foran equine products

What foran equine products does

Foran Equine Products, established in 1974 and headquartered in Kilkenny, Ireland, develops and manufactures scientifically formulated equine nutritional supplements under the Foran Healthcare division of the family-owned Connolly's RED MILLS Group. Its portfolio spans more than 60 SKUs across vitamins and minerals, performance, electrolytes, digestion, calming, respiration, joint and mobility, hooves, breeding, and first aid categories, with each product carrying the S.A.F.E. mark certifying compliance with international anti-doping regulations for sport horses and racehorses. The company produces these supplements at pharmaceutical-grade standards using a proprietary in-house batch preparation process at its Kilkenny laboratory, with a multi-disciplinary team of chemists, nutritionists, and veterinarians handling formulation.

The business model is direct-to-equestrian-product sales through a multi-channel GTM: a regional direct sales force covering the UK, Ireland, France, Germany, the Netherlands, the US, the Nordics, the Middle East, and the Far East; exclusive country distributors such as RJ Matthews in the US and Mirjam Horse Products in the Netherlands; global online retailers; the RED MILLS e-commerce storefront; and a physical stockist network with an online registration funnel. Target customers are segmented across performance horse owners (showjumping, eventing, dressage), racehorse trainers, breeding operations, and recreational owners, with credibility built through named ambassadors including Scott Brash, Bertram Allen, Laura Kraut, and Marlon Zanotelli.

Products reach 50+ countries, supported by event sponsorships (RED MILLS Day at Gowran Park), content marketing via a Nutritional Hub, social media, podcasts, and email. Within the broader group, Foran Equine is positioned alongside sister brand Carr & Day & Martin (horse care, founded 1765) and parent feed brand Connolly's RED MILLS, sharing sales, distribution, and co-marketing infrastructure to cross-sell a full feed-plus-supplement-plus-care stack to equine customers. The company is privately held with no disclosed funding rounds, revenue, or external shareholders identified in the available data.

Name

foran equine products

Legal name

Foran Equine

Website

https://foranequine.com

Company type

Private

Founded year

1974

Operating status

Operating

Short description

Foran Equine Products, founded in 1974 in Kilkenny, Ireland, manufactures pharmaceutical-grade equine nutritional supplements under the family-owned Connolly's RED MILLS Group. It sells 60+ S.A.F.E.-certified SKUs across performance, racing, breeding, and recreational segments in 50+ countries via direct sales, country distributors, and the RED MILLS e-commerce store.

Ownership category

akta.pro rank

Product category

Equine Nutritional Supplements

NAICS

Animal Food Manufacturing (3111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Equine Supplements & Additives (Vitamins/Minerals, Joint, Digestive, Electrolytes) (AFADAEAG)

akta.pro secondary industries

Equine Medicated & Functional Feeds (Gastrointestinal Support, Calming, Hoof/Coat Functional Claims) (AFADAEAJ), Equine Performance & Conditioning Feeds (High-Energy/Sport Horse) (AFADAEAD), Equine Nutrition & Therapeutic Diets (HLAMAHAE)

Keywords

• Equine nutritional supplements
• Horse care products
• Performance horse nutrition
• Equine joint supplements
• Horse grooming products

Headquarters

HQ city

Kilkenny

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equine Supplement Sales: Sale of scientifically formulated equine nutritional supplements for health and performance across multiple product categories including vitamins, minerals, electrolytes, performance, digestion, calming, respiration, joints, hooves, and breeding supplements. Products sold through distributors, retailers, and direct e-commerce.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Foran Equine Products designs, manufactures, and distributes scientifically formulated equine nutritional supplements and topical horse care products covering joint support, digestive health, respiratory function, hoof care, skin and wound care, calming, recovery, and performance nutrition. The portfolio of more than 60 products is produced to pharmaceutical-grade standards at the Connolly's RED MILLS facility in Kilkenny, Ireland, and supplied through country distributors, direct regional sales teams, and online retailers to performance horse owners, trainers, racing yards, studs, and breeding operations across more than 50 countries.

Product overview

Foran Equine is an equine supplement company offering a comprehensive portfolio of over 60 scientifically formulated products designed to support horse health and performance. The product range includes vitamin and mineral supplements (COPPERVIT, CHEVINAL, B-Complete), performance supplements (MUSCLE MAX, MUSCLE PREP, PRE-FUEL GEL/LIQUID, V.S.L. Liquid), electrolyte supplements (EQUI-LYTE G, RE-FUEL LIQUID/GEL, NEUTROLAC), digestive supplements (NUTRI-GARD, ATTA-SORB, KENTUCKY KARRON OIL), calming supplements (NUTRI-CALM LIQUID/GEL), respiratory supplements (AIRVENT LIQUID/GEL, ZOSFOR, HONEY C, GARLIC HONEY & GLUCOSE), joint and mobility supplements (OST-O-FLEX, OSTEO-GLYCAN), hoof care products (HOOF AID LIQUID/POWDER, KENTUCKY HOOF OIL, FLEXI HOOF & HEEL CONDITIONER), breeding supplements (CAL-GRO, FRISKA FOAL), and first aid/behavioral products (ICE-CLAY, EAZI-CARE DRESSING, CRIB HALT, ARNICA & ALOE VERA LEG GEL). All supplements are produced to pharmaceutical-grade standards at the company's laboratory in Kilkenny, Ireland, and carry the S.A.F.E. mark for anti-doping compliance.

