em onderzoek
EM Onderzoek is a Nijmegen-based boutique bureau founded in 2013 that delivers bespoke quantitative market research, customer satisfaction studies, and productized research packages to Dutch B2B, B2C, government, and non-profit clients.
- Company typePrivate
- Founded2013
- HeadquartersNijmegen, Netherlands
- Headcount—
- GTM typeB2B
- OfferingServices
What em onderzoek does
EM Onderzoek (legal name Marktonderzoeksbureau EM Onderzoek) is a privately held, founder-led market research bureau headquartered in Nijmegen, Netherlands, in operation since November 2013. It delivers bespoke quantitative market research exclusively, designing custom questionnaires, conducting online data collection using Alchemer as the survey platform, and producing actionable insights rather than raw data for Dutch B2B and B2C organizations, government bodies, and non-profits. Service scope spans full-service projects, partial-execution consulting, and freelance/interim researcher placement, with KlantKenner (€1,950 fixed-price customer satisfaction + database package) and @YourSurvey (from €249 per project) serving as productized extensions into the SMB and mid-market segments.
Underlying operations are intentionally lean: the founder is the owner-operator and primary client interface, complementary bureaus (UMP Research, Marintel) are engaged for scope outside the core quantitative offering, and the company compensates 6,000 kg of CO2 per year through a sustainability partnership with WoodYouCare. Self-reported 8.7/10 client satisfaction and a 12-year operating track record support the boutique positioning, even as the company itself acknowledges it is not the largest or best-known bureau in the Dutch market.
em onderzoek firmographics
Firmographics- Name
- em onderzoek
- Legal name
- Marktonderzoeksbureau EM Onderzoek
- Website
- https://emonderzoek.nl
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- EM Onderzoek is a Nijmegen-based boutique bureau founded in 2013 that delivers bespoke quantitative market research, customer satisfaction studies, and productized research packages to Dutch B2B, B2C, government, and non-profit clients.
- Ownership category
- akta.pro rank
Where em onderzoek is headquartered
LocationHeadquarters
- HQ city
- Nijmegen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
em onderzoek business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Full-Service Market Research: End-to-end quantitative research from co-designing the questionnaire through to delivering actionable insights. This is the primary revenue driver, serving organizations seeking a complete outsourced research partner.
- Market Research Support / Consulting: Partial support for clients who wish to execute part of their research in-house, with EM Onderzoek handling specific components such as questionnaire design, data analysis, or fieldwork oversight.
- Freelance / Interim Market Researcher: Provision of an experienced freelance or interim researcher for discrete projects or to replace a permanent staff member.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | De KlantKenner – all-in-one customer research + database analysis at €1,950 |
| One time/ perpetual license | Pay-as-you-go | @YourSurvey – agile market research starting from €249 per project |
| Other | Multi-year contract | Full-Service Research – custom quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
em onderzoek product offering
Product offeringCore offering
EM Onderzoek is a small Dutch boutique market research bureau that delivers custom quantitative market research, including questionnaire co-design, online data collection, analysis, and reporting, with the respondent placed at the center of the methodology. It offers three core service lines — full-service research from design through insight delivery, partial research support for clients executing parts in-house, and freelance/interim researcher placement — plus two standardized packaged products (@YourSurvey agile research and De KlantKenner integrated customer survey + database analysis).
Differentiator
Problem solved
Functional benefit
Brands
- @YourSurvey: Agile market research service offering full-service online research executed by an experienced researcher at prices starting from €249 per project.
- De KlantKenner
Products and services
- Full-service quantitative market research End-to-end quantitative market research from questionnaire co-design through to delivering actionable insights. The primary revenue driver, serving organizations seeking a complete outsourced research partner for custom studies.
- Market research support / consulting Partial support for clients who wish to execute part of their research in-house, with EM Onderzoek handling specific components such as questionnaire design, data analysis, or fieldwork oversight.
- Freelance / interim market researcher Provision of an experienced freelance or interim researcher for discrete projects or to replace a permanent staff member.
- @YourSurvey (agile market research) Agile market research service where clients submit their own questionnaire; EM Onderzoek handles survey programming, respondent recruitment, and delivers data/results. Targets SMBs and individual clients with a starting price of €249 per project.
- De KlantKenner (The Customer Expert) An all-in-one customer research package at €1,950 combining a custom questionnaire (up to 15 questions plus 3 background questions), online survey deployment, email distribution, real-time dashboard, data linkage to the client's existing customer database, and tabular report delivery.
