alcar deutschland

What alcar deutschland does

ALCAR Deutschland GmbH, established in 1995 and headquartered in Siegburg (Industriestraße 4–6), is the German operating subsidiary of the ALCAR Gruppe, itself controlled by Austrian holding BBV Beteiligungsgesellschaft mbH (founded 1984, Hirtenberg). The company supplies the German tire trade, central buying associations and retail chains with a full range of steel and alloy wheels under six owned brands (AEZ, DOTZ, DEZENT, DOTZ SURVIVAL, ALCAR STAHLRAD, ALCAR HYBRIDRAD) and sizes from 14 to 22 inches. Manufacturing is anchored in-house at ALCAR Leichtmetallr\u00e4der Produktion GmbH in Neuenrade, Germany (over 1.2 million aluminum wheels per year, 5,000+ per day) and at ALCAR RUOTE SA in Switzerland (over 2 million steel wheels per year, ~110 employees processing ~18,000 tons of steel annually). All major wheel lines are TÜV-tested and ISO 9001-certified (since 2018); proprietary SRC multi-layer coating provides salt/sun/scratch resistance validated by 300+ hour CASS salt-spray testing.

The portfolio extends beyond wheels into a complete TPMS (RDKS) ecosystem: pre-programmed Plug & Drive sensors (96% European vehicle coverage), freely programmable Universal sensors (~99% coverage), Tesla-compatible BLE sensors, single-OE sensors, the first cloneable motorcycle TPMS sensor in Europe, and a universal heavy-duty sensor for 17.5–24.5 inch commercial-vehicle wheels mandated under EU ECE R141. Diagnostic tools (ALCAR TECH600 with BARTEC, TECH350, VT57, CUB GEN4Lite) are paired with BARTEC TPMSDesktop and ATEQ webVT software for workshop integration. Revenue is generated exclusively through B2B channels — authorized dealers ordering via shop.alcar.de, supported by a 3D configurator, RDKS configurator and dealer-locator tool. Three German logistics centers (Siegburg with capacity for 750,000 wheels, Osnabrück, Offenbach) enable daily deliveries. Pricing is not publicly disclosed. The company positions itself as Europe's #1 aftermarket supplier for passenger-car steel and alloy wheels within a group spanning 28 companies in 16 countries and approximately 790 employees.

Name

alcar deutschland

Legal name

ALCAR Deutschland GmbH

Website

https://alcar.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

ALCAR Deutschland GmbH, headquartered in Siegburg, supplies German tire dealers, retail chains and workshops with branded steel and alloy wheels plus a complete TPMS sensor and diagnostic-tool portfolio, distributing product manufactured in-house in Germany and Switzerland.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Wheels and TPMS

NAICS

Motor Vehicle Parts Manufacturing (3363)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors) (IMACANAF)

akta.pro secondary industries

Wheels & Rims Manufacturing (Steel/Alloy) (IMACAIAJ), Tires, wheels & related supplies distribution (CRAOANAD)

Keywords

• Alloy wheels
• Steel wheels
• TPMS sensors
• Automotive aftermarket
• Tire pressure monitoring

Headquarters

HQ city

Siegburg

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Steel and Alloy Wheel Sales: Sale of steel wheels and aluminum alloy wheels under AEZ, DOTZ, DEZENT, DOTZ SURVIVAL, ALCAR STAHLRAD, and ALCAR HYBRIDRAD brands. Products range from 14 to 22 inches. Sales to tire specialists, retail chains, and end consumers through dealer network.
2. TPMS Products: Sale of tire pressure monitoring system (RDKS) sensors including Plug & Drive, Universal, Single, and OE sensors. Also includes diagnostic tools (ALCAR TECH600, TECH350, VT57), service kits, valves, and accessories.
3. Wheel Locks and Accessories: Sale of wheel theft protection products (SICURIT, SICUBLOC & SICUSTAR) and accessories including hub caps for off-road vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

ALCAR Deutschland supplies steel and aluminum alloy wheels and tire pressure monitoring system (TPMS/RDKS) products for the European passenger car aftermarket. The company markets wheels under brands including AEZ, DOTZ, DEZENT, ALCAR STAHLRAD, ALCAR HYBRIDRAD, and DOTZ SURVIVAL, complemented by a TPMS sensor and diagnostic tool portfolio. Manufacturing is conducted at facilities in Neuenrade, Germany (over 1.2 million aluminum wheels annually) and Switzerland (over 2 million steel wheels annually).

