All Things Go

What All Things Go does

All Things Go is a privately held music festival operator that has run an annual event under a single brand since 2014. The company started at Merriweather Post Pavilion in Columbia, Maryland, expanded to Forest Hills Stadium in New York City in 2024, and launched a Toronto edition at RBC Amphitheatre in 2025, operating three simultaneous multi-day festivals in 2026. Each event features 45+ artists across multiple stages with single-stage, non-overlapping set programming, curated food and beverage offerings, immersive art installations, and an all-ages general admission audience alongside 21+ (19+ in Toronto) bar access. Ticket tiers range from General Admission Lawn and General Admission Floor up to premium VIP products such as VIP Garden, VIP Speakeasy, VIP Super Suite, and Toronto's VIP Add-On, with payment plans starting as low as $25–$36 to lower the upfront purchase barrier.

The company operates a community-first, event-driven go-to-market. Ticketing is distributed through Ticketmaster for DC and Toronto and through AXS for NYC; merchandise is sold through Red Star Merch; hotel bookings run through Crewfare; SMS marketing is handled via Attentive; and presale code distribution uses Laylo. The technology footprint is a standard WordPress website with third-party SaaS integrations — there is no proprietary platform, no mobile app, and no disclosed AI or data-science capability. Revenue derives from four streams: festival ticket sales (primary), annual Besties membership subscriptions at $59/year, merchandise, and affiliate referral fees from hotel bookings. The Besties loyalty program is the most strategically significant addition: it provides cross-city presale access, early entry, fast-lane entry, private merch drops, members-only Discord and Instagram communities, a weekly newsletter, and Creative Council voting rights on lineup and merchandise decisions.

All Things Go's commercial model relies heavily on a broad sponsor ecosystem (American Express, Spotify, RBC, Monster Energy, McDonald's, Visa, Apple Cash, Live Nation Canada, Aperol, White Claw, Folx Health, PETA/peta2, and others) and on a long tail of individual consumer ticket buyers. No revenue, headcount, funding, ownership, or management-team information is publicly disclosed, leaving the company's financial structure and capitalization as a data gap.

Name

All Things Go

Legal name

All Things Go Music Festival

Website

https://allthingsgofestival.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Live Music Festivals

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Concerts & Music Festivals (THAJAFAA), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK), Merchandising & Onsite Retail (Concert Merch, Pop-ups) (MPAGAAAJ)

Keywords

• Music festival events
• Live music concerts
• Festival ticketing services
• Multi-city music festivals
• Festival membership programs

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Others

Revenue model

1. Festival Ticket Sales: Primary revenue stream from selling tickets to festival events across three cities. Multiple ticket tiers are offered: General Admission Bowl ($99–$279), General Admission Floor ($149–$450), VIP Garden, VIP Speakeasy ($399), and 3-Day bundled passes. Payment plan options are available to reduce upfront cost barriers for consumers.
2. Besties Membership: Annual subscription membership sold at $59/year offering presale access, early entry, fast lane, private merch access, exclusive poster, members-only Discord/IG, newsletter, and Creative Council voting rights. Revenue is recurring on an annual basis from the most engaged fan segment.
3. Merchandise Sales: The festival sells branded merchandise through Red Star Merch (allthingsgo.redstarmerch.com), including festival apparel and collectibles.
4. Parking (DC Venue Only): Free parking is available at Merriweather Post Pavilion in Columbia, MD for the DC festival. While parking is free for attendees, it represents a logistical amenity supported by the venue partnership.
5. Hotel / Accommodation Bookings: The festival partners with Crewfare to offer exclusive hotel rates, earning a referral or commission on bookings made through the festival's booking links.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels13 records

Core offering

All Things Go operates an annual multi-city music festival brand running simultaneous events in Washington DC (Merriweather Post Pavilion), New York City (Forest Hills Stadium), and Toronto (RBC Amphitheatre). The company sells tiered festival tickets (General Admission, VIP tiers), an annual Besties loyalty membership, branded merchandise, and earns commissions on hotel bookings through a Crewfare partnership. Each festival features 45+ artists with non-overlapping set times, curated food and beverage, and immersive art installations.

Product overview

All Things Go is a multi-city music festival company operating as a single unified event brand with three regional festival products: the DMV (Washington DC) Festival at Merriweather Post Pavilion, the NYC Festival at Forest Hills Stadium, and the Toronto Festival at RBC Amphitheatre. Each festival offers tiered ticket products ranging from General Admission Lawn to VIP tiers (VIP Garden, VIP Speakeasy, VIP Super Suite), plus the Besties annual membership program that provides cross-city benefits including presale access, early entry, private merch windows, and community voting rights. The core product is the live festival experience featuring curated food, immersive art installations, and single-stage performances with no overlapping sets.

Differentiator

Problem solved

Functional benefit

Brands

• Besties: A membership program offering early access to tickets, presales, early entry, fast lane entry, private merch access, exclusive posters, members-only drops, private IG & Discord community, newsletter, and Creative Council voting rights. Membership costs $59/year for DC.

