binhex
Binhex builds Binhex Cloud, a managed cloud ERP platform on Odoo Community Edition plus an AI copilot layer (Emma AI, George AI), sold on a tiered subscription to small and mid-sized enterprises in Spain, the United States, and selected Latin American markets.
- Company typePrivate
- Founded2016
- HeadquartersSanta Cruz De Tenerife, Spain
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What binhex does
Binhex (BINHEX SYSTEMS SOLUTIONS S.L.) is a Spanish-headquartered, self-funded software company that builds and operates Binhex Cloud, a managed cloud ERP platform delivered on top of the Odoo Community Edition with an added proprietary AI layer. The company's core offering combines ERP, CRM, accounting, e-commerce, field service, workflow automation, document management, and a website builder, and is differentiated primarily by two named AI products — Emma AI (an ERP copilot) and George AI (a livechat copilot) — that consume tenant-specific data and are monetized through usage-based AI credit packs.
The business model is a tiered SaaS subscription aimed at small and mid-sized enterprises: a free entry tier, a Professional plan at €59 per month, a Growth plan starting at €159 per month, plus paid implementation, customization, and support services. Binhex also accesses Spain's Kit Digital government digitization program as an indirect, subsidized acquisition channel for Spanish SMEs. The company reports over 560 ERP implementations and 7,000+ active users across its footprint.
Go-to-market is hybrid: direct sales in Spain and the United States, supplemented by a growing international partner network that, as of 2026, includes Qraneos in Gran Canaria, Wise Data Solutions in Chile, and Danbe's Tech Solutions in Mexico. Binhex maintains offices across four Spanish cities plus Miami and Texas, and its technical posture is signaled by the March 2025 launch of MCP (Model Context Protocol) integration, which positions the platform as an interoperable data layer for external AI agents. The company is privately held, has no disclosed external funding, and operates with a lean team of approximately 51–100 employees.
binhex firmographics
Firmographics- Name
- binhex
- Legal name
- BINHEX SYSTEMS SOLUTIONS S.L.
- Website
- https://binhex.es
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Binhex builds Binhex Cloud, a managed cloud ERP platform on Odoo Community Edition plus an AI copilot layer (Emma AI, George AI), sold on a tiered subscription to small and mid-sized enterprises in Spain, the United States, and selected Latin American markets.
- Ownership category
- akta.pro rank
binhex industry classification
Industry- Product category
- Cloud ERP Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Cloud Landing Zone & Architecture (Network, IAM, Governance) (BPAEACAE)
- akta.pro secondary industry
- Cloud-Native Application Development (Containers/Kubernetes/Serverless) (BPAEAFAE)
Keywords
Where binhex is headquartered
LocationHeadquarters
- HQ city
- Santa Cruz De Tenerife
- HQ country
- Spain
- HQ region
- Europe
Offices6 records
Markets served
binhex business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Cloud ERP Platform: Recurring SaaS-style subscription for access to Binhex Cloud platform, including hosting, infrastructure, maintenance, updates, and support. Three tiers: Free (1 user), Professional (€59/mo for 1-19 users), Growth (from €159/mo for 20+ users). AI credits included per plan.
- AI Credits (top-up packs): Additional AI credit packs sold as one-time purchases: 5 credits for €19, 15 credits for €49, 50 credits for €149. Credits never expire while workspace is active. Used for Emma AI interactions, document processing, and automation.
- ERP Implementation Services: Professional services for ERP implementation including analysis, configuration, training, custom development, and integrations. Offered via time packs (25/50/100/200 hours) or deliverable-based projects.
- Support and Maintenance Services: Ongoing technical and functional support for Odoo ERP. Includes Standard and Premium maintenance tiers with defined response times and ticket limits per year.
- Public Programs (Kit Digital, Kit Consulting): Implementation and consulting services under government-funded digitalization programs in Spain, acting as digitization agent or implementation partner.