Product overview

ALCAR Deutschland operates as Europe's leading wheel and tire pressure monitoring system (TPMS) supplier, offering a comprehensive portfolio organized under multiple brands. The core offering includes aluminum alloy wheels under AEZ (premium), DOTZ (sporty/custom), and DEZENT (young/modern) brands, plus steel wheels under ALCAR STAHLRAD and hybrid wheels under ALCAR HYBRIDRAD. Off-road solutions are provided through DOTZ 4x4/DOTZ SURVIVAL. Complementing the wheel portfolio is a complete TPMS ecosystem consisting of sensors (ALCAR Sensor Plug & Drive, Universal, BLE, Single, Motorbike, HD, and CUB), diagnostic tools (ALCAR TECH600, TECH350, VT57, and CUB GEN4Lite), and digital services (3D Konfigurator and RDKS Konfigurator). All wheels are TÜV certified with sizes ranging from 14 to 22 inches. Manufacturing facilities in Germany (Neuenrade - 1.2M+ aluminum wheels annually) and Switzerland (2M+ steel wheels annually) support the operation.

Differentiator

Problem solved

Functional benefit

Brands

• AEZ: Design. Quality. Lifestyle. Premium aluminum wheel brand.
• DOTZ
• DEZENT
• ALCAR STAHLRAD
• ALCAR HYBRIDRAD
• DOTZ SURVIVAL

Products and services

• AEZ Leichtmetallräder Premium brand of aluminum alloy wheels for passenger cars, ranging from 14 to 22 inches, with TÜV certification and designs such as Seattle dark, Seattle shine, and Tokio black. Targeted at the premium passenger car aftermarket.
• DOTZ Wheels Sporty and trendy aluminum alloy wheels from ALCAR's DOTZ brand, including models such as Bilbao, Fuji, and LongBeach, targeting customers seeking custom and lifestyle-oriented designs.
• DEZENT Leichtmetallräder Young and modern aluminum alloy wheels from the DEZENT brand, including KF, KH, TV, and TY series, with ECE approvals for plug-and-play installation on compact to mid-size vehicles.
• DOTZ 4x4 / DOTZ SURVIVAL Off-road aluminum and steel wheels including Dakar HD, Outland, Modular, Pharao, and Modular Beadlock series, designed for 4x4 vehicles, pickups, and recreational vehicles with load capacities up to 1,400 kg.
• ALCAR STAHLRAD Steel wheels in original equipment quality featuring high availability. Produced at ALCAR RUOTE SA facility in Switzerland with capacity of over 2 million wheels annually, offering durability and value for OEMs and aftermarket.
• ALCAR HYBRIDRAD Hybrid wheel combining the advantages of steel wheels with the design aspirations of aluminum wheels, offering OEM quality with enhanced aesthetic appeal.
• ALCAR Sensor Plug & Drive Pre-programmed TPMS sensor ready for immediate use, with six article numbers providing 96% vehicle coverage for the European market (model year 2018 and newer). TÜV SÜD certified.
• ALCAR Sensor Universal Freely programmable universal TPMS sensor offering maximum flexibility with approximately 99% vehicle coverage, available in four valve types (Clamp-In Silver, Clamp-In Black, Clamp-In Grey, and Snap-In).
• ALCAR SENSOR BLE Bluetooth Low Energy TPMS sensor for Tesla vehicles that functions identically to Tesla OE sensors and requires no programming, as the system auto-learns sensors through driving.
• CUB Universal Sensoren Premium quality TPMS sensors among the best-selling in the European aftermarket, featuring corrosion-resistant valves, long battery life via intelligent power management, and near 100% vehicle coverage for direct-measuring TPMS systems.
• ALCAR SENSOR Motorbike Universal TPMS sensor for motorcycles. Launched in 2024, it is the first and only cloneable and programmable motorcycle TPMS sensor in the European aftermarket.
• ALCAR SENSOR HD Universal heavy-duty TPMS sensor for commercial vehicles that adapts to all wheel dimensions from 17.5 to 24.5 inches. Required by EU directive ECE 2144/2019 for commercial vehicle classes. Launched in 2022.
• ALCAR TECH600 High-performance TPMS diagnostic and programming tool developed in cooperation with BARTEC, featuring color display, WIFI, Bluetooth OBDII, wireless charging, BLE technology for Tesla vehicles, and ERP integration. Includes a 3-year license.
• ALCAR TECH350 Professional TPMS diagnostic and programming tool from BARTEC with comprehensive database for all TPMS-equipped vehicles, programming capability for all ALCAR sensors, and TPMS fault diagnosis with included OBD cable.
• CUB GEN4Lite Cost-effective TPMS diagnostic and programming tool from CUB, featuring WIFI updates, Bluetooth-connected OBD module, BLE technology for reading Tesla BLE sensors, and lifetime free software updates.
• 3D Konfigurator Interactive 3D wheel configurator that allows customers to visualize AEZ, DOTZ, and DEZENT wheels on their vehicles before purchase.

