esilab

What esilab does

Esilab is a French digital agency headquartered in Oberhausbergen, near Strasbourg, founded in 2012 and structured as a SARL with €2,000 of registered capital under gérant Justin Crozet. The firm specializes in WordPress-based custom website development, WooCommerce e-commerce implementations, Progressive Web Apps (PWAs), and bespoke business applications. It serves a heterogeneous client base spanning very small enterprises (TPE), SMEs, mid-large companies (ETI), and local public authorities, with a primary geographic focus on the Grand-Est region of France and a secondary foothold in Switzerland and the United States.

The agency's technical foundation is WordPress CMS, extended through custom theme development, dedicated back-office interfaces, WooCommerce for commerce flows, and PWAs. Service lines are organized into UX/UI design and prototyping, front-end and back-end development, Tierce Maintenance Applicative (TMA), SEO and marketing, training, and broader communication/branding. Two notable technical differentiators are eco-conception — environmentally conscious web development aimed at reduced energy consumption — and accessibility compliance. Recent product additions include AI chatbot integration (deployed on the Communauté d'Agglomération de Saint-Dié-des-Vosges municipal platform) and a multi-site platform offering for organizations operating multiple brand entities. Hosting is delivered in partnership with Infomaniak.

Esilab operates a hybrid revenue model. Project-based development fees and quote-driven custom work form the core, priced through a dedicated quote portal (devis.esilab.fr) and direct outreach. Recurring revenue is generated through TMA maintenance contracts, and an additional subscription line is provided by a coworking space at the Oberhausbergen headquarters offering shared desks at €150/month excluding tax and private offices at €600/month excluding tax. Sales are direct, supported by a public portfolio and SEO. The company is privately held with no disclosed external investors, no funding rounds, and no M&A activity.

Name

esilab

Legal name

Esilab Sarl

Website

https://esilab.fr

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Esilab is a French digital agency in Strasbourg, founded in 2012, specializing in WordPress website development, WooCommerce e-commerce, PWAs, and bespoke applications for SMEs, mid-market firms, and local authorities across Grand-Est, France, and selected European clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Oberhausbergen

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Web Design & Development Services: Custom website creation, redesign, and development services for showcase sites, e-commerce platforms, business applications, and PWAs. Revenue is project-based with one-time fees determined by scope and complexity.
2. Ongoing Maintenance & Support (TMA): Third-party application maintenance including preventive and corrective maintenance, technical support, evolutionary maintenance, hosting, security, and monitoring services. This likely generates recurring maintenance contract revenue.
3. Coworking Space Rental: Rental of shared and private office spaces at Oberhausbergen location. Shared desk at 150€ HT/desk/month and private office (6 desks) at 600€ HT/month.
4. Training Services: CMS training and content management education for clients managing their own websites post-launch.
5. SEO & Marketing Services: Natural referencing (SEO) strategy, content optimization, keyword optimization, and email marketing campaign management services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Esilab is a Strasbourg-based digital and creative agency that designs and develops custom WordPress websites, WooCommerce e-commerce platforms, Progressive Web Apps (PWAs), and bespoke business applications (applications métier). It complements these builds with UX/UI design and prototyping, full-stack front-end and back-end development, third-party application maintenance (TMA), SEO and marketing services, training, and global communication/branding. The agency also rents coworking desks at its Oberhausbergen location and targets TPE, PME, ETI, associations, and local authorities in the Grand-Est region and broader France/Europe.

