ausilium.it

What ausilium.it does

Ausilium S.r.l. is a privately held Italian e-commerce retailer headquartered in Turin with operations based in Venaria Reale, specialising in assistive products and medical aids for elderly and disabled individuals. The company's platform, ausilium.it, lists over 30,000 SKUs spanning mobility equipment (wheelchairs, scooters, walkers, stairlifts, ramps), bathroom and kitchen aids, anti-decubitus and orthopedic products, beds and patient lifts, incontinence supplies, hearing aids, diagnostic self-tests and blood-pressure monitors, and wellness/fitness items. Underlying technology is a standard e-commerce storefront with account management, advanced search, wishlist and multi-payment checkout (credit card, PayPal, bank transfer, cash on delivery, and Scalapay installments), complemented by integrations such as Spoki for WhatsApp customer support. A warehouse with 1,000+ references in stock enables nationwide delivery across Italy including islands, with free shipping on orders over €200.

The business operates a direct-to-consumer model targeting individual elderly and disabled users and their caregivers, with a horizontal segmentation that also addresses RSA nursing homes through a dedicated RSA category and healthcare professionals via a related-entity professional storefront at Ausimedical (medical.ausilium.it). Revenue is generated primarily through one-time product sales at unit prices ranging from approximately €10 to over €1,000, augmented by three service lines: rental of mobility and bathroom equipment, a used-product buy/sell marketplace at usato.ausilium.it, and the Beghelli Teleassistenza remote-assistance offering. Distribution is exclusively domestic through owned e-commerce channels, with marketing built on educational blog content, an email newsletter offering a 5% first-purchase discount, and free telephone consultation for product selection. Share capital stands at €110,000 and the company is owner-operated with 1-10 employees and no disclosed institutional investors, M&A activity, or expansion outside Italy.

Name

ausilium.it

Legal name

Ausilium S.r.l.

Website

https://ausilium.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ausilium S.r.l. is an Italian e-commerce retailer selling over 30,000 orthopedic aids, medical devices, and daily-living products to elderly and disabled consumers, caregivers, nursing homes, and healthcare professionals across Italy, with additional rental and used-equipment channels.

Ownership category

akta.pro rank

Product category

Medical Aids & Mobility Devices Retail

NAICS

Other Health and Personal Care Retailers (45619), Used Merchandise Retailers (459510)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

akta.pro secondary industries

Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies) (HSABAKAH), Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF)

Keywords

• Medical aids retail
• Orthopedic equipment
• Mobility devices
• Assistive technology
• Elderly disability supplies

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Supply Chain, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Online retail of medical aids, mobility equipment, diagnostic devices, and wellness products to consumers and healthcare professionals. Revenue is generated through one-time product purchases with various payment methods including credit card, PayPal, bank transfer, cash on delivery, and installment options via Scalapay.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Ausilium operates an Italian e-commerce store retailing over 30,000 orthopedic aids, medical devices, mobility equipment, and daily living products for elderly and disabled individuals. The catalog spans wheelchairs, scooters, walkers, stairlifts, bathroom safety equipment, beds, patient lifts, anti-decubitus products, incontinence supplies, diagnostic self-test devices, and orthopedic supports, complemented by rental, used-product resale, and professional consultation services.

