Eventbrite

What Eventbrite does

Eventbrite operates a global two-sided event discovery and ticketing marketplace that connects event organizers with attendees across 25+ countries and nine primary verticals, including music and nightlife, food and drink, performing and visual arts, corporate events, nonprofits, virtual events, classes, health and fitness, and seasonal parties. The platform's core technology consists of a web and mobile ticketing infrastructure (iOS and Android consumer apps, organizer check-in apps) supported by a public REST API, webhooks, and an App Marketplace for third-party extensions. Core platform capabilities include an Event Page Builder, Event Registration, integrated Event Payments with optional Tap to Pay contactless acceptance, Reserved Seating, Timed Entry, an Organizer Check-In App with QR scanning, RFID entry services (notably in Hong Kong), Email Marketing Tools, and Eventbrite Spectrum as the consolidated organizer feature bundle. Sub-brands and acquired platforms extend coverage into adjacent segments, including Ticketfly (music venues), Lanyrd (event discovery), Rally, nvite, Eventbrite Venue, and Eventbrite Communities.

The business model is a take-rate marketplace monetized through three primary revenue streams: ticket transaction fees (a percentage of ticket price plus per-ticket service fee charged to organizers), payment processing fees on ticket purchases, and Eventbrite Ads (paid promotion across Eventbrite-owned and third-party networks including native TikTok integration). Pricing is transaction-based with a freemium tier for free events, and a direct sales team supports large enterprise organizers while SMB and individual organizers self-serve. The company is incorporated as Eventbrite, Inc. in Delaware with headquarters in San Francisco, California, and regional compliance entities in Cork, Ireland (EU) and Bristol, United Kingdom. Marketing combines owned marketplace discovery, social media presence across Facebook, Instagram, X, LinkedIn, and TikTok, content marketing through the Eventbrite Blog, Eventbrite Academy webinars, and a Creators Community for organizer-to-organizer engagement.

Strategic posture is that of an established global marketplace extending horizontally (new verticals, sub-brands, ecosystem via App Marketplace) and vertically (on-site Tap to Pay, TikTok promotion, RFID). Compliance posture is broad — GDPR, CCPA, LGPD, PDPA, and POPI are all operationalized — supporting continued activity across regulated markets. Material gaps in the available data include revenue figures, headcount, funding history, and management team composition, which limit precise financial benchmarking.

Name

Eventbrite

Legal name

Eventbrite, Inc.

Website

https://eventbrite.es

Company type

Private

Operating status

Operating

Short description

Eventbrite operates a global two-sided event discovery and ticketing marketplace connecting event organizers across music, performing arts, food and drink, corporate, and nonprofit verticals with attendees in 25+ countries, monetizing through ticket transaction fees, payment processing fees, and advertising.

Ownership category

akta.pro rank

Product category

Event Ticketing Platform

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Marketing & Audience Development Services (MPAGAJAD)

akta.pro secondary industries

Festival & Event Producers/Organizers (MPAIAFAC), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG)

Keywords

• Event ticketing platform
• Event management software
• Online event registration
• Event payment processing
• Event marketing platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Ticket Transaction Fees: Eventbrite charges service fees on ticket sales, typically a percentage of the ticket price plus a per-ticket fee. These fees are paid by event organizers (and sometimes split with attendees) for each ticket sold through the platform.
2. Payment Processing: Additional fees for payment processing services when tickets are purchased, contributing to overall revenue from transactions.
3. Eventbrite Ads: Paid advertising services for organizers to promote their events on Eventbrite platform and third-party networks.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Eventbrite operates a two-sided online marketplace connecting event organizers with consumers, providing tools to create event pages, sell tickets online, manage registrations, process payments, and promote events through built-in marketing and advertising features. The platform supports both free and paid events across concerts, festivals, conferences, workshops, classes, and virtual experiences, with organizer-facing web and mobile management tools alongside consumer-facing event discovery and ticketing apps.

