booneshine brewing

What booneshine brewing does

Booneshine Brewing Co. is a privately-held craft brewery founded in 2012 in Boone, North Carolina, and opened in July 2015 by co-founders Tim and Carson. The company produces a portfolio of approximately seven flagship beers (Booneshine IPA, Space Pegasus, Tropicpale Ale, High Country Honey, East Boone Pilsner, Boonerang, Palate Painter) and twelve-plus seasonal releases, including award-winning Palate Painter Mosaic IPA (1st Place American IPA at the 2024 NC Brewer's Cup) and Tropicpale Ale (Gold Medal at the 2024 NC Brewer's Cup). Production takes place at the East Boone facility, which has more than double the fermentation capacity of the original 1,200 sq ft brewery and relies on local North Carolina ingredients such as NC-grown wheat, heirloom Carolina rice, Sourwood honey, and locally-sourced hops and malts from three regional malt houses.

The business operates an integrated omnichannel model: a full-service restaurant and tasting room, the High Country's largest outdoor beer garden with food truck and seating for 200+ people, packaged to-go beer in draft and 4-packs, and self-distributed wholesale delivery across the High Country, Foothills, Charlotte, Triad, and Raleigh regions. The company employs 70 people and serves local residents, visitors to the Boone/High Country area, outdoor enthusiasts, families, and craft beer drinkers.

Booneshine's value proposition is built around local sourcing and community integration, with named partnerships to more than fifteen regional farms, malt houses, bakeries, and ranches (Riverbend Malt House, Epiphany Craft Malt, Carolina Malt House, Faith Mountain Farm, Bolick Family Farms, Against the Grain Farm, Ramblin Poppy, Stick Boy Bakery, Hatchet Coffee Roasters, and others), plus documented support for over 100 local charities and non-profits. Sustainability is operationalized through solar installation, spent-grain recycling to cattle feed via a closed-loop farm relationship, and the Brewers Association Independent Craft Brewer seal. The company has recovered from Hurricane Helene and continues regular Wednesday–Sunday operations.

Name

booneshine brewing

Legal name

Booneshine Brewing Co.

Website

https://booneshine.beer

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Booneshine Brewing Co. is a privately-held craft brewery and restaurant in Boone, NC, operating a tasting room, the High Country's largest outdoor beer garden, and self-distributing award-winning beers across five North Carolina regions.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing

NAICS

Breweries (31212)

SIC

Beverages (2080)

akta.pro primary industry

Beer Brewing & Craft Brewing (AFAFAAAA)

akta.pro secondary industries

Beer Brewing & Brands (CRADAIAA), Regional & National Breweries (THAFALAD)

Keywords

• Craft beer brewing
• Taproom and restaurant
• Self-distribution wholesale
• Beer garden hospitality
• Seasonal beer releases

Headquarters

HQ city

Boone

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. On-site Tasting Room & Restaurant: Full-service restaurant and tasting room serving crafted beer and food. Primary revenue driver with dine-in service.
2. Beer Garden & Food Truck: Largest outdoor beer garden in the High Country with food truck, hosting trivia nights, music, and private parties.
3. Packaged Beer Sales: Draft beer and 4-packs to-go for off-premise consumption
4. Wholesale Distribution: Self-distribution to retail accounts across High Country, Foothills, Charlotte, Triad, and Raleigh areas

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Booneshine Brewing is an independent craft brewery that manufactures and sells a portfolio of flagship and seasonal craft beers brewed on-site from locally sourced North Carolina ingredients. The brewery sells directly to consumers through its on-site tasting room, full-service restaurant, food truck, and the largest outdoor beer garden in the High Country, while also self-distributing its packaged and draft beer wholesale to retail accounts across North Carolina.

