custom dental aesthetics

What custom dental aesthetics does

Custom Dental Aesthetics is a privately owned, Certified Dental Laboratory founded in 1986 and headquartered in University Place, Washington. The lab produces custom dental prosthetics — including crown and bridge restorations, implant prosthetics, provisionals, diagnostic wax-ups, and full-contour units — for general dental practices across the Pacific Northwest and, via pre-paid mailers and digital case submission, the broader U.S. market. Service is organized across five internal departments (Porcelain, Digital Processing, Model Room, Waxing & Metal Finishing, and Implant), with nine technicians in the Porcelain Department including four Certified Dental Technicians and Model Room staff carrying over 45 years of combined experience.

The lab's technology stack blends traditional analog craftsmanship with digital workflows. It is integrated as a selectable lab partner on five major intraoral scanner platforms — 3Shape TRIOS Communicate, Dentsply Sirona Connect Case Center, iTero, Medit Link, and Sirona Primescan — allowing practices to submit digital impressions directly. The lab supports a broad material portfolio including Emax and GC LiSi lithium disilicate, 3M/Sagemax/Jensen zirconia, porcelain-fused-to-metal, and gold, and operates a dedicated color-corrected shade-taking area with technician consultation by appointment. The company holds Certified Dental Laboratory status from the National Association of Dental Labs and is registered with the Washington State Department of Health under Credential # DLAB.FS.61145100.

Commercially, the lab operates on a project-based revenue model in which each prosthetic case is individually quoted based on materials, complexity, and clinician specifications, with no publicly disclosed pricing. Distribution is direct-to-practice through scheduled local pickups in the Tacoma/University Place area, pre-paid mailers for out-of-region accounts, and the five digital platform channels. The go-to-market motion is relationship-driven, supplemented by lunch-and-learn sessions at the lab, direct technician access, and a content/website presence. Leadership is Michael Shelley (CDT), founder and President/Owner since 1986, with Autumn Ellingson serving as General Manager. The company has 11-50 employees, has maintained a consistent workforce over decades, and has not raised institutional funding or undergone M&A activity.

Name

custom dental aesthetics

Legal name

Custom Dental Aesthetics

Website

https://customdentalaesthetics.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Custom Dental Aesthetics is a privately owned Certified Dental Laboratory in University Place, WA, founded in 1986, producing custom crowns, bridges, implants, and provisionals for dental practices using digital scanner integrations and traditional craftsmanship.

Ownership category

akta.pro rank

Product category

Dental Laboratory Services

NAICS

Dental Laboratories (339116)

SIC

Dental Equipment & Supplies (3843)

akta.pro primary industry

Crown & Bridge (Fixed Prosthetics) Fabrication (HLABAJAA)

akta.pro secondary industry

3D Printing/Additive Manufacturing for Dental Prosthetics (HLABAJAF)

Keywords

• Dental laboratory services
• Dental prosthetics fabrication
• Crown and bridge restorations
• Dental implant restorations
• Custom shade matching

Headquarters

HQ city

University Place

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Dental Prosthetics Laboratory Services: Custom dental prosthetics including crowns, bridges, implants, and provisionals created for dental practices. Services include shade consultation, case consultation, and material selection guidance.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Custom Dental Aesthetics is a certified dental laboratory that produces custom dental prosthetics—including crowns, bridges, implants, provisionals, and diagnostic wax-ups—for dental practices. The lab combines traditional analog craftsmanship expertise with digital workflow integration across multiple intraoral scanner platforms (3Shape TRIOS, Dentsply Sirona, iTero, Medit Link, Sirona Primescan), and offers case consultation and color-corrected shade-taking services as part of its offering.

Product overview

Custom Dental Aesthetics is a certified dental laboratory offering a comprehensive portfolio of dental prosthetic services. The lab operates as a unified service model with distinct departments (Porcelain, Digital Processing, Model Room, Waxing & Metal Finishing, Implant) that work together on cases. Core offerings include custom shade matching, crown and bridge restorations in multiple materials (zirconia, lithium disilicate, PFM, gold), and implant prosthetics. The lab differentiates through digital workflow integration with major scanning platforms (3Shape TRIOS, Dentsply Sirona, iTero, Medit Link, Sirona Primescan) combined with traditional craftsmanship expertise. Additional services include case consultation and support staff for pickups, deliveries, and scheduling.