Quantifiable outcome
- Customers rate EM Onderzoek's work with an average satisfaction score of 8.7 out of 10
Companies that use em onderzoek
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles4 records
em onderzoek technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
em onderzoek partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- UMP ResearchminorUMP Research is a complementary research bureau that EM Onderzoek partners with when projects require expertise outside its core quantitative research focus. The partnership enables EM Onderzoek to refer clients needing complementary research capabilities and to collaborate on projects requiring mixed methodologies.
- MarintelminorMarintel is a complementary research bureau that EM Onderzoek collaborates with on an ad-hoc basis. As with UMP Research, Marintel fills capability gaps in EM Onderzoek's offering, enabling comprehensive research solutions for clients with diverse needs.
- WoodYouCareminorWoodYouCare is EM Onderzoek's environmental sustainability partner. Through this partnership, EM Onderzoek maintains its own forest and compensates 6,000 kg of CO2 per year, demonstrating the company's commitment to minimizing its ecological footprint.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
em onderzoek competitors and assessment
Company assessmentBroad incumbents
- Kantar Netherlands: Major global market research group with operations in the Netherlands, offering consumer, brand, and media research. Overlaps with EM Onderzoek on quantitative research but at enterprise scale.
- Ipsos Netherlands: Global market research incumbent with a substantial Dutch practice offering full-service quant and qual research. Competes for the same Dutch enterprise clients but at much larger scale and price points.
- SurveyMonkey: Global online survey platform with DIY research capabilities and expert services. Represents a platform-driven competitive threat to EM Onderzoek's lower-end offerings (@YourSurvey) by enabling self-serve research.
- Qualtrics: Enterprise experience management platform with strong survey and customer research capabilities. A platform-based alternative that competes for the same Dutch enterprise research budgets but with broader product breadth.
- GfK Netherlands: Global market research incumbent with Dutch operations, providing consumer and retail research. Competes in the broader Dutch quantitative research market but as part of a wider portfolio.
Emerging players
- Bilendi: European online panel and data collection provider with coverage in the Netherlands. Comparable to EM Onderzoek's @YourSurvey service as a low-cost, technology-enabled research provider targeting non-traditional research buyers.
Direct peers
- USP Marketing Consultancy: Dutch market research consultancy serving organizations with consumer, customer, and brand research. Similar mid-market Dutch positioning and custom quantitative research focus.
- Norstat: European online panel and data collection specialist covering multiple European markets including the Netherlands. Comparable as a quantitative online research provider with a similar respondent-centric methodology.
- MarketResponse: Netherlands-based market research agency offering consumer and B2B research with both quantitative and qualitative methodologies. Closely comparable in geography, target segment, and full-service offering.
- Blauw Research: Dutch market research firm offering custom quantitative and qualitative research for B2B and B2C clients across the Netherlands. Direct competitor for mid-market Dutch research mandates that EM Onderzoek targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
em onderzoek social profiles
Digital presenceem onderzoek financial estimates
Financial estimateRevenue estimate
Valuation estimate
em onderzoek leadership team
Management profileNumber of profiles
Profiles1 record
em onderzoek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
em onderzoek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about em onderzoek
What does em onderzoek do?
EM Onderzoek is a small Dutch boutique market research bureau that delivers custom quantitative market research, including questionnaire co-design, online data collection, analysis, and reporting, with the respondent placed at the center of the methodology. It offers three core service lines — full-service research from design through insight delivery, partial research support for clients executing parts in-house, and freelance/interim researcher placement — plus two standardized packaged products (@YourSurvey agile research and De KlantKenner integrated customer survey + database analysis).
Is em onderzoek a public or private company?
em onderzoek is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was em onderzoek founded?
em onderzoek was founded in 2013.
Where is em onderzoek based?
em onderzoek is headquartered in Nijmegen, Netherlands, in the Europe region.
How does em onderzoek make money?
Three revenue lines are on record. Full-Service Market Research is the primary driver. The others are market Research Support / Consulting and freelance / Interim Market Researcher.
Who are em onderzoek's main competitors?
Broad incumbents on record are Kantar Netherlands, Ipsos Netherlands, SurveyMonkey, Qualtrics and GfK Netherlands. Bilendi is listed as an emerging player. Direct peers are USP Marketing Consultancy, Norstat, MarketResponse and Blauw Research.
Does em onderzoek have an API?
No public API is recorded for em onderzoek.