the clorox company of canada

Name

the clorox company of canada

Legal name

The Clorox Company

Website

https://clorox.ca

Company type

Public

Founded year

1916

Operating status

Operating

Ownership category

akta.pro rank

Product category

Consumer Cleaning and Disinfecting Products

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Other Detergent Manufacturing (325611), Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Bleach & Chlorine-Based Cleaners (CRAJAKAA)

akta.pro secondary industries

Laundry Sanitizers & Disinfectant Additives (CRAJAAAE), Commercial/Office Disinfection & Sanitization (HSAEAHAB), Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK)

Keywords

• Household cleaning products
• Disinfecting wipes
• Laundry bleach
• Bathroom cleaners
• Professional disinfectants

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Consumer Cleaning Products: Sale of household cleaning, disinfecting, and laundry products through retail distribution channels across Canada. Revenue generated from bleach, disinfecting wipes, toilet cleaners, bathroom cleaners, floor cleaners, kitchen cleaners, and laundry additives sold through major retailers.

Go-to-market motion1 record

Distribution channels10 records

Marketing channels4 records

Core offering

The Clorox Company of Canada manufactures and markets a portfolio of branded household cleaning, disinfecting, and laundry care products built around sodium hypochlorite (bleach) and quaternary ammonium formulations. Core SKUs include Clorox Disinfecting Wipes, Clorox Concentrated Bleach, Clorox Fibregard Bleach, toilet bowl cleaners, bathroom foamer sprays, and an automatic toilet bowl cleaner tablet, all Health Canada approved to kill 99.9% of viruses and bacteria. Products are sold across Canada through major retail chains (Walmart, Amazon Canada, Loblaws, Canadian Tire, Sobeys, Dollarama, Metro, London Drugs, Save-On-Foods) and a separate CloroxPro professional channel serves commercial and institutional buyers.

Product overview

The Clorox Company of Canada offers a portfolio of cleaning and disinfecting products centered on sodium hypochlorite (bleach) based formulations. The core product lines include Clorox® Disinfecting Wipes (pre-moistened wipes for hard surface cleaning), Clorox® Original Concentrated Bleach and Clorox® Fibregard® Bleach (laundry whitening and cleaning products), Clorox® Disinfecting Bleach Foamer Spray and Clorox® Disinfecting Bathroom Cleaner Spray (bathroom surface cleaners), and Clorox® Toilet Bowl Cleaner products (including clinging gel and automatic tablet variants). All disinfectant products are registered with Health Canada under DIN (Drug Identification Number) codes and are approved to kill SARS-CoV-2 (COVID-19 virus). The products are available through major Canadian retailers including Walmart, Amazon Canada, Loblaws, Canadian Tire, Sobeys, Dollarama, Metro, London Drugs, and Save-On-Foods.

Differentiator

Problem solved

Functional benefit

Brands

• CloroxPro: Professional cleaning and disinfecting products for commercial and institutional use
• Pine-Sol
• Liquid-Plumr

