MAKwheels

What MAKwheels does

MAK S.p.A. (trading as MAKwheels, "MAK design & passion") is an Italian manufacturer of forged alloy wheels founded in 1991 and headquartered in Carpenedolo (BS), Italy. The company designs and develops its wheels in Italy and distributes them globally through an authorized dealer network, with a B2B portal (b2bshop.makwheels.it), a multi-language consumer website, and a dealer locator. Its product portfolio spans general aftermarket alloy wheels in 14"–23" sizes and dedicated, OE-bolt/OE-cap-compatible lines for specific vehicle brands: KULT (BMW, 19"–20"), AURUM (Mercedes-Benz, 18"–19"), CHELSEA (MINI), and LEGEND (4x4/heavy-duty/camper, 1,350 kg load capacity). Products carry ECE, KBA, TÜV, and NAD certifications and a proprietary "Winter Approved" finish designation, enabling cross-border dealer distribution across 35+ European countries plus Kazakhstan.

MAK operates wholly-owned sub-brands that extend its wheel-system footprint: NPK (roadside emergency products), MATE (TPMS sensors and wheel-system diagnostics), and TRK (steel and forged aluminium wheels for heavy-duty transport). The company's go-to-market is indirect: it sells through authorized dealers and runs seasonal commercial campaigns (Spring Campaign, Spring Black Friday, Black Weeks) tied to the European tire-change season, with promotional discounts of up to 50% on the core alloy wheel range. End consumers are individual premium and performance vehicle owners plus commercial/fleet buyers; the B2B customer base is the dealer network. Revenue is generated through unit-pricing hardware sales (alloy wheels and adjacent wheel-system products) rather than subscriptions, software, or services, and no public revenue, pricing, or dealer-count figures are disclosed.

The company employs 51–100 people, maintains motorsport ties (Antonio Cairoli as brand ambassador, Diego Di Fabio sponsorship), and has invested in 2025–2026 in expanding dedicated-brand product lines as part of its 35th anniversary. The strategic posture is that of a privately held, design-led mid-sized European aftermarket specialist consolidating around brand-specific OE-compatible wheels and adjacent wheel-system SKUs, distributed via a multi-country dealer channel.

Name

MAKwheels

Legal name

MAK S.p.A.

Website

https://makwheels.it

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

MAKwheels (MAK S.p.A.) is an Italian manufacturer of forged alloy wheels—dedicated to premium brands (BMW, Mercedes-Benz, MINI) and heavy-duty/camper vehicles—distributed globally through an authorized dealer network and B2B portal across 35+ countries.

Ownership category

akta.pro rank

Product category

Automotive Alloy Wheels

NAICS

Motor Vehicle Parts Manufacturing (3363)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Wheels & Rims Manufacturing (Steel/Alloy) (IMACAIAJ)

Keywords

• Forged alloy wheels
• Aftermarket automotive wheels
• Heavy duty alloy wheels
• Car wheels manufacturer
• Wheel dealer distribution

Headquarters

HQ city

Carpenedolo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Alloy Wheels Sales: MAK designs, manufactures and sells forged alloy wheels through authorized dealer network globally. Core business generating majority of revenue. Products sold as replacement/aftermarket wheels for passenger vehicles, crossovers, SUVs, and commercial/heavy-duty vehicles.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

MAKwheels designs, manufactures and sells forged alloy wheels for passenger cars, SUVs, crossovers, 4x4 vehicles and heavy-duty/camper platforms, with dedicated OE-compatible programs for BMW (KULT), Mercedes-Benz (AURUM) and MINI (CHELSEA), plus a heavy-duty line (LEGEND) offering 1,350 kg load capacity. Products are engineered in Italy and distributed exclusively through an authorized dealer network supported by a B2B portal, with end consumers located via a website dealer locator.

Product overview

MAK S.p.A. is an Italian company specializing in forged alloy wheels with Italian design and technology. The product portfolio includes dedicated wheels designed for specific car brands (BMW, Mercedes-Benz, MINI) and a comprehensive catalog covering sedans, station wagons, crossovers, SUVs, 4x4 vehicles, and heavy-duty/camper applications. The main product lines include KULT (premium BMW wheels in 19"-20"), AURUM (Mercedes-Benz wheels in 18"-19"), and LEGEND (heavy-duty/camper wheels in 17"-18"), all featuring Winter Approved finishes and international certifications (ECE, KBA, NAD). The company offers a car configurator for wheel selection and sells through a global dealer network.

