jaffi's

Name

jaffi's

Legal name

Jaffi's

Website

https://jaffisneptunebeach.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Women's Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (4581), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industries

Intimates, Lingerie & Sleepwear Retail (CRAAABAF), Outdoor & Active Lifestyle Apparel Retail (CRAAABAL), Candles, Home Fragrance & Diffusers Retail (CRAIACAC)

Keywords

• Women's fashion boutique
• Curated clothing retailer
• Fashion accessories store
• Beach lifestyle apparel
• Home and beauty shop

Headquarters

HQ city

Neptune Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: One-time transaction sales of women's fashion apparel, accessories, shoes, jewelry, home and beauty products. Includes curated collections and brand partnerships.
2. Gift Cards: Digital and physical gift cards providing prepaid store credit for future purchases, driving customer retention and upsell opportunities.
3. VIP Insider Subscription: Email subscription program offering 15% discount on next order in exchange for customer contact information and marketing consent.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Jaffi's is a women's fashion boutique that sells clothing, shoes, jewelry, accessories, home goods, and beauty products through a Shopify e-commerce site and a single brick-and-mortar store in Neptune Beach, FL. The assortment spans core categories (Dresses, Tops, Bottoms, Sets, Active & Lounge, Underpinnings, Shoes, Bags, Jewelry, Sunglasses, Readers) and home/beauty (Candles, Skin Care, Fragrances, Laundry Essentials), with curated collections (The Denim Edit, Bump Friendly, Euro Summer, Summer Sets, Travel Day Essentials) and featured brand partnerships such as Milio Milano and Tyler Candle Company. The boutique also offers gift cards, personal shopping, virtual consultations, and a VIP Insider email subscription delivering a 15% discount on the next order.

Product overview

Jaffi's is a women's fashion boutique offering a unified e-commerce platform combining online shopping with a brick-and-mortar presence in Neptune Beach, Florida. The product portfolio includes core clothing categories (Dresses, Sets, Tops, Bottoms, Active & Lounge, Underpinnings), footwear and accessories (Jewelry, Sunglasses, Readers, Shoes, Bags), and home & beauty items (Laundry Essentials, Candles, Skin Care, Fragrances, Mindful Moments). The offering also features curated collections (The Denim Edit, Bump Friendly, Euro Summer, Summer Sets, Travel Day Essentials) and sub-brands such as Milio Milano (Italian-inspired fashion) and Tyler Candle Company (home fragrances). Customers can shop via the website, in-store, or through personal shopping and virtual consultation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Clothing Curated women's apparel assortment spanning Dresses, Sets, Tops, Bottoms, Active & Lounge, Underpinnings, Intimates, Workout, and Best Basics categories. Targeted at women seeking stylish everyday, occasion-based, and travel-ready outfits.
• Women's Shoes Footwear assortment including sandals, heels, and casual shoes sold through the boutique's shoppable Shoes collection.
• Jewelry & Accessories Fashion jewelry, sunglasses, reading glasses, and handbags/totes offered as personal styling accessories to complement apparel purchases.
• Home Fragrances & Candles Home fragrance and candle assortment including Tyler Candle Company products featured in the Best Sellers section.
• Skin Care & Beauty Skincare products and perfumes/fragrances for personal care customers.
• Laundry Essentials Laundry care products including detergent offered as household essentials.
• Mindful Moments Wellness Wellness and mindfulness products sold as part of the Home & Beauty assortment.
• Milio Milano Brand Italian-inspired fashion brand carried by Jaffi's, featuring silk camisoles, midi skirts, linen tops and dresses, cotton knit pieces, and smocked tube dresses.
• Bump Friendly Maternity Collection Curated maternity and bump-friendly fashion assortment within the curated collections category.
• Gift Cards Digital and physical Jaffi's gift cards providing prepaid store credit for future boutique purchases.
• Personal Shopping & Virtual Consultations In-store personal shopping assistance, virtual shopping consultations, and full-service gift shopping offered to enhance customer acquisition and retention.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Tyler Candle CompanyminorOthersTyler Candle Company products are featured as a brand carried by Jaffi's in the Best Sellers section. This represents a vendor/supplier relationship where Jaffi's resells the brand's candles in their boutique and online store.
• Milio MilanocoreOthersMilio Milano is a featured brand prominently displayed on the homepage and in dedicated collections. Products include silks, linen items, and cotton knit pieces priced $65-$160. This appears to be a primary brand partnership with featured placement and dedicated product pages.
• ShopifycoreTechnology or IntegrationJaffi's e-commerce platform is powered by Shopify, providing the technical infrastructure for the online store including payments, shipping integrations, and multi-currency support.
• Payment Providers (Amazon, American Express, Apple Pay, Diners Club, Discover, Google Pay, Mastercard, PayPal, Shop Pay, Visa)coreTechnology or IntegrationIntegrated payment processing through multiple providers enabling diverse payment options for customers including buy-now-pay-later options and digital wallets.