- Website Design / Onboarding Services: Guided AI website creation with live onboarding sessions. Offered as add-on onboarding packs: 5 hours for €500, 10 hours for €950, 25 hours for €2,250.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free forever - 1 user, 1 AI credit/mo |
| Subscription | Monthly | Professional - 1-19 users with AI credits |
| Subscription | Monthly | Growth - 20+ users with full AI support |
| Usage-based | Pay-as-you-go | AI Credit Pack 5 - one-time purchase |
| Usage-based | Pay-as-you-go | AI Credit Pack 15 - most popular credit pack |
| Usage-based | Pay-as-you-go | AI Credit Pack 50 - maximum capacity pack |
| One time/ perpetual license | Pay-as-you-go | Starter Onboarding - 5 hours website creation support |
| One time/ perpetual license | Pay-as-you-go | Common Onboarding - 10 hours website creation support |
| One time/ perpetual license | Pay-as-you-go | Advanced Onboarding - 25 hours website creation support |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
binhex product offering
Product offeringCore offering
Binhex Cloud is an open-source cloud ERP platform built on Odoo Community Edition and OCA modules with a proprietary AI layer. It provides SMEs with an integrated suite for ERP, CRM, finance, inventory, sales, purchasing, point of sale, and operations, all configurable through the Emma AI conversational copilot. The company sells tiered subscriptions (Free, Professional €59/mo, Growth from €159/mo), AI credit packs, and professional services for implementation, migration, and ongoing support.
Product overview
Binhex Cloud is an AI-powered open-source cloud ERP platform for SMEs, built on Odoo Community and OCA modules with a proprietary AI layer. The platform centers on two AI assistants: Emma AI (ERP Copilot) for conversational ERP operations including invoice creation, module installation, and tax configuration; and George AI (Livechat Copilot) for website visitor assistance. Supporting modules include AI Agents for custom business logic, Workflow Automation for process automation, Data Processing for document OCR, AI Credits for pay-per-use AI functionality, and Field Service for mobile workforce management. Services include ERP Implementation, Evolution/Maintenance, Automation & AI customization, and Web Design with AI. The platform serves Retail, Wholesale, Manufacturing, Logistics, eCommerce, and Construction industries across Spain and the US, with pricing tiers from free (1 user) to Professional (EUR 59/mo, 1-19 users) and Growth (EUR 159/mo, 20+ users).
Differentiator
Problem solved
Functional benefit
Brands
- Emma AI: AI-powered ERP copilot and assistant that configures modules, processes documents, and automates workflows through voice or chat interactions within the Binhex Cloud platform.
- George (Website Agent)
- Binhex Workspace
Products and services
- Binhex Cloud Platform Open-source cloud ERP platform built on Odoo Community Edition and OCA modules, providing SMEs with an integrated suite for ERP, CRM, finance, inventory, sales, purchasing, point of sale, and operations, configurable through the Emma AI copilot.
- Emma AI (ERP Copilot) Proprietary conversational AI assistant embedded in the Binhex Cloud ERP that installs modules, creates invoices from PDFs or voice, configures Verifactu and US sales tax, and manages business operations through natural language commands.
- George AI (Livechat Copilot) Proprietary AI assistant for website visitors providing real-time conversational support and customer interaction on web properties connected to the Binhex Cloud ecosystem.
- ERP Implementation Services Professional services for full ERP implementation including functional analysis, consulting, configuration, training, custom development, and go-live support based on the Odoo platform, sold via time packs or deliverable-based projects.
- ERP Evolution Services Long-term ERP support, maintenance, and evolution services including version upgrades, performance optimization, and continuous improvement consulting, offered under Standard and Premium maintenance tiers.
- QuickBooks to Odoo Migration Migration service from QuickBooks to Odoo with three methods: accounting cutoff, full history migration, or connector synchronization for parallel operation during transition.
- ERP Automation & AI Customization Services Custom AI and automation services that adapt standard AI capabilities to specific business rules, including agent training, workflow automation, and document processing customization.
- Web Design Services AI-powered website creation with guided onboarding sessions, SEO optimization, and ongoing support for website development within the Binhex Cloud ecosystem, sold in onboarding hour packs.
Quantifiable outcome
- 7,000+ active users running daily operations across Spain and the US
- +3 more outcomes
Companies that use binhex
Customer profileNamed customers10 records
Segments9 records
Ideal customer profiles3 records
binhex technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability10 records
Feature7 records
binhex partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Wise Data SolutionsminorNew partner integrator joining from Chile, expanding Binhex Cloud's presence in Latin America. Wise Data Solutions brings Odoo implementation capabilities to serve Chilean businesses with AI-native ERP solutions.
- QraneosminorPartner integrator from Gran Canaria with solid experience in Odoo implementation. Joins Binhex Cloud to bring technology and AI to businesses, simplifying daily management through joint tools.
- Danbe's Tech SolutionsminorPartner integrator from Mexico joining the Binhex Cloud partner network. Expands cross-border collaboration and brings ERP implementation services to Mexican businesses.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
binhex competitors and assessment
Company assessmentDirect peers
- Dolibarr: Open-source ERP/CRM suite popular with European SMEs and freelancers. Competes with Binhex Cloud in the same open-source SME ERP segment, with similar modular app approach but without Binhex's proprietary AI agent layer.
