cascade river gear
Cascade River Gear is a privately held specialty outdoor retailer in Garden City, Idaho, selling whitewater rafts, river gear, camping equipment, and clothing via e-commerce, physical store, and rentals to individual river sports enthusiasts and commercial outfitters.
- Company typePrivate
- Founded-
- HeadquartersGarden City, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What cascade river gear does
Cascade River Gear is a privately held specialty outdoor retailer based in Garden City, Idaho, focused on whitewater rafting and river adventure equipment. The company sells rafts, catarafts, inflatable kayaks, stand-up paddleboards, aluminum frames, oars and paddles, safety equipment (PFDs, helmets, rescue gear), dry bags and coolers, camping gear, paddlesports clothing, and accessories through cascaderivergear.com and a physical retail showroom. It serves two distinct customer segments: individual River Sports Enthusiasts (primary) engaging in recreational whitewater activities, and commercial River Outfitters and Guides (secondary) requiring professional-grade equipment for guided trip operations. The business model is direct-to-consumer with one-time unit pricing supplemented by 10-30% promotional discounts; transaction-level pricing ranges from approximately $55 for oarlocks to $2,549 for premium raft frames.
The company distributes through three channels: e-commerce with nationwide U.S. shipping, a physical retail store open Monday-Friday 10am-5pm, and equipment rentals for try-before-buy and short-term use. It holds authorized-dealer relationships with NRS, YETI, Down River Equipment, Watershed, AIRE, Sawyer, Recretec, and Montana Raft Frames, and operates an exclusive Maravia distribution arrangement plus co-developed products with Willie Boats. CRG-branded merchandise represents an own-brand strategy layered atop the multi-brand retail mix. A Pro Program offers bulk purchasing and professional discounts to commercial operators, and an Outfitter Finder referral service connects retail customers to guided trip providers. Marketing is driven by email newsletter, Instagram and Facebook organic social, the Eddy Epics content blog, online catalogs, and seasonal promotional campaigns.
No proprietary technology platform, AI/ML capabilities, or mobile applications are disclosed. The company operates with 1-10 employees, no institutional or parent-company ownership, and no funding history. There is no disclosed revenue, and ownership structure is not publicly available. Competitive positioning rests on curated whitewater specialization, exclusive brand relationships, and community engagement rather than scale advantages.
cascade river gear firmographics
Firmographics- Name
- cascade river gear
- Legal name
- Cascade River Gear
- Website
- https://cascaderivergear.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cascade River Gear is a privately held specialty outdoor retailer in Garden City, Idaho, selling whitewater rafts, river gear, camping equipment, and clothing via e-commerce, physical store, and rentals to individual river sports enthusiasts and commercial outfitters.
- Ownership category
- akta.pro rank
cascade river gear industry classification
Industry- Product category
- Outdoor Recreation Equipment Retail
- NAICS
- Boat Dealers (441222)
- akta.pro primary industry
- Paddle Sports Retail (Kayak, Canoe, SUP, Paddles) (CRAMAIAD)
- akta.pro secondary industry
- Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)
Keywords
Where cascade river gear is headquartered
LocationHeadquarters
- HQ city
- Garden City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
cascade river gear business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Revenue generated from selling whitewater rafting equipment, accessories, camping gear, and apparel through e-commerce and retail store channels. Products include rafts, catarafts, frames, oars, paddles, safety equipment, dry bags, coolers, camping supplies, and clothing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing across multiple categories |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
cascade river gear product offering
Product offeringCore offering
Cascade River Gear is a specialty direct-to-consumer retailer selling whitewater rafting equipment including rafts, catarafts, inflatable kayaks, stand-up paddleboards, aluminum frames, oars, paddles, safety gear (PFDs, helmets, rescue equipment), dry storage, coolers, camping gear, and paddlesports clothing. The company supplements sales with raft/cataraft rentals, a Pro Program for river professionals, exclusive CRG-branded merchandise, and an Outfitter Finder referral service.