Product overview

Ausilium.it is an Italian e-commerce platform specializing in assistive products and medical aids for elderly and disabled persons, offering over 30,000 products across multiple categories. The product portfolio is organized as a multi-category retail platform with main product categories including: Mobility (wheelchairs, scooters, walkers, stairlifts, ramps), Bathroom Aids (shower chairs, toilet aids, hygiene products), Diagnostic Products (cholesterol analyzers, pregnancy tests, blood pressure monitors, thermometers, pulse oximeters, self-diagnosis tests), Beds and Patient Lifts, Anti-decubitus Products (cushions, mattresses, overlays), Orthopedic Products (cervical/lumbar supports, compression wear, post-operative products), Incontinence Products, Hearing Aids, Kitchen Aids, Wellness and Fitness Products, and RSA/Residential Care Products. Additional services include rental of mobility equipment, used product marketplace, and professional consultation. Key brands include Gima, Multicare IN, Mission, Abbott, and Beghelli. The company operates related stores including Ausimedical for healthcare professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Mission Cholesterol Analyzer (Analizzatore Lipidi 3 in 1) Portable 3-in-1 lipid analyzer measuring total cholesterol (CHOL), HDL, and triglycerides (TRIG) in 45 seconds with derived LDL and CHOL/HDL ratio calculation for cardiac risk assessment. Features Mini USB PC data transfer and optional portable printer.
• Gima Rapid Chlamydia Test (Test Rapido Clamidia) Rapid chlamydia test providing results in 10 minutes with high sensitivity and specificity, for professional use with male and female samples.
• Gima Professional Midstream Pregnancy Test Professional midstream pregnancy test with 20 mIU/ml sensitivity, 99.9% reliability, 3-minute results, and 36-month shelf life in pack of 25.
• Gima Ovulation Self-Diagnosis Test Ovulation self-diagnosis test with 25 strips of 4mm, 30 mIU/ml sensitivity, 5-minute results, and 99.9% clinical accuracy.
• Lactate Scout Blood Lactate Meter Blood lactate meter with Bluetooth connectivity, measuring lactate in 10 seconds with ±3% precision from a 0.2 µl sample. USB connectivity and bundled data management software for heart rate monitor integration.
• Gima Combi Screen 11Plus Urine Test Strips Urinary test strips for 11 parameters (leukocytes, nitrites, urobilinogen, proteins, pH, blood, density, ketones, bilirubin, glucose, ascorbic acid). Produced in Germany under ISO 13485 with continuous quality controls. Compatible with Urilyzer 100 and Combiscan 100 readers.
• Gima Ecosave Electronic Stimulator Electronic stimulator against venomous bites and stings with 20 kV discharge, 9V battery, up to 1200 discharges per battery, in anti-shock ABS casing.
• Gima Zanza Click Piezoelectric Itch Relief Device Piezoelectric device against itching from bites and jellyfish stings, battery-free, offering up to 25,000 impulses (approximately 5,000 treatments).
• Gima Babyfriend Electronic Mosquito Repellent Electronic mosquito repellent using variable ultrasounds (22-28 KHz) with green night light, chemical-free operation.
• Mobility Aids (Wheelchairs, Scooters, Walkers, Stairlifts, Ramps, Crutches) Mobility equipment catalog covering wheelchairs (tilting, sports, electric, lightweight, beach, children, padded), mobility scooters (3-wheel and 4-wheel), walkers and rollators (folding, axillary, forearm, children's), walking sticks and crutches (tripods, quadripods, aluminum, wood, orthopedic), stairlifts (mobile with wheels/tracks), and ramps (rubber wedges, threshold, folding). For elderly and disabled individuals needing assisted or independent mobility.
• Bathroom Safety Aids for Disabled Bathroom aids for disabled persons including bathtub accessories, shower aids (shower chairs, shower sets, handles), toilet aids (commode chairs, soft sanitary pads, handles and grab bars), and personal hygiene aids.
• Hospital Beds and Patient Lifts Beds and patient lifts including stabilizers, beds for disabled and elderly, bariatric beds and mattresses, patient lifts, and lift harnesses. For home care of bedridden or mobility-limited individuals.
• Anti-Decubitus Products Anti-decubitus products including cushions, mattresses, and overlays (velli) designed to prevent pressure ulcers in bedridden or seated individuals.
• Incontinence Products Incontinence products for men and women including pull-ups, briefs with belt fixation, pants, and bed pads (traverse letto). For individuals and care facilities.
• Elevating/Recliner Chairs (Poltrone Elevabili) Elevating/recliner chairs with one-motor or two-motor mechanisms, plus accessories, designed to assist elderly and disabled persons in sitting and standing.
• Diagnostic Devices and Self-Test Kits Diagnostic devices including self-diagnosis tests (drug tests, breathalyzers, pregnancy, multifunction kits, STI tests, cholesterol, infections, glucose, urine, stool), blood pressure monitors (aneroid, digital), thermometers (classic, digital, infrared, ear), and pulse oximeters for blood oxygen saturation measurement.
• Wellness and Fitness Products Wellness products including aerosol devices (inhalers, ultrasound, piston, portable, professional), orthopedic and viscoelastic mattresses, ergonomic products (orthopedic/ergonomic shoes, insoles, cushions, chairs), and fitness equipment (electrostimulators, slimming garments, rehabilitation, sports preparation, scales).
• Hearing Assistive Devices Hearing aids and hearing assistance devices including vibrating alarms and clocks, transmitters, receivers, and amplifiers for hearing impaired individuals.
• Orthopedic Supports and Elastic Compression Orthopedic products including cervical, lumbar, upper limb, lower limb supports, elastic compression products (medical stockings, anti-thrombosis stockings, resting socks, bandages), and post-operative products.
• Computer and Communication Aids for Disabled Computer and informatics aids for disabled including phones and mobile phones for elderly, adapted keyboards and mice, sensors, portable communicators, and various technological aids.
• Beghelli Remote Assistance Service (Teleassistenza) Remote assistance service by Beghelli providing elderly safety monitoring and emergency response for individuals living independently at home.
• Mobility Equipment Rental Service (Noleggio) Rental service for wheelchairs, electric scooters, walkers, beds, patient lifts, commodes and shower chairs, stairlifts, and various mobility equipment accessories. Provides short-term access to mobility aids without purchase commitment.
• Used Medical Equipment Buy/Sell Marketplace (Usato) Used product buy/sell service operated via usato.ausilium.it, allowing customers to give new life to pre-owned medical aids and mobility equipment by reselling to other consumers.
• Free Telephone Product Consultation Service Free telephone consultation service staffed by experts to help consumers (particularly elderly buyers and caregivers) select appropriate medical aids and assistive products from the catalog, accessible via dedicated phone numbers and WhatsApp.
• Ausimedical Professional Store (medical.ausilium.it) Related/companion e-commerce platform at medical.ausilium.it offering professional-grade medical equipment, diagnostic devices, and mobility aids for healthcare professionals, clinics, and medical facilities (doctors, nurses, physiotherapists).