Products and services

• All Things Go Washington DC Festival Annual three-day music festival held at Merriweather Post Pavilion in Columbia, MD, featuring multiple stages and 45+ artists with curated food and beverage offerings, free parking, and immersive art installations for individual music fans.
• All Things Go NYC Festival Three-day music festival at Forest Hills Stadium in Queens, New York City, featuring single-stage performances with no overlapping sets for music fans in the NYC metro area.
• All Things Go Toronto Festival Two-day music festival at RBC Amphitheatre in Toronto, Ontario, featuring performances along the Lake Ontario waterfront with no overlapping sets for music fans in the Greater Toronto Area.
• Besties Annual Membership Annual subscription membership program priced at $59/year offering presale ticket access, early entry, fast lane entry, private merchandise access, exclusive poster, members-only Discord and Instagram community, weekly newsletter, and Creative Council voting rights on festival programming for highly engaged fans.
• All Things Go Festival Merchandise Festival-branded apparel and collectibles sold directly to consumers through the official online merchandise storefront operated by Red Star Merch.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

32 partnerships are on record, tiered core and minor.

• AXScoreChannel Partner/ Reseller/ DistributorAXS serves as the primary ticketing platform for the All Things Go NYC event. The festival directs all NYC ticket purchases through the AXS platform, with ticket links prominently featured on the website and marketing materials.
• TicketmastercoreChannel Partner/ Reseller/ DistributorTicketmaster serves as the primary ticketing platform for the All Things Go DC and Toronto events. The DC and Toronto event pages direct all ticket purchases to Ticketmaster, with direct links to specific event pages and artist listings.
• Merriweather Post PavilioncoreStrategic or Co-development PartnerMerriweather Post Pavilion is the iconic outdoor amphitheater venue hosting the All Things Go DC festival. The venue offers two stages (Pavilion Stage and Chrysalis Stage), free parking, and supports festival operations including security, accessibility accommodations, lost and found, and bag policies.
• RBC Amphitheatre (Ontario Place)coreStrategic or Co-development PartnerRBC Amphitheatre is the waterfront open-air venue hosting the All Things Go Toronto festival for its second year. The venue provides lakefront stage infrastructure and backstage amenities. No public parking is available; the venue coordinates boat shuttle premium entrance for VIP ticket holders.
• Forest Hills StadiumcoreStrategic or Co-development PartnerForest Hills Stadium is the historic open-air stadium venue hosting the All Things Go NYC event. The venue is located 15 minutes from Manhattan and accessible via E/F/M/R subway lines or LIRR. No parking is available; public transit and rideshare are recommended.
• CrewfareminorGTM or Marketing PartnerCrewfare is the official hotel booking partner for All Things Go, offering exclusive hotel rates for festival attendees across all three cities. The partnership appears on the festival website with dedicated booking links and referral codes for each city.
• Live Nation CanadaminorChannel Partner/ Reseller/ DistributorLive Nation Canada is a sponsor and ticketing partner for the Toronto festival, as evidenced by their logo displayed on the Toronto event page alongside Ticketmaster as the ticket vendor.
• LaylominorGTM or Marketing PartnerLaylo is used as a presale code distribution platform for the NYC event, allowing fans to sign up and receive presale access codes for All Things Go NYC tickets.
• American ExpressminorGTM or Marketing PartnerAmerican Express is listed as a sponsor across NYC and Toronto event pages, likely providing cardmember benefits, offers, or purchase protections for ticket buyers.
• Monster EnergyminorGTM or Marketing PartnerMonster Energy appears as a sponsor across NYC and Toronto event pages, likely providing energy drink branding, on-site activations, and brand visibility at the festival.
• SpotifyminorGTM or Marketing PartnerSpotify is listed as a sponsor across NYC and DC event pages, and is referenced as the platform for the official All Things Go playlist. The partnership provides music discovery and playlist integration for festival marketing.
• RBC (Royal Bank of Canada)minorGTM or Marketing PartnerRBC is listed as a sponsor on the Toronto event page and holds naming rights to the RBC Amphitheatre venue. The partnership includes RBCXMusic branding and likely includes presale offers or financial benefits for RBC clients.
• White ClawminorGTM or Marketing PartnerWhite Claw appears as a sponsor on the NYC event page, likely providing on-site bar activations and branded beverage offerings for the 21+ audience.
• PETA / peta2minorGTM or Marketing PartnerPETA and peta2 are listed as sponsors on the NYC event page, aligning with the festival's curated food offerings that include vegan, vegetarian, and gluten-free options.
• SoundExchangeminorGTM or Marketing PartnerSoundExchange is listed as a sponsor on the DC event page. SoundExchange distributes statutory royalties to sound recording copyright holders (featured artists, labels) and may provide royalty compliance or artist royalty services for the festival.
• FLRTminorGTM or Marketing PartnerFLRT (Drink FLRT) is listed as a sponsor on the NYC event page, providing a ready-to-drink cocktail brand presence at the festival's bars and activations.
• Noble MobileminorGTM or Marketing PartnerNoble Mobile is listed as a sponsor on the NYC event page. Details of the partnership scope are not publicly specified.
• Bliss and LexminorGTM or Marketing PartnerBliss and Lex is listed as a sponsor on the NYC event page. Details of the partnership scope are not publicly specified.
• StandUp InternationalminorGTM or Marketing PartnerStandUp International is listed as a sponsor on the NYC event page. Details of the partnership scope are not publicly specified.
• Beat Box BeveragesminorGTM or Marketing PartnerBeat Box Beverages is listed as a sponsor on the NYC event page, providing a beverage brand presence at the festival's bars and on-site activations.
• Hotel X TorontominorGTM or Marketing PartnerHotel X Toronto is listed as a sponsor on the Toronto event page. The hotel likely provides accommodation packages or exclusive rates for festival attendees visiting Toronto.
• HayuminorGTM or Marketing PartnerHayu (NBCUniversal's reality TV streaming service) is listed as a sponsor on the Toronto event page. The partnership likely includes brand visibility and content promotions for festival attendees.
• AperolminorGTM or Marketing PartnerAperol is listed as a sponsor on the Toronto event page and is associated with the 'Aperol Lawn Tickets' tier at $99 CAD. The partnership includes naming rights for a specific ticket tier and likely on-site bar activations.
• SVNS / Hard 7UpminorGTM or Marketing PartnerSVNS Hard 7Up is listed as a sponsor on the Toronto event page. Details of the partnership scope are not publicly specified.
• Method (Products)minorGTM or Marketing PartnerMethod (the cleaning and personal care products brand) is listed as a sponsor on the Toronto event page. Details of the partnership scope are not publicly specified.
• PartyCasinominorGTM or Marketing PartnerPartyCasino is listed as a sponsor on the Toronto event page. Details of the partnership scope are not publicly specified.
• McDonald'sminorGTM or Marketing PartnerMcDonald's is listed as a sponsor on the DC event page. Details of the partnership scope are not publicly specified.
• Apple CashminorGTM or Marketing PartnerApple Cash is listed as a sponsor on the DC event page. Details of the partnership scope are not publicly specified.
• VisaminorGTM or Marketing PartnerVisa is listed as a sponsor on the DC event page. Details of the partnership scope are not publicly specified.
• Folx HealthminorGTM or Marketing PartnerFolx Health is listed as a sponsor on the DC event page. Folx Health provides LGBTQ+ focused healthcare services, aligning with the festival's community and inclusivity positioning.
• Way-To-WinminorGTM or Marketing PartnerWay-To-Win is listed as a sponsor on the DC event page. Details of the partnership scope are not publicly specified.
• Red Star Merch (Merchandise)minorChannel Partner/ Reseller/ DistributorRed Star Merch operates the official All Things Go merchandise storefront at allthingsgo.redstarmerch.com, selling festival apparel, collectibles, and branded items including the exclusive Besties merchandise (tote bag, carabiner, wristband, socks).