- Acumatica: Cloud-native ERP platform serving small and mid-sized businesses with consumption-based licensing — philosophically similar to Binhex Cloud's per-user/AI-credits pricing model. Competes in the same cloud ERP for SMEs category with comparable target segments in distribution, manufacturing, and retail.
- Odoo: The open-source ERP platform on which Binhex Cloud is built and which Binhex extends. Odoo offers a direct SaaS product targeting similar SMEs with comparable apps (accounting, CRM, inventory, POS), competing with Binhex Cloud for the same customer segment while also serving as Binhex's underlying technology foundation.
- ERPNext: Open-source ERP platform (built on Frappe) targeting small and mid-sized businesses globally. Competes with Binhex Cloud as an alternative open-source ERP foundation, particularly for cost-sensitive SMEs, with similar customization and self-hosting narratives.
Broad incumbents
- NetSuite (Oracle): Oracle's cloud ERP suite serving mid-market and larger SMEs. Competes with Binhex Cloud in the cloud ERP category but with much broader scale, established enterprise customer base, and recent AI feature rollouts — positioning it as the incumbent alternative for growing SMEs.
- Microsoft Dynamics 365 Business Central: Microsoft's cloud ERP for SMEs, tightly integrated with Office 365 and Power Platform. Competes with Binhex Cloud for SME customers seeking unified ERP + productivity stacks, with substantially larger R&D budget and bundled AI features via Dynamics 365 Copilot.
- SAP Business One: SAP's ERP offering for small and mid-sized businesses, one of the most common systems Binhex migrates customers away from. Competes for the same SME ERP wallet with significantly larger brand and partner network, though typically at higher price points than Binhex Cloud.
- Sage Intacct: Sage's cloud financial management/ERP platform for SMEs and mid-market. Binhex explicitly cites Sage as a system it migrates customers from, and Sage Intacct competes for the same financial-close-and-reporting use cases Binhex addresses for Spanish and US SMEs.
Emerging players
- Rossum: AI-native document processing and invoice automation platform. Competes with Binhex Cloud's Emma AI document processing capabilities for invoice/PDF extraction, though Rossum is a focused point solution while Binhex bundles it within a full ERP platform.
- Vic.ai: AI-powered autonomous accounting and invoice processing platform. Competes with Binhex Cloud's AI-driven accounting and invoice automation features (part of Emma AI), targeting similar SMEs seeking AI-native finance workflow improvements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
binhex social profiles
Digital presencebinhex compliance and trust
Trust signalCompliance4 records
binhex financial estimates
Financial estimateRevenue estimate
Valuation estimate
binhex leadership team
Management profileNumber of profiles
binhex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
binhex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about binhex
What does binhex do?
Binhex Cloud is an open-source cloud ERP platform built on Odoo Community Edition and OCA modules with a proprietary AI layer. It provides SMEs with an integrated suite for ERP, CRM, finance, inventory, sales, purchasing, point of sale, and operations, all configurable through the Emma AI conversational copilot. The company sells tiered subscriptions (Free, Professional €59/mo, Growth from €159/mo), AI credit packs, and professional services for implementation, migration, and ongoing support.
Is binhex a public or private company?
binhex is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was binhex founded?
binhex was founded in 2016. It employs 51 to 100 people.
Where is binhex based?
binhex is headquartered in Santa Cruz De Tenerife, Spain, in the Europe region.
How does binhex make money?
Six revenue lines are on record. Subscription - Cloud ERP Platform is the primary driver. The others are AI Credits (top-up packs), ERP Implementation Services, support and Maintenance Services, public Programs (Kit Digital, Kit Consulting) and website Design / Onboarding Services.
Who are binhex's main competitors?
Direct peers on record are Dolibarr, Acumatica, Odoo and ERPNext. Broad incumbents are NetSuite (Oracle), Microsoft Dynamics 365 Business Central, SAP Business One and Sage Intacct. Emerging players are Rossum and Vic.ai.
Does binhex have an API?
No public API is recorded for binhex.
What industry is binhex in?
binhex's product category is Cloud ERP Software. Its primary akta.pro industry code is BPAEACAE, Cloud Landing Zone & Architecture (Network, IAM, Governance), with a secondary code of BPAEAFAE, Cloud-Native Application Development (Containers/Kubernetes/Serverless). Its NAICS code is 5132 and its SIC code is 7372.