durty gurl cocktail mixers

What durty gurl cocktail mixers does

Durty Gurl Cocktail Mixers is a U.S. consumer packaged goods (CPG) beverage company founded in 2016 and headquartered in Augusta, Georgia, operating as a subsidiary of Second City Beverage Co. The company produces and sells all-natural, gluten-free cocktail mixers (margarita, bloody mary, and martini olive juice), a portfolio of canned ready-to-drink (RTD) cocktails (Vodkarita, Bloody Mary, Transfusion, Durty Soda, Durty Ginger, Durty Tea, and Durty Shurley), branded vodka, and a Bloody Mary salt rimmer accessory. Its product positioning emphasizes clean-label inputs (no high-fructose corn syrup), targeting home cocktail consumers and the growing RTD occasion rather than on-premise hospitality accounts.

The business operates a dual go-to-market model combining direct-to-consumer (DTC) e-commerce with nationwide retail distribution. Operations are small-scale (1-10 employees) and the company is privately held with no disclosed funding rounds, indicating either self-funding or capital provisioning through the parent. The 2024 launch of four new canned cocktail flavors, alongside the existing vodka and mixer portfolio, represents the most material recent commercial activity and an explicit expansion from the original mixer category into broader RTD consumption occasions.

Name

durty gurl cocktail mixers

Legal name

Durty Gurl Cocktail Company

Website

https://dgmixers.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Durty Gurl Cocktail Mixers is a U.S. beverage company founded in 2016 in Augusta, Georgia, producing all-natural, gluten-free cocktail mixers, canned ready-to-drink cocktails, vodka, and bar accessories sold via DTC e-commerce and nationwide retail to home cocktail consumers.

Ownership category

akta.pro rank

Product category

Cocktail Mixers & Ready-to-Drink Beverages

NAICS

Beverage Manufacturing (3121), Distilleries (31214)

SIC

Beverages (2080)

akta.pro primary industry

Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)

akta.pro secondary industries

Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH), Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)

Keywords

• Cocktail mixers
• Ready-to-drink cocktails
• Canned cocktails
• Beverage manufacturing
• Vodka spirits

Headquarters

HQ city

Augusta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Cocktail Mixer Sales: Direct sales of cocktail mixers including margarita mix, bloody mary mix, and martini olive juice to consumers and retailers.
2. Ready-to-Drink Canned Cocktails: Pre-packaged canned cocktails including Vodkarita, Bloody Mary, Transfusion, Durty Tea, Durty Shurley, Durty Soda, and Durty Ginger sold through retail channels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Durty Gurl Cocktail Mixers manufactures and sells branded cocktail mixers (Margarita Mix, Bloody Mary Mix, Martini Olive Juice), a proprietary vodka (Durty Gurl Vodka), and a line of ready-to-drink canned cocktails (Transfusion, Vodkarita, Bloody Mary, Durty Tea, Durty Shurley, Durty Soda, Durty Ginger). The Bloody Mary mix is offered in three heat varieties (Classic, Horseradish, Habanero). Products are sold both through retail storefronts across the United States and via the company's own e-commerce site, with formulation emphasis on all-natural ingredients, gluten-free, vegan/vegetarian-friendly, and no high fructose corn syrup.

