Chris Cox Horsemanship

What Chris Cox Horsemanship does

Chris Cox Horsemanship is a privately held horsemanship education company founded and led by Chris Cox, a four-time undefeated World Champion of Road to the Horse (2007, 2008, 2011, 2015). The company operates from the Diamond Double C Ranch in Weatherford, Texas, and delivers a multi-channel horsemanship curriculum to individual horse owners and enthusiasts across the United States, with secondary reach into international markets via e-commerce.

The core offering is a progressive in-person clinic program structured across multiple skill levels (Horsemanship I through V), delivered as six-day immersive programs at the Texas ranch, three-day on-the-road clinics hosted at facilities nationwide, and a six-day program at the Triangle C Ranch in Dubois, Wyoming. Specialized clinics include Youth Horsemanship for riders ages 8 to 18 and a Building Riders Confidence clinic targeting riders affected by prior accidents or trauma. The company also operates Chris Cox On Demand, a subscription-based streaming platform hosting bite-sized instructional videos, and a curated online store selling tack, bits, training aids, and related equipment. A weekly television show on RFD TV provides national brand exposure.

The business generates revenue through three primary streams: clinic instruction (unit pricing on multi-day programs with add-ons for rental horses, meals, and stalls), e-commerce equipment sales, and recurring subscription revenue from the On Demand platform. Clinic pricing ranges from approximately $1,000 for a four-day youth program to $2,599 for a six-day adult program with own horse, with $35 to $40 daily auditor fees at the lower end. Marketing is multi-channel, relying on the RFD TV broadcast, equine expos, the Ride the Journey Tour, and email newsletters. The company is founder-owned with no disclosed institutional investment.

Name

Chris Cox Horsemanship

Legal name

Chris Cox Horsemanship

Website

https://chris-cox.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Chris Cox Horsemanship is a privately held horsemanship education business founded by four-time Road to the Horse champion Chris Cox, offering progressive in-person clinics at its Texas ranch and nationwide, a subscription streaming platform called Chris Cox On Demand, and a curated online equipment store for individual horse owners and enthusiasts.

Ownership category

akta.pro rank

Product category

Equestrian Education & Training

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sport/Show Horse Training & Performance Programs (AFAEAGAF)

akta.pro secondary industry

Equestrian & Rodeo Facilities (MPAKAEAM)

Keywords

• Horsemanship clinics
• Equestrian education
• Horse training
• Riding instruction
• Equestrian equipment

Headquarters

HQ city

Weatherford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Clinic Instruction: Revenue generated from multi-day horsemanship clinics held at the Diamond Double C Ranch and on-the-road locations. Six-day, four-day, three-day, and youth clinics are offered with various pricing tiers.
2. Online Store - Equipment Sales: E-commerce store selling top-quality horsemanship equipment including tack, bits, training aids, and specialized gear reflecting Chris Cox's commitment to excellence.
3. Chris Cox On Demand Subscription: Subscription-based streaming platform offering on-demand instructional videos for horsemanship education.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Chris Cox Horsemanship provides in-person horsemanship clinics (6-day on-ranch programs at Diamond Double C Ranch and 3-day on-the-road clinics at host venues), a subscription video-on-demand service (Chris Cox On Demand), and an online retail store offering horsemanship and equestrian equipment. Offerings target individual riders and horse owners across skill levels, with a progressive curriculum from foundational through advanced levels plus specialty youth and confidence-building clinics.

Product overview

Chris Cox Horsemanship offers a multi-faceted horsemanship education platform consisting of the Chris Cox On Demand online video subscription service, progressive in-person horsemanship clinics (Horsemanship I through V), and an e-commerce store. The flagship On Demand platform provides bite-sized training videos, while the clinic programs offer hands-on instruction through 6-day on-ranch programs and 3-day on-the-road clinics. Additional offerings include specialized programs like Youth Horsemanship and Building Riders Confidence clinics. The company also maintains a weekly TV show on RFD TV and sells a curated selection of horsemanship equipment through its online store.

