jjdog.com

What jjdog.com does

J&J Dog Supplies (jjdog.com) is a privately held, direct-to-consumer e-commerce retailer founded in 1965 and headquartered at 975 Ford St, Colorado Springs, Colorado. The company sells dog training, agility, obedience, rally, nosework, tracking, and competition equipment, alongside trainer gear, collars, leashes, harnesses, service dog equipment, toys, treats, and general dog care supplies. It serves everyday pet owners, professional dog trainers, competition handlers, service and therapy dog handlers, and active outdoor enthusiasts, and carries both its own house brand and third-party brands such as Ray Allen Manufacturing, KONG, Ruffwear, Herm Sprenger, FitPAWS, and Julius K-9.

The storefront runs on a standard BigCommerce e-commerce infrastructure with conventional retail features including product search, quick order, newsletter subscription, a Best Friends Club rewards program, and a Featured Paws customer community showcase. Many products are manufactured in-house in the USA, and the catalog spans price points from approximately $1.99 (small toys) to $1,899.99 (professional-grade aluminum A-frame agility equipment), with volume pricing on select items. No proprietary technology platform, mobile app, public API, SDK, or developer-facing integration is offered.

The business model is purely transactional product sales through the single direct e-commerce channel. Distribution is nationwide within the US (free shipping for orders above $75) with international shipping also offered, and there are no physical retail locations or third-party channel partnerships disclosed. Revenue, headcount, and ownership details are not publicly disclosed; no funding rounds, M&A activity, executive hires, or institutional investors are referenced in the available data.

Name

jjdog.com

Legal name

J&J Dog Supplies

Website

https://jjdog.com

Company type

Private

Founded year

1965

Operating status

Operating

Short description

J&J Dog Supplies is a privately held Colorado Springs e-commerce retailer founded in 1965, selling dog agility, obedience, and competition equipment, trainer gear, service dog supplies, and general dog care products directly to trainers, competition handlers, service dog teams, and everyday pet owners.

Ownership category

akta.pro rank

Product category

Pet Supplies Retail

NAICS

Pet and Pet Supplies Retailers (459910)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Pet Supplies Inventory-led Online Retailers (CRAFADAH)

akta.pro secondary industries

Pet Apparel & Accessories Retail (Leashes, Collars, Clothing) (CRALAHAM), Pet Toys, Training & Enrichment Products Distribution (CRAOAKAE)

Keywords

• Dog agility equipment
• Dog obedience gear
• Dog competition supplies
• Dog training equipment
• Service dog gear

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of dog supplies, equipment, and gear through their online storefront. Products include competition equipment (agility, obedience, rally, nosework, tracking), trainer gear, dog gear (collars, leashes, harnesses), dog supplies (toys, treats, health), and home/travel items.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

J&J Dog Supplies is an e-commerce retailer that sells dog training equipment, competition gear, and general dog supplies. The company offers competition-grade agility, obedience, rally, nosework, and tracking equipment, professional trainer apparel and tools, everyday dog gear such as collars, leashes, harnesses, muzzles and GPS collars, plus service/therapy dog identification equipment, toys, treats, grooming items, and home/travel products. Many products are manufactured in-house in the USA under the J&J brand, alongside third-party brands such as Ray Allen, KONG, Ruffwear, Herm Sprenger, FitPAWS, and Julius K-9.

Product overview

J&J Dog Supplies is an e-commerce retailer specializing in dog agility, obedience, and competition equipment, founded in 1965. The company offers a comprehensive product portfolio organized into six core categories: Competition Equipment (agility tunnels, weave poles, jumps, A-frames, obedience dumbbells, rally signs, nosework scent articles, tracking harnesses), Trainer Gear (clicker training tools, treat pouches, training books/DVDs, apparel), Dog Gear (collars, leashes, harnesses, muzzles, GPS collars, service dog equipment), Dog Supplies (toys, treats, health/nutrition, grooming), Show Supplies (ring gates, matting), and Home & Travel (crates, feeders, beds). The company emphasizes American craftsmanship, with many products proudly made in the USA, and serves everyone from everyday dog owners to professional competitors and working dog handlers. Popular brands carried include Ray Allen Manufacturing, KONG, Ruffwear, Herm Sprenger, FitPAWS, Julius K-9, and The Gripper. The platform is built on BigCommerce e-commerce infrastructure and does not offer API access for developers.

Differentiator

Problem solved

Functional benefit

Brands

• J&J Dog Supplies (House Brand): J&J's own brand of competition and training equipment.

Products and services

• Competition Equipment Competition-grade equipment for dog sports including agility (tunnels, weave poles, jumps, A-frames), obedience (dumbbells, wobble boards, pause stations), rally, nosework (scent articles, bags, boxes, essential oils), tracking (harnesses, long lines), and other dog sports (flyball, herding, dock diving), plus conditioning gear.
• Trainer Gear Professional training equipment and apparel for dog trainers including clicker training tools, treat pouches, training books and DVDs, gear bags, backpacks, tops, bottoms, gloves, and pins.
• Dog Gear Everyday and professional dog equipment including collars (leather, nylon, biothane, metal, GPS), leashes, harnesses and vests, protection gear (dog boots, goggles, muzzles, lights), and service and therapy dog equipment.
• Dog Supplies General dog care products including toys and tugs (chew, fetch, tug, interactive, plush), treats (bones, rawhide, freeze dried, soft chews), health and nutrition, grooming supplies, and puppy essentials.
• Show Supplies Dog show equipment including ring gates, matting, cones, signs, and accessories for conformation and show ring use.
• Home & Travel Home and travel products for dogs including crates and kennels, bowls and feeders, beds and cots, vehicle products, and scoops and bags.
• Service & Therapy Dog Equipment Specialized service dog equipment including harnesses (Ultimate, Opportunity, Kinetic Duty, Activ), convertible and adjustable leashes, identification tags for Allergy, Autism, Diabetic, PTSD, and Seizure alert roles, embroidered patches, decal sets, and nylon harness extensions for service, therapy, and working dog handlers.

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Top Dog Supply: Specialty retailer of dog sport, agility, and protection training equipment. Comparable to J&J's mix of Schutzhund tugs, harnesses, and competition-grade gear for working dog handlers.
• SitStay: Online specialty retailer focused on dog training, behavior, and working-dog gear. Overlaps with J&J on clicker training, treat pouches, tugs, and professional trainer apparel.
• Clean Run: Specialty retailer and course designer for dog agility and dog sports equipment. Closest direct competitor to J&J in agility-specific SKUs such as weave poles, jumps, tunnels, and obedience articles.
• Ray Allen Manufacturing: Manufacturer and retailer of professional K9 harnesses, leashes, and service/working dog gear. Directly comparable on service dog equipment and high-end harnesses; also a brand that J&J distributes.
• Max 200: Long-standing dog agility and obedience equipment retailer. Directly comparable to J&J's competition equipment catalog, serving trainers and trial handlers with similar jump, weave, and contact equipment.

Broad incumbents

• Petco: Omnichannel pet retailer with stores plus a growing e-commerce operation. Competes with J&J on dog collars, harnesses, training tools, and treats through both owned brands and national brand distribution.
• PetSmart: Omnichannel specialty pet retailer carrying training, agility, and general dog supplies. Comparable through both its physical footprint and online store on training gear and accessories that overlap with J&J's general-supplies catalog.
• Chewy: Largest US online pet retailer with broad assortment across dog supplies, training gear, and pharmacy. Competes with J&J on general dog supplies and increasingly on specialty training items via its owned brands.

Others

• KONG Company: Manufacturer of KONG chew toys and other dog play products. Sold through J&J as a key third-party brand but also sells directly via its own site and through mass-market retail, creating disintermediation risk for J&J.
• Ruffwear: Manufacturer of outdoor and adventure dog gear including harnesses, leashes, and collars. Both a J&J distribution partner and a direct competitor on adventure/active dog equipment like the harnesses J&J sells under 'Adventure.'

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about jjdog.com