furniture connection

Name

furniture connection

Legal name

Furniture Connection Inc.

Website

https://furnitureconnectionclarksville.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Home Furniture Retail

NAICS

Furniture Retailers (449110), Furniture Retailers (44911), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro industry

PRIMARYCRAIAAAA

Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles)

Consumer Products & Retail/Home & Furniture Retail/Furniture Retail (Living, Dining, Bedroom)

SECONDARYCRAIAAAC

Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires)

Consumer Products & Retail/Home & Furniture Retail/Furniture Retail (Living, Dining, Bedroom)

SECONDARYCRAIAAAB

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards)

Consumer Products & Retail/Home & Furniture Retail/Furniture Retail (Living, Dining, Bedroom)

SECONDARYCRAIAAAJ

Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage)

Consumer Products & Retail/Home & Furniture Retail/Furniture Retail (Living, Dining, Bedroom)

SECONDARYCRAIAAAI

Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands)

Consumer Products & Retail/Home & Furniture Retail/Furniture Retail (Living, Dining, Bedroom)

Keywords

• Home furniture retail
• Mattress sales
• Bedroom furniture
• Living room furniture
• Outdoor furniture

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Furniture Sales: Revenue generated from physical showroom sales of furniture including living room, bedroom, dining room, kids & teens, outdoor, and entertainment furniture. Customers visit the 46,000 sq ft showroom to purchase items, with financing options and delivery services available.
2. Mattress Sales: Significant revenue stream from mattress sales featuring major brands including Tempur-Pedic, Purple, Beautyrest, Sealy, Nectar, and Stearns & Foster. Mattresses are sold with adjustable bases and sleep accessories.
3. E-commerce Online Sales: Online sales through their website where customers can browse products, check pricing, add items to cart, and purchase. The website allows viewing of products by category, brand, and features online ordering capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Furniture Connection operates a 46,000 sq ft retail showroom in Clarksville, Tennessee, selling home furniture and mattresses across categories including living room, bedroom, dining room, kids & teens, outdoor, and home entertainment. The company carries major third-party brands such as Ashley, Flexsteel, La-Z-Boy, Tempur-Pedic, Purple, Beautyrest, Sealy, Nectar, and Stearns & Foster, and complements in-store sales with an e-commerce website powered by STORIS, plus financing and delivery services.

Product overview

Furniture Connection is a locally owned furniture and mattress retail store operating a 46,000 sq ft showroom in Clarksville, Tennessee—the largest in the area. The company offers a unified product portfolio across multiple categories: Living Room Furniture (sofas, sectionals, recliners, loveseats), Mattresses (Tempur-Pedic, Purple, Beautyrest, Sealy, Nectar, Stearns & Foster), Bedroom Furniture (beds, dressers, mirrors, nightstands), Dining Room Furniture (tables, chairs, benches, barstools, servers, bar carts), Kids & Teens Furniture, Outdoor Furniture (ottomans, sets, sectionals, fire pits, sofas, tables, chairs, loveseats, benches), and Home Entertainment (TV stands, entertainment centers, fireplace inserts). The company carries major furniture and mattress brands including Ashley Furniture, Flexsteel, La-Z-Boy, Bassett, Jackson Furniture, and Liberty Furniture, along with mattress brands Tempur-Pedic, Purple, Beautyrest, Sealy, Nectar, and Stearns & Foster. Additional services include a Build Your Own custom furniture program, delivery tracking, and financing options. The e-commerce platform is powered by STORIS, Inc.

Differentiator

Problem solved

Functional benefit

Products and services

• Living Room Furniture Sofas, sectionals, recliners, loveseats, and accent seating for the living room, available for in-person evaluation in the Clarksville showroom and online purchase. Targets local consumer families and individuals furnishing or upgrading their living spaces.
• Mattresses Mattresses from brands including Tempur-Pedic, Purple, Beautyrest, Sealy, Nectar, and Stearns & Foster, plus adjustable bases and sleep accessories, available in-showroom with in-person testing and online ordering.
• Bedroom Furniture Beds, dressers, mirrors, nightstands, and full bedroom suites sold in the showroom and online.
• Dining Room Furniture Dining tables, chairs, benches, barstools, servers, and bar carts for everyday meals and hosting.
• Kids & Teens Furniture Kids beds, desks, vanities, dressers, mirrors, chests, and nightstands for children and teenagers.
• Outdoor Furniture Outdoor ottomans, sets, sectionals, fire pits, sofas, tables, chairs, loveseats, and benches for outdoor living spaces.
• Home Entertainment TV stands, entertainment centers, and fireplace inserts for home entertainment setups.
• Build Your Own Custom Furniture Custom furniture configuration program allowing customers to build their own furniture pieces.
• Customer Financing Financing options available to help customers purchase furniture and mattresses.
• Delivery Tracking Delivery tracking service allowing customers to track the status of their furniture orders.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, major and minor.

