Volusia Speedway Park

What Volusia Speedway Park does

Volusia Speedway Park is a half-mile D-shaped dirt oval racing venue located in Barberville, Florida, operating continuously since 1968 and owned by World Racing Group (corporate headquarters in Concord, NC). The venue serves two distinct customer segments: regional and national racing competitors, and motorsports spectators and fans. Its operational calendar runs January through November, anchored by the 12-night Federated Auto Parts DIRTcar Nationals each February — a flagship event that functions as the season-opener for the World of Outlaws Sprint Car Series, World of Outlaws Late Model Series, Super DIRTcar Series, USAC National Sprint Cars, and American Sprint Car Series. The January DIRTcar Sunshine Nationals extends the high-value winter window. From March through November, the venue runs its "Fab 5" weekly championship system covering 604 Late Models, 602 Late Models, DIRTcar UMP Modifieds, 3/4 Modifieds, and Factory Stocks, supplemented by memorial events, the Top Gun Sprint Car Series, the Labor Day Classic, and a 2x Monster Truck Tour.

Name

Volusia Speedway Park

Legal name

Volusia Speedway Park

Website

https://volusiaspeedwaypark.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Volusia Speedway Park is a privately held half-mile dirt oval racing venue in Barberville, Florida, operating since 1968 under World Racing Group and hosting the annual DIRTcar Nationals plus weekly regional "Fab 5" divisions for Florida drivers and racing fans.

Ownership category

akta.pro rank

Product category

Motorsports Entertainment / Dirt Track Racing Venue

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

akta.pro secondary industries

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA)

Keywords

• Dirt track racing
• Motor sports venue
• Motorsports entertainment
• Racing event promotions
• Oval track racing

Headquarters

HQ city

De Leon Springs

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from general admission tickets sold at the track gate. $15 GA for most events with kids 12 and under free admission.
2. Merchandise Sales: Official merchandise sold through the World Racing Group store and track shop
3. Live Streaming Subscriptions: DIRTVision subscription service for live and on-demand race streaming
4. Sponsorship: Track and event sponsorships including title sponsors like Federated Auto Parts for DIRTcar Nationals
5. Competitor Entry Fees: Racing divisions with minimum payouts ranging from $50 to $1,500 for first place finishes

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Volusia Speedway Park operates a half-mile dirt oval racing venue in Barberville, Florida, hosting weekly local 'Fab 5' racing divisions from March through November and the signature two-week Federated Auto Parts DIRTcar Nationals each February. The venue hosts national touring series including World of Outlaws, Super DIRTcar Series, USAC, and ASCS, with revenue driven by ticket sales, camping fees, merchandise, sponsorships, competitor entry fees, and streaming subscriptions.

Product overview

Volusia Speedway Park is a premier half-mile dirt oval racing venue in Barberville, Florida, operating since 1968. The venue hosts the signature Federated Auto Parts DIRTcar Nationals each February, a two-week marquee event featuring World of Outlaws, Super DIRTcar Series, American Sprint Car Series, and USAC Non-Wing Sprint Cars. From March through November, the venue operates its 'Fab 5' local championship system comprising 604 Late Models, 602 Late Models, DIRTcar UMP Modifieds, 3/4 Modifieds, and Factory Stocks divisions. Additional products include the DIRTcar Sunshine Nationals, Benny Corbin Memorial, Emil and Dale Reutimann Memorial, Summer Sizzler, Firecracker Showdown/Labor Day Classic, Top Gun Classic, and 2x Monster Truck Tour events. Supplementary offerings include DIRTVision live streaming, the World Racing Group mobile app for live timing/scoring, and on-site camping facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Volusia Speedway Park Racing Venue A premier half-mile dirt oval racing venue in Barberville, Florida, hosting major national racing events and local championship series since 1968.
• Federated Auto Parts DIRTcar Nationals

Quantifiable outcome

• Established nearly 60-year history as top dirt racing venue
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core, minor and major.