Product overview
Cascade River Gear is a specialty outdoor retailer offering a comprehensive portfolio of whitewater rafting and paddlesports equipment. The core offering consists of inflatable boats (rafts, catarafts, inflatable kayaks, and SUPs), aluminum frames for mounting gear and seating, and oars and paddles for river navigation. These are supplemented by safety equipment (PFDs, helmets, rescue gear), storage solutions (dry bags, coolers, mesh storage), camping gear (kitchen equipment, water filtration, shelter, sleeping gear), and paddlesports clothing. Add-on modules include frame parts and accessories, repair supplies, air pumps, straps, and dog-specific gear. The company also carries exclusive CRG-branded merchandise and collaborates with third-party manufacturers including NRS, Down River Equipment, Willie Boats, Sawyer, YETI, Watershed, Whitewater Designs, North Shore, Montana Raft Frames, and Rocky Mountain.
Differentiator
Problem solved
Functional benefit
Products and services
- Rafts & Inflatables River rafts, cataraft tubes, inflatable kayaks (IKs), and stand-up paddleboards (SUPs) for whitewater paddlesports, sold to individual recreational paddlers and commercial outfitters.
- Frames Raft frames and cataraft frames for mounting equipment, seating, coolers, and oar systems on inflatable boats, sourced from brands such as NRS, Down River Equipment, and Montana Raft Frames.
- Oars & Paddles Oars, oar shafts, oar blades, oar parts, raft paddles, and IK/SUP paddles for river navigation and propulsion.
- Safety Equipment Personal flotation devices (PFDs) for men, women, kids, dogs, and technical/rescue use, plus helmets, throw bags, ropes, rescue hardware, and safety/medical kits for whitewater safety.
- Dry & Mesh Storage Dry bags, dry boxes, drop boxes, mesh storage bags, stern mesh, frame mesh, camp mesh, coolers, cooler accessories, and boat transport gear for protecting and organizing river equipment.
- Camping Gear Riverbank camping equipment including stoves, fire pits, cookware (Dutch ovens, pots, pans), water filtration, shelter, sleeping gear, seating, and tables.
- Clothing & Technical Wear Splash jackets, splash pants, dry suits, technical layering, lifestyle apparel, headwear, footwear, and gloves for paddlesports and outdoor use.
- Equipment Rentals Rental service allowing customers to use rafts, catarafts, and other river gear for a period before returning or purchasing, supporting try-before-buy and short-term trip use.
- Pro Program Professional program offering bulk purchasing options and professional pricing for river guides, outfitters, and commercial rafting operators.
- Garage Sale — Used and Demo Gear Discounted rental fleet returns, demo boats, and lightly used gear offered for sale at reduced prices.
Companies that use cascade river gear
Customer profileSegments2 records
Ideal customer profiles2 records
cascade river gear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
cascade river gear partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- MaraviacoreCollaborative partnership for co-branded Maravia rafts. CRG partnered with Maravia and 10 Barrel Brewing on a Maravia Big Wave raft raffle promotion valued at $6,580. Maravia is a manufacturer of whitewater rafts sold exclusively through CRG.
- 10 Barrel BrewingminorCo-marketing collaboration as part of the MARAVIA + CRG + 10BARREL COLLAB featuring river beer and splashy shenanigans for promotional raffle.
- Willie BoatscoreJoint product development partnership where CRG and Willie Boats designed the 'ultimate aluminum frame' - the River Rat Willie Frame. CRG co-designed exclusive products with Willie Boats.
- NRS (Northwest River Supplies)coreCRG is an authorized retailer of NRS products including frames, oar mounts, fittings, PFDs, and other whitewater equipment. NRS is a major supplier in the river sports industry.
- YETIcoreCRG sells YETI coolers including Tundra series (45, 75, 110, 160 models). YETI is a premium cooler brand popular among outdoor enthusiasts.
- Down River Equipment (DRE)coreAuthorized dealer of DRE products including frames (Gunnison, Colorado XD, Taylor LD), thwarts, container slings, and fishing frame accessories.
- WatershedcoreReseller of Watershed dry bags and waterproof cases including Chattooga, Colorado, Mississippi, and Shotgun dry bags.
- AIRE (American Inflatable Equipment)coreAuthorized dealer of AIRE whitewater products including inflatable kayaks, rafts, and SUPs.
- Montana Raft FramesminorReseller of Montana Raft Frames products including the MRF 4-Bay Powdercoated Frame, built in rural Western Montana.
- RecreteccoreAuthorized dealer of Recretec frame accessories including oar towers, quick-release systems, captain's chairs, side rail padding, and diamond plate floors.
