amos rex

What amos rex does

Amos Rex is a private contemporary art museum in Helsinki, Finland, located in the Lasipalatsi building on Mannerheimintie, distinguished by its dome-shaped skylights rising from the public square. It is owned by the Amos Andersons fond (Amos Anderson Fund r.f.), a Finnish foundation, and operates through the legal entity Amos Rex AB (Business ID 2137480-2). The museum rebranded from Amos Andersonin taidemuseo to Amos Rex in 2018 upon relocating into the Lasipalatsi complex and now operates six days a week (closed Tuesdays).

Its core offering is a programme of rotating contemporary and modern art exhibitions, anchored by the Generation triennial (held every three years, featuring approximately 50 emerging artists and working groups; the fourth edition runs May–September 2026). The museum administers three permanent collections — the Amos Anderson collection, the Sigurd Frosterus Foundation deposit (99 paintings, 14 drawings, 10 prints, 12 ceramics on deposit since 1994), and the Birger Carlstedt collection — alongside large-scale public outdoor installations such as Dansbana! and Tadashi Kawamata's Nest. It also operates the Bio Rex cinema/event venue, the on-site Amos Rex Shop, and the Söderlångvik country estate museum in Kimitoön.

Revenue is generated across five streams: ticket sales (online via Liveto Group Oy with Paytrail, Smartum and ePassi payment options; on-site), museum-shop retail of art publications and merchandise, group bookings and guided tours (schools, daycares, corporate groups), corporate partnerships and sponsorships (main partner Helsingin Sanomat; co-partners Genelec and Bauer Media Outdoor), and event venue rental at Bio Rex and Lasipalatsikortteli. Education and learning programmes (Lasten Amos Rex for children, Opettajille for schools and teachers), the Gen Z youth research initiative, and a digital marketing stack (MailChimp newsletters, dedicated press media bank, social channels) support audience development. The museum is led by Director/CEO Kieran Long and is governed by a board chaired by Stefan Björkman.

Name

amos rex

Legal name

Amos Rex AB

Website

https://amosrex.fi

Company type

Private

Operating status

Operating

Short description

Amos Rex is a private contemporary art museum in Helsinki, housed in the Lasipalatsi building, owned by the Amos Anderson Foundation. It serves general public visitors, schools, and corporate partners through rotating exhibitions, the Generation triennial, public installations, educational programmes, and venue rentals.

Ownership category

akta.pro rank

Product category

Art Museum Services

NAICS

Museums (71211), Museums (712110)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industries

Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Museum, Zoo & Attraction Gift Shops (CRALAJAG)

Keywords

• Contemporary art exhibitions
• Art museum services
• Museum education programs
• Exhibition ticketing
• Cultural venue rental

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue from admission tickets to exhibitions, sold through the museum's online ticket store and at the door. Ticket categories include standard admission, concessions, and group bookings.
2. Museum Shop (Amos Rex Shop): Sale of museum merchandise including books, catalogues, and art-related products sourced from local producers. Operated as an on-site retail unit.
3. Group Visits and Guided Tours: Revenue from booked group visits, guided tours, and educational programmes for schools, daycares, and other groups.
4. Corporate Partnerships and Sponsorships: Partnership revenue from main partner Helsingin Sanomat, co-partners Genelec and Bauer Media Outdoor, and other corporate collaborators.
5. Event Venue Rental: Bio Rex cinema and Lasipalatsikortteli event spaces generate rental income for private and corporate events.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Amos Rex is an independent art museum in Helsinki that operates rotating contemporary and modern art exhibitions in the historic Lasipalatsi building with its distinctive dome skylights. The museum runs educational programs for children, schools and teachers, a museum shop, the Generation triennial for emerging artists, large-scale outdoor public installations, and manages the Bio Rex cinema venue and the Söderlångvik estate museum. Revenue is generated through ticket sales, group visits, museum shop product sales, corporate sponsorships and venue rentals.

Product overview

Amos Rex is an art museum in Helsinki, Finland, located in the Lasipalatsi building. The museum operates as a single unified institution offering exhibitions, educational programs, and public installations. Core offerings include rotating contemporary art exhibitions (such as Generation triennial and Dansbana! public installations), permanent collections (Amos Anderson Collection, Sigurd Frosterus Collection, Birger Carlstedt Collection), educational programs for children and schools, and the Gen Z youth research initiative. The museum also operates a retail shop and manages the Bio Rex cinema venue and Söderlångvik country estate museum as part of its holdings.

