apex doors
Apex Doors designs, manufactures, installs, and services commercial, industrial, and domestic roller and garage doors in New Zealand from facilities in Auckland and Christchurch, distributing nationwide via direct sales and independent dealers.
- Company typePrivate
- Founded2015
- Headquarters—
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What apex doors does
Apex Doors (Apex Manufacturing New Zealand Ltd) designs, manufactures, installs and services commercial, industrial and domestic roller and garage doors from two New Zealand facilities in Auckland and Christchurch, founded in 2015. The product portfolio spans four core commercial/industrial lines — heavy-duty roller shutter, ventilated roller shutter, perforated slat roller shutter, and aluminium roller grille — plus a domestically manufactured sectional garage door line. Apex's core differentiators are mechanical rather than software: the proprietary Enviroglide guide system (PVC strip, grease-free operation), a spring-assisted barrel mechanism for controlled descent, and a three-point weatherseal. The company relies on Grifco (Chamberlain Group) automation technology to power commercial/industrial door operators, positioning it as an integration partner rather than an automation developer.
Apex operates a hybrid go-to-market combining direct enterprise sales (0800 number, regional emails, free measure-and-quote) with a nationwide independent dealer network that provides local coverage across New Zealand. Revenue is generated through custom one-time product sales (industrial/commercial roller doors and domestic sectional doors) plus professional services revenue from installation and 24-hour service/repair, including emergency replacement of damaged doors. Pricing is quote-based and not publicly disclosed. Customers span industrial/commercial buildings, car parks, retail premises, multi-unit residential buildings and domestic homeowners, with named enterprise reference customers including Foodstuffs, Coresteel Buildings Canterbury, Euroclass Design and Build, and SMB Brightshine Ltd. Marketing is primarily trade-driven (architects, builders, facility managers) rather than consumer-facing.
apex doors firmographics
Firmographics- Name
- apex doors
- Legal name
- Apex Manufacturing New Zealand Ltd
- Website
- https://apexdoors.co.nz
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- Apex Doors designs, manufactures, installs, and services commercial, industrial, and domestic roller and garage doors in New Zealand from facilities in Auckland and Christchurch, distributing nationwide via direct sales and independent dealers.
- Ownership category
- akta.pro rank
apex doors industry classification
Industry- Product category
- Industrial Door Manufacturing
- NAICS
- Metal Window and Door Manufacturing (332321)
- SIC
- Metal Doors, Sash, Frames, Moldings & Trim (3442)
- akta.pro primary industry
- Commercial & Industrial Doors (Sectional, High-Speed, Fire, Security) (IMADAIAF)
- akta.pro secondary industry
- Garage Doors & Rolling Shutters (IMADAIAE)
Keywords
apex doors business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Industrial/Commercial Roller Door Sales: Custom-manufactured roller doors for commercial, industrial, and special application uses including heavy-duty shutters, ventilated doors, perforated slat doors, and aluminium roller grilles. Each door is custom made and finished to specific requirements.
- Installation Services: Professional installation services for roller doors at new factories, warehouses, offices, and apartment buildings, as well as replacement of existing doors.
- Service and Repair: 24-hour service and repair operations for existing customers and emergency situations. Emergency replacement services for damaged doors.
- Domestic Garage Door Sales and Installation: Sectional garage door panels manufactured in New Zealand for residential homeowners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Custom industrial/commercial doors - quote-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
apex doors product offering
Product offeringCore offering
Apex Doors designs, manufactures, installs, and services custom commercial, industrial, and domestic roller and garage doors in New Zealand. Each door is custom made to specification at manufacturing facilities in Auckland and Christchurch, integrating Grifco (Chamberlain Group) automation and proprietary features such as the Enviroglide grease-free guide system.
Product overview
Apex Doors is a manufacturer and installer of commercial, industrial, and special-application roller doors with Grifco automation. The product portfolio includes four core commercial door products (Heavy Duty Roller Shutter Door, Ventilated Roller Shutter Door, Perforated Slat Roller Shutter Door, and Aluminium Roller Grille) plus domestic sectional garage doors. All products are custom made to order at Auckland and Christchurch factories, featuring Grifco-powered automation and Enviroglide guide systems for greaseless, quieter operation.
