What azar consulting does

Azar Consulting is a Sydney-based technology consulting firm founded in 2023 that delivers professional services to Australian small and medium businesses, with selected enterprise and international engagements. The company offers a broad service portfolio spanning custom software development, web development, mobile development, API integration, IoT/smart devices, workflow and business automation, AI consulting, technology consulting, and Virtual CTO-as-a-Service. Its core technical stack includes C#, .NET Core, JavaScript, HTML, SASS/SCSS, jQuery, and SQL Server, with Azure (including Azure Blob Storage) as a deployment platform evidenced by a documented case study re-architecting a dairy enterprise data ingestion pipeline from SFTP-based file loading (1h50m) to under 10 minutes via parallelized Azure Blob Storage API calls. The firm combines traditional systems integration with applied AI capabilities built on OpenAI, Anthropic, and local models — including autonomous agents for customer enquiry triage, AI-drafted responses, document processing, RAG-based internal knowledge assistants, and self-updating reporting dashboards.

The business operates on a professional services revenue model, with project-based fixed-price and time-and-materials engagements, supplemented by retainer-style Virtual CTO relationships. Pricing is quote-based and not publicly disclosed; the firm offers free initial consultations and drives demand through direct outreach, website contact forms, content marketing via its technology blog, and organic social on LinkedIn, Facebook, and Instagram. Customer segments are primarily Australian SMBs lacking in-house technology leadership, with a secondary enterprise segment evidenced by logos including Unilever France, Orange France, Bouygues Telecom France, Advanced Markets, IT First Responder, International Fairs and Promotions, and Kia Motors Lebanon. The firm reports 72+ projects completed and 40+ organizations partnered with, with plans announced to expand operations to the UAE.

The company is privately held and bootstrapped, with no disclosed external funding. Leadership is concentrated around founder and CEO Joseph Azar, who previously served five years as CTO at Forcite Helmets. The team is small (1–10 employees per firmographic data) but is actively recruiting across development, marketing, sales, and design roles, consistent with a buildout phase following the 2023 founding.

Name

azar consulting

Legal name

Azar Consulting

Website

https://azarconsulting.com.au

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Azar Consulting is a Sydney-based technology consulting firm founded in 2023 that delivers custom software, web, mobile, AI, IoT, and Virtual CTO services primarily to Australian small and medium businesses, with selected enterprise and international engagements.

Ownership category

akta.pro rank

Product category

Technology Consulting Services

NAICS

Computer Systems Design and Related Services (54151), Management Consulting Services (54161), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Business Process & Digital Transformation Consulting (BPAEAAAD)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• Technology consulting services
• Custom software development
• Virtual CTO services
• Business process automation
• AI consulting services

Headquarters

HQ city

Chiswick, Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Technology Consulting Services: Professional consulting services including Virtual CTO as a Service, technology strategy, and business automation advisory. These are typically project-based or retainer engagements with Australian SMBs seeking technology guidance and implementation support.
2. Custom Software Development: Tailor-made software development services including custom software, web applications, e-commerce websites, SaaS platforms, mobile development, and Chrome extensions. Revenue generated through fixed-price projects or time-and-materials engagements.
3. AI & Automation Services: AI consulting, implementation services, workflow automation, and business process automation. These services help businesses implement AI agents, automate manual processes, and integrate AI capabilities into existing systems.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Azar Consulting is a Sydney-based technology consulting firm that delivers custom software development, web and mobile application development, IoT/smart device solutions, AI consulting, workflow and business process automation, API integration, and Virtual CTO as a Service to primarily Australian Small to Medium Businesses. Engagements are delivered as project-based or retainer consulting, combining technology strategy with hands-on implementation across multiple tech stacks and modern AI platforms.

