forest farms
ForestFarm is a Williams, Oregon-based online mail order plant nursery founded in 1974, selling approximately 1,000 ornamental, native, and heirloom plant varieties directly to home gardeners through seasonal U.S. shipping.
- Company typePrivate
- Founded1974
- HeadquartersWilliams, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What forest farms does
ForestFarm is a privately held online mail order plant nursery headquartered in Williams, Oregon, founded in 1974 by Ray and Peg Prag. The company propagates and ships approximately 1,000 ornamental, native, and heirloom plant varieties directly to home gardeners, plant enthusiasts, and a secondary segment of native plant restorers across the United States. Operating from the biodiversity-rich Klamath-Siskiyou Region of southwestern Oregon, ForestFarm draws on over 50 years of hands-on plant propagation expertise to offer plants the company characterizes as resilient and true to species.
The product catalog is organized by plant category — Bamboo, Ferns, Fruits & Nuts, Grasses, Palms, Perennials, Trees & Shrubs, and Vines — as well as by USDA hardiness zones 2 through 9. Sales run through a BigCommerce-based e-commerce storefront with seasonal shipping windows in spring (March 1 – July 1) and fall (September – November) via USPS as the default carrier with UPS available at checkout. Individual plant prices range from approximately $10.95 to $95.00 depending on variety and size, and the company offers themed digital gift certificates in denominations of $25 to $500.
The business is bootstrapped and founder-owned with no disclosed external investment, parent company, or acquisition activity. Adjacent to the nursery operation, the founders established Pacifica: A Garden in the Siskiyous in 1998, a 540-acre nature preserve dedicated to environmental education that the founders intended to be supported financially by ForestFarm. Go-to-market relies on the online catalog, a seasonal newsletter offering availability alerts and member-only discounts, and customer testimonials featured on the website. There is no evidence of AI/ML, API, or mobile app capabilities, and the proprietary technology is horticultural propagation expertise rather than algorithmic.
forest farms firmographics
Firmographics- Name
- forest farms
- Legal name
- ForestFarm
- Website
- https://forestfarm.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Short description
- ForestFarm is a Williams, Oregon-based online mail order plant nursery founded in 1974, selling approximately 1,000 ornamental, native, and heirloom plant varieties directly to home gardeners through seasonal U.S. shipping.
- Ownership category
- akta.pro rank
forest farms industry classification
Industry- Product category
- Mail Order Plant Nursery
- NAICS
- Nursery and Tree Production (111421), Nursery, Garden Center, and Farm Supply Retailers (44424)
- SIC
- Retail-Catalog & Mail-Order Houses (5961), Agricultural Services (700)
- akta.pro primary industry
- Nursery Contract Growing & Reforestation Stock Supply (AFAMADAK)
- akta.pro secondary industry
- Seed & Nursery Stock Distribution and Logistics (AFAMADAL)
Keywords
Where forest farms is headquartered
LocationHeadquarters
- HQ city
- Williams
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
forest farms business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Plant Sales: Online mail order sales of ornamental, native, and heirloom plant varieties directly to consumers. Plants are shipped seasonally via USPS or UPS. Customers can pre-order plants for future shipping dates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Individual plant purchases with variable pricing based on plant type and size |
| Unit Pricing | Pay-as-you-go | Gift certificates available in fixed denominations |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
forest farms product offering
Product offeringCore offering
ForestFarm is an online mail order plant nursery that propagates and sells approximately 1,000 ornamental, native, and heirloom plant varieties to home gardeners, plant enthusiasts, and native plant restorers. Plants are grown on-site in Williams, Oregon and shipped seasonally via USPS or UPS. The catalog is organized by plant type (Bamboo, Ferns, Fruits & Nuts, Grasses, Palms, Perennials, Trees & Shrubs, Vines) and by USDA hardiness zone, with gift certificates offered as a secondary digital product.
Product overview
ForestFarm is an online mail order plant nursery offering a diverse catalog of approximately 1,000 ornamental, native, and heirloom plant varieties. The company operates as a single unified e-commerce platform rather than a modular product suite. Their product portfolio consists of plant categories organized by plant type (Bamboo, Ferns, Fruits & Nuts, Grasses, Palms, Perennials, Trees & Shrubs, and Vines), climate suitability (Plants by Zone), and gift products (Gift Certificates). The core offering is the plant catalog, with the e-commerce platform serving as the unified sales channel for all product categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Mail Order Plant Catalog Online mail order catalog of approximately 1,000 ornamental, native, and heirloom plant varieties organized by plant type and USDA hardiness zone, sold to home gardeners, plant enthusiasts, and native plant restorers across the United States. Plants are propagated on-site and shipped seasonally via USPS or UPS.