• DIRTVisioncoreGTM or Marketing PartnerOfficial live stream partner for Volusia Speedway Park. Streams all races live and on-demand, allowing fans worldwide to watch events. Partnership enables global audience reach beyond physical attendance capacity.
• World Racing GroupcoreOthersParent company that owns and operates Volusia Speedway Park. Manages the track along with other racing properties, touring series including World of Outlaws, and DIRTcar sanctioning body.
• DIRTcarcoreStrategic or Co-development PartnerDIRTcar is the sanctioning body for DIRTcar Nationals and many local events at Volusia. DIRTcar UMP Modifieds, DIRTcar Summer Nationals, and other DIRTcar series operate at the track.
• West Volusia RegionminorGTM or Marketing PartnerRegional tourism partner promoting Volusia County attractions. The track is conveniently located between Orlando and Daytona Beach in West Volusia County Region.
• World of OutlawscoreStrategic or Co-development PartnerNational touring series including World of Outlaws Sprint Car Series and World of Outlaws Late Model Series. Both series compete during DIRTcar Nationals in February and other events throughout the year.
• Super DIRTcar SeriescoreStrategic or Co-development PartnerNortheast-based Modified touring series that competes during DIRTcar Nationals at Volusia Speedway Park.
• USACmajorStrategic or Co-development PartnerUSAC National Sprint Cars compete during DIRTcar Nationals events, bringing additional national-level competition to the track.
• American Sprint Car Series (ASCS)majorStrategic or Co-development PartnerNational Sprint Car touring series competing during DIRTcar Nationals at Volusia.
• Federated Auto PartsmajorGTM or Marketing PartnerTitle sponsor of DIRTcar Nationals - the flagship annual event at Volusia Speedway Park featuring multiple racing divisions and national touring series.
• Top Gun Sprint Car SeriesmajorStrategic or Co-development PartnerRegional Sprint Car series that holds events at Volusia including the Top Gun Classic in August.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Lake Ozark Speedway: Dirt oval in Eldon, Missouri that has emerged in recent years as a major dirt racing destination hosting Lucas Oil Late Model events. Comparable as a newer-generation dirt track competing for national event bookings in a similar regional context.

Direct peers

• Eldora Speedway: Premier half-mile high-banked dirt oval in Rossburg, Ohio, owned by Tony Stewart. Historically the spiritual home of DIRTcar Nationals and a direct competitor for national dirt racing events, marquee touring series bookings, and top-tier dirt oval talent.
• Huset's Speedway: High-banked dirt oval in Brandon, South Dakota that attracted major investment and hosts the Huset's High Bank Nationals. Directly comparable as a top-tier dirt racing facility hosting national events and weekly local racing divisions.
• I-55 Raceway: Dirt oval in Pevely, Missouri hosting the Federated Auto Parts Showdown, World of Outlaws events, and weekly Late Model/Modified racing. Comparable dirt track profile with national touring series appearances and grassroots weekly divisions.
• Limaland Motorsports Park: Quarter-mile dirt oval in Lima, Ohio hosting weekly Late Model and Modified racing plus occasional national events. Comparable smaller-tier dirt track operating a multi-division weekly program in a similar regional footprint.
• Knoxville Raceway: Iconic half-mile dirt oval in Knoxville, Iowa, home of the Knoxville Nationals sprint car event. Comparable to Volusia as a premier dirt track hosting national touring series and serving as a season-defining venue for 410 sprint cars.
• Lernerville Speedway: Dirt and asphalt oval in Sarver, Pennsylvania hosting the Don Martin Memorial Silver Cup and World of Outlaws events. Comparable mid-sized dirt track with national event pedigree and weekly local racing programs.
• Williams Grove Speedway: Historic half-mile dirt oval in Mechanicsburg, Pennsylvania hosting the World of Outlaws Sprint Cars and the legendary Williams Grove National Open. Comparable as a premier regional dirt venue with national touring series events and weekly local racing.
• Terre Haute Action Track: Half-mile dirt oval in Terre Haute, Indiana hosting USAC and World of Outlaws events. Comparable dirt track profile hosting national touring series with semi-open weekly racing and similar event mix to Volusia.

Broad incumbents

• Bristol Motor Speedway: Major 0.533-mile paved oval in Bristol, Tennessee hosting NASCAR Cup Series events. Comparable as a marquee motorsports venue operating in the Southeast US, but on paved asphalt and at significantly larger scale with broader entertainment programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SummerNationals
• Facebookfacebook.com/SummerNationals
• LinkedInlinkedin.com/company/volusia-speedway-park

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Volusia Speedway Park