Product overview

Booneshine Brewing Co. is a self-distribution craft brewery and restaurant in Boone, NC. The company offers a portfolio of 6 flagship beers (core products including Booneshine IPA, Space Pegasus, Tropicpale Ale, High Country Honey, East Boone Pilsner, Boonerang, and Palate Painter) and 12+ seasonal beer releases. Combined with a full-service restaurant/tasting room, seasonal food truck, and the largest outdoor beer garden in the High Country, plus wholesale distribution across North Carolina, the offering represents a unified craft brewery experience encompassing on-site dining, retail beer sales, and B2B wholesale distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Booneshine IPA Flagship West Coast IPA, 7.1% ABV and 59 IBU, featuring C-hop dominated aromas of fresh pine and dank pineapple. Sold on draft and in packaged 4-packs.
• Space Pegasus Hazy IPA Flagship Hazy IPA with 6.3% ABV and 40 IBU, featuring tropical American hops over a velvety malt profile. Sold on draft and in 4-packs.
• Tropicpale American Pale Ale Flagship American Pale Ale, 6.0% ABV and 42 IBU, featuring mango, orange, and papaya flavors from Galaxy hops. 2024 NC Brewer's Cup Gold Medal winner.
• High Country Honey American Amber Ale Flagship American Amber Ale, 5.8% ABV and 18 IBU, brewed with Sourwood Honey sourced from Faith Mountain Farm in the High Country.
• East Boone Pilsner Flagship German-Style Pilsner with 5.0% ABV and 30 IBU, brewed with authentic German Pilsen malt.
• Boonerang Trail Ale Flagship trail ale with 4.1% ABV and 18 IBU, brewed with NC-grown wheat and heirloom Carolina rice. Marketed as a crisp, easy-drinking outdoor/refreshing beer.
• Palate Painter Mosaic IPA Flagship Mosaic IPA with 6.0% ABV and 60 IBU, featuring American wheat and Mosaic hops with tangerine and blueberry notes. 2024 NC Brewer's Cup 1st Place American IPA winner.
• Golden Hour Double IPA Seasonal West Coast style Double IPA, 8.3% ABV and 72 IBU, with resinous orange and peppery pine notes.
• Overlook Oktoberfest Lager Seasonal Oktoberfest lager with 5.1% ABV and 23 IBU, brewed with imported German Fest malt and traditional German hops.
• South Fork Grapefruit Gose Seasonal Grapefruit Gose with 4.5% ABV and 5 IBU, flavored with locally produced grapefruit oil from New River Distilling.
• Old Man Maple Imperial Stout Seasonal Imperial Stout aged on Sugar Maple wood, 10.2% ABV and 44 IBU.
• Kringleberry Stout Seasonal Chocolate Raspberry Oatmeal Stout, 5.5% ABV and 30 IBU, collaboration with Venture Chocolate Lounge using their chocolate.
• Hatchet Coffee Porter Seasonal Coffee Porter with 6.0% ABV and 38 IBU, brewed with Hatchet Coffee Roasters Guatemalan beans and lactose.
• Electric Hellbender Hazy IPA Seasonal Hazy IPA with 6.5% ABV and 38 IBU, featuring El Dorado and Citra hops combining old-school and new-school hop character.
• Pop-A-Can-A Fruited Hazy IPA Seasonal Fruited Hazy IPA, 6.7% ABV and 42 IBU, featuring Cara-Cara Orange, Mango, and lotus/cashmere dry hop.
• Nuclear Seahorse Hazy Double IPA Seasonal Hazy Double IPA with 8.5% ABV and 48 IBU, featuring Hallertau Blanc, Mosaic, Idaho Gem, and Sabro hops.
• Trail Mojo Rotating Hop Double IPA Seasonal Rotating Hop Double IPA, 8.2% ABV and 58 IBU, featuring single rotating hop varieties from America, New Zealand, and Australia.
• Appalachian FC Squatchy Ale Seasonal Citrus Wheat Ale, 5.0% ABV and 21 IBU, brewed with NC-grown wheat and distilled citrus oil, created in collaboration with Appalachian Football Club as their official stadium beer.
• Full-Service Restaurant and Tasting Room
• Beer Garden and Food Truck
• Wholesale Beer Distribution Self-distribution wholesale service delivering Booneshine craft beer directly to retail accounts across North Carolina, including the High Country, Foothills, Charlotte, Triad, and Raleigh markets.

