What Evangelism Store does

Evangelism Store, operated by Evangelism Down Under Ltd (ABN 80 635 584 904), is an Australian registered charitable institution founded in July 2009 in Frankston, Victoria, originally as One Million Tracts Australia. The company runs a direct-to-consumer e-commerce business (evangelism.com.au) selling Christian evangelism resources to individual Christians, churches, and ministries across Australia and New Zealand. Its catalog spans gospel tracts (comic, money-themed, QR-code, seasonal, and children's variants), books and Bibles, DVDs/videos (including the EXIT Movie), audio CDs and MP3 downloads, USB sticks with audio commentary, wearables, booklets, creation science resources, and foreign-language materials, with bundled starter kits for new evangelists.

The platform is built on a WordPress-based WooCommerce e-commerce stack with payment processing through PayPal, credit card, and direct bank transfer, supplemented by a donation option at checkout to support the ministry. Pricing is unit-based and ranges from under $1 for individual gospel tracts up to ~$159 for premium bundles, with bulk discounts (10% off 6+ packs, 20% off 32+ packs) and 'Pay what you can' options on select digital downloads. Fulfillment is primarily via Australia Post, with domestic delivery within 1-7 working days and international shipping available.

Revenue is generated through one-time purchases of physical goods and digital downloads, plus voluntary donations at checkout. The company maintains content and distribution partnerships with Living Waters/Way of the Master (core), Wretched TV, Creation Ministries International, Bill Randles, and Soldiers of the Cross, which anchor much of the training, media, and tract content offered. As a charitable institution not entitled to receive tax-deductible gifts, Evangelism Store operates without the typical nonprofit tax advantages and discloses no revenue, headcount, or funding data publicly.

Name

Evangelism Store

Legal name

Evangelism Down Under Ltd

Website

https://evangelism.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Ownership category

akta.pro rank

Product category

Religious Products Retail

NAICS

Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Religious & Spiritual Books Retail (CRALAAAE)

akta.pro secondary industries

Spiritual, Metaphysical & Inspirational Gifts Retail (CRALAJAJ), Sermon, Homiletics & Ministry Resource Publishing (Preaching Aids, Pastoral Resources) (MPAJAHAD), Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB)

Keywords

• Christian evangelism resources
• Gospel tracts
• Evangelism training materials
• Christian books media
• Bible study tools

Headquarters

HQ city

Frankston

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Physical Product Sales: Retail sale of gospel tracts, books, DVDs, CDs, wearables, and other Christian evangelism resources. Products are sold as one-time purchases with no subscription component.
2. Digital Downloads: Sale of MP3 audio sermons and digital downloads including training materials. Some products offer 'Set Price' or 'Pay what you can' pricing options.
3. Donations: The checkout page includes a donation option for customers to partner with the ministry financially.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Evangelism Store is an Australian online retailer of Christian evangelism resources, operated by the charitable entity Evangelism Down Under Ltd. It sells physical and digital products designed to help Christians share their faith, including gospel tracts (comic, money-themed, QR code, conversation-starter formats), Christian books and Bibles, DVDs and outreach movies, audio CDs and MP3 sermon downloads, USB sticks with digital evangelism content, training courses, wearables, and bundled starter kits. Customers shop directly through the WooCommerce-powered website with domestic Australia Post fulfillment, international shipping, and immediate digital download options.

Product overview

Evangelism Store is an Australian-based Christian retail company offering a comprehensive range of evangelism resources. The product portfolio centers on gospel tracts (including comic tracts, money-themed tracts, QR code cards, and conversation starters), training materials (Basic Training Course, School of Biblical Evangelism, Tough Questions), books, DVDs/videos, audio CDs, USB digital content, children's resources, wearables, and seasonal items. They provide physical printed materials alongside digital downloads, with bundled starter kits available for new evangelists. Their core focus is helping Christians share their faith through affordable, field-tested resources spanning multiple formats and languages.

Differentiator

Problem solved

Functional benefit

Products and services

• Gospel Tracts

Quantifiable outcome

• Many people have been saved through tracts, including the great missionary Hudson Taylor

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and supporting.

• Living Waters / Way of the MastercoreTechnology or IntegrationMajor content provider supplying evangelism training materials, DVDs, books, and resources including the Basic Training Course, Hell's Best Kept Secret, and other Way of the Master content. Living Waters is an evangelistic ministry led by Ray Comfort.
• Wretched TVsupportingTechnology or IntegrationChristian television network producing evangelism-focused programming. Products include Life is Best video series and other Wretched Radio content.
• Creation Ministries International (CMI)supportingTechnology or IntegrationCreation science organization providing resources like The Gap Theory creation tract and other science-related evangelism materials.
• Bill RandlessupportingTechnology or IntegrationPastor and author providing sermon MP3 downloads including Evangelism, On Salvation, You Must Be Born Again, and The 10 Commandments series.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Chick Publications: Chick Publications is a Christian publisher and direct-to-consumer retailer specializing in gospel tracts and evangelism materials. It serves many of the same individual Christians, churches, and outreach ministries, although its primary market is outside Australia.
• Ligonier Ministries: Ligonier Ministries produces Christian teaching through books, articles, audio, video, and structured learning resources. It has partial overlap with Evangelism Store's training and media offering but does not primarily compete as a retailer of physical evangelism products.

Direct peers

• Koorong: Koorong is a major Australian Christian retailer offering books, Bibles, gifts, church resources, and educational materials. It directly overlaps with Evangelism Store's target Christian consumers, ministry customers, and e-commerce product mix.
• Creation Ministries International: Creation Ministries International is an Australian Christian organization that creates and distributes books, tracts, videos, and educational resources. It is a regional peer with a strong content-partner relationship and overlapping creation and evangelism materials.

Emerging players

• Living Waters: Living Waters produces evangelism training curricula, tracts, books, and media closely aligned with Evangelism Store's assortment. It is also a key content partner, so the relationship combines supplier overlap with competition for the same ministry-oriented audience.

Regional players

• Christianbook.com: Christianbook.com is a large direct-to-consumer retailer of Christian books, Bibles, gifts, media, and ministry resources. It overlaps substantially with Evangelism Store's catalog and customer base, but operates at greater scale and primarily in the United States.
• 10ofThose: 10ofThose sells Christian books, ministry resources, and outreach materials through retail and bulk channels. It is comparable in category and customer use case, particularly for churches and evangelistic organizations, but primarily serves the UK and European markets.
• The Good Book Company: The Good Book Company retails Christian books, Bible studies, tracts, children's resources, and ministry curricula. Its product assortment and church-focused customer base closely resemble Evangelism Store, although it is based in the United Kingdom.
• Bible Society Australia: Bible Society Australia publishes and distributes Bibles, literacy materials, and Christian resources to individuals, churches, and ministries. Its geographic focus and faith-based customer base are closely comparable, although its product mix is more concentrated on Scripture distribution.

Broad incumbents

• Crossway: Crossway is an established Christian publisher offering books, Bibles, study resources, and digital content to churches and individual believers. It overlaps with Evangelism Store's books and training materials but operates as a broader publisher rather than a niche evangelism retailer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/evangelism-life

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evangelism Store