Differentiator

Problem solved

Functional benefit

Products and services

• Rotating Contemporary Art Exhibitions
• Generation Triennial
• Dansbana! Amos Rex Outdoor Public Installation
• Amos Rex Museum Shop
• Group Visits and Guided Tours
• Lasten Amos Rex (Children's Programmes)
• Opettajille (For Teachers / Schools and Daycares)
• Bio Rex Cinema and Event Venue
• Sigurd Frosterus Collection Exhibitions
• Image Licensing Service
• Söderlångvik Museum

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• LAS Art FoundationcoreStrategic or Co-development Partner · 1 January 2026Amos Rex and LAS Art Foundation co-commissioned Natasha Tontey's multimedia installation 'The Phantom Combatants and the Metabolism of Disobedient Organs' for display at Ateneo Veneto in Venice, Italy (9 May – 25 October 2026).
• Helsingin SanomatflagshipGTM or Marketing PartnerHelsingin Sanomat serves as the main partner (pääyhteistyökumppani) of Amos Rex, providing significant editorial and media coverage. The partnership is the most prominent of the museum's commercial relationships.
• GeneleccoreGTM or Marketing PartnerGenelec is a co-operation partner (yhteistyökumppani) of Amos Rex. The Finnish audio technology company provides audio equipment support, aligning with the museum's focus on immersive audiovisual exhibitions.
• Bauer Media OutdoorcoreGTM or Marketing PartnerBauer Media Outdoor is a co-operation partner of Amos Rex, providing outdoor advertising and media support.
• Sigurd Frosterus Foundation (Sigurd Frosteruksen säätiö)coreStrategic or Co-development PartnerThe Sigurd Frosterus Foundation owns and maintains the post-impressionist art collection (99 paintings, 14 drawings, 10 prints, 12 ceramics) which has been on deposit at Amos Rex since 1994. The Foundation and Amos Rex collaborate on exhibitions and the presentation of the collection in the dedicated Frosterus Hall.
• Amos Andersons fond r.f. (Amos Anderson Fund)flagshipOthersAmos Andersons fond r.f. is the owner of Amos Rex. The foundation also provides the Amos Anderson art collections, which form the core of the museum's permanent holdings. The fund operates a whistleblowing channel and is committed to high ethical standards.
• Ekokompassi (Finnish Nature Conservation Association)minorOthersAmos Rex's environmental and sustainability work is guided by the Ekokompassi environmental management system, owned by the Finnish Nature Conservation Association.
• Sustainable Travel Finland (Visit Finland)minorOthersAmos Rex participates in the Visit Finland Sustainable Travel Finland programme, committing to sustainable tourism practices.
• Gallery Climate CoalitionminorOthersAmos Rex is a member of the international Gallery Climate Coalition, which aims to reduce the art industry's CO2e emissions by at least 50% by 2030.
• MyHelsinki (Valitse vastuullisemmin)minorOthersAmos Rex is featured on the MyHelsinki 'Choose More Responsibly' platform, promoting sustainable tourism in Helsinki.
• Pääkaupunkiseudun Kierrätyskeskus (Helsinki Metropolitan Area Reuse Centre)minorOthersFor the Tadashi Kawamata 'Nest' installation, materials were collected in collaboration with the Helsinki Metropolitan Area Reuse Centre, supporting the museum's sustainability goals.
• Lasipalatsikortteli OycoreOthersLasipalatsikortteli Oy manages the Lasipalatsi building and square where Amos Rex is located. CEO Henrik Johansson works closely with the museum on programming the public square and events. Bio Rex cinema is also part of the Lasipalatsikortteli.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Regional players

• EMMA – Espoo Museum of Modern Art: Major modern and contemporary art museum located in Espoo, adjacent to the Helsinki metropolitan area. Regional peer with similar exhibition programming model and educational outreach, slightly larger permanent footprint.
• Museum of Contemporary Art KUMU (Tallinn): Estonia's principal contemporary art and design museum in Tallinn, serving the broader Helsinki-Tallinn tourism corridor. Comparable scale and contemporary/modern focus for cross-Baltic cultural visitors.

Direct peers

• Helsinki Art Museum (HAM): Helsinki city's own contemporary art museum housed in the Tennispalatsi building. Directly comparable on geography, scale, contemporary focus, and educational programming for the same Helsinki audience.
• Kiasma – Museum of Contemporary Art: Helsinki-based national contemporary art museum operated by the Finnish National Gallery. Direct peer: same city, comparable contemporary art focus, similar public exhibition and education programme, and overlapping audience pool.
• Louisiana Museum of Modern Art: Denmark's leading modern and contemporary art museum with integrated sculpture park and strong commercial operation (shop, café, events). Direct operational model comparison for Amos Rex in terms of exhibitions + ancillary revenue.
• Serlachius Museums: Finnish contemporary and modern art museum in Mänttä, combining fine art with cultural events. Comparable on Finland-based foundation-ownership model and Nordic contemporary art focus.
• ARKEN Museum of Modern Art: Denmark's modern art museum with architecture-driven identity and contemporary exhibitions. Comparable on Nordic contemporary art positioning and education-driven programming.
• Moderna Museet (Stockholm): Sweden's flagship museum of modern and contemporary art with strong international exhibition programmes. Comparable peer for ambition, triennial-scale exhibitions, and Nordic modern art collection strength.

Broad incumbents

• Tate Modern: Global benchmark for blockbuster contemporary art institutions and exposure. Broad incumbent offering extensive overlapping capabilities but at significantly larger scale and broader portfolio.
• Centre Pompidou: International contemporary art giant with broad programming across multiple venues. Serves as broad-incumbent benchmark rather than direct competitor due to scale and government-backed funding model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/amos-rex

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about amos rex