as you know
As You Know is a California benefit corporation operating a curated sustainability data platform that aggregates research from 8+ nonprofit and commercial providers, covering 3,000+ public companies across 20+ ESG themes for asset managers, RIAs, fintechs, foundations, and individual investors.
- Company typePrivate
- Founded2022
- HeadquartersEl Cerrito, United States
- Headcount1–10
- GTM typeB2B and B2C
- Offering—
What as you know does
As You Know, PBC is a California benefit corporation founded in 2022 that operates a corporate sustainability data platform aggregating curated research from 8+ independent nonprofit and commercial providers—including As You Sow, Adasina Social Capital, Prime Directive Analytics, and Signal Climate Analytics—into a unified offering covering 3,000+ public companies across 20+ ESG themes. The core technology is a web-based portal and RESTful JSON API that delivers normalized 0-1 scores, quarterly vintages, ticker/ISIN lookup, screen flags, and bulk portfolio endpoints, with bearer token authentication. Proprietary products include the Racial Justice Index (29 metrics, 2,917 Russell 3000 companies, updated quarterly), Workforce Equity / DEI dataset, satellite-measured methane intensity for top US energy producers, and the proprietary "Sustainability Ratio." The company also operates the Invest Your Values sub-brand, a consumer-facing screening platform with 9 sustainability scorecards across 5,416 funds & ETFs and 70+ retirement plans.
The business model rests on three recurring revenue streams: tiered platform subscriptions (Individual $15-20/month, Advisor $146-167/month, Enterprise $466-500/month, with a 60%-discounted Mission Ally rate), API access licensing (Research, Commercial, Enterprise tiers), and commercial data licensing with revenue-share payments to data providers. Go-to-market is multi-channel: enterprise field sales for institutional asset managers and data redistributors, sales-led demo booking via Calendly for RIAs and fintechs, self-serve portal access for individual investors, and a complimentary community-led program for academics and nonprofits. Primary customers are asset managers, RIAs, foundations, fintech platforms, and retirement plan consultants; secondary customers include academics, nonprofits, and individual investors. The company is privately held with no disclosed venture funding, headquartered in El Cerrito, California, with a European office in Vienna, Austria.
as you know firmographics
Firmographics- Name
- as you know
- Legal name
- As You Know, PBC
- Website
- https://asyouknow.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- As You Know is a California benefit corporation operating a curated sustainability data platform that aggregates research from 8+ nonprofit and commercial providers, covering 3,000+ public companies across 20+ ESG themes for asset managers, RIAs, fintechs, foundations, and individual investors.
- Ownership category
- akta.pro rank
as you know industry classification
Industry- Product category
- ESG Analytics Software
- NAICS
- Portfolio Management and Investment Advice (523940), Software Publishers (5132)
- SIC
- Investment Advice (6282), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- ESG Data, Ratings & Research (Providers, Methodologies, Analytics) (FSAAALAJ)
- akta.pro secondary industries
- ESG/Sustainable & Thematic Digital Investing Platforms (FSAGAEAK), ESG & Sustainability Research (FSACAGAH), ESG, Sustainability & Impact Research (BPAHALAL)
Keywords
Where as you know is headquartered
LocationHeadquarters
- HQ city
- El Cerrito
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
as you know business model
Business model- GTM type
- B2B and B2C
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Subscriptions: Annual subscriptions with tiered pricing based on organization size, number of users, and data access level. Tiers include Individual ($15-20/month), Advisor ($146-167/month), and Enterprise ($466-500/month). Mission Ally rate offers 60% discount for nonprofit partners.
- API Access Licensing: Programmatic API access with application and approval required. Plans include Research (up to 10,000 calls/month), Commercial (unlimited calls with bulk endpoints), and Enterprise (custom fields, dedicated support, SLA, white-label).
- Commercial Data Licensing: Revenue-share licensing model for data providers and strategic partners. Custom licensing for full data access plus resale/redistribution rights. Powers fund ratings, ETF screening, and values-based portfolio construction tools.
