Living Waters

What Living Waters does

Living Waters is a California-based, ECFA-accredited Christian ministry founded by Ray Comfort in 2006 that produces and distributes evangelical training content and resources to individual Christians, churches, and pastoral staff in the U.S. and internationally. Its core product set spans gospel tracts, books and Bibles (most prominently The Evidence Study Bible), original films (e.g., 180, Evolution vs. God, The Atheist Delusion), a new streaming service (Living Waters TV, launched 2026), the Way of the Master television program airing in 190 countries, the School of Biblical Evangelism online course with 19,000–25,000 enrolled students, the Ambassadors' Academy, and a weekly podcast. The ministry also operates a Spanish-language sub-brand (Living Waters Español) and four regional partner agencies in Canada, Europe, Latin America, and Australia/New Zealand.

The underlying technology is a content production and distribution stack built around video production, the LivingWaters.tv streaming platform, an e-commerce storefront at livingwaters.com/store, and an online course delivery system — there is no disclosed AI, data, or platform-software differentiation. The business model combines one-time product sales (tracts, books, films, courses priced from $0.25 to $210), recurring donations solicited via the website, and a minor Amazon affiliate arrangement. Go-to-market is direct-to-consumer, driven primarily by a 341M+ view YouTube channel, the podcast, weekly email newsletter, and active social presence on Facebook, Instagram, X, and TikTok. As an independent, founder-led non-profit with ECFA accreditation and registered trademarks across its sub-brands, Living Waters does not raise venture funding and instead reinvests donations and product revenue into ministry operations.

Name

Living Waters

Legal name

Living Waters Publications

Website

https://livingwaters.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Living Waters is a California-based Christian ministry that produces and sells evangelism training content, gospel tracts, study Bibles, films, and an online biblical evangelism school to individual Christians and churches worldwide.

Ownership category

akta.pro rank

Product category

Christian Ministry & Religious Education

NAICS

Religious Organizations (8131), Educational Support Services (611710), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Faith & Religious Live Streaming Platforms (MPACACAK)

akta.pro secondary industry

Creator Live Audio Broadcasting Tools (Studios, Mixing, Call-In) (MPACAEAC)

Keywords

• Christian evangelism training
• Gospel tract publishing
• Faith-based media production
• Biblical education courses
• Christian ministry resources

Headquarters

HQ city

Bellflower

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Product Sales: Living Waters generates revenue through the sale of physical and digital products including gospel tracts, books, study Bibles (The Evidence Study Bible), training courses, DVDs, audio recordings, and evangelism tools. Products are sold through their e-commerce store with tiered pricing and bulk discounts.
2. Donations and Contributions: As a ministry organization, Living Waters accepts charitable donations to support their mission of inspiring and equipping Christians for evangelism. Donations can be made via their website.
3. Affiliate Advertising: Living Waters participates in the Amazon Services LLC Associates Program, an affiliate advertising program that earns advertising fees by linking to Amazon.com products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Living Waters is a Christian ministry that produces and distributes evangelism training content and resources, including gospel tracts, books, study Bibles, award-winning films, the Way of the Master television program, the School of Biblical Evangelism online course, the Living Waters Podcast, and the Living Waters TV streaming platform. Products are sold directly through their e-commerce store and supported by donations, serving individual Christians and churches globally.

Product overview

Living Waters is a Christian ministry offering a diverse portfolio of evangelism resources and training programs. The core offerings include the School of Biblical Evangelism (online training with over 19,000 students), Way of the Master television program airing in 190 countries, the Living Waters Podcast, and Living Waters TV (a streaming service). The organization operates an e-commerce store selling The Evidence Study Bible, gospel tracts (Million Dollar Bill, The Wallet, Smart Card), books, training courses, films/movies (180, Evolution vs. God, The Atheist Delusion), and audio content. Regional sub-brands include Living Waters Español and four international agencies serving Canada, Europe, Latin America, and Australia/New Zealand.

