dreamscape desserts

What dreamscape desserts does

DreamScape Desserts is a privately held specialty dessert bakery operating from a single retail storefront at 3537 Alpine Ave NW in Grand Rapids, Michigan. The company produces custom cakes (round, heart, sheet, and tiered configurations), cupcakes in mini and regular sizes across more than 40 flavors, decorated sugar cookies, brownies, baked donut holes, and dessert bars — serving individual consumers, families, and event planners across weddings, birthdays, showers, graduations, and corporate occasions. A dedicated wedding services funnel incorporates at-home tasting packs ($15+), in-person tastings ($35), and a $200 non-refundable deposit to secure dates.

The business is multi-channel: walk-in counter service Thursday–Saturday, custom orders via Jotform-powered website forms (1–3 week lead time), an Etsy storefront for custom decorated items, third-party delivery through UberEats and DoorDash, and a wedding dessert delivery/setup service. A second experiential line — beginner-friendly sugar cookie decorating classes — is offered as open seats at $59 and as private group events at $215, hosted both in-store and at venue partner The Honeysuckle Co., with registration handled via Eventbrite.

The company was founded in 2010 as a home-based operation, opened its retail store in 2020, and transitioned ownership to Karisa Mendez-Orr and her husband Bob in late 2022. Day-to-day production is led by Bakery Manager Jenna Medendorp, who joined as an intern in 2016 and holds a Baker College baking and pastry degree. Marketing is run through the company website and blog, Constant Contact's VIP email list, organic social, Eventbrite, and local PR (including a WoodTV EightWest segment). The Knot "Best of Wedding Hall of Fame" recognition anchors regional wedding-market credibility. No external funding, parent company, or franchise structure is present.

Name

dreamscape desserts

Website

https://dreamscapedesserts.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

DreamScape Desserts is a Grand Rapids, MI-based custom bakery producing cakes, cupcakes, cookies, and dessert bars for weddings, celebrations, and walk-in retail customers, and offering beginner sugar cookie decorating classes in-store and at a partner venue.

Ownership category

akta.pro rank

Product category

Artisanal Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Cookies & Crackers (2052)

akta.pro primary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

akta.pro secondary industries

Cookie & Brownie Shops (THAFAGAF), Baking & Pastry Classes (THAJAGAJ), Dessert Cafes & Dessert Bars (Sit-Down) (THAFAGAI)

Keywords

• Custom cake bakery
• Wedding cake services
• Decorated sugar cookies
• Cupcake retail bakery
• Cookie decorating classes

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Bakery Products: One-time sales of cupcakes, cakes, cookies, brownies, and donuts for immediate consumption or events. Products available both in-store and for delivery/pickup.
2. Cookie Decorating Classes: Beginner-friendly sugar cookie decorating classes offered as open sessions ($59/person) or private events ($215 for 3 attendees). Classes held at The Honeysuckle Co. venue or in-store.
3. Custom Wedding Orders: Tiered wedding cakes, dessert bars, and wedding cupcakes with $200 non-refundable deposit required to reserve dates. At-home tasting packs available for $15, in-person tastings for $35.
4. Gift Cards and Loyalty: E-gift cards sold through Square platform and loyalty program for repeat customer engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

DreamScape Desserts is a custom bakery in Grand Rapids, MI that produces small-batch cakes, cupcakes, decorated sugar cookies, brownies, and donut holes for weddings, celebrations, and retail customers. The bakery also offers wedding tastings and private sugar cookie decorating classes taught by the owner and staff.

Product overview

DreamScape Desserts is a Grand Rapids, MI-based bakery offering a diverse portfolio of custom desserts and baking classes. The core products include custom decorated cakes (available in rounds, hearts, and tiered configurations), over 40 cupcake flavors (offered in mini and regular sizes), and custom decorated sugar cookies for all occasions. The company provides wedding-specific services including tiered wedding cakes, dessert bars, and tasting experiences. Additional offerings include cookies, brownies, baked donut holes, and personal cakes. The business operates a retail store with weekly rotating in-store flavors and also offers sugar cookie decorating classes taught by instructors, available as public sessions ($59/seat) or private events ($215 for 3 attendees). The product portfolio is complemented by delivery partnerships with DoorDash and UberEats, and e-commerce capabilities through Square for gift cards and loyalty programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Cakes
• Cupcakes
• Decorated Sugar Cookies
• Wedding Cakes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Eight partnerships are on record, tiered supporting and minor.

• UberEatssupportingGTM or Marketing PartnerThird-party food delivery partnership allowing customers to order in-store products (cupcakes, cookies, brownies, personal cakes) for delivery through the UberEats platform.
• DoorDashsupportingGTM or Marketing PartnerThird-party food delivery partnership expanding customer access to bakery products through the DoorDash platform for local delivery.
• The Honeysuckle Co.supportingChannel Partner/ Reseller/ DistributorVenue partnership for hosting sugar cookie decorating classes. Classes are held at The Honeysuckle Co. location, allowing DreamScape to reach customers at an external venue without maintaining additional space.
• SquaresupportingTechnology or IntegrationPayment processing platform powering the e-gift card program and loyalty program for customer retention and engagement.
• Constant ContactsupportingGTM or Marketing PartnerEmail marketing platform hosting the VIP email list for customer communication about weekly offerings, new products, classes, and promotions.
• EventbritesupportingGTM or Marketing PartnerEvent registration platform used for cookie decorating class sign-ups and attendee notifications for future classes.
• Michi-Gummies CandyminorOthersThird-party candy product available as add-on purchase in-store, providing variety beyond baked goods.
• Dippin DotsminorOthersIce cream product available as add-on purchase in-store, complementing the dessert offerings with a unique frozen treat option.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/dreamscape-desserts

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dreamscape desserts