Max 200 Performance Dog Equipment

What Max 200 Performance Dog Equipment does

Max 200 Performance Dog Equipment, Inc. is a privately held, New York–incorporated manufacturer and e-commerce retailer founded in 2005 and headquartered in Port Byron, NY. The company designs, builds, and sells specialized equipment for competitive dog sports — agility, obedience, rally, flyball, and conformation — serving AKC, USDAA, CPE, and UKC competitors, dog clubs, professional trainers, and individual owners. Its catalog spans 465+ SKUs organized into Agility, Obedience, General, and Flyball catalogs, with core proprietary lines including MaxScents scent articles, one-piece wood-turned dumbbells, contact obstacles with wheels for mobility, rubberized AlumaSkin contact surfaces, and competition-grade breakaway tires engineered for canine safety. Pricing ranges from sub-$10 accessories (collars, leashes, obstacle markers, replacement springs) to $1,500–$2,000 individual agility obstacles and $6,091–$6,891 package deals, with custom-made agility equipment carrying 3–4 week lead times and most obedience/accessory items shipping within 24–48 hours.

The business operates three commercial channels: a direct-to-consumer e-commerce storefront (max200.com) shipping across the contiguous 48 U.S. states and internationally, event-based pickup at dog sport shows (show schedule published online), and a phone-based wholesale channel for clubs and organizations. Ancillary revenue streams include agility ring rental services for clubs hosting trials and obedience/agility training classes, plus gift certificates ($10–$1,000) and bundled puppy starter packages ($144–$296). Marketing is concentrated on the company website, Facebook, Instagram, YouTube, and on-site show presence; there is no app, no API, no disclosed investor base, and no M&A or leadership change history in the source data. New York state sales tax of 8.25% applies, shipping is calculated post-order with freight quotes for oversized items, and wholesale pricing is negotiated by phone rather than automatically applied in cart.

The company's competitive positioning rests on custom manufacturing depth, decades of community presence (customer testimonials reference purchases dating to 2006), and a multi-channel distribution model tailored to a niche but engaged dog-sport community. Recent activity indicates ongoing catalog refresh — including 2026 Souvenir Jumps tied to the AKC Agility National Championship, a 250th Anniversary Model B Wing Jump, and a Virtual Competition Sounds digital download — alongside continued international shipping into Canada, Japan, and Costa Rica, and an established ring-rental business. The company is operating, privately held, and incrementally extending its product surface and channels rather than pursuing visible scale moves such as funding, acquisitions, or leadership changes.

Name

Max 200 Performance Dog Equipment

Legal name

Max 200 Performance Dog Equipment, Inc.

Website

https://max200.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Max 200 Performance Dog Equipment is a Port Byron, NY–based manufacturer and e-commerce retailer of custom agility, obedience, rally, and flyball competition equipment, serving individual dog sport competitors, clubs, and trainers across the U.S. and internationally.

Ownership category

akta.pro rank

Product category

Dog Agility and Obedience Equipment

NAICS

Pet and Pet Supplies Retailers (459910), Pet and Pet Supplies Retailers (45991)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Pet Toys & Enrichment Retail (CRALAHAE)

akta.pro secondary industry

Pet Toys, Training & Enrichment Products Distribution (CRAOAKAE)

Keywords

• Dog agility equipment
• Obedience competition gear
• Dog training supplies
• Agility ring rental
• Custom dog equipment

Headquarters

HQ city

Port Byron

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: One-time sale of agility equipment (jumps, A-frames, dog walks, weave poles, tires, tunnels), obedience equipment (dumbbells, collars, leashes, scent articles), and general dog supplies (books, DVDs, treats, toys). Products are made to order with 3-4 week lead times for custom agility equipment.
2. Agility Ring Rental Services: Provides agility ring rental equipment for dog clubs and events, allowing clubs to host trials without purchasing equipment.
3. Training Classes: Offers obedience and agility training classes to dog owners.
4. Wholesale Sales: Wholesale pricing available for certain products for clubs and organizations ordering in bulk.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Max 200 Performance Dog Equipment manufactures and sells custom-made dog agility, obedience, rally, and flyball competition equipment including A-Frames, Dog Walks, Weave Poles, jumps, contact obstacles, dumbbells, and scent articles. The company also provides agility ring rental services for clubs hosting events and offers obedience and agility training classes.

Product overview

Max 200 Performance Dog Equipment is a specialized e-commerce retailer offering a comprehensive catalog of dog agility, obedience, rally, and flyball training equipment. The company operates primarily as an online storefront with a physical presence in Port Byron, New York, offering over 465 products across multiple catalogs including the Agility Catalog (featuring A-Frames, Dog Walks, Weave Poles, Jumps, Tunnels, Contact Equipment), Obedience Catalog (collars, leashes, dumbbells, scent articles), General Catalog (books, DVDs, toys, treats), and Flyball Catalog. The company also offers agility ring rental services and sells pre-configured equipment packages such as the Max 200 Contact Equipment Package Deal with wheels. Products range from individual training tools like the Touch It! Trainer and Hit It! Electronic Running Contact Trainer to larger equipment bundles and accessories including A-Frame Movers and Dog Walk Wheels for portability. The company emphasizes made-to-order agility equipment with typical lead times of 3-4 weeks, along with wholesale pricing options for clubs and retailers.

Differentiator

Problem solved

Functional benefit

Brands

• MaxScents: Scent articles product line including leather, metal, and wood scent discrimination articles for dog training competitions.

