What mosaic home services does

Mosaic Home Services Ltd. is a privately held Canadian home services franchise consolidator headquartered in Edmonton, Alberta. The company operates as a multi-brand franchisor, owning and licensing seven residential and commercial property improvement brands: Screen Savers Plus (retractable screens), Everlast Vinyl Fencing, Downright Demolition, Five Star Holiday Décor (seasonal and permanent lighting), Colour Envy Painting, Shine Above Window and Gutters Cleaning, and Miraculous Maids (professional cleaning). Services are delivered through 48+ franchise locations spanning Canada from Halifax to Vancouver, with corporate-level support infrastructure that includes a centralized call center, CRM, estimation tools, lead generation, and franchisee training. The franchise investment range is $12,500-$25,000 per franchise opportunity, positioning the model at the lower end of home services franchise entry costs.

The company was founded by partners who began as franchisees in the Five Star Holiday Decor system, grew their location, and subsequently acquired the master franchising rights, then expanded into adjacent service verticals by acquiring or developing additional brands. Mosaic generates revenue from upfront franchise fees, ongoing royalties and licensing, direct service delivery through its sub-brands, and ancillary products such as cross-brand gift cards and a customer referral program tied to monthly charitable giving. Its GTM combines a franchise channel-partner motion (recruiting and supporting independent operators), direct-to-consumer service sales through each sub-brand, and an event-driven community marketing layer built around a monthly Charity Day. Customers are primarily Canadian residential homeowners, with secondary exposure to real estate professionals using gift cards for client gifting; franchise entrepreneurs form a parallel customer segment on the supply side of the platform.

The technology footprint is modest and conventional for the category: no proprietary AI or ML capabilities, no mobile app, and no public API. Marketing is multi-channel — content via the Written Wisdom blog, email newsletter, organic social, monthly charity events, and Google Partner-certified digital advertising — but no enterprise platform or data flywheel is disclosed. The company was bootstrapped from founder capital and franchise economics with no external PE/VC funding indicated. As of 2025, Mosaic carried a verified 124% three-year revenue growth and was ranked No. 252 on The Globe and Mail's Canada's Top Growing Companies, alongside recognition on the Elite Franchise EF100 list.

Name

mosaic home services

Legal name

Mosaic Home Services Ltd.

Website

https://getmosaic.ca

Company type

Private

Operating status

Operating

Short description

Mosaic Home Services is a privately held Canadian home services franchise consolidator that owns seven sub-brands spanning cleaning, fencing, painting, demolition, screens, and holiday lighting, delivered through 48+ franchise locations coast-to-coast across Canada and licensed to independent operators.

Ownership category

akta.pro rank

Product category

Home Improvement Services

NAICS

Personal and Household Goods Repair and Maintenance (8114)

akta.pro primary industry

General Home Improvement & Hardware Stores (CRAIADAA)

Keywords

• Home improvement services
• Franchise network
• Residential maintenance
• Property services
• Exterior cleaning

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees and Licensing: Revenue generated from franchise opportunities across multiple home service brands. Investment range of $12,500 - $25,000 per franchise. Franchisees pay ongoing fees for access to brand systems, training, lead generation, and corporate support.
2. Home Service Delivery: Direct revenue from residential and commercial home improvement services through seven brands covering cleaning, fencing, painting, demolition, window/gutter cleaning, retractable screens, and holiday lighting.
3. Gift Cards: Sale of gift cards redeemable across all seven Mosaic Home Services brands. Gift cards available in multiple amounts with email delivery or printable options.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mosaic Home Services operates a multi-brand franchise network delivering residential and commercial home improvement and maintenance services across Canada through seven brands: Screen Savers Plus, Everlast Vinyl Fencing, Downright Demolition, Five Star Holiday Décor, Colour Envy Painting, Shine Above Window and Gutters Cleaning, and Miraculous Maids. The company sells franchise opportunities to entrepreneurs (investment range $12,500-$25,000) and provides centralized corporate infrastructure including a call center, CRM, estimation systems, lead generation, and training. It also sells gift cards redeemable across all brands and operates a monthly Charity Day program that donates 5% of sales to a local charity.

Product overview

Mosaic Home Services is a home improvement franchise company operating a multi-brand portfolio across Canada. The company functions as a franchise network offering seven distinct home service brands: Screen Savers Plus (retractable screens), Everlast Vinyl Fencing (fencing), Downright Demolition (demolition), Five Star Holiday Décor (lighting), Colour Envy Painting (painting), Shine Above (window/gutter cleaning), and Miraculous Maids (cleaning). These brands are offered through a franchise model, allowing independent operators to build businesses under the Mosaic umbrella. The company also offers gift cards redeemable across all brands and a referral program supporting monthly charity donations.

