Insiten
Insiten is an Atlanta-based private technology company, founded in 2016, that designs and builds custom software, mobile apps, and digital transformation solutions for enterprise clients across the Microsoft, Salesforce, and Heroku stacks, and offers three productized platforms: Contour (mobile app accelerator), TackleBox (Excel-to-PowerPoint automation), and AMP (car wash membership platform).
- Company typePrivate
- Founded2016
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Insiten does
Insiten is a privately held technology company founded in 2016 and headquartered in the Atlanta, Georgia metropolitan area (Peachtree Corners), with 11-50 employees. The company designs and builds custom software, mobile applications, and digital transformation solutions for enterprise clients, with a stated focus on Fortune 50 and Fortune 500 corporations. Its core services span mobile apps and responsive websites, customer experience platforms, analytics and data visualization, process automation, and system integrations across the Microsoft, Salesforce, and Heroku technology stacks. Insiten is a Certified Microsoft Supplier and a Salesforce/Heroku development partner, and works with clients such as a Big 4 M&A advisory firm (where its platform has been used on hundreds of global acquisitions and divestitures), a multinational logistics company (500+ users on a project management and analytics platform), and EY.
In addition to custom services, Insiten has productized three proprietary platforms: Contour, a Salesforce-integrated mobile app accelerator that claims to reduce deployment time and cost by more than half; TackleBox, a cloud-based Excel-to-PowerPoint automation and live-dashboard engine available via self-serve subscription; and the AMP Car Wash Platform, a white-label membership and loyalty platform co-developed with Autowash and targeted at multi-location car wash operators. The company goes to market through a hybrid motion combining consultative enterprise sales, product-led growth (TackleBox free trial), and channel partnerships (Microsoft and Salesforce ecosystems), and is co-founded and led by CEO Adam Trien and President Gentry Ganote with no disclosed institutional funding to date.
Insiten firmographics
Firmographics- Name
- Insiten
- Legal name
- Insiten, Inc.
- Website
- https://insiten.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Insiten is an Atlanta-based private technology company, founded in 2016, that designs and builds custom software, mobile apps, and digital transformation solutions for enterprise clients across the Microsoft, Salesforce, and Heroku stacks, and offers three productized platforms: Contour (mobile app accelerator), TackleBox (Excel-to-PowerPoint automation), and AMP (car wash membership platform).
- Ownership category
- akta.pro rank
Insiten industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Exhibition, Retail & Experiential Design (BPAHAKAL)
Keywords
Where Insiten is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Insiten business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Custom Software Development Services: Bespoke technology solutions for enterprise clients including mobile apps, responsive websites, business process automation, system integrations, and analytics. Serves Fortune 50 clients with complex technology needs.
- TackleBox SaaS Subscription: Cloud-based Excel presentation engine offered as subscription SaaS. Features Excel-to-PowerPoint automation and live dashboards from Excel files.
- Contour Platform: Mobile app accelerator platform enabling faster mobile app development for enterprise customers. Sold as part of custom engagement or potentially as platform subscription.
- AMP Platform Licensing: White-label car wash membership platform (AMP) provided to car wash operators as branded mobile app solution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise Custom Solutions |
| Subscription | Monthly | TackleBox SaaS |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
Insiten product offering
Product offeringCore offering
Insiten designs and builds custom software tools and platforms for enterprise clients, including mobile applications, websites, and business process automation solutions. The company also operates three proprietary products: Contour (a mobile app accelerator), the AMP Car Wash Platform (membership management for multi-location operators), and TackleBox (an Excel-to-PowerPoint automation tool).
Product overview
Insiten offers a portfolio of three distinct software products: Contour (a mobile app accelerator platform integrated with Salesforce for building customized mobile experiences), AMP Car Wash Platform (a specialized membership and loyalty solution for car wash operators with branded mobile apps and marketing tools), and TackleBox (an Excel-to-PowerPoint automation tool and live dashboard solution). The company also provides custom software development services leveraging Microsoft and Salesforce technologies.
Differentiator
Problem solved
Functional benefit
Brands
- Contour: Mobile app accelerator platform for launching customized mobile apps with Salesforce integration
- AMP (Autowash Membership Platform)
- TackleBox
Products and services
- Contour
Quantifiable outcome
- Mobile app deployment in less than half the time and cost of traditional development
- +2 more outcomes
Companies that use Insiten
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Insiten technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Insiten partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- AutowashflagshipStrategic partnership to build AMP Car Wash Platform. Autowash is a high-growth, multi-location car wash company. Platform revealed at 2021 Southwest Car Wash Association Conference. Provides car washes with fully branded mobile app, advertising, promotions, and membership program support.