Quantifiable outcome

• Over 30,000 products catalog for disabled and elderly
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Ausimedical (medical.ausilium.it)coreOthersRelated company operating a separate e-commerce platform for healthcare professionals and medical facilities, distinct from the consumer-focused Ausilium store

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Drive DeVilbiss Healthcare: Drive DeVilbiss Healthcare manufactures and distributes durable medical equipment including mobility products, beds, bathroom safety, and respiratory devices. Comparable product breadth to Ausilium's mobility and DME categories, though operates at manufacturer scale rather than as a retail aggregator.
• Invacare: Invacare is a global manufacturer and supplier of home medical equipment including wheelchairs, scooters, beds, and respiratory products. Directly comparable in DME product categories and target customer (elderly, disabled, post-acute care), though it operates at manufacturer/wholesale scale.
• Ottobock: Ottobock is a global leader in orthopedic technology, prosthetics, wheelchairs, and mobility solutions. Comparable in product categories (wheelchairs, mobility, orthopedic devices), though it operates primarily as a manufacturer and direct provider rather than a multi-brand e-commerce retailer.
• Amazon Italia: Amazon.it operates as Italy's largest general e-commerce platform with a growing health and personal care category. Comparable as an indirect competitor for diagnostic devices, mobility aids, and wellness products, though it lacks Ausilium's specialist focus, expert consultation, and assistive-device curation.
• Sunrise Medical: Sunrise Medical manufactures and distributes wheelchairs, mobility scooters, and seating/positioning products globally. Overlaps with Ausilium's core mobility category and shares the elderly/disabled customer base, though operates as a manufacturer rather than a retail platform.

Direct peers

• Farmacia Loreto (farmacialoreto.it): Italian online pharmacy with broad health, personal care, and medical device assortment. Comparable in e-commerce channel, customer demographic (elderly, caregivers, health-conscious consumers), and overlap on diagnostic devices, mobility aids, and incontinence products.
• Sanort: Sanort is an Italian online retailer specializing in orthopedic and medical aids for elderly and disabled users, offering a similar breadth of mobility, bathroom, and wellness products. Directly comparable to Ausilium in product mix, target customer, and Italy-only e-commerce distribution model.
• DocPeter: DocPeter is an Italian online pharmacy/health retailer selling diagnostics, personal care, and health devices directly to consumers. Comparable in e-commerce channel, customer overlap (health-conscious Italian consumers and caregivers), and product overlap in self-diagnostic devices and wellness products.
• Chinesport: Chinesport is an Italian medical and rehabilitation equipment retailer/manufacturer offering mobility aids, orthopedic devices, and rehabilitation products. Comparable in product category focus (assistive/rehab equipment) and Italian market presence, though with a stronger manufacturing side.

Emerging players

• Allegro Medical: Allegro Medical is a US online retailer of medical supplies, mobility aids, and daily living products serving consumers and professionals. Comparable in e-commerce-only distribution model and breadth of DME/daily-living categories, though operating in the US market rather than Italy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ausilium-it

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ausilium.it