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Outside Lands: San Francisco-based multi-day music festival with tiered GA/VIP tickets, food and beverage curation, art installations, and inclusive community programming analogous to ATG's positioning.
• Austin City Limits Music Festival: Multi-day music festival with tiered GA and VIP ticketing across two weekends, comparable multi-stage programming and sponsor activations, and similar curated experiential positioning.
• Governors Ball: New York City-based multi-day indie/alternative music festival with comparable tiered ticketing, VIP experiences, and indie-pop lineup positioning directly overlapping with All Things Go NYC.
• Lollapalooza: Iconic multi-day music festival with multi-city global editions, tiered GA/VIP ticketing, and major sponsor activations; ATG operates at smaller scale but follows the same festival business model.
• Life is Beautiful: Las Vegas-based multi-day music, food, and arts festival with comparable tiered ticketing, immersive art installations, curated food/beverage, and community-driven positioning.
• Boston Calling: Multi-day East Coast music festival with tiered GA and VIP tickets, similar indie/alternative artist rosters, and comparable demographic targeting to ATG's Northeast US footprint.
• Firefly Music Festival: Multi-day camping-and-music festival with tiered GA/VIP tickets, multi-stage programming, and comparable demographic targeting to ATG's general admission festival model.
• Primavera Sound NYC: Spanish-born festival that launched a New York edition with comparable indie and alternative headliners, single-stage no-overlap scheduling philosophy, and urban venue positioning.

Regional players

• Osheaga: Montreal-based multi-day indie music festival with comparable lineup philosophy, tiered ticketing, and curated experiential positioning; competes in the broader Canadian market alongside ATG Toronto.

Broad incumbents

• Live Nation Entertainment: World's largest concert and festival promoter, owner of major US festivals, and ticketing partner (Ticketmaster) used by ATG for DC and Toronto; represents both a channel partner and an indirect competitive incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/allthingsgo
• YouTubeyoutube.com/channel/UCWAXFIEph2w2ntwIT4RWE2w
• Facebookfacebook.com/allthingsgomusic
• Instagraminstagram.com/allthingsgo
• TikToktiktok.com/@allthingsgofestival
• LinkedInlinkedin.com/company/all-things-go

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Things Go