- Revenue-Share Payments: First full year of license and revenue-share payments received in 2024, validating the revenue-share licensing model with real demand from asset managers for independent sustainability data.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual plan for self-directed investors seeking values-aligned insights |
| Subscription | Monthly | Advisor plan for financial advisors supporting values-aligned client portfolios |
| Subscription | Monthly | Enterprise plan for research teams and investment firms |
| Subscription | Monthly | Mission Ally Rate - 60% discount for supporters of As You Sow and nonprofit partners |
| Subscription | Monthly | Research plan for academics and nonprofits |
| Subscription | Monthly | Commercial plan for RIAs, fintechs, and institutional investors |
| Subscription | Monthly | Enterprise plan for large platforms and data redistributors |
| Subscription | Annual | Commercial Access for investment firms, asset managers, RIAs, and businesses |
| Subscription | Monthly | Community Access for nonprofits, academics, and journalists |
| Other | Multi-year contract | Data Provider/Strategic Partner for platforms and financial infrastructure partners |
| Other | Multi-year contract | Foundation for endowments and foundations |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
as you know product offering
Product offeringCore offering
As You Know aggregates sustainability and ESG data from 8+ nonprofit and commercial research organizations into a unified analytics platform covering 3,000+ public companies. The platform enables investors to screen companies against environmental, social, and governance criteria including racial justice, workplace equity, corporate ethics, and emissions. The offering is delivered through a web platform, mobile app, and API with tiered subscriptions for individual investors, financial advisors, and institutional clients.
Product overview
As You Know is a corporate sustainability data solutions platform that aggregates curated sustainability datasets from leading nonprofit and commercial research organizations—covering more than 3,000 public companies across 20+ environmental, social, and governance issues. The core AYK Platform provides unified access to all datasets, complemented by API Access for programmatic integration. Key data products include the Racial Justice Index and Workforce Equity datasets (updated quarterly), Social Justice exclusion screens, GHG Risk Utilities data, and CEO Pay Ratio. The Invest Your Values sub-brand offers values-aligned investing screening with 9 scorecards covering fossil fuels, deforestation, gender equality, gun safety, prison industrial complex, weapons, tobacco, racial justice, and retirement plans. The platform also integrates specialized datasets from partners including Prime Directive Analytics (Corporate Political Responsibility), Signal Climate Analytics (methane intensity, Sustainability Ratio), and the Adasina Social Capital Hub (exclusion lists across human rights, economic, and environmental harm).
Differentiator
Problem solved
Functional benefit
Brands
- Invest Your Values: A values-based investment screening platform that helps investors align portfolios with personal values across gun safety, fossil fuels, gender equity, and more. Screens mutual funds, ETFs, retirement plans, and target date fund families against 10+ values-based themes.
Quantifiable outcome
- Covers 3,000+ public companies with quarterly-updated scores on racial justice and workforce equity
- +2 more outcomes
Companies that use as you know
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
as you know technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
as you know partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and strategic.
- As You SowcoreFounding data contributor providing core sustainability datasets across racial justice, workforce equity, environmental, and economic issue areas. Founded 1992 with 30+ years of shareholder advocacy. Covers 2,917 companies with close to 1 million unique data points across 7 issue areas.
- Adasina Social CapitalcoreInvestment firm sponsoring a free data hub aggregating exclusion lists from 5 social justice organizations covering human rights, economic, and environmental harm. Contributes Prison Funding, Civil & Voting Rights, and For-Profit Colleges datasets.
- Prime Directive AnalyticscoreCommercial data firm specializing in Corporate Political Responsibility measurement. Provides Citizens' Voice Index (CVI) measuring magnitude of corporate political influence (0-100 scale) and Planet, Community, Democracy Score (PCD) for alignment assessment.
- Signal Climate AnalyticscoreIndustrial transformation measurement firm providing satellite methane intensity data, Sustainability Ratio, and Real Transparency metrics. Covers carbon-intensive sectors globally with UN Knowledge Partner status since 2023. $3M+ in research funding contributed.
- United Nations Climate ChangestrategicUN Knowledge Partner since 2023. Research partnerships producing unique body of transition analytics for climate transformation measurement.
- Calvert Research & ManagementstrategicResearch partnership producing transition analytics. Multi-year collaboration initiative with Calvert Center for Responsible Investing.
- London Stock ExchangestrategicResearch partnership contributing to climate analytics and transition benchmarking for market participants.
- Morgan StanleystrategicResearch partnership contributing to climate analytics and sustainable finance initiatives.
- Reuters/Thomson ReutersstrategicResearch partnership with seed funding and ongoing collaboration for climate transparency and sustainability analytics.
Scale indicators11 records
Recent moves9 records
Expansion highlights6 records
as you know competitors and assessment
Company assessmentEmerging players
- Calvert Research and Management: Calvert (acquired by Morgan Stanley) provides responsible investing research and transition analytics and is explicitly a research partner of As You Know. Comparable to AYK in mission-driven approach to ESG data and in serving asset managers integrating sustainability considerations.
- Just Capital: Just Capital produces company rankings based on stakeholder-driven priorities (workers, customers, communities, environment, shareholders) and is used by asset managers for values-aligned investing. Comparable to AYK's values-aligned Invest Your Values sub-brand, though focused on a single ranking methodology rather than broad aggregation.