- Gift Certificates Digital gift certificates available in denominations of $25, $50, $75, $100, $200, and $500 with various themes (Birthday, Boy, Celebration, Christmas, General, Girl) for gifting plants from the ForestFarm catalog.
Quantifiable outcome
- 100% survival rate reported by long-term customers
Companies that use forest farms
Customer profileSegments2 records
Ideal customer profiles2 records
forest farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
forest farms partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pacifica: A Garden in the SiskiyousminorNature preserve founded by ForestFarm founders Ray and Peg Prag in 1998. Located in the beautiful and bio-diverse Klamath-Siskiyou Region of southwestern Oregon, the 540-acre preserve is dedicated to providing education about the natural environment while enhancing understanding and appreciation of the natural world. The founders' dream was that ForestFarm nursery would continue and help fund the nature preserve.
Scale indicators4 records
Recent moves3 records
Expansion highlights3 records
forest farms competitors and assessment
Company assessmentDirect peers
- High Country Gardens: Online nursery specializing in native plants and water-wise gardening. Directly comparable to ForestFarm's native plant segment and ecological restoration use cases.
- White Flower Farm: Premium mail-order nursery based in Connecticut offering perennials, shrubs, and ornamental plants nationwide. Closely comparable to ForestFarm in business model (DTC mail-order catalog of ornamental plants) and premium positioning.
- Spring Hill Nurseries: Catalog and online mail-order nursery offering perennials, shrubs, and bulbs. Comparable DTC mail-order nursery model serving home gardeners nationwide.
- Bluestone Perennials: Mail-order perennial nursery in Ohio with a broad perennial catalog. Comparable DTC mail-order model and seasonal shipping cycle.
- Plant Delights Nursery: Specialty mail-order nursery focused on rare and unusual perennials. Comparable on the rare/unusual plant niche and the specialized propagation expertise that supports it.
- Wayside Gardens: Established online and catalog garden center specializing in unique and heirloom plants. Comparable premium-positioned mail-order nursery model.
- Stark Bro's Nurseries & Orchards: Long-established mail-order fruit tree and nut tree nursery. Direct comparable on the fruit/nut and heirloom tree category, with similar DTC mail-order model and seasonal shipping cadence.
- Nature Hills Nursery: Large online retailer of trees, shrubs, and perennials with nationwide shipping. Comparable mail-order nursery model across trees, shrubs, and ornamental categories.
Broad incumbents
- Monrovia Nursery Company: Large wholesale grower of ornamental plants sold through garden centers nationwide. Comparable as a nursery operator but operating at vastly greater scale and through B2B wholesale channels rather than DTC mail order.
- Burpee (W. Atlee Burpee & Company): Largest U.S. mail-order seed and plant company with a nationwide catalog. Comparable to ForestFarm as a B2C mail-order plant retailer, but operating at significantly greater scale and with broader annual seed and produce focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
forest farms social profiles
Digital presenceforest farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
forest farms leadership team
Management profileNumber of profiles
Profiles2 records
forest farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
forest farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about forest farms
What does forest farms do?
ForestFarm is an online mail order plant nursery that propagates and sells approximately 1,000 ornamental, native, and heirloom plant varieties to home gardeners, plant enthusiasts, and native plant restorers. Plants are grown on-site in Williams, Oregon and shipped seasonally via USPS or UPS. The catalog is organized by plant type (Bamboo, Ferns, Fruits & Nuts, Grasses, Palms, Perennials, Trees & Shrubs, Vines) and by USDA hardiness zone, with gift certificates offered as a secondary digital product.
Is forest farms a public or private company?
forest farms is a private company. It is classified as family owned and is currently operating.
When was forest farms founded?
forest farms was founded in 1974.
Where is forest farms based?
forest farms is headquartered in Williams, United States, in the North America region.
How does forest farms make money?
One revenue line is on record: direct Plant Sales.
Who are forest farms's main competitors?
Direct peers on record are High Country Gardens, White Flower Farm, Spring Hill Nurseries, Bluestone Perennials, Plant Delights Nursery, Wayside Gardens, Stark Bro's Nurseries & Orchards and Nature Hills Nursery. Broad incumbents are Monrovia Nursery Company and Burpee (W. Atlee Burpee & Company).
Does forest farms have an API?
No public API is recorded for forest farms.
What industry is forest farms in?
forest farms's product category is Mail Order Plant Nursery. Its primary akta.pro industry code is AFAMADAK, Nursery Contract Growing & Reforestation Stock Supply, with a secondary code of AFAMADAL, Seed & Nursery Stock Distribution and Logistics. Its NAICS code is 111421 and its SIC code is 5961.