What care compass does

Care Compass is an independent Medicare insurance agency operating from Duncansville, Pennsylvania, within the Blair County market. Founded and owned by Tara Saltzburg — a licensed, AHIP-certified health and life insurance broker with over 13 years of prior experience in the medical device field — the firm provides Medicare education, plan comparison, and enrollment assistance to Medicare-eligible seniors in Blair County and the surrounding West-Central Pennsylvania region, including Altoona, Duncansville, and Hollidaysburg. The product set comprises Medicare Advantage (Part C) plans, Medicare Supplement (Medigap) plans such as Plans G, N, and High Deductible G, Part D prescription drug plans, and supplemental Hospital Indemnity products, delivered alongside services that include general Medicare education, plan comparisons, prescription drug/formulary assistance, enrollment support, annual reviews, and ongoing year-round customer service.

The business operates on a commission-based affiliate/referral revenue model: all client-facing services are provided at no cost, with compensation paid directly by the multiple insurance carriers the agency represents. The go-to-market motion is sales-led and relationship-driven, centered on 30-45 minute in-person or phone consultations and a seminar funnel (15 free educational seminars were hosted in 2024 with local business and organizational partners), augmented by owned digital channels including a blog, YouTube channel, Facebook page, and a 'Trust Truman' newsletter launching January 2025. Care Compass holds no proprietary technology, AI capability, or app product; its differentiation rests on independent multi-carrier representation, local physical presence, and personalized ongoing client service rather than on technology or scale.

Name

care compass

Legal name

Care Compass, LLC

Website

https://carecompasspa.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Care Compass is an independent Medicare insurance brokerage in Duncansville, Pennsylvania, owned by Tara Saltzburg, that provides free Medicare education, multi-carrier plan comparisons, and enrollment assistance to seniors in Blair County and surrounding West-Central PA.

Ownership category

akta.pro rank

Product category

Medicare Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)

akta.pro secondary industries

Medicare Supplement (Medigap) Plans (FSAIAGAB), Medigap Member Support & Care Navigation (Advocacy/Concierge) (HLAEADAH)

Keywords

• Medicare insurance brokerage
• Medicare plan comparison
• Senior insurance services
• Medicare enrollment assistance
• Independent insurance agency

Headquarters

HQ city

Duncansville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Insurance Commission Revenue: Care Compass is an independent insurance agency that earns commissions from insurance companies for enrolling clients in Medicare plans. Services are provided at no cost to clients - the company is compensated directly by the insurance carriers they represent.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Care Compass is an independent insurance agency that provides free personalized Medicare education, plan comparisons, and enrollment assistance to Medicare-eligible seniors in Blair County, Pennsylvania. The company offers guidance on Medicare Advantage Plans (Part C), Medicare Supplement Plans (Medigap), Prescription Drug Plans (Part D), and ancillary products such as Hospital Indemnity Plans, while being compensated directly by insurance carriers through commissions.

