blingdale

What blingdale does

Blingdale AB is a privately held B2B fintech holding company founded in Malmö, Sweden, that operates as an in-house incubator and owner of three wholly-owned software brands covering the cash flow management stack. Its portfolio comprises FINQR, a SaaS platform that automates B2B accounts receivable through invoicing and debt collection; Quiddly, a fintech software company that develops and licenses credit and debt management platforms—factoring, invoicing, and debt collection—used by operators, clients and debtors, including a Factoring Decision Rule Engine that automates credit decisions; and Strawbay, a low-code Integration Platform as a Service (iPaaS) that connects systems in tech, finance and banking, with ISO 20022 support. The group sells primarily through enterprise direct sales to Nordic banks, factoring companies, B2B retailers, and SaaS/accounting platforms; revenue is generated via subscription and licensing fees (FINQR subscription, Quiddly licensing, Strawbay license plus tick and project fees). The company employs 45 people across the group, is led by CEO Claes Ramel with Chairman Ola Erici (former senior executive at Ferrosan, Skånemejerier, Tetra Pak and Gambro), and operates a board that includes founders, bankers and fintech operators.

Group revenue grew from SEK 30M in 2022 to SEK 56–60M in 2025 (excluding capitalized development), implying roughly 26% CAGR; the company has publicly committed to a profit-first posture, targeting positive EBT and surpassing Rule of 40 by 2028 with a SEK 100M revenue goal. Named customers and partners include Norion Bank, Sparbanken Syd, Sendify, Younium, Avida, Bokio, and Factoringgruppen; Quiddly was recognized on Deloitte's Sweden Technology Fast 50 list in 2025. The company is registered in Sweden as Blingdale AB (VAT SE559255761401), headquartered at Södergatan 13, Malmö, with no public listings or institutional investors disclosed in the source material.

Name

blingdale

Legal name

Blingdale AB

Website

https://blingdale.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Blingdale is a Malmö-based B2B fintech holding company that owns and operates three SaaS brands—FINQR (accounts receivable automation), Quiddly (credit and debt management), and Strawbay (low-code fintech iPaaS)—serving Nordic banks, factoring companies, B2B retailers, and SaaS firms.

Ownership category

akta.pro rank

Product category

B2B Fintech Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Credit Bureaus (561450)

SIC

Finance Services (6199), Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Invoicing, Billing & Accounts Receivable Automation (FSAGAJAC)

akta.pro secondary industry

SME Credit Risk, Underwriting & Financial Data (B2B Fintech Data/Decisioning) (FSAGAJAM)

Keywords

• B2B fintech software
• Accounts receivable automation
• Credit management platforms
• Debt collection software
• Fintech integration platforms

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. FINQR Revenue: Revenue from platform services for B2B accounts receivable automation, invoicing and debt collection
2. Quiddly Revenue: Revenue from licensing credit and invoice platforms to other companies, including modules for invoicing, debt collection, and factoring
3. Strawbay Revenue: Revenue from license fees, tick fees, and fees for consultancy, project management and custom development

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Blingdale operates as a B2B fintech incubator that owns and develops three software subsidiaries covering the cash flow management spectrum: FINQR automates B2B accounts receivable through invoicing and debt collection; Quiddly licenses credit and debt management platforms with portals for operators, clients and debtors, including a Factoring Decision Rule Engine; and Strawbay provides a low-code Integration Platform as a Service (iPaaS) that connects banking, fintech and finance systems with a no-code editor. The group sells and licenses its own proprietary platforms directly to enterprise B2B customers such as banks, factoring companies and SaaS businesses.

Product overview

Blingdale is a B2B fintech incubator and investor that develops software solutions and creates service providers in the field of Cash Flow Management and B2B credits. The portfolio consists of three distinct brands operating as a unified ecosystem: (1) FINQR - a platform for automating and optimizing B2B accounts receivable through automated invoicing and debt collection; (2) Quiddly - a software company licensing credit and invoice platforms including modules for invoicing, debt collection, and factoring with an automated Decision Rule Engine; and (3) Strawbay - a low-code integration platform (iPaaS) connecting fintech systems, banks, and finance software. All brands share the north star of improving cash flow and helping clients achieve 'financial enlightenment' - a state of optimized liquidity.

Differentiator

Problem solved

Functional benefit

Brands

• FINQR: Platform optimizing B2B accounts receivable through automated invoicing and debt collection
• Quiddly
• Strawbay

Products and services

• FINQR A platform that optimizes B2B accounts receivable through automated invoicing and debt collection. Targets B2B retailers and SaaS companies by automating, optimizing and analyzing AR workflows so customers get paid faster; includes embedded onboarding and API key exchange capabilities.
• Quiddly A fintech software company developing and licensing credit and debt management platforms with modules and portals for operators, clients and debtors. Modules cover invoicing, debt collection and factoring; the platform includes a Factoring Decision Rule Engine that automates credit and factoring decisions.
• Strawbay A low-code Integration Platform as a Service (iPaaS) that connects commonly used systems in tech, finance and banking. Provides full integration development support and a modern no-code editor for clients to manage integrations with complete visibility and real-time control; supports ISO 20022 financial messaging.

Quantifiable outcome

• Revenue doubled from SEK 30 million (2022) to SEK 60 million (2025)

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability1 record

Feature3 records

Partnerships

One partnership is on record.

• BokiocoreStrategic or Co-development Partner · 1 November 2025Bokio and FINQR formed a partnership. Bokio is a Gothenburg-based accounting service company founded in 2015, helping B2B companies with accounting automation.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HighRadius: Global SaaS leader in autonomous finance for order-to-cash, including AR automation and collections; overlaps directly with FINQR's invoicing and debt collection focus.
• Apron: B2B payments and invoicing infrastructure serving SMBs and platforms; comparable to FINQR on automated invoicing and B2B payment workflows.
• Yaydoo: European B2B fintech focused on accounts receivable automation, invoicing and payment workflows; competes head-on with FINQR in AR optimization for B2B merchants.
• Billtrust: Specialist AR automation platform offering invoice delivery, collections and cash application; competes with FINQR on the same B2B cash flow value chain.
• Workato: Enterprise iPaaS with low-code integration and workflow automation; competes with Strawbay in connecting fintech and banking systems via APIs.

Broad incumbents

• MuleSoft (Salesforce): Leading enterprise iPaaS for system and API integration; competes with Strawbay as the incumbent broad platform in the same integration category.
• Visma: Large Nordic/European provider of business and accounting software including invoicing and AR modules; an incumbent competitor for FINQR in the SME segment.
• Fortnox: Dominant Swedish cloud business platform for accounting, invoicing and payments; overlaps with FINQR and Quiddly in the Nordic B2B fintech market and shares former Blingdale board talent.

Emerging players

• Celigo: iPaaS specialist focused on pre-built integrations and EDI/API workflows; adjacent competitor to Strawbay in connecting finance and ERP systems.
• Routable: B2B payments platform for invoices, bills and vendor payouts; addresses similar B2B cash flow pain points as FINQR for emerging SaaS and platform customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/share_agent/blingdale
• Xx.com/blingdale
• LinkedInlinkedin.com/company/blingdale

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about blingdale