amplify her voice

What amplify her voice does

Amplify Her Voice is a US-based nonprofit organization that advocates for gender equality in the music industry. It targets women, nonbinary artists, and aspiring music industry professionals by addressing structural underrepresentation, underpayment, and discrimination through three primary offerings: a curated music industry resources directory, a live music photography gallery documenting women artists at major festivals, and a merchandise storefront. The organization advances its mission through event partnerships, educational programs, and advocacy content distributed primarily via Instagram, email newsletter, and its website.

The organization's technology stack is intentionally lightweight, built on a Squarespace-based platform that supports content management, event promotion, community engagement, and e-commerce merchandise sales. The product portfolio consists of four embroidered apparel SKUs (sweatshirts, hoodies, t-shirts, and hats) priced from $25 to $45, a digital photography gallery covering festivals such as All Things Go, Governors Ball, and Austin City Limits, and a static resources directory linking to partner organizations. There is no disclosed mobile application, API, or proprietary software product.

The business model is nonprofit: revenue derives from merchandise sales and presumably donations, grants, and partnership in-kind support, none of which are publicly disclosed. Its go-to-market is event-driven and community-led, anchored by a six-year partnership with the All Things Go Music Festival and supported by strategic relationships with Atlantic Records, Warner Music Group, Elektra Music Group, the Recording Academy, She Is The Music, and Women In Music. The organization operates with 1–10 employees and does not disclose leadership, financials, or governance structure.

Name

amplify her voice

Legal name

Amplify Her Voice

Website

https://amplifyhervoice.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Amplify Her Voice is a US-based nonprofit that advances gender equality in the music industry through event partnerships, a resources directory, a live music photography gallery, and merchandise sales, serving women, nonbinary artists, and aspiring music professionals.

Ownership category

akta.pro rank

Product category

Advocacy Nonprofit Services

NAICS

Independent Artists, Writers, and Performers (71151)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Miscellaneous Publishing (2741)

akta.pro primary industry

Audio Production & Podcasting (BPAFAIAE)

akta.pro secondary industry

Party DJ, Music & Audio Services (HSACACAI)

Keywords

• Gender equality advocacy
• Women in music
• Music industry programs
• Advocacy nonprofit
• Live event photography

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Merchandise Sales: One-time merchandise sales through their online store featuring embroidered apparel including sweatshirts, hoodies, t-shirts, and hats with the Amplify Her Voice branding. Prices range from $25-$45.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Amplify Her Voice is a non-profit organization that champions gender equality in the music industry. It advances women's careers through events, programs, community resources, and partnerships with music festivals, while generating revenue through branded merchandise sales and providing a curated directory of partner organizations supporting women in music.

Product overview

Amplify Her Voice is a nonprofit organization that champions gender equality in the music industry through a multi-faceted approach. The organization operates three primary offerings: (1) Merchandise - branded embroidered apparel including sweatshirts, hoodies, t-shirts, and hats sold through their online store; (2) Live Music Photography Gallery - a digital gallery documenting live music events featuring women artists, photographed by their community of female photographers; and (3) Music Industry Resources - a curated directory of partner organizations providing support, education, and career development for women in music. The organization also advances its mission through events, programs, and advocacy work.

Differentiator

Problem solved

Functional benefit

Products and services

• Embroidered Logo Sweatshirt Unisex crew-neck embroidered sweatshirt featuring the Amplify Her Voice logo, available in Black, Blue, and Sand colors at $40 per unit. Sold to supporters and consumers to fund the nonprofit's mission.
• Embroidered Logo Hoodie Unisex heavy-blend embroidered hoodie featuring the Amplify Her Voice logo, available in Black, Blue, and Sand colors at $45 per unit. Sold to supporters and consumers to fund the nonprofit's mission.
• Embroidered Logo T-Shirt Unisex garment-dyed heavyweight embroidered t-shirt featuring the Amplify Her Voice logo, available in Black, Berry, and Ice Blue colors at $30 per unit. Sold to supporters and consumers to fund the nonprofit's mission.
• Embroidered Vintage Hat Embroidered vintage-style hat with adjustable strap and antique buckle, made from 100% chino cotton twill, available in vintage and standard versions at $25 per unit. Sold to supporters and consumers to fund the nonprofit's mission.
• Live Music Photography Gallery Digital photography gallery showcasing live music events featuring women artists, photographed by community photographers. Includes concert photography from festivals including All Things Go, Governors Ball, Austin City Limits, and various venue shows, providing professional documentation of women artists.
• Music Industry Resources Directory Curated directory of partner organizations supporting women in music, including The Ally Coalition, Backline, Beats By Girlz, Black Music Action Coalition, Femme House, She Is The Music, Women In Music, and other advocacy groups providing support, education, and career development resources.

