging with 2.5mm thickness for heavier-duty commercial applications. Features 100mm spikes and is ideal for vehicle-traffic areas.
• Rolltop Steel Edging Steel lawn edging with a rolled top edge (4.5mm on Classic, 7.5mm on Titan, 12mm on Hydra) for safer, more robust installations where edging is installed proud of ground level.
• Titan Heavy-Duty Garden Edging Heavy-duty commercial steel garden edging available in 2.5mm to 5mm thicknesses with heights from 100mm to 300mm. Designed for poor ground conditions, MOT Type 1 and Type 2 sub-base, and demanding commercial applications.
• Mini Titan Curved Garden Edging Pack of 2 pre-curved heavy-duty garden edging pieces for tight radius applications.
• Halestem Steel Lawn Edging Steel lawn edging product designed for professional grounds maintenance, cemetery, memorial garden and gravestone applications, providing a dignified finish.
• EverEdge Steel Garden Planters Rectangular steel garden planters available in various sizes and finishes including CorTen, powder-coated colours, and galvanised options.
• Custom Made-to-Measure Garden Planters Made-to-measure custom steel garden planters, configurable by shape (square, rectangular, round, L-shape), dimensions, top edge style, connection type, and finish.
• Custom Made-to-Measure Steel Garden Edging Made-to-measure custom steel garden edging with complete control over length, height, thickness, and finish for unique landscape requirements.
• Custom Garden Solutions (Bespoke Manufacturing Service) Fully bespoke landscape products including planters, retaining walls, steps, edging, corners, and architectural features manufactured to exact measurements and specifications, priced on application.
• Steel Retaining Walls Steel retaining wall system for raised planting areas and sloping banks. Modular design with 2.15m and 1.15m panel options at 540mm height and 3.0mm thick steel, available in CorTen and RAL7021 finishes, supported by triangular steel buttresses.
• Hales British-Made Steel Garden Benches British-made steel garden benches for domestic and commercial outdoor spaces.
• Metal Trellis Panels Galvanised steel honeycomb-design trellis panels (1800mm height x 800mm width) for supporting climbing plants, available in Black or Pearl Beige powder-coated finishes.

Quantifiable outcome

• Products designed to last at least 15 years with proper installation
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Amenity ChoiceminorChannel Partner/ Reseller/ DistributorSuppliers of professional grounds maintenance and EverEdge steel edging products. Authorized partner selling genuine EverEdge products both online and in physical stores.
• PitchcareminorChannel Partner/ Reseller/ DistributorOnline store offering turf care advice and high-quality metal lawn borders. Authorized EverEdge stockist.
• LBS HorticultureminorChannel Partner/ Reseller/ DistributorMajor UK distributor of commercial gardening supplies and domestic edging ranges. Authorized partner selling EverEdge products.
• Lazy LawnminorChannel Partner/ Reseller/ DistributorLeading artificial grass installers utilizing EverEdge flexible borders for clean edge finishes. Authorized partner.
• TAFS Garden SuppliesminorChannel Partner/ Reseller/ DistributorPremier Shropshire-based stockist supplying quality fencing, timber decking, and garden landscaping supplies to trade and retail customers. Authorized EverEdge partner.
• A.K. Timms & Sons LtdminorChannel Partner/ Reseller/ DistributorEstablished family-run builders' merchant in Oxfordshire providing structural timber, paving, and professional landscaping materials. Authorized stockist for EverEdge products.
• SydenhamsminorChannel Partner/ Reseller/ DistributorIndependent builders' merchant operating across the South of England that stocks and supplies genuine EverEdge Classic lines.
• APC (Courier Service)coreOthersPrimary courier for smaller orders (under 20 packs of Classic, EasyBed, Garden Ring products). Standard transit van delivery within 1-5 working days. Garden Rings may occasionally require extra day through APC hub.
• Gable Marketing LimitedminorOthersContractor used for customer services. Personal data may be shared with this partner under strict obligations of confidentiality and contractual protections.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Core Landscape Products: UK supplier of professional landscaping and ground maintenance products including steel and metal edging systems. Directly comparable in product category and UK trade customer base, with overlap in serving commercial landscapers and grounds maintenance contractors.
• Suregreen: UK-based supplier of steel and metal landscape edging, ground stabilisation, and landscaping products. Directly comparable product category (metal lawn/garden edging) and overlapping UK trade/distribution customer base, though Suregreen is broader in scope across landscaping supplies.
• Permalatt: North American manufacturer of aluminium and steel landscape edging, serving both residential and commercial markets. Directly comparable core product (metal landscape edging) but focused on aluminium rather than CorTen/galvanised steel, and primarily North American rather than UK distribution.
• Kinsman Garden Company: US-based specialty garden products supplier offering edging, planters, trellises, and raised bed systems directly to consumers. Comparable product categories and DTC retail model, though smaller scale and North American market focus rather than UK/European.

Broad incumbents

• Easy Gardener: US-based manufacturer and distributor of lawn and garden products including landscape edging, weed barriers, and plant protection. Comparable edging category but operates as a broader garden products portfolio company with mass-market positioning versus EverEdge's premium British-made focus.
• Lee Valley Tools: Canadian specialty retailer/manufacturer of gardening tools and outdoor products. Comparable premium positioning and direct-to-consumer specialty garden model, though broader product catalogue (tools, hardware) and Canadian rather than UK market focus.
• Stratco: Large Australian manufacturer of outdoor building, garden, and home improvement products including patios, fencing, sheds, and garden structures. Overlaps with EverEdge in the broader outdoor/landscaping product space, but operates at much larger scale across many categories and primarily in Australasia.
• Gardener's Supply Company: Major US-based garden products retailer and manufacturer, offering a broad catalogue including edging, raised beds, planters, and trellises. Comparable product lines (raised beds, planters, garden edging) but operates as a broad garden retailer rather than specialist steel edging manufacturer, with much larger scale.

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UChafe2QunzT52_6jlEaC0Kg/videos
• Facebookfacebook.com/UK.EverEdge/?locale=en_GB
• Instagraminstagram.com/everedge_uk/?hl=en
• LinkedInlinkedin.com/company/everedge

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EverEdge