Scale indicators1 record

Broad incumbents

• Anthropologie: Anthropologie is a large multi-category women's lifestyle retailer spanning apparel, accessories, home, and beauty across many physical stores and e-commerce. Comparable to Jaffi's in product breadth and lifestyle positioning, though as a much larger incumbent with broader assortment.
• Free People: Free People is a broad women's specialty apparel and lifestyle brand with physical stores and strong DTC e-commerce. Comparable to Jaffi's in women's specialty apparel and boho-lifestyle aesthetic, though at significantly larger scale and brand maturity.
• Francesca's: Francesca's operates a national chain of women's boutiques selling curated apparel, accessories, and gifts. Comparable to Jaffi's in boutique-style women's apparel retail model, though as a much broader incumbent with multiple retail locations.

Direct peers

• Aritzia: Aritzia is a specialty women's apparel retailer combining e-commerce with physical boutiques selling curated fashion. Comparable to Jaffi's in offering curated women's fashion across dresses, tops, and accessories with a similar boutique-style positioning, though at far greater scale and brand recognition.
• Tuckernuck: Tuckernuck is an online women's boutique offering curated designer and contemporary fashion, accessories, and home goods. Comparable to Jaffi's in curating multi-brand lifestyle merchandise for style-conscious women with a similar price-to-mid-luxury positioning.
• Altar'd State: Altar'd State operates brick-and-mortar women's boutiques with a strong e-commerce presence, selling curated apparel, accessories, and home goods. Directly comparable to Jaffi's hybrid store-plus-online boutique model and similar curated women's lifestyle assortment.
• Pink Lily: Pink Lily is an online women's boutique specializing in trendy dresses, tops, and accessories. It is a near-direct comparable to Jaffi's in business model (DTC boutique, curated assortment, similar price points, social-media-driven acquisition targeting similar lifestyle buyers).
• Lulus: Lulus is a direct-to-consumer women's fashion retailer selling dresses, tops, and occasionwear online. It is highly comparable to Jaffi's as a DTC women's specialty apparel brand competing for similar occasion- and lifestyle-driven shoppers, though at much larger scale.
• Revolve: Revolve is a leading DTC women's fashion platform offering curated apparel, accessories, and footwear from multiple brands. It is comparable to Jaffi's as both curate multi-brand women's fashion assortments and target similar style-driven, occasion-shopping consumers.
• Vici Collection: Vici Collection is an online women's fashion boutique selling dresses, separates, and accessories. Comparable to Jaffi's as a multi-category DTC women's apparel retailer focused on trendy, lifestyle-driven fashion at similar mid-market price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@JaffisBoutique
• Facebookfacebook.com/jaffisneptunebeach
• Instagraminstagram.com/jaffisboutique
• TikToktiktok.com/@jaffisboutique
• Pinterestpin.it/tASmg1X
• Xx.com/jaffisnb
• LinkedInlinkedin.com/company/jaffisneptunebeach

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about jaffi's