Differentiator
Problem solved
Functional benefit
Products and services
- Apex Heavy Duty Roller Shutter Door
Companies that use apex doors
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
apex doors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
apex doors partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Grifco (Chamberlain Group)coreApex has chosen to partner with the Chamberlain Group, the global leader in garage door automation, whose Grifco automation technology is a leader in commercial and industrial electronic openers. Grifco originated in Australia over 100 years ago and its innovative design engineers understand the particular requirements of the New Zealand market. Grifco products are supported by qualified technicians backed by sales and service branches throughout Australia and in Auckland, New Zealand.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
apex doors competitors and assessment
Company assessmentBroad incumbents
- ASSA ABLOY: Global access solutions group whose portfolio includes industrial doors, high-performance doors, and entrance automation. Overlaps with Apex in commercial/industrial door applications but operates as a diversified incumbent across locks, access and doors rather than a roller-door specialist.
Direct peers
- B&D Doors: Major Australian and New Zealand manufacturer of residential garage doors and commercial/industrial doors, including roller doors. Closest ANZ peer to Apex given overlapping product range across domestic sectional garage doors and commercial roller doors in the same geography.
- Dynamic Closures: New Zealand-based manufacturer and installer of roller shutters, grilles, and sectional doors for industrial, commercial and residential use. Direct competitor to Apex in the same NZ market with a comparable product portfolio and customer base.
- Hörmann: German global market leader in industrial, commercial and residential doors, including roller shutters, high-speed doors, and sectional doors. Directly comparable to Apex on product category (roller shutters/grilles for industrial/commercial) and end-customers, but operates at vastly greater scale with catalogue standardisation.
- Steel Roll: New Zealand specialist in commercial and industrial roller doors and shutters, custom manufactured and installed. Directly comparable to Apex on product, geography and target customer (factories, warehouses, commercial buildings).
Emerging players
- Wiśniowski: Polish manufacturer of garage doors, industrial doors, gates and fencing with growing international presence. Comparable product mix to Apex (industrial and residential doors, custom manufacturing) and offers a benchmark for a mid-sized specialist door manufacturer scaling beyond its home market.
Regional players
- Garador: UK-based manufacturer of residential and commercial garage doors including roller and sectional doors. Comparable product portfolio to Apex (custom garage and roller doors) but serves primarily the UK/European market rather than Australasia.
- Dominator: New Zealand residential garage door brand (part of the B&D group). Comparable to Apex's domestic sectional garage door line in product and NZ geography, though focused on the residential segment rather than industrial/commercial.
- R+S Doors: Australian commercial and industrial door specialist (roller shutters, sectional doors, automatic entrances). Comparable to Apex on product category and target customer base, though operating primarily in the Australian rather than New Zealand market.
Others
- Chamberlain Group (Grifco): Global leader in garage door automation whose Grifco brand is Apex's strategic automation partner. Comparable through overlapping commercial/industrial door operator technology, though operates primarily as an automation supplier rather than a door manufacturer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
apex doors financial estimates
Financial estimateRevenue estimate
Valuation estimate
apex doors leadership team
Management profileNumber of profiles
apex doors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
apex doors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about apex doors
What does apex doors do?
Apex Doors designs, manufactures, installs, and services custom commercial, industrial, and domestic roller and garage doors in New Zealand. Each door is custom made to specification at manufacturing facilities in Auckland and Christchurch, integrating Grifco (Chamberlain Group) automation and proprietary features such as the Enviroglide grease-free guide system.
Is apex doors a public or private company?
apex doors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was apex doors founded?
apex doors was founded in 2015.
How does apex doors make money?
Four revenue lines are on record. Industrial/Commercial Roller Door Sales are the primary driver. The others are installation Services, service and Repair and domestic Garage Door Sales and Installation.
Who are apex doors's main competitors?
ASSA ABLOY is listed as a broad incumbent. Direct peers are B&D Doors, Dynamic Closures, Hörmann and Steel Roll. Wiśniowski is listed as an emerging player. Regional players are Garador, Dominator and R+S Doors. Chamberlain Group (Grifco) is listed as an others.
Does apex doors have an API?
No public API is recorded for apex doors.
What industry is apex doors in?
apex doors's product category is Industrial Door Manufacturing. Its primary akta.pro industry code is IMADAIAF, Commercial & Industrial Doors (Sectional, High-Speed, Fire, Security), with a secondary code of IMADAIAE, Garage Doors & Rolling Shutters. Its NAICS code is 332321 and its SIC code is 3442.