Direct peers
- Sustainalytics (Morningstar Sustainalytics): Acquired by Morningstar, Sustainalytics provides ESG risk ratings and research used by institutional investors worldwide. Directly competes with AYK in serving asset managers and RIAs with company-level ESG analytics, screening tools, and stewardship workflows.
- CSRHub: CSRHub aggregates ESG ratings from multiple data providers into a single consensus score covering thousands of companies, similar to AYK's multi-source aggregation model. Targets enterprise ESG analysts, asset managers, and corporate sustainability teams for screening and reporting use cases.
- Arabesque S-Ray: Arabesque S-Ray combines company-level ESG scores, news sentiment, and UN Principles alignment into a unified dataset for institutional investors. Directly comparable to AYK in offering an aggregated, multi-source ESG scoring platform across thousands of companies.
- ISS ESG: Institutional Shareholder Services' ESG arm provides sustainability data, ratings, and climate analytics for asset managers and asset owners. Directly comparable offering for portfolio screening, regulatory reporting, and stewardship support with similar enterprise customer profile to AYK's target market.
Broad incumbents
- Bloomberg ESG Data Services: Bloomberg distributes ESG data within its terminal ecosystem alongside market data, analytics, and trading functionality. Comparable to AYK as a source of company-level ESG metrics for institutional investors, but as part of a much broader incumbent financial data platform.
- S&P Global ESG / Trucost: S&P Global's Trucost and ESG Evaluation products provide carbon, climate, and ESG analytics to institutional investors and corporates. Comparable in customer base and use cases (portfolio screening, climate risk, reporting), but embedded within a broader incumbent rating/data franchise.
- MSCI ESG Research: Part of MSCI, the largest institutional ESG and sustainability data provider globally, offering ratings, research, and analytics across thousands of companies. Directly comparable to AYK as a one-stop ESG data source for asset managers, but operates at far greater scale and with proprietary (corporate-disclosure-based) methodologies rather than nonprofit-curated inputs.
- LSEG (Refinitiv) ESG Data: London Stock Exchange Group's data and analytics arm provides corporate ESG scores, climate metrics, and investment research. Overlaps with AYK's institutional investor customer base and comparable data depth, though as part of a much larger capital-markets data suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
as you know social profiles
Digital presenceas you know financial estimates
Financial estimateRevenue estimate
Valuation estimate
as you know leadership team
Management profileNumber of profiles
Profiles3 records
as you know funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
as you know M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about as you know
What does as you know do?
As You Know aggregates sustainability and ESG data from 8+ nonprofit and commercial research organizations into a unified analytics platform covering 3,000+ public companies. The platform enables investors to screen companies against environmental, social, and governance criteria including racial justice, workplace equity, corporate ethics, and emissions. The offering is delivered through a web platform, mobile app, and API with tiered subscriptions for individual investors, financial advisors, and institutional clients.
Is as you know a public or private company?
as you know is a private company. It is currently operating.
When was as you know founded?
as you know was founded in 2022. It employs 1 to 10 people.
Where is as you know based?
as you know is headquartered in El Cerrito, United States, in the North America region.
How does as you know make money?
Four revenue lines are on record. Platform Subscriptions are the primary driver. The others are API Access Licensing, commercial Data Licensing and revenue-Share Payments.
Who are as you know's main competitors?
Emerging players on record are Calvert Research and Management and Just Capital. Direct peers are Sustainalytics (Morningstar Sustainalytics), CSRHub, Arabesque S-Ray and ISS ESG. Broad incumbents are Bloomberg ESG Data Services, S&P Global ESG / Trucost, MSCI ESG Research and LSEG (Refinitiv) ESG Data.
Does as you know have an API?
Yes. RESTful JSON API providing programmatic access to racial justice, workforce equity, GHG emissions, and economic justice data across the Russell 3000. Built for developers integrating sustainability data into portfolio tools, screening platforms, and research workflows. Features include: Bearer token authentication; quarterly vintage data with historical tracking; ticker or ISIN lookup; pass/flag status per screen for portfolio compliance checks; bulk portfolio endpoint for querying entire portfolios in one call; all scores normalized 0–1. Access tiers include Research (up to 10,000 calls/month, RJI and DEI datasets), Commercial (unlimited calls, all datasets, historical vintages, bulk endpoints), and Enterprise (custom fields, SLA guarantee, white-label options). Beta access by application. Developer documentation is at asyouknow.com/api-access.
What industry is as you know in?
as you know's product category is ESG Analytics Software. Its primary akta.pro industry code is FSAAALAJ, ESG Data, Ratings & Research (Providers, Methodologies, Analytics), with a secondary code of FSAGAEAK, ESG/Sustainable & Thematic Digital Investing Platforms. Its NAICS code is 523940 and its SIC code is 6282.