Product overview

Azar Consulting is a Sydney-based technology consulting company offering a comprehensive portfolio of professional services. Their core offerings include Custom Software Development, Custom Web Development, Mobile Development, Virtual CTO Service, Technology Consulting, AI Consulting, Workflow Automation, Business Automation (AI-powered), Smart Devices (IoT), and API Integration. The company positions itself as a 'one stop shop for All Your Technology Needs' with over 23 years of experience. Their services range from strategy and consulting (Virtual CTO, Technology Consulting, AI Consulting) to implementation (Software, Web, Mobile, Smart Devices development) and operational automation (Workflow Automation, Business Automation, API Integration). Business Automation and AI Consulting represent their most AI-forward offerings, leveraging LLMs, autonomous AI agents, and custom integrations to automate business processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Software Development Tailor-made software development service that automates manual business processes for businesses, including custom applications, Chrome extensions, and bespoke internal tools.
• Custom Web Development Web development service building e-commerce websites, SaaS platforms, and intricate web applications for business clients.
• Mobile Development Mobile application development service delivering native and cross-platform mobile apps for business clients.
• Virtual CTO Service Virtual CTO-as-a-Service providing SMBs and enterprises with access to diverse technical skills, experience, and knowledge without the cost of a full-time, in-house Chief Technology Officer.
• Technology Consulting Comprehensive technology consulting service aimed at increasing business efficiency and driving growth through technology strategy and advisory.
• AI Consulting Practical AI advisory and delivery service covering use-case discovery through to production-ready AI systems, including LLM integration and AI agent deployment for Sydney and Australian businesses.
• Workflow Automation Workflow automation service that streamlines manual processes, boosts employee productivity, and saves costs through software automation for businesses.
• Business Automation Business automation service using AI agents and custom-built integrations to automate operations, customer support, reporting, and admin functions.
• Smart Devices Connected smart device development service including Bluetooth devices, plant monitoring systems, Internet of Things, and smart wearables for business clients.
• API Integration API and systems integration service connecting businesses to payment providers, web services, and third-party APIs to enable seamless data flow.

Quantifiable outcome

• Reduced data loading time from approximately 1 hour 50 minutes to under 10 minutes for a major dairy enterprise
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Partnerships

One partnership is on record.

• Sydney Chamber of CommerceminorOthersOfficial member of the Sydney Chamber of Commerce, providing networking opportunities and credibility within the Australian business community.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Thoughtworks: Global technology consultancy with deep custom software, AI, and digital transformation practices and a strong Australian/APAC presence — overlaps with Azar's full-service technology consulting positioning.
• Accenture: Global professional services firm with extensive technology consulting, AI, and digital transformation practices serving SMBs through large enterprises; a broad incumbent competing for the same digital transformation wallet.
• Slalom: Large global technology and business consulting firm with a strong mid-market/SMB focus across digital transformation, custom software, AI, and cloud — directly comparable to Azar's service breadth and customer tier, just at vastly greater scale.
• Capgemini: Global IT services and consulting firm with strong digital transformation, AI, and custom software capabilities and a sizable Australian delivery presence; comparable on the enterprise end of Azar's customer mix.
• Cognizant: Global IT services and consulting firm with deep digital, AI, and application development practices; a broad incumbent competing for enterprise technology consulting engagements similar to those Azar serves.
• Deloitte Digital (Deloitte Australia): Big Four consulting arm in Australia offering digital transformation, custom software, AI, and technology strategy; competes for the same Australian mid-market and enterprise clients as Azar's enterprise segment.

Direct peers

• Versent: Australia-based technology consultancy offering cloud, data, AI, and digital engineering to mid-market and enterprise clients; very closely comparable to Azar's geographic footprint, SMB/mid-market focus, and service portfolio.
• Insiten: Boutique technology and management consultancy providing custom software, integrations, and digital transformation to mid-market clients; directly comparable to Azar in scope, scale, and customer profile.
• DiUS: Australian technology consulting firm specializing in AI, data engineering, IoT, and custom software for mid-market and enterprise — directly comparable to Azar's AI, IoT, and integration offerings in the Australian market.
• Arq Group: Australian-headquartered digital consultancy delivering custom software, web, mobile, and cloud solutions to mid-market and enterprise; closely comparable in geography and service mix, with SMB/enterprise crossover.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/azar.consulting.au
• LinkedInlinkedin.com/company/azarconsulting
• Instagraminstagram.com/azar.consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about azar consulting