Differentiator

Problem solved

Functional benefit

Brands

• Screen Savers Plus: Custom retractable screen solutions for homes and commercial properties
• Everlast Vinyl Fencing
• Downright Demolition
• Five Star Holiday Decor
• Colour Envy Painting
• Shine Above Window and Gutters Cleaning
• Miraculous Maids

Products and services

• Screen Savers Plus Provides retractable screen doors, screen repairs, and motorized screen systems for residential and commercial properties.
• Everlast Vinyl Fencing Offers vinyl, wood, and chain link fencing installation services for residential properties.
• Downright Demolition Provides residential and commercial demolition services.
• Five Star Holiday Décor Offers seasonal and permanent decorative lighting installation services for holidays and events.
• Colour Envy Painting Provides interior and exterior residential painting services.
• Shine Above Window and Gutters Cleaning Offers window cleaning, gutter cleaning, and pressure washing services for residential and commercial properties.
• Miraculous Maids Provides professional home cleaning services including recurring packages, deep cleans, and move-in/move-out services.
• Mosaic Home Services Franchise Opportunities Franchise ownership opportunities in home service businesses across multiple brand verticals, including seasonal and year-round options. Franchisees receive brand licensing, training, lead generation, and corporate support including CRM and call center services.
• Mosaic Home Services Gift Cards Gift cards redeemable across the Mosaic family of home service brands, available in multiple amounts with email delivery or printable options.

Quantifiable outcome

• 124% three-year revenue growth
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GoogleminorGTM or Marketing PartnerMosaic Home Services is a certified Google Partner, enabling digital marketing capabilities and advertising support for lead generation across their franchise network.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TruGreen: TruGreen is a large US-based lawn and outdoor home services franchise with national coverage. It is broadly comparable to Mosaic as a leading home services franchise system, though it focuses on outdoor groundskeeping rather than the interior/exterior home improvement and cleaning categories Mosaic addresses.
• Neighborly: Neighborly is the largest home services franchise platform in North America with 30+ brands across cleaning, maintenance, and improvement. It is comparable to Mosaic because both operate multi-brand home services franchise networks, but Neighborly is far larger, more diversified, and US-focused, while Mosaic is Canadian and earlier-stage.
• Authority Brands: Authority Brands operates a portfolio of home services franchise brands spanning HVAC, plumbing, cleaning, and maintenance. It mirrors Mosaic's strategy of bundling home service brands under one corporate platform, but operates at much greater scale across the US with institutional backing.

Direct peers

• Five Star Franchising: Five Star Franchising is the parent franchisor of the Five Star Holiday Décor brand from which Mosaic's founders originated. It is directly comparable because it is the source system for Mosaic's flagship brand and operates similar franchise development infrastructure for holiday lighting and other home services.
• Home Franchise Concepts: Home Franchise Concepts operates multiple home services franchise brands (e.g., Kitchen Magic, Bath Tune-Up, The Tailored Closet). It is directly comparable to Mosaic's multi-brand franchisor model, though it focuses more on kitchen/bath renovation and storage rather than exterior cleaning and lighting.
• Molly Maid: Molly Maid is a residential cleaning franchise with hundreds of US and Canadian locations. It directly overlaps Mosaic's Miraculous Maids sub-brand in the residential cleaning category, with similar target customers (homeowners) and recurring-service business model.
• The Maids International: The Maids is a residential cleaning franchise with a team-based cleaning model. It directly overlaps Mosaic's Miraculous Maids brand in service offering, customer segment (homeowners), and franchise model, representing peer competition for cleaning franchisees and customers.
• Window Gang: Window Gang is a window cleaning and exterior home services franchise with multiple US locations. It is directly comparable to Mosaic's Shine Above Window and Gutter Cleaning sub-brand in both service category and franchise distribution model.
• Merry Maids: Merry Maids is an established residential cleaning franchise owned by ServiceMaster. It competes with Mosaic's Miraculous Maids brand in the same residential cleaning service category with similar franchise structure and SMB/homeowner customer base.

Emerging players

• College HUNKS Hauling Junk: College HUNKS is a junk removal and moving franchise that overlaps with Mosaic's Downright Demolition sub-brand for haul-away and demolition-adjacent services. Both target homeowners needing property cleanouts via franchise-driven operations.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mosaic-home-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mosaic home services