Products and services

• Clorox Disinfecting Wipes
• Clorox Original Concentrated Bleach Concentrated bleach that cleans, whitens, and deodorizes, and removes 70% more stains than detergent alone in HE washing machines. Targeted at household consumers for laundry and surface cleaning.
• Clorox Disinfecting Toilet Bowl Cleaner Clinging Bleach Gel Gel formula toilet bowl cleaner with thick coating and clinging action that provides full coverage in one squeeze, kills 99.9% of germs, and brightens and whitens toilet bowls. Targeted at household consumers.
• Clorox Fibregard Bleach Multi-use concentrated bleach providing whitening and dirt-fighting power for clothes and home, leaving a fresh Island Blossom scent. Targeted at household consumers for laundry and household cleaning.
• Clorox Disinfecting Bleach Foamer Spray Bathroom foamer cleaner powered by bleach that cuts through grime and soap scum, kills 99.9% of bacteria, household molds, and mildew, and uses Smart Tube technology for complete spray. Targeted at household consumers.
• Clorox Disinfecting Bathroom Cleaner Spray Spray cleaner that kills 99.9% of germs and cuts through dirt, grime, and soap scum, specially formulated for tubs, tile, toilets, sinks, and counters. Targeted at household consumers.
• Clorox Automatic Toilet Bowl Cleaner with Bleach Tablet-based automatic toilet cleaner that provides a bleach rinse with every flush; each tablet cleans, freshens, and deodorizes for up to 3 months. Targeted at household consumers.
• Clorox Disinfecting Toilet Bowl Cleaner with Bleach Non-abrasive toilet bowl cleaner that kills 99.9% of germs, removes stains, and deodorizes; safe for septic systems and will not scratch surfaces. Targeted at household consumers.
• Clorox Disinfecting Concentrated Bleach Concentrated disinfecting bleach that kills 99.9% of bacteria and viruses and is effective against 62 microorganisms on hard, nonporous surfaces including Salmonella enterica, Staphylococcus aureus, Streptococcus pyogenes, E. coli O157:H7, Listeria monocytogenes, influenza A virus, rhinovirus type 37, and hepatitis B and C viruses. Targeted at household consumers.
• Clorox Splash-Less Concentrated Bleach Thick, concentrated liquid bleach in an easy-to-handle bottle for precise pouring with less splashing; removes stains, whitens whites, and cleans and deodorizes household surfaces. Targeted at household consumers.
• CloroxPro Professional Cleaning and Disinfecting Line Industrial-strength professional cleaning and disinfecting products for commercial, institutional, and healthcare customers requiring high-volume and regulatory-compliant disinfection. Marketed to commercial facilities, offices, healthcare settings, and professional janitorial services via a separate professional sales channel.

Quantifiable outcome

• Kills 99.9% of viruses and bacteria including SARS-CoV-2, cold and flu viruses, Staph, Strep, E. coli, Salmonella, and Listeria
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Henkel: Global consumer and industrial products company whose laundry and home care portfolio (Persil, Purex, all) competes directly with Clorox Canada's laundry and bleach additives in Canadian retail.
• Unilever: Multinational CPG company with home care brands (Domestos, Cif, Vim) competing with Clorox Canada's disinfecting and cleaning products, particularly via its global sustainability-driven repositioning.
• Reckitt Benckiser (Reckitt): Global CPG company owning Lysol, the most direct competitor to Clorox disinfectants and cleaning wipes. Operates across health, hygiene, and nutrition, with overlapping Canadian retail distribution through the same major chains as Clorox Canada.
• Colgate-Palmolive: Global CPG company with a home care portfolio (Ajax, Murphy's Oil Soap, Soft Scrub) that competes with Clorox Canada in surface and bathroom cleaning categories across Canadian retail.
• Procter & Gamble: Mass-market CPG incumbent whose Mr. Clean, Cascade, and Tide product lines compete directly with Clorox Canada in bathroom cleaners, dish, and laundry categories across the same Canadian retailers.
• S.C. Johnson & Son: Family-owned CPG company behind Windex, Pledge, Scrubbing Bubbles, and Fantastik. Competes directly in surface cleaners and disinfectants, with overlapping presence in major Canadian retail channels.

Emerging players

• Seventh Generation: Plant-based, eco-certified household cleaning brand competing in the same Canadian retail aisles as Clorox. Targets the same household buyer but with differentiated non-toxic, bio-based positioning increasingly drawing share.
• Method Products: Eco-friendly household and cleaning brand (owned by Ecover) competing in surface cleaners and disinfectants through Canadian retailers, directly addressing growing consumer demand for sustainable alternatives to chlorine-based cleaners.

Direct peers

• Church & Dwight: Specialty CPG manufacturer behind Arm & Hammer, OxiClean, and Kaboom — competing directly with Clorox in laundry additives, bathroom cleaners, and surface disinfectants in the Canadian market.

Regional players

• Loblaw Companies (President's Choice / No Name): Canada's largest retailer, which also markets President's Choice and No Name private-label cleaning and laundry products across its grocery banners — competing with Clorox on the same shelves and putting direct pricing pressure on the Clorox Canada shelf.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CloroxCanada
• Facebookfacebook.com/Cloroxcanada

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about the clorox company of canada