Products and services

• Max 200 Contact Equipment Package Deal with Wheels Pre-configured contact training equipment package including A-Frames, Dog Walks, See Saws, and contact obstacles equipped with wheels for single-person transport, priced at $6,091.50-$6,891.50. Targets clubs and serious competitors.
• MaxScents Scent Articles Proprietary custom-fitted scent discrimination articles available in leather, metal, wood, and striped combinations, sized to each dog's mouth measurement for obedience competition training.
• Max 200 One-Piece Wood Turned Dumbbells One-piece wooden dumbbells custom-sized to fit individual dogs based on mouth measurements, available in various sizes for obedience training ($13.74-$41.04).
• Puppy Package Deals Curated starter packages of training equipment for puppies, offered at discounted bundle prices of $144-$296.
• A-Frame Mover Mobility accessory enabling single-person transport of A-Frame agility equipment, priced at $514.50-$750.00.
• See Saw Mover Mobility accessory for transporting See Saw agility equipment, priced at $210.00.
• Dog Walk Wheels Wheel kit for Dog Walk equipment to enable mobility, priced at $383.25.
• Electronic Timers Electronic timing devices used in agility competitions to record and display dog run times.
• Touch It! Trainer Contact training tool for teaching dogs proper contact zone behavior on agility obstacles, priced at $124.99.
• Hit It! Electronic Running Contact Trainer Electronic training device for teaching running contacts in agility, priced at $149.95-$299.95.
• Gift Certificates Store gift certificates available in denominations from $10.00 to $1,000.00.
• Agility Ring Rental Equipment Rental service providing agility competition equipment (jumps, A-Frames, contact obstacles, etc.) to dog clubs and event organizers so they can host trials without purchasing equipment outright.
• Agility Catalog Products (A-Frames, Dog Walks, Weave Poles, Jumps, Tunnels, Tires) Comprehensive agility training and competition equipment line including A-Frames, Dog Walks, Weave Poles, Jumps, Tunnels, Contact Equipment (with/without wheels), Tires, See Saws, Pause Tables, Wall Jumps, and obstacles. Made-to-order with 3-4 week lead times for custom builds.
• Obedience and Rally Catalog Products (Collars, Leashes, Jump Sticks, Ring Gates) Obedience and rally training equipment including leather and nylon collars, prong collars, leashes, jump sticks and dowels, training leads, ring gates, ring matting, rally items, and obedience jumps. Ships within 24-48 hours.
• Flyball Catalog Products Specialized equipment for flyball competitions including regulation flyball jump sets, collapsed tunnel equipment, and related accessories.
• General Catalog Products (Books, DVDs, Toys, Grooming, Treats) General dog care and training products including books ($9.95-$49.95), DVDs ($14.95-$69.95), dog beds, grooming tools, toys and tugs, training treats, CDs, and miscellaneous accessories.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dogtuff Agility: Dogtuff designs and sells durable agility equipment (jumps, weave poles, tire jumps) with a similar custom-build orientation and e-commerce-first model to Max 200, serving the same competitive agility segment.
• J&J Dog Supplies: J&J Dog Supplies sells agility and obedience competition equipment, including custom-fitted dumbbells and scent articles, with a long history serving the same handler and club buyer base as Max 200.
• Clean Run: Clean Run is a long-standing agility-focused retailer and publisher (Clean Run magazine) selling jumps, contacts, weave poles, and training resources to the same competitor-handler community as Max 200. Overlapping product lines and identical buyer persona make it the most direct comparable.
• TKO Agility: TKO Agility manufactures and sells competition-grade agility equipment (jumps, tunnels, weave poles, contact obstacles) targeting AKC and USDAA handlers. Closely overlapping product mix and similar custom-build service model position it as a head-to-head competitor.
• Agility Equipment (K9-1-Stop): Specialty agility equipment maker offering jumps, weave poles, and contact obstacles with custom configurations, serving competitive clubs and individual handlers in the same niche as Max 200.

Broad incumbents

• Petco: Petco is a national omnichannel pet retailer with training classes and a growing private-label assortment of training and agility accessories. Comparable in customer base (pet owners seeking training solutions) but not in competition-grade equipment depth.
• PetEdge: PetEdge is a large B2B distributor of pet supplies, including agility and training equipment sold to clubs, retailers, and groomers. It competes with Max 200's wholesale phone channel on breadth and supply-chain scale rather than on niche specialization.
• SportDOG Brand: SportDOG Brand manufactures electronic training collars, containment systems, and sporting-dog accessories targeting hunters and trainers. It overlaps with Max 200 on the 'performance dog' customer segment but covers a different equipment category.
• Chewy: Chewy is the largest US online pet retailer, carrying a broad assortment of training collars, agility-adjacent toys, and supplies. It pressures Max 200 on commodity SKUs and shipping experience rather than custom competition equipment.
• PetSmart: PetSmart operates the largest US specialty pet retail footprint, carrying training equipment, agility accessories, and private-label pet products. It competes with Max 200 on breadth and convenience for entry-level handlers rather than on regulation-grade competition gear.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCL7TrjfDH6mWh9CxzFhJctA
• Facebookfacebook.com/max200com
• Instagraminstagram.com/max200_inc
• Xx.com/Max200Equipment
• LinkedInlinkedin.com/company/max-2000

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Max 200 Performance Dog Equipment