Differentiator

Problem solved

Functional benefit

Brands

• Connolly's RED MILLS: Renowned scientifically formulated equine feeds manufactured in Ireland and sold in over 80 countries, part of the same parent group as Foran Equine
• Carr & Day & Martin

Products and services

• Equi-Shine A high-shine coat conditioner and finishing product for horses, designed for use as part of routine grooming and show preparation.
• Equi-Jewel A stabilized rice-bran based supplement providing calories, fat, and supporting conditioning for performance and hard-working horses.
• Equi-Build A targeted supplement to support muscle development and topline in horses undergoing training or work.
• Equi-Vm A vitamin and mineral balancer providing essential micronutrients to complement the regular ration of horses.
• Equi-Excel A high-specification muesli feed formulated for performance horses requiring elevated energy and nutrient density.
• Connect A joint support supplement formulated to support joint health, mobility, and cartilage integrity in horses.
• GI A digestive and gastric support supplement designed to support stomach health and hindgut function in horses.
• Honey-C A honey-based respiratory syrup formulated to support airway and respiratory function in horses.
• Mud-X A topical barrier cream formulated to protect and soothe horses' skin against mud fever and related skin conditions.
• Calm & More A calming supplement formulated with magnesium and supporting ingredients to help manage nervous behavior and stress in horses.

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and major.

• Connolly's RED MILLScoreStrategic or Co-development PartnerConnolly's RED MILLS is the parent company of Foran Equine. The RED MILLS Group is a world leader in equine nutrition with over 100 years of experience producing premium horse feeds. Foran Equine supplements are designed to complement the RED MILLS feed range, with combined nutritional expertise driving equine performance success. Both brands share sales teams, distribution networks, and co-market at events such as RED MILLS Day at Gowran Park.
• Carr & Day & MartincoreStrategic or Co-development PartnerCarr & Day & Martin, established in 1765, is the world's oldest horse care brand and a sister brand within the Connolly's RED MILLS Group. The company specializes in leather care, hoof care, coat care, and healthcare products. Brands cross-promote through shared distribution channels and participate jointly in events and marketing activities.
• RJ Matthews CompanymajorChannel Partner/ Reseller/ DistributorRJ Matthews Company is a family-owned wholesale distributor serving the animal health industry since 1941, based in Massillon, Ohio. The company distributes Foran Equine products in the US market alongside sister brand Carr & Day & Martin. This is a key distribution partnership for North American market access.
• Mirjam Horse ProductsmajorChannel Partner/ Reseller/ DistributorLong-established distributor of Foran Equine products based in the Netherlands. Mirjam Horse Products is the exclusive distributor for the Dutch market, providing local sales and support for Foran Equine supplements.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Alltech: Global animal nutrition and health company with broad equine supplement and feed offerings alongside much larger livestock and aquaculture portfolios. Named by The Insight Partners as a key market player in equine supplements, competing with Foran via scale, R&D, and global distribution.
• Ceva Santé Animale: Major global animal health company with an equine division offering supplements and health products for performance and racing horses. Comparable in addressing regulatory-compliant equine supplements through pharmaceutical-style distribution channels.
• Vetoquinol: Global animal health company with a dedicated equine product line (including the Equistro supplement brand) covering joint, digestive, and respiratory health. Competes with Foran in the equine health supplements category through veterinary-channel distribution.
• Kentucky Equine Research: Equine nutrition research organization and supplement/feed manufacturer serving performance horse and racing markets worldwide. Comparable in equine nutrition expertise, performance-focused customer base, and global distribution; differs in its research-services business model.

Emerging players

• Greencoat Ltd: Equine nutrition and supplement supplier named by The Insight Partners as a key market player alongside Foran and Alltech. Comparable as a niche equine supplements competitor, though smaller and less internationally distributed than Foran.

Direct peers

• Science Supplements: UK-based equine supplement specialist offering a wide range of joint, gastric, respiratory, and calming supplements for sport and race horses. Directly comparable in product mix, target customer (UK/Ireland performance horse owners), and nutraceutical formulation approach.
• NAF (Nutritional Animal Feeds): One of the UK's largest equine supplement brands with an extensive range of vitamins, minerals, hoof, joint, calming, and digestive products. Highly comparable in category coverage, customer segments (riders, trainers, breeders), and global equine retail distribution.
• Equistro: Equine supplement brand owned by Vetoquinol, offering scientifically formulated supplements for joint, hoof, muscle, and digestive health in horses. Directly comparable product portfolio, equine-only focus, and emphasis on veterinary-grade formulation.

Others

• Carr & Day & Martin: World's oldest horse care brand (est. 1765) and sister brand of Foran Equine under the Connolly's RED MILLS Group, specializing in leather care, hoof care, coat care, and healthcare products. Comparable equine customer base with cross-promotion through shared distribution channels.
• Connolly's RED MILLS: Foran Equine's parent brand and sister division within the Connolly's RED MILLS Group, producing premium horse feeds sold in 80+ countries. Directly comparable equine nutrition customer base and complementary (feed vs. supplement) product offering with shared sales and distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ForanEquine
• Facebookfacebook.com/foranequine
• Instagraminstagram.com/foranequine
• LinkedInlinkedin.com/company/foran-equine

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about foran equine products