Product overview

Care Compass is an independent Medicare insurance brokerage firm that provides personalized Medicare guidance and plan comparison services. The company offers a portfolio of Medicare-related products and services including Medicare Advantage Plans (Part C), Medicare Supplement Plans (Medigap) such as Plans G, N, and High Deductible Plan G, and Prescription Drug Plans (Part D), along with ancillary Hospital Indemnity Plans. These core insurance products are supported by a suite of service offerings including general Medicare education, plan education and comparisons, prescription drug assistance, enrollment assistance, annual reviews, and ongoing customer service and support. The company also provides educational content through Medicare seminars and a "Trust Truman" newsletter to help Medicare-eligible individuals make informed healthcare decisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Medicare Advantage Plans (Part C) Medicare Advantage Plans are private insurance alternatives to Original Medicare that bundle hospital, medical, and often prescription drug coverage into a single plan with additional benefits like dental, vision, and hearing. Offered to Medicare-eligible seniors in Blair County, PA.
• Medicare Supplement Plans (Medigap) Medicare Supplement Plans (Medigap) work alongside Original Medicare to cover gaps in coverage such as deductibles, copayments, and coinsurance. Available plans include G, N, and High Deductible Plan G. Offered to Medicare-eligible seniors in Blair County, PA.
• Prescription Drug Plans (Part D) Medicare Part D plans help cover the cost of prescription medications and may be standalone or embedded within Medicare Advantage plans. Offered to Medicare-eligible seniors in Blair County, PA.
• Hospital Indemnity Plans Supplemental insurance plans that pay fixed cash benefits directly to policyholders to help cover out-of-pocket costs associated with hospital stays, such as copayments, deductibles, and coinsurance. Offered as ancillary coverage to Medicare beneficiaries.
• Medicare Advisory and Enrollment Services A bundled service offering providing Medicare-eligible seniors with personalized guidance across general Medicare education, plan education and comparisons, prescription drug assistance, enrollment assistance in Parts A and B, Medicare Advantage, Medicare Supplements, and Part D plans, annual plan reviews, and ongoing year-round customer service and support.
• Medicare Educational Seminars Free educational seminars hosted in partnership with local businesses and organizations to help Medicare-eligible individuals navigate Medicare choices with confidence. The agency hosted 15 such seminars in 2024.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Multiple Insurance CarrierscoreChannel Partner/ Reseller/ DistributorCare Compass works with multiple reputable insurance carriers, offering a variety of Medicare plan options to clients. Not tied to any single carrier, allowing objective guidance.
• Webber AdvisorsminorOthersWebber Advisors provides office space at their building in Duncansville, PA. Care Compass operates from the Webber Advisors Office Building.
• Blair County Chamber of CommerceminorGTM or Marketing PartnerCare Compass is a member of the Blair County Chamber of Commerce. Tara Saltzburg serves as a Chamber Ambassador.
• Michelle Barnes OptometryminorStrategic or Co-development PartnerCollaboration with Dr. Michelle Barnes for eye health content and senior wellness articles. Dr. Barnes provides expert insights for Care Compass blog on eye exams for seniors.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• eHealth: Online health insurance marketplace (Medicare.com, eHealthMedicare.com) offering multi-carrier Medicare plan comparison and enrollment. Direct peer with a digital-first, multi-carrier brokerage model serving the same Medicare-eligible consumer.
• GoHealth: Public Medicare-focused health insurance marketplace and brokerage. Operates the same core business as Care Compass — selling MA, Medigap, and Part D across multiple carriers — but at national scale with proprietary technology and a call-center model.
• Boomer Benefits: Independent Medicare-focused insurance agency (Texas-based) specializing in Medigap, Medicare Advantage, and Part D with a national remote-service model. Directly comparable business model — independent agent/broker offering multi-carrier Medicare products with personalized education and enrollment support.
• HealthPlanOne: Medicare-focused insurance brokerage representing multiple carriers for MA, Medigap, and Part D. Direct peer operating in the same Medicare broker distribution channel Care Compass uses, though at significantly larger scale.
• SelectQuote: Public insurance brokerage with a substantial Medicare-dedicated vertical (SelectQuote Senior). Direct peer: enrolls seniors into MA, Medigap, and Part D plans from multiple carriers, competing for the same Pennsylvania senior demographic.

Others

• Medicare.com: Lead-generation and Medicare plan comparison site routing prospects to licensed agents and carriers. Adjacent to Care Compass as a top-of-funnel channel that competes for the same senior attention online before local brokers enter the consideration set.

Emerging players

• Policygenius: Digital insurance brokerage with a Medicare vertical among life, home, and auto lines. Comparable as a multi-carrier insurance brokerage targeting consumer research and enrollment online — adjacent to Care Compass's Medicare distribution focus.
• Chapter: Tech-enabled Medicare advisory and brokerage focused exclusively on Medigap/Medicare Supplement. Operates in a narrower product slice but applies a tech-driven, advisor-led model that overlaps with Care Compass's Medigap and personalized-guidance positioning.

Broad incumbents

• UnitedHealthcare (AARP Medicare): Largest Medicare Advantage carrier and Care Compass's likely upstream carrier partner. Operates as the underwriter of many MA plans Care Compass sells; broad incumbent shaping broker commissions, plan menus, and competitive dynamics for independent agencies.
• Humana: Top Medicare Advantage and Part D carrier and major broker distribution partner. Broad incumbent in the Medicare market whose product portfolio, commission schedules, and network design directly affect Care Compass's selling economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@CareCompassPA
• Facebookfacebook.com/CareCompassPA
• LinkedInlinkedin.com/company/care-compass-pa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about care compass