Folding Mountain Brewing
- Company typePrivate
- Founded-
- HeadquartersJasper East, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
Folding Mountain Brewing firmographics
Firmographics- Name
- Folding Mountain Brewing
- Legal name
- Folding Mountain Brewing
- Website
- https://foldingmountain.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Folding Mountain Brewing industry classification
Industry- Product category
- Craft Brewery
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (722410), Breweries (312120)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Craft Beer Bars & Taprooms (THAFAEAG)
Keywords
Where Folding Mountain Brewing is headquartered
LocationHeadquarters
- HQ city
- Jasper East
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Folding Mountain Brewing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Taproom Sales: On-site sales of craft beer, cider, wine, and food at the taproom and kitchen. The brewery operates a full-service kitchen offering burgers, sandwiches, shareables, and seasonal pizza service through Juniper Pizza Pies.
- Off-Sales: To-go beer sales including 4-packs, 64oz growler fills, 32oz growler fills, and 32oz crowlers for off-site consumption.
- Merchandise: Online store sales of branded apparel including hats, shirts, toques, and gift cards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | On-tap beer pricing by volume |
| Unit Pricing | Pay-as-you-go | Wine pricing |
| Unit Pricing | Pay-as-you-go | Non-alcoholic beverages |
| Unit Pricing | Pay-as-you-go | Cider and ready-to-drink |
| Unit Pricing | Pay-as-you-go | Off-sales growler fills |
| Unit Pricing | Pay-as-you-go | Burgers and sandwiches with fries |
| Unit Pricing | Pay-as-you-go | Appetizers and shareables |
| Unit Pricing | Pay-as-you-go | Soups and salads |
| Unit Pricing | Pay-as-you-go | 14-inch pizza (sliced into 8 pieces) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Folding Mountain Brewing product offering
Product offeringCore offering
Folding Mountain Brewing operates a single-location craft brewery, taproom, and full-service kitchen located at the edge of Jasper National Park in Alberta, Canada. The company produces and serves a rotating portfolio of award-winning house-brewed craft beers (IPAs, lagers, porters, sours, hefeweizens, and seasonal fruit/witbiers), paired with a full food menu and a seasonal takeout pizza program (Juniper Pizza Pies). Additional offerings include off-premises packaged beer sales (4-packs, growlers, crowlers), regional wholesale distribution across Alberta and Saskatchewan, and an online store selling branded merchandise and gift cards.
Product overview
Folding Mountain Brewing operates a single-location craft brewery and taproom with a full-service kitchen near Jasper National Park. The core offering centres on a rotating portfolio of award-winning house-brewed beers poured on tap (porters, IPAs, lagers, sours, hefeweizens, and seasonal fruit ales), complemented by a rotating selection of guest beverages including Village Cider and imported wines. Food operations span an in-house full food menu (soups, salads, burgers, sandwiches, bar snacks, desserts) and a seasonal Juniper Pizza Pies takeout pizza program. Off-premises sales include 4-packs, growlers, and crowlers. An online store sells branded merchandise and gift cards. The product portfolio is unified under the Folding Mountain Brewing brand with no modular platform architecture.
Differentiator
Problem solved
Functional benefit
Brands
- Juniper Pizza Pies: A pizza operation that operates during spring and summer months at the FMB Beer/Garden, offering takeout style pizza pies.
Products and services
- Folding Mountain Taproom & Kitchen A craft brewery taproom and full-service kitchen located 10 minutes west of Hinton, AB at the edge of Jasper National Park, offering a rotating selection of award-winning house-brewed beers, a full food menu, and scenic mountain patio seating for individual visitors, families, and dog owners.
- Parkway Porter
Quantifiable outcome
- Donations of $2 per 4-pack and $1 per pint to Hinton and Area Search and Rescue from Lemon Aid and Locate Wit sales
Companies that use Folding Mountain Brewing
Customer profileSegments3 records
Ideal customer profiles3 records
Folding Mountain Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Folding Mountain Brewing partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Hinton and Area Search and RescueminorCharitable partnership for Lemon Aid and Locate Wit beer sales. The brewery donates $2 from every 4-pack sold and $1 from every pint poured to support this local search and rescue organization that operates in the area near the brewery.
- Hinton & District SPCAminorAnnual Dog Days of Summer fundraising event held at the brewery supports this local animal welfare organization.
- Village Brewery (Calgary)minorVillage Apple Cider from Village Brewery in Calgary is sold on tap at the Folding Mountain Brewing taproom, providing a complementary beverage offering to customers.
