IÖGO

What IÖGO does

IÖGO is a Canadian yogurt and frozen-yogurt brand launched in 2012 and currently owned by Lactalis Canada (part of the French Lactalis Group; previously operated under the Ultima Foods banner), with manufacturing based in Canada including a Granby production site. The brand produces a wide range of stirred, fat-free, children's, premium-probiotic, and frozen yogurt products made with 100% Canadian milk, real fruit, and no artificial colours, flavours, or gelatin, and holds Kosher (COR) certification across the full range.

The core technology stack is rooted in conventional dairy fermentation and ingredient processing rather than software. Products use active bacterial cultures (Streptococcus thermophilus and Lactobacillus bulgaricus) for fermentation, the probiotic strain BB-12 Bifidobacterium animalis subsp. lactis delivered at over 1 billion CFU per 175g serving in the Pûre line, and lactase enzyme treatment to produce lactose-free variants across most product lines. The nanö sub-brand introduces differentiated product architecture — anti-spill drinking bottles for children, freezer-friendly tubes, and 'Bulles' popping-bubble yogurt — while the Pûre line uses 2.8% Canadian whole milk as a premium formulation lever. The portfolio spans Creamy (1–1.5% milk fat), 0% (fat-free with 25% less sugar), nanö (children), Pûre (premium probiotic), and Frozen Yogurt (bars, tubs, and pops) in formats from 100g cups to 2kg pouches and 16/24-unit multi-packs.

Commercially, IÖGO operates as a traditional consumer packaged goods brand with a one-time-purchase retail revenue model (not subscription or licensing). Distribution is exclusively through retail grocery channels across all 13 Canadian provinces and territories, supported by an online 'Where to Buy' locator; frozen yogurt is co-distributed with Nestlé under the 'Fait avec Nestlé' banner. Go-to-market relies on broad retail availability plus consumer-direct engagement via Facebook, Instagram, an email newsletter, and a recipe content hub. Target segments include families and health-conscious consumers (primary), children and parents (via nanö), weight-management and wellness buyers (via 0%), and lactose-intolerant consumers (via lactose-free variants).

Name

IÖGO

Legal name

IÖGO

Website

https://iogo.ca

Company type

Private

Founded year

2012

Operating status

Operating

Short description

IÖGO is a Canadian yogurt and frozen yogurt brand owned by Lactalis Canada, producing real-fruit, no-artificial-ingredient products across Creamy, 0%, nanö, Pûre, and frozen lines, sold in major Canadian grocery retailers nationwide and serving families, health-conscious consumers, children, and lactose-intolerant buyers.

Ownership category

akta.pro rank

NAICS

Dairy Product (except Frozen) Manufacturing (31151), Ice Cream and Frozen Dessert Manufacturing (31152), Dairy Product Manufacturing (3115)

SIC

Dairy Products (2020), Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Set Yogurt (Cup/Family-Size; Stirred & Firm/Set) Manufacturing (AFAHADAA)

akta.pro secondary industries

Frozen Yogurt Manufacturing (AFAHAEAC), Drinkable Yogurt & Kefir Manufacturing (AFAHADAC), High-Protein/Functional Frozen Dairy Desserts Manufacturing (AFAHAEAK)

Keywords

• Canadian yogurt products
• Frozen yogurt snacks
• Probiotic yogurt
• Children's yogurt tubes
• Lactose-free yogurt

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Retail Yogurt Sales: IÖGO generates revenue through the sale of yogurt products through retail grocery stores across Canada. Products are sold in various formats (100g cups, 650g tubs, 2kg pouches, multi-packs of 16/24 units) through major Canadian retailers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

IÖGO produces and sells a range of yogurt and frozen yogurt products in Canada, including stirred creamy yogurt (1-1.5% milk fat), fat-free 0% yogurt, children's nanö yogurt with popping bubbles in tubes, bottles and pouches, frozen yogurt bars, tubs and pops, and the premium Pûre probiotic line. All products are made with 100% Canadian milk, real fruit, no artificial colours or flavours, and no gelatin, and are sold through major Canadian grocery retailers across all provinces and territories.