Differentiator

Problem solved

Functional benefit

Brands

• NPK: Brand designed to handle and overcome roadside emergencies quickly and effectively.
• MATE
• TRK

Products and services

• MAK KULT Premium and sporty forged alloy wheel designed specifically for BMW vehicles, available in 19" and 20" sizes including a Deep Concave KULT-D variant. Targets owners of BMW models such as M135, M5, M8 Competition, X4 M Competition and Z4 M Performance seeking OE-compatible styling and Winter Approved finishes.
• MAK AURUM Premium forged alloy wheel designed specifically for Mercedes-Benz vehicles, available in 18" and 19" diameters with Winter Approved black mirror and gloss black finishes. Compatible with Mercedes A, B, C, E, GLA, GLB, GLC Class and AMG models including A35, A45 and C43.
• MAK LEGEND Heavy-duty forged alloy wheel for 4x4, heavy duty and camper vehicles, offered in 5- and 6-hole configurations with 1,350 kg load capacity, 17" and 18" sizes and a Winter Approved matt black finish with TC222 hubcap. Targets operators of Fiat Ducato, Volkswagen Crafter, Ford Transit vans and Toyota Hilux, Isuzu D-Max, Ford Ranger Raptor, Volkswagen Amarok pickups.
• MAK CHELSEA Forged alloy wheel designed for MINI drivers, part of MAK's dedicated per-brand wheel programs.
• MAK Alloy Wheels Catalog Complete range of forged alloy wheels for all car types including sedans, station wagons, crossovers, SUVs, 4x4 vehicles and heavy duty, featuring Italian design and dedicated wheels for specific car brands. Includes models such as Apollo, Apx, Asphalt, Birmingham, Chelsea, Davinci, Deliver, Electra, Epica, Evo and Express across various sizes and finishes.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Antonio CairolicoreOthers · 1 January 20259-time motocross world champion Antonio Cairoli served as MAK Ambassador and unveiled the LEGEND wheel product at Salone del Camper 2025 in Parma. The LEGEND product takes its name and inspiration from Cairoli, who is described as a 'true legend of knobby tyres.'
• Diego Di Fabio (MAK Sponsored Driver)minorOthers · 1 January 2025Diego Di Fabio is a racing driver sponsored by MAK. Along with Lorenzo Bontempelli, they achieved notable results in motorsport competition (Gran Turismo).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BBS Kraftfahrzeugtechnik: German premium forged alloy wheel manufacturer serving automotive OEM and aftermarket channels; directly comparable in product category, premium-vehicle focus, and multi-country dealer distribution.
• Vossen Wheels: US-based premium aftermarket forged and cast alloy wheel brand with strong designer/finish differentiation — comparable premium-vehicle aftermarket focus, dedicated vehicle-fitment programs, and dealer distribution.
• ALCAR (AEZ / Dezent / Dotz): German-owned European wheel distributor and brand house selling alloy wheels across multiple price tiers through a multi-country dealer network — comparable distribution-led model and broad catalog approach.
• Ronal Group: European manufacturer of alloy and steel wheels for passenger cars and commercial vehicles, supplying both OEMs and aftermarket — comparable product portfolio, multi-country European footprint, and B2B dealer-led distribution.
• Rotiform: Aftermarket alloy wheel brand focused on distinctive styling for tuners and premium-segment owners — comparable aftermarket premium-vehicle target customer and dedicated-fitment product strategy.
• Fondmetal: Italian alloy wheel brand with motorsport lineage selling premium aftermarket wheels — comparable in product, country of origin, premium positioning, and dealer-channel model.
• Borbet: German wheel manufacturer producing alloy and steel wheels for passenger and light commercial vehicles across European markets — comparable product mix, German/European certifications, and dealer-channel distribution.
• OZ Racing: Italian forged alloy wheel manufacturer with deep motorsport heritage, selling premium aftermarket wheels globally through dealer networks — directly comparable to MAK in product, segment, channel, and Made-in-Italy positioning.
• Rays Engineering (Volk Racing): Japanese premium forged alloy wheel manufacturer for performance and premium vehicles with global dealer network — comparable premium-product positioning, dedicated fitment programs, and international distribution.

Emerging players

• TSW Alloy Wheels: Aftermarket alloy wheel brand serving the premium/SUV segment with direct-to-consumer and dealer channels — partial overlap with MAK's premium-vehicle aftermarket focus, but with a DTC-led GTM that differentiates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/makwheels
• Facebookfacebook.com/makwheels91
• LinkedInlinkedin.com/company/mak-spa

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAKwheels