HEINEKEN Spain
HEINEKEN Spain (Heineken España S.A.) is the Seville-based Spanish subsidiary of Dutch brewer Heineken NV, producing and marketing beer — primarily Heineken and Cruzcampo — and cider to Spanish consumers through on-trade and off-trade channels.
- Company typePrivate
- Founded-
- HeadquartersSevilla, Spain
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What HEINEKEN Spain does
HEINEKEN Spain (legal name: Heineken España S.A., C.I.F. A-28006013) is the Spanish operating subsidiary of Dutch multinational brewer Heineken NV, headquartered at Avenida de Andalucía 1, 41007, Sevilla, Spain. The company produces and markets beer and cider brands for the Spanish market, with a portfolio centered on the global Heineken premium lager and the regional Cruzcampo brand, the latter rooted in Andalusia and supported by the wholly-owned cultural subsidiary Fundación Cruzcampo (Talento Cruzcampo, Factoría Cruzcampo). Operating geographies are concentrated in Western Europe (Spain), with no global-footprint claim disclosed.
The business model is that of a classic CPG brewer: revenue is generated primarily through beer sales (€970.9 million out of €1,021.7 million total sales in 2025), distributed via on-trade (hospitality) and off-trade (retail) channels. Consumer-facing operations include the Hola HEINEKEN customer-service channel (powered by WhatsApp for Business) and an "Abrir Establecimiento" onboarding flow for hospitality partners. The company is GDPR-compliant under AEPD oversight and maintains standard web/app data-processing operations.
In 2025, HEINEKEN Spain reported €1,021.7 million in sales (down 1.3% year-on-year), €91.7 million in net profit (down 56% versus 2024), €60.55 million in fixed-asset investment, and a €194 million dividend payout to its Dutch parent (of which €82.5 million sourced from the Spanish subsidiary). These figures describe a mature, capital-intensive subsidiary operating under a parent-group cash-management framework, with declining profitability despite maintained capex.
HEINEKEN Spain firmographics
Firmographics- Name
- HEINEKEN Spain
- Legal name
- Heineken España S.A.
- Website
- https://heinekenespana.es
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HEINEKEN Spain (Heineken España S.A.) is the Seville-based Spanish subsidiary of Dutch brewer Heineken NV, producing and marketing beer — primarily Heineken and Cruzcampo — and cider to Spanish consumers through on-trade and off-trade channels.
- Ownership category
- akta.pro rank
HEINEKEN Spain industry classification
Industry- Product category
- Brewing / Beer Manufacturing
- NAICS
- Breweries (31212)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Regional & National Breweries (THAFALAD)
- akta.pro secondary industry
- Beer Brewing & Brands (CRADAIAA)
Keywords
Where HEINEKEN Spain is headquartered
LocationHeadquarters
- HQ city
- Sevilla
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
HEINEKEN Spain business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Beer Sales: Primary revenue stream from beer production and sales in the Spanish market, generating €970.9 million in beer sales revenue out of total sales of €1,021.7 million in 2025.
HEINEKEN Spain product offering
Product offeringCore offering
HEINEKEN Spain produces and markets beer brands for the Spanish market, with its portfolio anchored by the international Heineken premium lager and the regional Andalusian Cruzcampo brand. In 2025 the company generated €1,021.7 million in total sales, of which €970.9 million came from beer, distributed through on-trade and off-trade channels across Spain.
Product overview
HEINEKEN Spain operates as the Spanish subsidiary of the Heineken Group, primarily offering beer products through its portfolio of brands including the international Heineken premium lager and the regional Cruzcampo brand with its associated cultural foundation. The company serves customers through direct customer service operations (Hola HEINEKEN) and business development channels for establishment owners. The product portfolio centers on beer sales (970.9 million euros in 2025) supplemented by sustainability initiatives and social responsibility programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Heineken International premium lager beer brand distributed by HEINEKEN Spain through on-trade (hospitality) and off-trade (retail) channels across Spain.
- Cruzcampo Traditional Andalusian lager with deep regional roots in Seville, sold across Spain and supported by the Fundación Cruzcampo cultural programs.
- Hola HEINEKEN Consumer-facing customer service channel operated by HEINEKEN Spain for handling consumer queries, product inquiries, establishment opening requests, and product withdrawal notifications, including via WhatsApp for Business.
