aurelia training

What aurelia training does

Aurelia Training Ltd is a UK-based for-profit vocational training and apprenticeship provider headquartered at The Butts Park Arena in Coventry, with primary service delivery focused on the Coventry and Warwickshire region of the West Midlands. The company delivers face-to-face apprenticeship programmes, vocational qualifications (Levels 2 through 7), and short courses across multiple sectors including health and social care (Levels 2-5), business administration (Levels 2-3), customer service (Levels 2-3), team leading and leadership/management (Levels 3, 5, 7), operations management (Level 5), education and training, recruitment (Levels 2-3), specialist support in teaching and learning (Level 3), and warehouse/logistics (Level 2). It positions face-to-face delivery and a team of sector-experienced tutors as its core differentiator against digital-first competitors.

Revenue is generated primarily through government apprenticeship funding, with two distinct mechanics: levy-paying employers draw from their digital apprenticeship accounts to pay for training, while non-levy employers contribute only 5% of costs with the government covering the remaining 95%. Individual learners who are not employed apprentices can access Advanced Learner Loans or pay directly in instalments or upfront. Aurelia's go-to-market is sales-led and dual-track, combining direct employer engagement for B2B apprenticeship placements with individual learner recruitment supported by website content (blog), monthly email newsletters, and social media presence on Facebook and Instagram. Strategic partnerships with Warwickshire County Council and Coventry City Council, both operating Small Business Apprenticeship Levy Transfer programmes, provide structured access to apprenticeship funding for local SMEs and represent key distribution assets.

The underlying technology stack is minimal: a Rocketspark-hosted website, standard email and phone communication, and no proprietary software, mobile app, API, SDK, or disclosed third-party integrations. The company has no patents, no disclosed AI/ML capabilities, no funding rounds, no parent company or subsidiaries, and is privately held. Founded around 2020, it operates with a headcount in the 11-50 band and an active website (latest blog dated August 2024), serving named customers including Craighaven Care Home and Pertemps Meriden.

Name

aurelia training

Legal name

Aurelia Training Ltd

Website

https://aureliatraining.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Aurelia Training is a Coventry-based vocational training and apprenticeship provider delivering face-to-face programmes and qualifications (Levels 2-7) across health and social care, business administration, customer service, leadership, education, recruitment, and warehouse sectors to levy and non-levy employers and individual learners in the West Midlands.

Ownership category

akta.pro rank

Product category

Vocational Training and Apprenticeships

NAICS

Apprenticeship Training (611513), Technical and Trade Schools (6115), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Apprenticeships, Internships & Work-Based Learning Programs (BPACANAK)

akta.pro secondary industry

Operations, Supply Chain & Logistics Management Schools (EDAHAHAF)

Keywords

• Apprenticeship training
• Vocational qualifications
• Adult social care training
• Business administration courses
• Workforce development

Headquarters

HQ city

Coventry

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Apprenticeship Training - Government Funded: Aurelia Training receives government funding for apprenticeship delivery, with non-levy employers contributing 5% of costs while accessing up to 95% government coverage. Levy employers use their digital apprenticeship accounts to fund training.
2. Individual Learner Funding: Individual learners can access Advanced Learner Loans to fund their courses, or pay directly in instalments or upfront for training programmes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Aurelia Training is a UK training provider that delivers apprenticeships, vocational qualifications and short courses across multiple sectors including adult social care, business administration, customer service, team leading, operations management, education and training, recruitment, and warehousing. Training is delivered face-to-face by experienced tutors from its Coventry headquarters, with funding sourced via the Apprenticeship Levy, Non-Levy employer co-payment (5% employer, 95% government), and Advanced Learner Loans for individual learners.

Product overview

Aurelia Training is a UK-based training provider offering apprenticeship programmes and vocational qualifications. Their core offerings include Apprenticeships (covering sectors such as Business Admin, Care, Customer Service, Team Leading, Warehouse, and Operations Management), Adult Social Care Certificate Level 2, and Short Courses. They deliver face-to-face training with a team of experienced tutors and provide various funding options including Levy, Non-Levy (with 95% government contribution), and Advanced Learner Loans. Their courses span Levels 2-5 across multiple sectors including health and social care, business administration, customer service, education, and logistics.