Product overview

Esilab is a digital and creative agency based in Strasbourg, France, offering a comprehensive suite of web design and development services. The agency's core offering centers on custom website creation (site vitrine), e-commerce development (WooCommerce), Progressive Web Apps (PWA), and custom business applications. These are supported by specialized service modules including UX/UI Design & Prototyping, Front-end & Back-end Development (WordPress expertise), TMA (Application Maintenance), SEO & Marketing, and Global Communication/Branding. The product portfolio also includes an AI Chatbot feature and multi-site solutions for enterprise clients. The agency positions itself as a WordPress specialist since 2012, serving SMEs, mid-sized companies, and local authorities in the Grand-Est region.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Showcase Website (Site vitrine) Custom showcase websites for businesses and organizations, featuring responsive design, accessibility compliance, and SEO optimization. Targeted at TPE, PME, ETI, and local authorities in the Grand-Est region and broader France.
• Custom E-commerce Website (WooCommerce) Custom e-commerce solutions built on WooCommerce, including online store development, product catalog management, and payment integration. Targeted at retailers, distributors, and artisans needing online sales capabilities.
• Progressive Web App (PWA) Development Progressive Web App development offering app-like experiences with offline capabilities, push notifications, and mobile-optimized performance for businesses and organizations.
• Custom Business Application (Application métier) Custom business application development tailored to specific industry needs, including back-office systems and dedicated administrative interfaces, with API integration and automation capabilities.
• UX/UI Design and Prototyping (Design UX/UI & Prototypage) User experience design services including information architecture, ergonomics, user journey mapping, wireframing, interactive prototyping, art direction, and web/mobile mockups. Targeted at organizations launching or refreshing digital products.
• Front-end and Back-end Development (Développement Front-end & Back-end) Full-stack web development with WordPress and WooCommerce expertise, custom themes, dedicated back-offices, performance optimization, accessibility, and eco-design implementation. Targeted at SMEs, mid-sized companies, and local authorities.
• Application Maintenance and Support (Tierce Maintenance Applicative, TMA) Recurring application maintenance services including preventive and corrective maintenance, technical support, evolutionary maintenance, hosting, security, and monitoring for websites and applications delivered by Esilab or third parties.
• Analysis, Consulting and Training (Analyse, Conseil & Formation) Consulting services including analysis, benchmarking, specifications development, project management, coordination, and CMS content management training for clients managing their own websites post-launch.
• SEO and Marketing (Référencement & Marketing) Search engine optimization and digital marketing services including SEO audit, strategy, natural referencing tracking, content writing, keyword optimization, and email marketing campaign management.
• Branding and Global Communication (Identité / Branding & Communication globale) Visual identity and branding services including brand strategy, graphic design, branding, visual charters, layout, print advertising, photography, video production, and motion design for organizations building or refreshing their brand.
• Coworking Space Rental at Oberhausbergen

Quantifiable outcome

• Extensive multi-sector portfolio including major regional clients and institutions

Named customers17 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• Infomaniak Network SAminorOthersInfrastructure hosting partner providing web hosting services for esilab's websites. Infomaniak is a Swiss hosting company based in Geneva at Rue Eugène-Marziano 25.

Scale indicators3 records

Recent moves2 records

Expansion highlights6 records

Broad incumbents

• Kinsta: WordPress-focused managed hosting provider that overlaps with Esilab's hosting/maintenance TMA offering. While not a direct design competitor, Kinsta addresses the same WordPress ecosystem with infrastructure services.
• Webedia: Large French digital media and marketing group with digital agency capabilities. Operates much more broadly than Esilab, but addresses overlapping French SMB and brand digital transformation buyers.

Direct peers

• Human Made: UK-headquartered WordPress enterprise agency serving publishers, media, and large organizations. Comparable as a specialist WordPress shop, though Human Made skews larger and enterprise-focused rather than regional SMB.
• 10up: US-based WordPress agency offering custom development, design, and managed services. Direct peer in the WordPress-specialist agency category with a similar full-service web/UX/dev value proposition.
• The Tundra: French digital creative agency offering design, development, and digital transformation services. Comparable boutique-agency positioning with similar SMB and institutional clientele.
• Novatis: French digital/WordPress agency serving SMBs and mid-market with web design, e-commerce, and maintenance offerings. Overlaps with Esilab on services, geography (France), and target customer segments.
• Alley Interactive: US-based WordPress VIP agency specializing in large-scale publishing and enterprise content platforms. Comparable as a high-end WordPress custom development shop, though typically serving larger enterprise clients than Esilab.
• WP Media: French WordPress-focused agency (and product company behind WP Rocket) offering custom development, performance, and maintenance services. Overlaps directly with Esilab on WordPress expertise, TMA-style maintenance, and French SMB clientele.
• BeAPI: French digital agency specialized in WordPress development, offering custom site builds, maintenance, and performance optimization for SMBs and large accounts. The closest French-language peer in terms of WordPress specialization and SMB-to-mid-market focus.

Emerging players

• Webikon: French WordPress-focused agency with overlap in custom development, accessibility, and eco-design. Smaller and emerging, but works in the same niche and competes for similar French SMB and association clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/esilab
• Instagraminstagram.com/esilab.fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about esilab