Curiosity

What Curiosity does

Curiosity is an independent, full-service creative advertising agency founded in 2009 and headquartered in Cincinnati, Ohio. The agency delivers integrated marketing services across four pillars — strategy, creative development, media planning, and analytics — positioning its core offer as the combination of cultural insights with data analytics to produce distinctive brand campaigns. The technology base is conventional agency infrastructure: project tooling, analytics platforms, and media planning systems; no proprietary AI, models, APIs, or technology IP is disclosed. Product extensions include the 'Question Everything' podcast (41+ episodes), a monthly newsletter, and a branded merchandise shop.

The agency serves a diversified client base spanning enterprise CPG (Procter & Gamble, Formica, Native), consumer brands (Zevo, PEEPS, Blue Buffalo), financial services (Western & Southern Financial Group), and emerging venture-backed companies (Nurri, DUDE Wipes). Curiosity's revenue model is professional services — project fees, retainer agreements, and agency-of-record engagements — with pricing not publicly disclosed. New business is sourced through competitive pitches, industry awards, direct outreach, and thought-leadership content. The firm operates as a single legal entity with no parent, subsidiary, or disclosed institutional investors.

Curiosity has accumulated substantial industry recognition, including 2x Ad Age A-List Small Agency of the Year with repeated consecutive wins, Effie Awards, Webby Awards, Communication Arts honors, and Campaign US Agency of the Year for Business Development. The agency has also invested in diversity, equity, and inclusion positioning, holding Ellequate Silver certification, being the first independent integrated agency to join ANA's SeeHer movement, and being the first agency to sponsor The ONE Club for Creativity's ONE School Midwest cohort.

Name

Curiosity

Legal name

Curiosity

Website

https://curiosity.fun

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Curiosity is an independent, full-service creative advertising agency based in Cincinnati, delivering strategy, creative, media, and analytics services to consumer packaged goods and consumer brand clients including P&G, Zevo, PEEPS, and Blue Buffalo.

Ownership category

akta.pro rank

Product category

Creative Advertising Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Creative advertising services
• Brand strategy
• Media planning
• Marketing analytics
• Advertising agency

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Full-service creative agency providing strategy, creative development, media planning, and analytics services to brand clients. Revenue generated through project fees, retainer agreements, and campaign-based engagements.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Curiosity is an independent, full-service creative agency that provides integrated advertising and marketing services — including strategy, creative development, media planning and buying, and analytics — to consumer brand and CPG clients. The agency blends cultural insights with data analytics to develop distinctive brand campaigns, brand launches, and ongoing Agency of Record engagements for clients such as Procter & Gamble, PEEPS, Zevo, Blue Buffalo, Western & Southern, Formica, Nurri, and DUDE Wipes.

Product overview

Curiosity is an independent, full-service creative advertising agency with four core service areas: strategy, creative, media, and analytics. The agency offers campaign development and advertising services as its primary offering, complemented by thought leadership content through its "Question Everything" podcast and newsletter. Additional offerings include a merchandise shop. The agency works with clients across various sectors including CPG, pet products, financial services, and consumer brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising & Creative Services

Named customers9 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• ONE School / The ONE Club for CreativitycoreStrategic or Co-development Partner · 1 February 2021Curiosity is the first agency to sponsor the Midwest cohort for The ONE Club for Creativity's ONE School, a free portfolio school for Black creatives. The Midwest cohort is co-run in Chicago by Lewis Williams and Terrence Burrell of Burrell Communications. ONE School creative briefs are written by Black strategists and taught by Black tutors, with students paired with Black mentors.
• SeeHer (ANA)coreStrategic or Co-development PartnerCuriosity is the first independent integrated agency to join ANA's SeeHer movement, the nation's largest gender equality movement. Partnership focuses on accurate representation of women in advertising and marketing.
• EllequatecoreStrategic or Co-development PartnerCuriosity is Ellequate Silver certified, marking an important step in fostering a more inclusive and equitable workplace. Partnership involves implementing and enforcing new practices for diversity, equity, and inclusion with ongoing accountability.
• NurricoreStrategic or Co-development PartnerCuriosity named Agency of Record for Nurri, a ready-to-drink protein milkshake brand, following a multi-agency review. Partnership described as one of Curiosity's largest accounts, launching with first campaign 'Shake Ya Can.'

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Anomaly: Anomaly is an independent creative agency of similar positioning (mid-size, full-service, brand-building) working with major consumer brands. It is the closest structural peer to Curiosity: independent, entrepreneurially led, and competing for the same kind of full-service AOR mandates with challenger and enterprise brands.
• Mother: Mother (Mother NY/LA/London) is an iconic independent creative agency built on a similar small-team, high-impact creative model. Comparable to Curiosity in independence, culture-led positioning, and pursuit of high-profile consumer brand work including Super Bowl-style campaigns.
• 72andSunny: 72andSunny is an independent creative agency working with major consumer brands on brand strategy, campaigns, and cultural marketing. Comparable to Curiosity as a similarly positioned full-service independent competing for CPG and consumer brand AOR work, though at a larger scale.
• Wieden+Kennedy: Wieden+Kennedy is the prototypical independent creative agency, known for Nike, cultural campaigns, and award-winning work. It is a relevant peer as a larger-scale benchmark for what an independent creative agency can achieve, frequently competing with Curiosity for the same kind of bold, culturally resonant brand work.
• Mekanism: Mekanism is an independent creative agency with strong CPG and challenger-brand credentials, producing integrated campaigns blending culture and content. Comparable to Curiosity in scale, vertical mix (CPG, food & beverage), and emphasis on building brands through culturally relevant storytelling.
• The Martin Agency: The Martin Agency is an independent, regional-rooted creative agency (Richmond, VA) with deep CPG and retail client work. Comparable to Curiosity as a similar-sized, independent, non-coastal creative shop winning major brand work including Oreo, GEICO, and Walmart campaigns.
• GUT: GUT is a fast-growing independent creative agency known for bold, culturally driven work with consumer brands (e.g., Popeyes, Procter & Gamble). Directly comparable to Curiosity as an indie creative competitor winning Cannes Lions-level recognition and competing for the same AOR mandates.
• Droga5 (Accenture Song): Droga5 is an award-winning creative agency (now part of Accenture Song) known for culturally resonant brand work with major CPG and consumer clients. Comparable to Curiosity as a creative-led competitor pursuing similar AOR mandates, though now operating with holding-company scale and resources.
• Preacher: Preacher is an independent creative agency based in Austin with a comparable boutique scale and reputation for distinctive brand work (e.g., Samsung, Beats, ESPN). Directly comparable to Curiosity in size, independent structure, and ambition to win headline-worthy brand campaigns.

Broad incumbents

• Leo Burnett: Leo Burnett is a long-standing global creative network (Publicis Groupe) with deep CPG heritage (P&G, Kellogg's, McDonald's). A broad incumbent peer because Curiosity frequently competes against Burnett-affiliated shops for the same P&G and CPG mandates, though Leo Burnett operates with substantially more scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@curiositycincy
• Facebookfacebook.com/CuriosityCincy
• LinkedInlinkedin.com/company/curiosity-advertising
• Instagraminstagram.com/curiositycincy
• TikToktiktok.com/@curiositycincy?lang=en
• Xx.com/curiositycincy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curiosity