Differentiator

Problem solved

Functional benefit

Products and services

• Apprenticeships Apprenticeship programmes delivering nationally recognised qualifications across sectors including Business Administration, Care, Customer Service, Team Leading, Warehouse, Education and Training, and Operations Management. Available to Levy and Non-Levy employers with government funding support. Delivered through a 4 days on-the-job plus 1 day off-job training model, with diploma, functional skills, and end-point assessment.
• Adult Social Care Certificate Level 2

Named customers2 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• PertempscoreStrategic or Co-development Partner · 13 August 2020Aurelia Training partners with Pertemps for the Community Sport and Health Officer Apprenticeship L3, working with Pertemps Community Group Limited and Bournville Rugby Football Club to deliver training programmes in the community sector.
• Warwickshire County CouncilcoreStrategic or Co-development PartnerWarwickshire County Council operates a Small Business Apprenticeship Levy Programme allowing Aurelia to access funding for training delivery to local businesses and residents in key sectors including Advanced Manufacturing, Childcare, Health & Social Care, Hospitality, Travel & Tourism, and Retail.
• Coventry City CouncilcoreStrategic or Co-development PartnerCoventry City Council offers Apprenticeship Levy Transfer programme similar to Warwickshire, enabling small local businesses to access apprenticeship funding through Aurelia Training.
• Community Group LimitedminorStrategic or Co-development PartnerPartner in Community Venture initiative with Pertemps and Bournville Rugby Football Club for community sport and health apprenticeships.
• Bournville Rugby Football ClubminorStrategic or Co-development PartnerCommunity partner in the Community Venture apprenticeship programme, hosting training for Community Sport and Health Officer L3.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lifetime Training: One of the largest independent apprenticeship providers in England, delivering across multiple sectors including care, business administration, and customer service. Highly comparable to Aurelia given its apprenticeship-led model, multi-sector coverage, and reliance on UK government apprenticeship funding.
• Learning Curve Group: Multi-sector apprenticeship and vocational training provider operating nationally with a mix of government-funded and commercial programmes. Comparable on funding-model reliance, sector breadth (care, business, leadership), and apprenticeship delivery to employers and learners.
• HIT Training: Apprenticeship specialist with strong coverage in hospitality, adult social care, and customer service sectors. Closely aligned to Aurelia's sector mix (especially the care vertical) and its focus on employer-funded apprenticeship delivery in England.
• QA Apprenticeships: Large national provider of technology, digital, and business apprenticeships through the apprenticeship levy route. Comparable on employer-funded apprenticeship delivery, multi-sector coverage, and Advanced Learner Loan-backed individual learner pathways.
• Kaplan UK: UK training and apprenticeship provider with apprenticeship programmes across business, finance, and professional services. Comparable as a multi-sector apprenticeship provider using the same UK apprenticeship funding mechanisms (Levy and Non-Levy).
• Corndel: Professional apprenticeship provider specialising in leadership, management, and data apprenticeships for UK employers. Comparable to Aurelia's leadership/management apprenticeship offering (Team Leading L3, Operations Management L5).
• Skills Training UK: UK apprenticeship and vocational training provider offering programmes across business, care, customer service, and management. Direct peer because it competes for the same Levy / Non-Levy employer accounts and individual learner funding through Advanced Learner Loans.
• Babington: UK apprenticeship provider with programmes in business administration, customer service, team leading, and care. Comparable on the apprenticeship-led, multi-sector model serving Levy and Non-Levy employers plus individual learners.

Broad incumbents

• City & Guilds: Long-established UK vocational qualifications awarding body that supports apprenticeship end-point assessment and offers training programmes. Comparable as a broader incumbent in UK vocational/apprenticeship training rather than a direct local competitor.
• NCFE: UK awarding organisation and vocational qualifications provider offering apprenticeships and technical training across multiple sectors. Comparable as a broader incumbent supporting the apprenticeship ecosystem rather than as a head-to-head local provider.

Market position

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Aurelia-Training-339381249413113
• Instagraminstagram.com/aureliatrainingltd
• LinkedInlinkedin.com/company/aurelia-training-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aurelia training