Ebor Care

What Ebor Care does

Ebor Home Care Ltd is a family-run, for-profit home care provider headquartered in York, United Kingdom, delivering in-home personal, social, complex, medication, domestic, and nutritional care services to elderly and vulnerable individuals. Founded in 2020 by Paula and Keith Pidd, the company operates entirely in the York area and is regulated by the Care Quality Commission (CQC), having received a 'Good' rating on its first inspection across all service categories. Its service catalogue covers Social Care (companionship and community integration), Personal Care (bathing, dressing, hygiene, mobility), Complex Care (dementia, Alzheimer's, end-of-life), Medication Support, Domestic Care, and Nutritional Support, all delivered through individually tailored care plans following face-to-face, phone, or video assessments.

The company's underlying technology stack is minimal: there is no proprietary platform, no mobile app, no API, no disclosed AI or ML capabilities, and no documented integrations. Operations appear to rely on basic care management systems for scheduling and care plan tracking. The business model is direct-to-consumer fee-for-service, with a minimum 30-minute visit, pay-as-you-go billing, and no publicly disclosed pricing. Clients may fund services through direct private payment, NHS Continuing Healthcare, or the non-means-tested Attendance Allowance. Customer acquisition is driven by the company website, organic social media (Facebook, Instagram, LinkedIn), customer testimonials on homecare.co.uk, word-of-mouth referrals, and CQC website listings. The firm is privately held with no external investment, no parent company, and no disclosed funding rounds.

The company has built a recognizable regional brand in Yorkshire, winning Top 20 Home Care Provider recognition from homecare.co.uk in 2023, 2024, and 2025, and a regional Care Employer Award from the Great British Care Awards in 2022. The Pidd family anchors the management team, supplemented by a Registered Manager, Compliance Manager, and Business Development and New Business Managers. Ebor's strategic posture is that of a small, family-operated, award-winning local home care agency focused on relationship-driven service delivery rather than scale or technology differentiation.

Name

Ebor Care

Legal name

Ebor Home Care Ltd

Website

https://eborhomecare.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Ebor Home Care is a family-run home care provider in York, UK, delivering personalized in-home personal, social, complex, medication, and nutritional care to elderly and vulnerable clients since 2020.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro industry

PRIMARYHLADACAI

In-Home Dementia Care Services (Specialized Personal Care)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Memory Care (Dementia/Alzheimer’s) Communities

SECONDARYHSABAEAB

Dementia Personal Care (ADLs) Support

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

SECONDARYHSABAEAC

Alzheimer’s Specialized Care (Mid/Late-Stage)

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

SECONDARYHSABAGAF

Dementia & Alzheimer’s Respite Care

Home & Personal Services/Elder Care & In-Home Care Services/Respite Care Services

Keywords

• Home care services
• Personal care
• Dementia care
• Medication support
• Complex care

Headquarters

HQ city

York

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Home Care Services: Fee-for-service home care delivered through scheduled care visits. Services range from 30-minute minimum calls to multiple daily visits. Revenue is generated through direct client payments, with potential NHS funding and Attendance Allowance support for eligible clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Ebor Home Care provides home-based personal care, social care, complex care (including dementia and end-of-life care), medication support, domestic care, and nutritional support services delivered by trained carers visiting clients in their own homes in the York area. Services are customized through individually tailored care plans following face-to-face, phone, or video call assessments, with a minimum 30-minute visit duration and consistent carer assignment.

Product overview

Ebor Home Care is a family-run home care provider offering a comprehensive suite of in-home care services across York. The company operates as a unified service model centered on personalized care, providing Social Care, Personal Care, Complex Care (including dementia and end-of-life care), Medication Support, Domestic Care, and Nutritional Support. All services are delivered through tailored care plans and matched carers, with the company emphasizing flexible assessments (face-to-face, phone, or video), consistent caregiver assignment, and regular reviews. Founded in 2020 by Paula and Keith Pidd, the company has grown to include family members across leadership roles.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Care Companionship services that help clients with everyday social needs, including coffee visits, walks, activities, and transport to social groups to combat isolation and support mental well-being. Targeted at isolated individuals and families seeking to reduce loneliness.
• Personal Care Assistance with daily personal tasks including showering, bathing, getting dressed and undressed, strip washes, personal hygiene, mobility assistance, meal preparation, and medication administration, tailored to individual needs.
• Complex Care Specialist care covering dementia and Alzheimer's disease, end-of-life care, and other complex medical conditions requiring trained staff and tailored care approaches. Targeted at individuals with complex medical needs and their families.
• Medication Support Medication administration or prompting services, incorporating medication management into care plans and automated care systems with regular updates as needs change. Targeted at clients needing assistance with medication compliance.
• Domestic Care Household task assistance including cleaning, laundry, meal preparation, ironing, pet feeding, and other domestic chores to reduce stress and support well-being at home.
• Nutritional Support Dietary assistance ensuring clients receive proper nutrition and hydration, including meal preparation, special diet catering, thickened drinks, diabetic diet management, and blood sugar testing support.
• Tailored Care Plans Individualized care plans created for each client following assessments conducted via face-to-face, phone, or video call, with regular reviews and flexible accommodations for changing needs. Available to all clients across the service range.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CQC (Care Quality Commission)minorOthersEbor Home Care is regulated by the Care Quality Commission (CQC), the independent regulator of health and social care in England. They display the CQC badge and link to their website. CQC conducts inspections and provides ratings that inform public choice about care providers.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Elder: UK-focused live-in care platform matching families with self-employed carers — adjacent service line representing a substitute purchasing decision for the same client demographic.
• Cera Care: Tech-enabled UK home care provider using digital rostering, AI care plans and predictive analytics to deliver personal and complex care — competing for the same digitally-curious private-pay clients.

Direct peers

• Bluebird Care: National UK home care franchise providing personal care, live-in care, dementia support and respite through locally-owned branches — directly comparable to Ebor's service model and local-market operating approach.
• Caremark: UK home care franchise providing personal care, dementia support and companionship to older and disabled clients in their own homes — directly comparable service portfolio and local-franchise structure.
• Radfield Home Care: Family-founded UK home care franchise specialising in companionship, personal and dementia care for older adults, with a strong family-run ethos — closely mirrors Ebor's positioning and culture.
• Right at Home UK: UK home care franchise focused on quality personal care, dementia support and companionship for older adults in their own homes, operating through owner-managed local offices — closely comparable model.
• Home Instead Senior Care UK: UK's largest non-medical home care franchise network delivering personal care, dementia care and companionship to older adults in their own homes — same service mix, same customer, same regulated environment as Ebor.
• Helping Hands Home Care: Established UK home care specialist offering personal care, dementia, respite and live-in services delivered by employed carers — same regulated service model and target demographic.

Regional players

• Alcedo Care: Fast-growing Northern England home care provider delivering personal, complex and live-in care, with significant presence in Yorkshire — directly competes for clients and carers in Ebor's backyard.

Broad incumbents

• Barchester Healthcare: One of the largest UK private care groups operating residential, nursing and home care services — broad incumbent that competes for both private-pay and local authority home care packages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Ebor-Home-Care-111282717239846
• LinkedInlinkedin.com/company/86707414
• Instagraminstagram.com/eborhomecareltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ebor Care