- SawyercoreReseller of Sawyer oarlocks including Strong Brass Alloy Oarlock and Cobra Scull Oarlock products.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
cascade river gear competitors and assessment
Company assessmentDirect peers
- Maravia: Maravia is a whitewater raft manufacturer that sells exclusively through CRG but also markets direct to outfitters and via its own channels. It represents the manufacturer side of the same supply chain and a potential channel conflict as it expands direct sales.
- Rocky Mountain Rafts: Rocky Mountain Rafts builds and sells custom whitewater rafts and frames, often through direct orders and small-batch retail. It serves the same enthusiast and outfitter buyers with comparable raft and frame products.
- Montana Raft Frames: Montana Raft Frames builds and sells custom powdercoated raft frames, a category CRG resells. It targets the same professional outfitter and serious private boater segments with competing direct-to-consumer frame systems.
- AIRE (American Inflatable Equipment): AIRE manufactures inflatable rafts, catarafts, kayaks, and SUPs and sells direct to consumers. CRG is an authorized AIRE dealer, so AIRE operates in the same category with overlapping products and a parallel direct-to-consumer channel.
- Down River Equipment (DRE): Down River Equipment is a Colorado-based specialty retailer and manufacturer of raft frames and whitewater accessories, including products CRG resells. It targets the same whitewater enthusiast and outfitter segments with a highly overlapping product catalog.
- Whitewater Designs: Whitewater Designs is a small specialty manufacturer and retailer focused on custom dry boxes, frame accessories, and whitewater storage solutions that compete directly with CRG's storage and frame parts categories.
Broad incumbents
- Backcountry.com: Backcountry is a large online outdoor retailer carrying whitewater gear alongside a much broader outdoor assortment. It competes for the same paddlesports and outdoor customer wallet share through scale, pricing, and selection.
- REI: REI is the largest US outdoor retail cooperative, carrying a curated selection of rafts, PFDs, paddles, and paddlesports apparel. It is a broad incumbent that overlaps with CRG's catalog and competes on brand trust and member economics.
- NRS (Northwest River Supplies): NRS manufactures and sells its own line of whitewater rafts, frames, PFDs, and paddlesports gear, while also being one of CRG's largest brand partners. It is the dominant direct-to-consumer brand in the same whitewater category, making it both a supplier and the most direct competitive incumbent.
Regional players
- River Runners (and similar regional whitewater outfitter retailers): River Runners and similar Idaho-based outfitters operate combined gear retail and guided trip services in the heart of the US whitewater market. They overlap with CRG on retail and outfitter supply but are anchored in a specific regional river corridor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
cascade river gear social profiles
Digital presencecascade river gear financial estimates
Financial estimateRevenue estimate
Valuation estimate
cascade river gear leadership team
Management profileNumber of profiles
cascade river gear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
cascade river gear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about cascade river gear
What does cascade river gear do?
Cascade River Gear is a specialty direct-to-consumer retailer selling whitewater rafting equipment including rafts, catarafts, inflatable kayaks, stand-up paddleboards, aluminum frames, oars, paddles, safety gear (PFDs, helmets, rescue equipment), dry storage, coolers, camping gear, and paddlesports clothing. The company supplements sales with raft/cataraft rentals, a Pro Program for river professionals, exclusive CRG-branded merchandise, and an Outfitter Finder referral service.
Is cascade river gear a public or private company?
cascade river gear is a private company. It is classified as unknown and is currently operating.
When was cascade river gear founded?
cascade river gear was founded in -1. It employs 1 to 10 people.
Where is cascade river gear based?
cascade river gear is headquartered in Garden City, United States, in the North America region.
How does cascade river gear make money?
One revenue line is on record: product Sales.
Who are cascade river gear's main competitors?
Direct peers on record are Maravia, Rocky Mountain Rafts, Montana Raft Frames, AIRE (American Inflatable Equipment), Down River Equipment (DRE) and Whitewater Designs. Broad incumbents are Backcountry.com, REI and NRS (Northwest River Supplies). River Runners (and similar regional whitewater outfitter retailers) is listed as a regional player.
Does cascade river gear have an API?
No public API is recorded for cascade river gear.
What industry is cascade river gear in?
cascade river gear's product category is Outdoor Recreation Equipment Retail. Its primary akta.pro industry code is CRAMAIAD, Paddle Sports Retail (Kayak, Canoe, SUP, Paddles), with a secondary code of CRAMAIAA, Boat & Personal Watercraft (PWC) Retail. Its NAICS code is 441222.