Differentiator

Problem solved

Functional benefit

Brands

• Living Waters TV: Streaming service offering faith-based content including entertainment, education, and biblical truth.
• Way of the Master
• School of Biblical Evangelism
• Ambassadors' Academy

Products and services

• Living Waters TV A streaming service offering faith-based entertainment, educational content, and biblical truth videos and movies.
• The Living Waters Podcast A podcast featuring discussions on hot topics, Christian living, theology, and evangelism hosted by Ray Comfort, E.Z. Zwayne, Mark Spence, and Oscar Navarro.
• School of Biblical Evangelism An online school teaching biblical evangelism principles with over 19,000 students enrolled, led by Mark Spence as Dean.
• Ambassadors' Academy A training academy for ambassadors to equip Christians in evangelism and witnessing.
• Way of the Master An award-winning television program cohosted by Ray Comfort and Mark Spence, airing in 190 countries across multiple seasons.
• Living Waters Publications Store An online store selling gospel tracts, books, Bibles, training materials, videos, audio content, and evangelism tools.
• The Evidence Study Bible An apologetics Bible with commentary by Ray Comfort providing evidence for God's existence and biblical inspiration, available in multiple formats including hardcover, premium leather, and DuoTone.
• Gospel Tracts Evangelical tracts including The Million Dollar Bill, The Wallet, Smart Card, Why Christianity?, and Ten Commandments coins, designed for sharing the gospel.
• Living Waters Films Award-winning films including 180, Evolution vs. God, The Atheist Delusion, Audacity, EXIT, The Fool, What Is It?, Are You a Good Person?, and Noah.

Quantifiable outcome

• School of Biblical Evangelism has trained over 25,000 students worldwide
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Answers in Genesis: Answers in Genesis is a Christian apologetics ministry producing films, curricula, books, and streaming content focused on biblical defense. It is comparable to Living Waters for its overlapping blend of apologetics content, films, training courses, and registered media brands.
• Ligonier Ministries: Ligonier Ministries is a Reformed Christian education and broadcasting ministry producing teaching content, online courses, books, and a daily radio/TV program. It is directly comparable to Living Waters as a teaching-driven ministry combining courses, broadcast media, and donor-supported distribution.
• Focus on the Family: Focus on the Family is a Christian content and broadcasting ministry producing radio/TV programs, podcasts, books, and online resources for churches and families. It mirrors Living Waters' model of combining broadcast media, books, online courses, and donor-supported distribution.
• Pure Flix: Pure Flix is a Christian-focused streaming service and film studio producing and distributing faith-based movies and series. It is comparable to Living Waters' films and Living Waters TV offering, both targeting audiences seeking biblical/evangelistic video content.
• Billy Graham Evangelistic Association: BGEA is a long-established evangelistic ministry producing crusades, films, TV/radio programming, and training resources aimed at Christian evangelism. It is directly comparable to Living Waters in mission, content format (broadcast media + tracts/courses), and donor-supported nonprofit model.
• The Navigators: The Navigators is a Christian ministry focused on discipleship and evangelism training, producing courses, books, and small-group content. It is directly comparable to Living Waters as an evangelism training organization with a structured curriculum and global footprint.
• RightNow Media: RightNow Media is a faith-based streaming platform offering Bible study, training videos, and children's content to churches and individuals. It is the closest direct competitor to Living Waters TV as a subscription-style Christian video streaming service.
• Cru: Cru (formerly Campus Crusade for Christ) is a Christian evangelism and discipleship ministry producing training curricula, content, and media to equip believers for evangelism. It is the most structurally similar peer to Living Waters, combining evangelism training programs with content production and global reach.

Broad incumbents

• Christianity Today: Christianity Today is a leading evangelical media outlet producing news, magazines, podcasts, and digital content for Christian audiences. It is comparable to Living Waters as a broad incumbent in faith-based digital publishing and media, though it does not specialize in evangelism training.
• Moody Bible Institute: Moody is a large, established Christian education and media organization operating a seminary, radio station (Moody Radio), publisher, and online courses. It is comparable to Living Waters as a broader incumbent offering Christian education and broadcast content at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/livingwaterspub
• YouTubeyoutube.com/livingwaters
• Facebookfacebook.com/lwwotm
• Instagraminstagram.com/livingwatersofficial
• TikToktiktok.com/@livingwatersofficial
• LinkedInlinkedin.com/company/livingwatersofficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Living Waters