- Jasper East HostelminorNew hostel opening spring 2025, located a short 5-minute walk from the FMB Taproom. Recommended to guests as accommodation option for extending their visit to the area.
- Overlander Mountain LodgeminorRecommended lodging partner located minutes from the brewery, allowing guests to extend their stay while visiting Folding Mountain Brewing.
- Jasper East CabinsminorRecommended cabin accommodation located minutes from the brewery for visitors wanting to explore the Jasper National Park area.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Folding Mountain Brewing competitors and assessment
Company assessmentDirect peers
- Blindman Brewing: Lacombe, Alberta craft brewery operating a taproom plus regional distribution across Alberta, with a rotating lineup of IPAs, lagers, and sours. Directly comparable size, model, and distribution geography.
- Village Brewery: Calgary-based craft brewery already commercially linked to Folding Mountain (its cider is poured at the taproom). Comparable Alberta craft brewer with taproom, distribution, and rotating portfolio aimed at similar craft drinkers.
- Cold Garden Beverage Company: Calgary craft brewery and taproom known for rotating experimental and award-winning beers. Comparable Alberta craft positioning and taproom-driven model.
- Trolley 5 Brewpub: Calgary brewpub combining on-site brewing with full food service. Directly analogous brewpub-and-kitchen format competing for Alberta on-premise craft dining occasions.
- Situation Brewing: Calgary craft brewery and taproom with full kitchen and broad rotating tap list. Competes for the same Alberta craft drinker and on-premise account base as Folding Mountain.
- Canmore Brewing Company: Canmore-based Alberta craft brewery with taproom near a major Rocky Mountain tourism corridor (Banff/Canmore). Closest analog as a mountain-destination craft brewery drawing tourists and locals.
- Jasper Brewing Company: On-premise craft brewery located in the town of Jasper itself. Direct competitor for craft-beer tourist spend inside the same Jasper National Park catchment.
- Cabin Brewing Company: Calgary craft brewery with taproom, food program, and regional distribution; comparable size and product style mix (IPAs, lagers, seasonal fruited/sour beers).
Broad incumbents
- Brewsters Brewing Company: Long-established Alberta brewpub chain with multiple locations, full kitchens, and broad distribution. Represents a larger, multi-site incumbent that competes for the same on-premise craft experience.
Regional players
- Half Hitch Brewing Company: Cochrane, Alberta craft brewery with taproom and regional distribution. Closely comparable Alberta craft operator just outside the Calgary metro, mirroring Folding Mountain's regional-only reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Folding Mountain Brewing social profiles
Digital presenceFolding Mountain Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Folding Mountain Brewing leadership team
Management profileNumber of profiles
Profiles2 records
Folding Mountain Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Folding Mountain Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Folding Mountain Brewing
What does Folding Mountain Brewing do?
Folding Mountain Brewing operates a single-location craft brewery, taproom, and full-service kitchen located at the edge of Jasper National Park in Alberta, Canada. The company produces and serves a rotating portfolio of award-winning house-brewed craft beers (IPAs, lagers, porters, sours, hefeweizens, and seasonal fruit/witbiers), paired with a full food menu and a seasonal takeout pizza program (Juniper Pizza Pies). Additional offerings include off-premises packaged beer sales (4-packs, growlers, crowlers), regional wholesale distribution across Alberta and Saskatchewan, and an online store selling branded merchandise and gift cards.
Is Folding Mountain Brewing a public or private company?
Folding Mountain Brewing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Folding Mountain Brewing founded?
Folding Mountain Brewing was founded in -1. It employs 1 to 10 people.
Where is Folding Mountain Brewing based?
Folding Mountain Brewing is headquartered in Jasper East, Canada, in the North America region.
How does Folding Mountain Brewing make money?
Three revenue lines are on record. Taproom Sales are the primary driver. The others are off-Sales and merchandise.
Who are Folding Mountain Brewing's main competitors?
Direct peers on record are Blindman Brewing, Village Brewery, Cold Garden Beverage Company, Trolley 5 Brewpub, Situation Brewing, Canmore Brewing Company, Jasper Brewing Company and Cabin Brewing Company. Brewsters Brewing Company is listed as a broad incumbent. Half Hitch Brewing Company is listed as a regional player.
Does Folding Mountain Brewing have an API?
No public API is recorded for Folding Mountain Brewing.
What industry is Folding Mountain Brewing in?
Folding Mountain Brewing's product category is Craft Brewery. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of THAFALAB, Packaging & Production Breweries (Limited/No On-site Service). Its NAICS code is 31212 and its SIC code is 2080.