Quantifiable outcome

• TÜV certification ensures all wheels meet highest safety standards
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• BARTECcoreTechnology or IntegrationALCAR collaborates with BARTEC, the world's leading manufacturer of TPMS diagnostic tools. Together they developed the ALCAR TECH600, a high-performance diagnostic and programming tool for tire pressure monitoring systems. BARTEC also supplies the ALCAR TECH350 tool.
• ATEQcoreTechnology or IntegrationATEQ provides the webVT PC software for ALCAR VT56 devices. ATEQ is a leading TPMS tool manufacturer.
• CUBcoreTechnology or IntegrationALCAR offers CUB Universal Sensors, among the best-selling TPMS sensors in the European aftermarket. CUB GEN4Lite TPMS diagnostic tools are also sold through ALCAR. CUB sensors feature premium quality and fast updates for new vehicle coverage.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fondmetal: Italian alloy wheel manufacturer with strong European aftermarket presence across multiple brand lines. Comparable to ALCAR's brand segmentation approach and dealer-led distribution model.
• OZ Racing: Italian aftermarket and motorsport alloy wheel specialist serving European dealers and enthusiasts. Comparable to ALCAR's DOTZ brand positioning on sporty/custom aftermarket wheels for passenger cars.
• BBS Kraftfahrzeugtechnik: Premium German forged/multi-piece wheel manufacturer for OEM and aftermarket. Comparable to ALCAR's premium AEZ line on positioning, German production heritage, and quality certification standards.
• Schrader (Sensata Technologies): Global market leader in TPMS sensors and the established OE supplier most aftermarket sensors emulate. Directly comparable to ALCAR's TPMS business (Plug & Drive, Universal, Sensor BLE lines) on product technology and European workshop channel.
• Ronal Group: Swiss-headquartered, one of Europe's largest manufacturers of alloy and steel wheels for both OEM and aftermarket passenger car segments. Directly comparable to ALCAR on product, customer base (dealer networks), and geographic focus on Europe.
• Borbet: German premium light-alloy wheel manufacturer serving OEMs and the aftermarket with German production. Comparable to ALCAR on steel/aluminum wheel manufacturing, German production footprint, and multi-brand portfolio.
• Huf Hülsbeck & Fürst: German TPMS specialist with both OE and aftermarket sensor programs (Huf IntelliSens). Comparable to ALCAR Sensor Universal/Plug & Drive in target customer (European workshops) and universal programmable sensor architecture.
• MAK Wheels: Italian alloy wheel manufacturer focused on the European aftermarket with multiple design lines. Directly comparable to ALCAR on multi-brand aftermarket strategy and European B2B dealer distribution.

Broad incumbents

• Continental AG: Diversified automotive supplier with both OE TPMS sensors and a broader automotive parts portfolio including OE wheels/tires. Comparable to ALCAR as a broad incumbent in TPMS workshops, though Continental's scale and OE focus make it a wider portfolio player rather than a niche peer.

Emerging players

• Pacific Industrial: Japanese TPMS manufacturer with growing European aftermarket presence. Overlaps with ALCAR's TPMS product portfolio on universal programmable sensors and workshop distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=qwAd0b1DQUI&t=7s
• Facebookfacebook.com/AlcarDeutschlandGmbH
• Instagraminstagram.com/aez_wheels/?hl=de
• LinkedInlinkedin.com/company/alcar-deutschland-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about alcar deutschland