• STORIS, Inc.coreTechnology or IntegrationSTORIS, Inc. provides the e-commerce platform that powers Furniture Connection's online store. They offer the online e-commerce platform that allows the company to sell products and services to customers through their website.
• Ashley Furniture IndustriescoreOthersKey brand partner carrying a wide range of Ashley Furniture products including sofas, sectionals, bedroom furniture, kids furniture, outdoor furniture, and home entertainment pieces. Major supplier of inventory.
• Flexsteel Industries, Inc.coreOthersPremier furniture manufacturer partner supplying upholstered furniture including recliners, sofas, and sectionals. Known for Blue Steel Spring technology.
• LA-Z-BOYcoreOthersBrand partner specializing in recliners and upholstered furniture. Offers branded recliners, sofas, and sectionals through the showroom.
• Tempur-PediccoreOthersPremium mattress brand partner offering memory foam and hybrid mattresses. Major category within the mattress department.
• PurplecoreOthersInnovative mattress brand partner featuring Purple's proprietary grid technology mattresses and sleep products.
• Bassett FurnituremajorOthersQuality furniture brand partner offering bedroom, dining, and living room furniture with customizable options.
• Jackson FurnituremajorOthersUpholstered furniture manufacturer partner offering sofas, sectionals, and recliners for the showroom.
• LibertymajorOthersAmerican furniture manufacturer partner providing dining sets, bedroom furniture, and entertainment centers. Known for quality construction with solid wood and traditional craftsmanship.
• BeautyrestmajorOthersMattress brand partner part of the Simmons Bedding portfolio, offering innerspring and hybrid mattresses.
• SealymajorOthersMattress brand partner offering innerspring mattresses in various firmness levels and price points.
• NectarminorOthersOnline-focused mattress brand partner offering memory foam mattresses sold through the showroom.
• Stearns & FosterminorOthersPremium mattress brand partner specializing in luxury innerspring and hybrid mattresses.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Havertys: Regional multi-category furniture retailer operating showrooms across the Southeast with comparable brand assortment (Ashley, Flexsteel, La-Z-Boy, Tempur-Pedic). Closely aligned product mix and target customer to Furniture Connection.
• Mattress Firm: Largest US specialty mattress retailer with showrooms carrying Tempur-Pedic, Beautyrest, Sealy, and Stearns & Foster—brands that overlap directly with Furniture Connection's mattress assortment. Direct competitor for premium mattress dollars.
• Sleep Number: Specialty mattress retailer with showrooms carrying premium sleep technology products. Comparable to Furniture Connection's mattress category, which represents a major revenue stream featuring Tempur-Pedic, Purple, and other premium brands.
• American Freight: Discount furniture and mattress retailer operating showrooms with branded mattress assortments. Comparable value-tier positioning and mattress-heavy mix to Furniture Connection's lower-priced offerings.
• Ashley HomeStore: Manufacturer-branded retail store network selling Ashley Furniture products. Directly comparable because Furniture Connection itself carries Ashley as a major brand partner and competes head-to-head with these branded outlets in mid-sized markets.
• Slumberland Furniture: Regional furniture retailer in the Midwest with multi-category showrooms and brand assortments similar to Furniture Connection. Comparable in store format, customer demographics, and brand portfolio.

Broad incumbents

• Rooms To Go: National multi-category furniture retailer offering room-package assortments across living, bedroom, dining, and mattresses. Comparable business model to Furniture Connection's multi-category showroom approach, but at significantly larger scale.
• Raymour & Flanigan: Northeast US furniture retailer offering living room, bedroom, dining, and mattresses. Comparable multi-category showroom model with financing and delivery services similar to Furniture Connection.
• Nebraska Furniture Mart: Big-box furniture and home goods retailer with massive showroom footprint selling furniture, mattresses, and home decor. Comparable in scale ambition and multi-category positioning to Furniture Connection's 46,000 sq ft showroom.

Others

• Wayfair: Pure-play online furniture and home goods retailer. Not a direct showroom competitor, but represents the most significant alternative for the same customer furniture purchase occasion—particularly relevant given Furniture Connection's e-commerce investment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about furniture connection