Quantifiable outcome

• 63% women and nonbinary artists in partnered festival lineup (All Things Go 2025)
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• All Things Go Music FestivalcoreStrategic or Co-development PartnerAmplify Her Voice has partnered with All Things Go Music Festival for six consecutive years, providing festival photography and promoting gender diversity. The 2025 festival lineup was 63% women and nonbinary artists, featuring headliners The Marías, Clairo, Lucy Dacus, Kesha, and Doechii.
• Atlantic RecordsflagshipStrategic or Co-development PartnerMajor record label partner supporting Amplify Her Voice's mission to advance women in music.
• Warner Music GroupflagshipStrategic or Co-development PartnerMajor record label partner supporting Amplify Her Voice's gender equality initiatives in music.
• Elektra Music GroupflagshipStrategic or Co-development PartnerMajor record label partner supporting Amplify Her Voice's mission.
• Recording AcademycoreStrategic or Co-development PartnerPartnership with the Recording Academy (Grammys) to advance gender equality in the music industry.
• She Is The MusiccoreStrategic or Co-development PartnerNon-profit partner increasing the number of women working in music as songwriters, engineers, producers, artists, and industry professionals.
• Women In MusiccoreStrategic or Co-development PartnerNon-profit partner committed to advancing equality, visibility, and opportunities for women in the musical arts.
• HeadcountminorStrategic or Co-development PartnerNon-partisan organization using the power of music to register voters and promote participation in democracy.
• Lanikai UkulelesminorStrategic or Co-development PartnerMusical instrument brand partner supporting Amplify Her Voice initiatives.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Beats By Girlz: Non-profit providing production education and creative opportunities for women, girls, and gender-expansive individuals in music technology. Highly comparable as a parallel women-in-music training/community organization and a partner in Amplify Her Voice's directory.
• Femme House: Non-profit advocating for women and non-binary producers, engineers, and educators in electronic music. Comparable in advancing women in a music sub-segment and listed as a partner organization in Amplify Her Voice's directory.
• Backline (music industry mental health): Non-profit providing mental health and wellness resources for music industry professionals and their families. Comparable in offering support services to the music industry community, and listed as a partner in Amplify Her Voice's resources directory.
• Black Music Action Coalition: Non-profit advocating for justice, equity, and inclusion across the Black music community. Comparable as a music industry diversity advocacy organization, and listed as a partner in Amplify Her Voice's resources directory.
• The Ally Coalition: Non-profit leveraging the music community to support LGBTQ+ youth through grants and education programs. Comparable as a music-industry-aligned advocacy organization, and listed as a partner in Amplify Her Voice's resources directory.
• Girls Make Beats: Non-profit expanding the presence of women in music production and DJing through education and mentorship. Comparable as a parallel women-in-music training and pipeline organization with similar programmatic structure.
• Women In Music: Non-profit advancing equality, visibility, and opportunities for women in the musical arts through advocacy, education, and networking. Closely aligned mission and existing partner organization to Amplify Her Voice.
• SoundGirls.org: Non-profit supporting women in audio engineering, live sound, and production roles. Comparable as a women-in-music technical workforce advocacy organization operating in adjacent sub-segments.
• She Is The Music: Non-profit organization increasing the number of women working in music as songwriters, engineers, producers, artists, and industry professionals. Directly comparable mission to Amplify Her Voice and an existing partner.

Broad incumbents

• Recording Academy: Established industry body behind the Grammy Awards with a long-running diversity and inclusion agenda in music. Comparable as a broader incumbent in music industry advocacy and an existing partner of Amplify Her Voice.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/amplifyhervoice
• Xx.com/amplifyhervoice
• LinkedInlinkedin.com/company/for-women-who-rock

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about amplify her voice