Product overview

IÖGO is a Canadian yogurt brand owned by Ultima Foods (Lactalis Canada) offering four main product lines: IÖGO Crémeux (regular stirred yogurt with 1-1.5% milk fat in various flavors and formats), IÖGO 0% (fat-free yogurt with real fruit and 25% less sugar), IÖGO nanö (children's yogurt in tubes, bottles with anti-spill caps, and pouches featuring popping bubbles), and IÖGO Yogourt Glacé (frozen yogurt bars, tubs, and pops distributed through Nestle). The brand also includes a premium Püre line featuring probiotic-rich whole milk yogurt. All products are made with 100% Canadian milk, contain no gelatin, and use no artificial colors or flavors. Available in multiple formats including 16x100g, 24x100g, 650g, and 2kg, with lactose-free options across most product lines.

Differentiator

Problem solved

Functional benefit

Brands

• nanö: Children's yogurt line available in tubes and small bottles with anti-spill caps. Made with real fruit, no gelatin, and no artificial colors or flavors.
• Creamy
• 0%
• Frozen Yogurt

Quantifiable outcome

• 25% less sugar than regular yogurt in 0% line (per 100g portion compared to Creamy Strawberry Chantilly, Lemon Pie, Caramel Cream, Choco-Mocha)
• +2 more outcomes

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Lactalis CanadacoreOthersIÖGO is a brand owned by Lactalis Canada, part of the global Lactalis Group (French multinational dairy products company). Lactalis acquired IÖGO's parent company Ultima Foods operations, integrating IÖGO into the Lactalis Canada portfolio of dairy brands.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Liberté: Liberté is a Canadian yogurt brand (now under General Mills) offering Greek-style and Mediterranean-style yogurt. It competes directly with IÖGO's Creamy and 0% lines in the premium natural yogurt segment.
• Astro: Astro is a sister yogurt brand within Lactalis Canada's portfolio (also under Ultima Foods). It competes directly with IÖGO on the same Canadian shelves but offers a broader Balkan-style yogurt range, providing a useful internal benchmark for category performance.
• PC Organics (Loblaw): PC Organics is the Loblaw private-label organic yogurt brand and a major competitor on Canadian shelves. It competes on price-positioned organic and natural yogurt directly against IÖGO's clean-label positioning.
• Oui by Yoplait: Oui by Yoplait is a French-style whole-milk yogurt with glass-jar packaging that competes with IÖGO's Pûre line in the premium, whole-milk, probiotic-rich segment in North America.
• Danone / Activia: Danone's Activia and Oikos lines compete head-to-head with IÖGO in the probiotic and stirred yogurt categories in Canada, with similar functional-benefit positioning and overlapping retail distribution.
• Yoplait: Yoplait is one of the largest fruit yogurt brands in Canada, owned by General Mills. It directly competes with IÖGO in the stirred/cupped yogurt segment across the same major Canadian grocery retailers.

Emerging players

• Noosa Yoghurt: Noosa is a premium Australian-style yogurt brand with North American distribution. It competes with IÖGO's Pûre line in the premium whole-milk, probiotic-rich segment and has been expanding Canadian distribution.
• Siggi's: Siggi's is a high-protein, low-sugar Icelandic-style yogurt brand distributed in Canada. It competes with IÖGO's 0% line on the no-added-sugar and reduced-sugar claim and targets overlapping health-conscious consumers.
• Stonyfield Organic: Stonyfield is an organic yogurt brand owned by Lactalis (sister brand at the global parent level). It overlaps with IÖGO on organic and clean-label positioning and gives Lactalis a US dossier for portfolio learnings.

Broad incumbents

• Müller (Unilever): Müller is a European dairy incumbent with which Lactalis has a strategic yogurt partnership (Müller/Territory agreement). It provides relevant cross-reference for IÖGO's yogurt and dessert categories and signals competitive dynamics from large CPG incumbents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/iogo
• Instagraminstagram.com/iogocanada/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IÖGO