Product overview

Durty Gurl Cocktail Company is a beverage company established in 2016 offering high-quality cocktail mixers and ready-to-drink (RTD) canned cocktails. The product portfolio consists of two main categories: (1) Cocktail mixers including Margarita Mix (also used as sour mix), Bloody Mary Mix (available in Classic, Horseradish, and Habanero varieties), and Martini Olive Juice; and (2) Canned cocktails including Transfusion, Vodkarita, Bloody Mary, Durty Tea, Durty Shurley, Durty Soda, and Durty Ginger. The company also produces its own Durty Gurl Vodka and related accessories like Bloody Mary Salt Rimmer. All products emphasize all-natural ingredients, gluten-free options, and competitive pricing compared to competitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Durty Gurl Vodka Durty Gurl's proprietary branded vodka sold as a standalone spirit and used as the base spirit for the company's ready-to-drink canned cocktail line. Targets adult consumers for at-home cocktail preparation.
• Margarita Mix All-natural margarita mixer combining semi-sweet and sour profiles to deliver a smooth, balanced cocktail with no artificial finish. Also doubles as a versatile sour mix for many cocktails. Targets home cocktail enthusiasts.
• Bloody Mary Mix Bloody Mary mixer offering full-bodied flavor with a balanced blend. Available in three heat varieties: Classic (Mild), Horseradish (Medium), and Habanero (Hot). Formulated gluten-free, vegan/vegetarian friendly, with no high fructose corn syrup and all-natural ingredients. Targets home cocktail and brunch consumers.
• Martini Olive Juice Olive brine / martini juice designed for dirty martinis and cocktail enhancements, adding savory and briny notes. Targets home consumers preparing martinis and savory cocktails.
• Transfusion (Canned Cocktail) Ready-to-drink canned cocktail featuring the classic Transfusion recipe with grape and vodka. Targets adult consumers seeking convenient pre-mixed cocktails.
• Vodkarita (Canned Cocktail) Ready-to-drink canned cocktail combining Durty Gurl Vodka with the company's Margarita Mix. Targets consumers seeking a convenient pre-mixed margarita.
• Bloody Mary (Canned Cocktail) Ready-to-drink canned version of the Bloody Mary cocktail using the company's Bloody Mary Mix. Targets consumers seeking a convenient pre-mixed Bloody Mary.
• Durty Tea (Canned Cocktail) Ready-to-drink canned cocktail featuring a tea-based flavor profile. Launched as one of four new canned cocktail flavors in 2024.
• Durty Shurley (Canned Cocktail) Ready-to-drink canned cocktail in a new flavor variant launched in 2024 as part of the four-flavor expansion.
• Durty Soda (Canned Cocktail) Low-calorie, sparkling soda-style ready-to-drink canned cocktail. Launched in 2024 as part of the four-flavor canned cocktail expansion.
• Durty Ginger (Canned Cocktail) Ready-to-drink canned cocktail featuring a ginger flavor profile. Launched as one of four new canned cocktail flavors in 2024.
• Bloody Mary Salt Rimmer Salt rimming product specifically designed for Bloody Mary cocktails, used to garnish the rim of glasses for extra flavor. Sold as a standalone accessory.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Fever-Tree: Fever-Tree is a global premium mixer brand (tonics, gingers, margarita mix) with the same premium, all-natural positioning as Durty Gurl's mixer portfolio.
• Stirrings: Stirrings produces craft cocktail mixers (margarita, bloody mary, simple syrups) in the same premium/clean-label segment as Durty Gurl's non-alcoholic mixer line.
• Cutwater Spirits: Cutwater is a leading producer of RTD canned cocktails and distilled spirits, directly competing with Durty Gurl's canned cocktail line (Vodkarita, Bloody Mary, etc.) and branded vodka across U.S. retail.
• Q Mixers: Q Mixers is a premium, all-natural cocktail mixer brand with similar clean-label, no-HFCS positioning, competing directly with Durty Gurl's Margarita Mix and Bloody Mary Mix.
• High Noon: High Noon is a dominant RTD canned cocktail brand competing head-to-head with Durty Gurl's canned offerings in the same shelf set at U.S. retailers.
• On The Rocks Cocktails: On The Rocks produces premium RTD canned cocktails using real spirits, directly competing with Durty Gurl's premium-positioned canned cocktail line.

Broad incumbents

• Deep Eddy Vodka: Deep Eddy is a flavored vodka brand that competes with Durty Gurl's branded vodka and is commonly used as a base spirit for the same RTD cocktail formats Durty Gurl produces.
• Tito's Handmade Vodka: Tito's is a leading mainstream vodka brand competing with Durty Gurl's vodka SKU and the broader vodka-based RTD cocktail category in which Durty Gurl participates.

Emerging players

• Canteen Spirits: Canteen Spirits is a craft RTD canned cocktail producer with overlapping product formats and a similar regional/emerging-brand profile to Durty Gurl.
• Top Note Tonic: Top Note Tonic is a small-batch, all-natural mixer producer with a similar craft, clean-label profile to Durty Gurl's cocktail mixers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/durtygurlcocktailmixers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about durty gurl cocktail mixers