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Stick Boy BakerycoreStrategic or Co-development Partner · 1 January 2021Local bakery providing pretzels, sourdough naan-za crust, and baked goods for the restaurant. Part of the local sustainable food movement. Serving the community since 2001.
• Ramblin PoppycoreStrategic or Co-development PartnerLocal family-run Appalachian custom butcher shop in West Jefferson NC. Source for all sausages on the menu.
• Faith Mountain FarmcoreStrategic or Co-development PartnerFamily farm in the High Country producing sourwood honey used in hot honey chicken sandwich and high-country honey ale. Also birthplace of Hive Tracks software company.
• Bolick Family FarmscoreStrategic or Co-development PartnerFamily-operated farm in Boone, NC. Cattle eat spent grain from brewing process, creating a sustainable closed-loop system.
• Against the Grain FarmminorStrategic or Co-development PartnerDiversified farm in Boone (Zionville) raising certified Biodynamic and Organic vegetables and pasture-raised, GMO-free, Animal Welfare Approved meats.
• High Country FungiminorStrategic or Co-development PartnerLocal mushroom supplier propagating cultures in-house in a sterile laboratory for fresh, gourmet mushrooms supplied to Boone restaurants.
• Heritage Homestead Goat DairyminorStrategic or Co-development Partner17-acre goat dairy in Ashe County producing sweet milk made into farmstead cheese sold at local markets and shops.
• F.A.R.M. CafeminorStrategic or Co-development PartnerLocal non-profit restaurant building healthy, inclusive community by providing meals from local sources to everyone regardless of means.
• Riverbend Malt HousecoreStrategic or Co-development PartnerLocal malt house providing locally-farmed artisan malts to craft brewers, reducing environmental impact while adding depth and character to beer.
• Epiphany Craft MaltcoreStrategic or Co-development PartnerModern local malting facility creating rooted, unique, place-based beers reflecting Southeast terroir. Part of network with farmers, grain brokers, and academic partners.
• Carolina Malt HousecoreStrategic or Co-development PartnerIndependently owned malt house supplying highest quality locally sourced grains to Southeastern breweries, fostering connection between farmers, breweries, and communities.
• North Carolina Craft Brewer's GuildcoreStrategic or Co-development PartnerGuild representing 380+ breweries and brewpubs in North Carolina. Mission to advance interests of NC craft breweries and promote NC craft beer.
• New River DistillingminorStrategic or Co-development PartnerDistillation solutions provider for craft beverage and hemp industries. Supplies grapefruit oil for South Fork Grapefruit Gose.
• Hatchet Coffee RoasterscoreStrategic or Co-development PartnerLocal coffee roaster located 1 mile down the road, supplying Guatemalan coffee from family farm since 2016 for Hatchet Coffee Porter.
• VENTURE Chocolate LoungeminorStrategic or Co-development PartnerLocal chocolate lounge providing chocolate for Kringleberry Stout holiday brew collaboration.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• BrewDog: International craft brewery chain with extensive taproom/hotel/restaurant experiences. Comparable in business model craft+food+experience, but at significantly larger scale and global footprint.
• New Belgium Brewing: Large craft brewery with flagship taproom and experience-focused brand. Comparable to Booneshine in combining craft beer production with a strong on-premise experience, though at significantly larger scale and broader geographic reach.
• SweetWater Brewing Company: Southeast U.S. craft brewery with taproom and hospitality offerings. Comparable to Booneshine in regional craft positioning and taproom-driven experience, though at a larger acquired-brewery scale.
• Sierra Nevada Brewing Co. One of the largest U.S. craft brewers with a taproom and restaurant, Asheville/California locations. Booneshine is comparable in its craft + hospitality model but is a much smaller, regionally-focused independent operator pursuing similar channel diversification.

Direct peers

• Foothills Brewing: Winston-Salem, NC craft brewery with taproom and self-distribution. Comparable as a North Carolina craft brewery with on-premise taproom and self-distribution model serving multiple NC markets.
• Asheville Brewing Company: North Carolina craft brewery with multiple locations, in-house restaurant, and movie theater concept. Closest geographic and operating model peer to Booneshine — independent craft brewery with integrated restaurant and on-premise hospitality components in the mountains of NC.
• Fonta Flora Brewery: North Carolina craft brewery emphasizing local ingredient sourcing and Appalachian terroir. Shares Booneshine's local-supplier, heritage grain philosophy and regional craft positioning in the NC mountains.
• Highland Brewing Company: Asheville, NC-based independent craft brewery with taproom and event space. Closely comparable to Booneshine as a regional NC craft brewery with integrated on-premise experience and wholesale distribution within the state.
• Westbrook Brewing Co. Independent craft brewery with on-site tasting room and food service. A comparable mid-size craft operation combining production brewery with on-premise hospitality, though based in South Carolina rather than NC.
• Wicked Weed Brewing: Asheville, NC craft brewery with flagship taproom and restaurant. Highly comparable to Booneshine as a Western NC craft brewery with strong on-premise hospitality offering and award-winning product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/eastboonerunningclub
• LinkedInlinkedin.com/company/booneshine-brewing-company-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about booneshine brewing