- MicrosoftcoreCertified Microsoft Supplier through Microsoft Supplier Program (MSP). Enables Insiten to design and develop cutting-edge business solutions on Microsoft technology stack with access to Business Investment Funds to cover project costs.
- Salesforce / HerokucoreExpert Heroku architects providing custom app development, APIs, services, and data stores. Salesforce cross-cloud integrations with AWS, Azure, and Google Cloud Platform. Custom Salesforce development including Lightning Apps, Components, Apex development, Reports and Dashboards.
- DigitalCraftscoreCoding bootcamp partnership for talent acquisition. Insiten has hired 8+ software engineers from DigitalCrafts. Adam Trien on record discussing bootcamp graduate hiring. Company speaks at DigitalCrafts graduations on being a 'High Five Developer'.
- Prototype PrimeminorTechnology incubator in Peachtree Corners where Insiten relocated in 2018. Provides workspace, meeting facilities, and startup ecosystem support.
- Hands On AtlantaminorCommunity partnership for volunteer initiatives. Insiten team participates in community service events including Piedmont Park cleanup for Earth Day 2021.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Insiten competitors and assessment
Company assessmentDirect peers
- Rightpoint: Rightpoint is a digital experience and Microsoft/Salesforce consulting firm of comparable scale to Insiten, delivering custom enterprise apps, mobile platforms, and customer experience solutions — directly overlapping Insiten's Contour-style work and Microsoft partnership model.
- Silverline: Silverline is a Salesforce-native consulting firm offering custom Lightning/Apex builds, integrations, and industry solutions — closely matching Insiten's Salesforce custom development and partner-channel GTM.
- West Monroe Partners: West Monroe is a mid-size custom technology and management consulting firm that builds bespoke enterprise platforms for Fortune 500/1000 clients across multiple industries — directly comparable to Insiten's bespoke-engagement model.
- Simplus: Simplus is a Salesforce-focused consulting and managed services firm with comparable custom Lightning/Apex development capability and a similar partner-channel GTM — the closest analog to Insiten's Salesforce/Heroku practice.
- Slalom: Slalom is a mid-size custom technology consulting firm delivering enterprise transformation with deep Microsoft and Salesforce practices. It competes for the same Fortune 500/1000 deal set, but at materially larger scale.
Broad incumbents
- Persistent Systems: Persistent is a global IT services firm with large Microsoft Azure and Salesforce practices that deliver custom enterprise solutions at higher scale than Insiten and compete for comparable enterprise digital-transformation mandates.
- Avanade: Avanade is the Accenture-Microsoft joint venture and the dominant large-scale Microsoft ecosystem consultancy. It is the strategic incumbent against which Microsoft-partnered shops like Insiten compete on enterprise bids.
- Genpact: Genpact is a digital transformation and AI services firm that acquired Rightpoint and other Microsoft/Salesforce partners — competing for similar enterprise custom-application mandates as Insiten with much larger delivery capacity.
- Capgemini: Capgemini is a global technology and consulting services firm with deep Microsoft and cloud practices that compete for the same Fortune 50 custom solution contracts at very large scale.
- Perficient: Perficient is an established customer experience and digital transformation consultancy that delivers custom enterprise software across Microsoft, Salesforce, and other platforms — overlapping Insiten's core delivery motion at larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Insiten social profiles
Digital presenceInsiten financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insiten leadership team
Management profileNumber of profiles
Profiles8 records
Insiten funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insiten M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insiten
What does Insiten do?
Insiten designs and builds custom software tools and platforms for enterprise clients, including mobile applications, websites, and business process automation solutions. The company also operates three proprietary products: Contour (a mobile app accelerator), the AMP Car Wash Platform (membership management for multi-location operators), and TackleBox (an Excel-to-PowerPoint automation tool).
Is Insiten a public or private company?
Insiten is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Insiten founded?
Insiten was founded in 2016. It employs 11 to 50 people.
Where is Insiten based?
Insiten is headquartered in Atlanta, United States, in the North America region.
How does Insiten make money?
Four revenue lines are on record. Custom Software Development Services are the primary driver. The others are tackleBox SaaS Subscription, contour Platform and AMP Platform Licensing.
Who are Insiten's main competitors?
Direct peers on record are Rightpoint, Silverline, West Monroe Partners, Simplus and Slalom. Broad incumbents are Persistent Systems, Avanade, Genpact, Capgemini and Perficient.
Does Insiten have an API?
No public API is recorded for Insiten.
What industry is Insiten in?
Insiten's product category is Custom Software Development Services. Its primary akta.pro industry code is BPAHAKAL, Exhibition, Retail & Experiential Design. Its NAICS code is 541512 and its SIC code is 7373.