Companies that use HEINEKEN Spain
Customer profileIdeal customer profiles2 records
HEINEKEN Spain technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
HEINEKEN Spain partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights3 records
HEINEKEN Spain competitors and assessment
Company assessmentDirect peers
- Hijos de Rivera (Estrella Galicia): Independent Spanish brewer famous for Estrella Galicia, with a national and growing international footprint. Competes head-to-head with HEINEKEN Spain in the premium domestic-beer category and on-premise channel.
- Mahou-San Miguel: Spain's largest domestic brewer, producing Mahou, San Miguel, Alhambra, and other regional brands. Directly competes with HEINEKEN Spain across both premium and regional beer segments in the Spanish on-trade and off-trade channels.
- Grupo Cervezas Alhambra: Now part of Mahou-San Miguel but operating as a regional Andalusian-focused brand historically comparable to Cruzcampo. Directly competitive with HEINEKEN Spain's Andalusian heritage positioning and regional loyalty base.
- Damm (Grupo Damm): Catalan brewer behind Estrella Damm and other regional brands such as Voll-Damm and Inedit. A direct competitor in Spain with strong regional positioning and a premium Mediterranean brand image comparable to HEINEKEN Spain's Cruzcampo.
Emerging players
- Cervezas Victoria (Málaga): Heritage Málaga brewer revived by Mahou-San Miguel — illustrates the regional heritage-brand playbook that Cruzcampo pursues, making it a useful competitive comparator in Andalusia.
- La Salve (Bilbao): Independent Basque craft/near-craft brewer with growing distribution. Represents the long tail of regional Spanish brewers nibbling at mainstream volume from HEINEKEN Spain's portfolio.
Broad incumbents
- AB InBev Spain (Budweiser / Corona): Spanish operations of the world's largest brewer, distributing Budweiser, Corona, and other global premium brands. Competes with HEINEKEN Spain for premium share, backed by significantly greater group-level scale.
Others
- Heineken NV: Direct parent company and ultimate strategic owner of HEINEKEN Spain. While not a market peer in Spain, group-level portfolio decisions, capital allocation, and brand priorities drive the subsidiary's commercial posture.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
HEINEKEN Spain social profiles
Digital presenceHEINEKEN Spain compliance and trust
Trust signalCompliance1 record
HEINEKEN Spain financial estimates
Financial estimateRevenue estimate
Valuation estimate
HEINEKEN Spain leadership team
Management profileNumber of profiles
HEINEKEN Spain subsidiaries and ownership
Company hierarchySubsidiaries1 record
HEINEKEN Spain funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HEINEKEN Spain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HEINEKEN Spain
What does HEINEKEN Spain do?
HEINEKEN Spain produces and markets beer brands for the Spanish market, with its portfolio anchored by the international Heineken premium lager and the regional Andalusian Cruzcampo brand. In 2025 the company generated €1,021.7 million in total sales, of which €970.9 million came from beer, distributed through on-trade and off-trade channels across Spain.
Is HEINEKEN Spain a public or private company?
HEINEKEN Spain is a private company. It is classified as corporate owned and is currently operating.
When was HEINEKEN Spain founded?
HEINEKEN Spain was founded in -1. It employs 1 to 10 people.
Where is HEINEKEN Spain based?
HEINEKEN Spain is headquartered in Sevilla, Spain, in the Europe region.
How does HEINEKEN Spain make money?
One revenue line is on record: beer Sales.
Who are HEINEKEN Spain's main competitors?
Direct peers on record are Hijos de Rivera (Estrella Galicia), Mahou-San Miguel, Grupo Cervezas Alhambra and Damm (Grupo Damm). Emerging players are Cervezas Victoria (Málaga) and La Salve (Bilbao). AB InBev Spain (Budweiser / Corona) is listed as a broad incumbent. Heineken NV is listed as an others.
Does HEINEKEN Spain have an API?
No public API is recorded for HEINEKEN Spain.
What industry is HEINEKEN Spain in?
HEINEKEN Spain's product category is Brewing / Beer Manufacturing. Its primary akta.pro industry code is THAFALAD, Regional & National Breweries, with a secondary code of CRADAIAA, Beer Brewing & Brands. Its NAICS code is 31212 and its SIC code is 2082.