Product overview

Eventbrite operates as a unified event ticketing and management platform consisting of core platform capabilities augmented by specialized modules. The core platform includes the Eventbrite Core Platform (event creation, ticketing, and management), Event Page Builder, Event Registration, Event Payments, and Event Management Software. Key add-on modules include Reserved Seating Ticketing, Timed Entry Ticketing, Eventbrite Ads, Email Marketing Tools, TikTok Promotion, Promotions (discount codes), Organizer Check-In App (QR-based), Tap to Pay (contactless payments), Virtual Events Platform, and the App Marketplace for third-party extensions. Eventbrite also encompasses acquired brands like Ticketfly (music-focused ticketing) and sub-brands such as Eventbrite Venue and Eventbrite Spectrum. The platform serves multiple event types across music, nightlife, food and drink, performing arts, corporate events, health and fitness, conferences, festivals, nonprofit events, parties, and seasonal celebrations.

Differentiator

Problem solved

Functional benefit

Brands

• Eventbrite Communities: Community platform for event organizers and attendees.
• Eventbrite Venue
• Lanyrd
• Rally
• Ticketfly
• nvite

Products and services

• Eventbrite Core Platform Comprehensive event ticketing and registration platform enabling organizers to create, promote, and manage events while selling tickets online; includes event page creation, registration handling, payment processing, and event management capabilities.
• Eventbrite Mobile App (Attendee) Consumer-facing mobile application available on iOS and Android for discovering local events and purchasing tickets, accessing digital tickets, and managing event attendance.
• Organizer Check-In App Organizer-focused mobile application for scanning tickets via QR codes and managing guest check-in at events.
• Eventbrite Ads Paid advertising platform enabling organizers to promote their events within the Eventbrite network and on third-party platforms including social media networks.
• Virtual Events Platform Online event hosting capability enabling organizers to create and manage fully virtual or hybrid events with digital registration and attendee access.
• Eventbrite App Marketplace Marketplace of third-party applications and integrations that extend Eventbrite platform functionality for organizers.
• Ticketfly Acquired ticketing platform specializing in ticketing for music venues and promoter event management; retained as a sub-brand within Eventbrite.
• Eventbrite Venue Venue management sub-brand offering tools for venues to manage ticketing, seating, and event operations within the Eventbrite ecosystem.
• Eventbrite Spectrum Eventbrite's comprehensive feature set and enterprise platform capabilities for event organizers across ticketing, marketing, and event management.

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature10 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Universe (by Ticketmaster): Self-service ticketing platform owned by Ticketmaster, targeting independent organizers with a similar do-it-yourself model. Direct competitor in the SMB and creator-event segment that Eventbrite serves.
• Ticketmaster (Live Nation Entertainment): Largest event ticketing platform globally, owned by Live Nation. Directly comparable to Eventbrite for music, sports, and live-event ticketing, with significantly greater scale in major venues and primary ticketing contracts.
• Tito: Lightweight ticketing platform popular with independent and tech-community organizers in Europe. Comparable to Eventbrite's free and paid ticketing flow for smaller organizers, with a simpler, lower-cost proposition.
• Cvent: Enterprise-focused event management platform for corporate meetings, conferences, and trade shows. Directly comparable for Eventbrite's Corporate Events and Conferences segments, though Cvent skews upmarket.
• Splash: Event marketing platform targeting brand marketers and corporate teams with branded event pages, registration, and ticketing. Comparable to Eventbrite's mid-market and corporate event use cases with stronger design/branding positioning.
• Bizzabo: Event experience platform offering registration, ticketing, and attendee engagement for mid-market and enterprise organizers. Closely comparable to Eventbrite's Event Management Software for conferences and B2B events.
• Hopin / RingCentral Events: Virtual and hybrid event platform (Hopin was acquired by RingCentral). Comparable to Eventbrite's Virtual Events Platform offering, with stronger focus on large online conferences.

Emerging players

• Eventzilla: Online event registration and ticketing platform for conferences, workshops, and webinars. Comparable to Eventbrite for organizers seeking a lower-cost, simpler alternative focused on registration-heavy event types.
• Bevy: Community event platform used by developer relations and customer community teams to run in-person and virtual meetups. Overlaps with Eventbrite in the meetup and community-event segment, especially for tech and enterprise communities.

Regional players

• TryBooking: Event ticketing and registration platform with strong presence in Australia, New Zealand, and parts of Asia. Comparable offering to Eventbrite in those geographies, particularly for community and cultural events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/eventbritehelp
• Facebookfacebook.com/Eventbrite
• LinkedInlinkedin.com/company/eventbrite
• Instagraminstagram.com/eventbrite
• TikToktiktok.com/@eventbrite

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eventbrite