Differentiator

Problem solved

Functional benefit

Brands

• Chris Cox On Demand: A revolutionary online platform offering bite-sized training videos for horsemanship education, accessible at chriscoxondemand.com

Products and services

• Horsemanship Clinics (6-day on-ranch at Diamond Double C Ranch & 3-day on-the-road)
• Chris Cox On Demand A subscription video-on-demand platform that streams Chris Cox's horsemanship lessons and training content online, allowing individual subscribers to access the same teaching methodology as the in-person clinics remotely on a recurring basis.
• Chris Cox Online Store Company-operated e-commerce store selling horsemanship and equestrian equipment and merchandise directly to individual riders and horse owners.
• Youth Horsemanship Clinic Specialty in-person horsemanship clinic tailored for younger riders (approximately ages 8-18), focused on introducing and developing foundational horsemanship skills in a safe, structured environment. Purchased by parents on behalf of youth riders.
• Building Riders Confidence Clinic Specialty in-person clinic targeted at riders who have experienced setbacks, fear, or loss of confidence, designed to rebuild trust and fundamental skills in a supportive, structured environment.

Quantifiable outcome

• Progressive horsemanship skills building day over day during six-day immersive clinic experience

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Kiser Arena SpecialistsminorStrategic or Co-development PartnerPartner providing arena specialist equipment and services. Listed as a partner/sponsor on the Chris Cox Horsemanship website alongside other industry partners.
• Total FeedsminorStrategic or Co-development PartnerFeed and nutrition partner for horses. Listed as a partner/sponsor on the Chris Cox Horsemanship website alongside other industry partners.
• American HatminorStrategic or Co-development PartnerHat and headwear partner for equestrian apparel. Listed as a partner/sponsor on the Chris Cox Horsemanship website alongside other industry partners.
• PriefertminorStrategic or Co-development PartnerEquipment manufacturer partner providing ranch and arena equipment. Listed as a partner/sponsor on the Chris Cox Horsemanship website alongside other industry partners.
• Stable ComfortminorStrategic or Co-development PartnerPartner providing stable and comfort equipment for horses. Listed as a partner/sponsor on the Chris Cox Horsemanship website alongside other industry partners.
• Triangle C RanchcoreChannel Partner/ Reseller/ DistributorHost venue partner in Dubois, WY for six-day horsemanship clinics. Provides facilities and lodging for clinic participants, with 15% discount on guest rates for Chris Cox clinic participants.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Warwick Schiller / Performance Horse Schooling: Performance horse clinician with a large digital subscription library (Performance Horse Schooling), weekly vlogs, and in-person events. Highly comparable hybrid digital-plus-events model to Chris Cox On Demand + clinics.
• Ken McNabb: Clinician offering horsemanship clinics and online horsemanship resources, with similar ranch-based instruction and digital content to Chris Cox. Comparable scale and target audience.
• Craig Cameron: Long-running clinician and host of Ride TV programming, offering horsemanship clinics, ranch experiences, and competitive events. Comparable event-driven clinic business with television distribution.
• Monty Roberts: Legendary horseman with Join-Up methodology, global clinics, an online learning platform, and a recognized certification program. Cited in Chris Cox's own award history, confirming direct overlap in the horsemanship instruction category.
• Clinton Anderson / Downunder Horsemanship: Clinton Anderson runs a directly comparable horsemanship education platform with clinics, a digital membership (Downunder Horsemanship Academy), an extensive video library, and a large e-commerce store. Explicitly named as a Chris Cox competitor in the source data.
• Pat Parelli / Parelli Natural Horsemanship: Pat Parelli operates a multi-tier horsemanship program with clinics, a subscription Savvy Club, instructor certification, and a global student network. Named as a direct competitor to Chris Cox in Road to the Horse competition and the broader clinician market.
• Buck Brannaman: Internationally renowned clinician offering multi-day horsemanship clinics focused on colt starting, ranch riding, and horsemanship fundamentals. Overlaps directly with Chris Cox's progressive clinic curriculum and audience.
• Stacy Westfall: Renowned horse trainer offering clinics, online courses, and video content focused on horsemanship and reining. Comparable clinic-plus-digital-content model targeting the same horse enthusiast segment.

Others

• RFD-TV: Rural-lifestyle television network that distributes Chris Cox's weekly show. Listed as an ecosystem/distribution partner rather than a competitor, but adjacent to the equestrian media category.

Broad incumbents

• Dover Saddlery: Large specialty retailer of tack, riding apparel, and horse care products with both online and physical stores. Comparable to Chris Cox's e-commerce tack/equipment store but at significantly larger scale and broader assortment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/chris-cox-horsemanship-co.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chris Cox Horsemanship