Differentiator

Problem solved

Functional benefit

Products and services

• Crown Restorations Complete crown laboratory services including aesthetic lithium disilicate options (Emax, GC LiSi), high-strength zirconia (3M, Sagemax, Jensen), PFM, and gold crown options for dental practices.
• Bridge Restorations Multi-unit bridge fabrication with material options including zirconia and PFM for both monolithic and hybrid layered restorations, for dental practices.
• Implant Restorations Custom implant prosthetics including implant abutments and full implant-supported restorations, supported by specialists who consult with dentists, order correct parts, and design custom cases.
• Provisionals Temporary restoration fabrication for interim use during treatment planning or while permanent restorations are being created, for dental practices.
• Custom Shade Taking Professional shade-taking service using color-corrected lighting in a dedicated area to attain accurate tooth color matching for prosthetics, performed by appointment with a maximum of four shades per day, for dental practices.
• Case Consultation Technical consultation service where experienced technicians help dentists create treatment plans and advise on best materials and methods for case success.
• Digital Processing Digital dentistry workflow supporting multiple intraoral scanning systems (3Shape TRIOS, Dentsply Sirona, iTero, Medit Link, Sirona Primescan), with experienced technicians applying analog expertise to digital methods.
• Model Room Services Accurate model creation from both analog and digital impressions using plaster, printed models, and articulation, supported by technicians with over 45 years of combined experience.
• Waxing & Metal Finishing Creation of copings, frameworks, and full contour units including diagnostic wax-ups to show patients potential smile outcomes.

Quantifiable outcome

• Reduced seat time through predictable and accurate results on every case

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• 3Shape TRIOScoreTechnology or Integration3Shape TRIOS Communicate integration allows dental practices to submit digital scans directly to Custom Dental Aesthetics through the 3Shape platform. Practices search for 'CDA Milling Center' or connect via email to send cases digitally.
• Dentsply SironacoreTechnology or IntegrationDentsply Sirona Connect Case Center integration enables practices to select Custom Dental Aesthetics as their lab partner when submitting digital scans from Sirona scanners.
• iTerocoreTechnology or IntegrationiTero scanner users can have Custom Dental Aesthetics loaded into their scanner system, allowing direct digital case submission to the lab.
• Medit LinkcoreTechnology or IntegrationMedit Link users can find Custom Dental Aesthetics (listed as CDA Milling Center) in the Partners section or send connection requests via email for digital case submission.
• Sirona PrimescancoreTechnology or IntegrationSirona Primescan users can connect to Custom Dental Aesthetics (CDA Milling Center) through the Connect Case Center platform for digital case submission.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Glidewell Laboratories: One of the largest dental laboratories in the US, offering crowns, bridges, implants, and a full range of restorative prosthetics. Direct comparable in product category, customer base (dental practices), and digital workflow model.
• Arrowhead Dental Laboratory: US-based dental lab specializing in fixed prosthetics, implants, and digital restorations for dental practices. Comparable in offering mix and independent lab positioning.
• Modern Dental Laboratory USA: US dental laboratory producing crowns, bridges, implants, and digital prosthetics for dental practices. Comparable in lab-to-practice model, digital workflow integrations, and product portfolio.
• Aurum Group / Aurum Ceramic Dental Laboratories: Canadian-based network of dental laboratories with US footprint, providing crowns, bridges, implants, and digital prosthetics. Comparable in fixed prosthetics fabrication and scanner integrations.
• BonaDent Dental Laboratories: Mid-sized independent US dental lab offering crowns, bridges, implants, and removable prosthetics. Comparable in private independent positioning and B2B dental practice model.
• National Dentex Labs (NDX): National network of full-service dental laboratories offering crowns, bridges, implants, and removable prosthetics to dental practices across the US. Directly comparable in offerings, with much greater scale.
• Dental Services Group (DSG): Network of US dental laboratories providing fixed and removable prosthetics, implants, and digital dentistry services to dental offices. Direct comparable in product mix and B2B dental practice customer base.

Broad incumbents

• Ivoclar Vivadent: Global manufacturer of dental materials (including Emax lithium disilicate used by CDA), equipment, and CAD/CAM solutions for dental labs and clinics. Broad incumbent in dental restorative supply chain.
• Dentsply Sirona: Major global dental equipment, materials, and digital solutions provider; supplies scanners (CEREC Primescan), CAD/CAM blocks, and milling equipment used by dental labs and practices. Overlaps with CDA through scanner integration and consumable supply.

Others

• 3Shape: Provider of digital dentistry solutions including TRIOS intraoral scanners and CAD software for dental practices and labs. Not a competing lab but a critical technology partner for CDA's digital case submission workflow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/customdentalaesthetics
• LinkedInlinkedin.com/company/custom-dental-aesthetics-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about custom dental aesthetics