coastal custom wine cellars

What coastal custom wine cellars does

Coastal Custom Wine Cellars is a privately held, Fullerton, California-based firm founded in 1999 that designs, builds, and installs custom refrigerated wine rooms and storage systems for residential and commercial clients in California and New Jersey. Its core offering is the end-to-end delivery of climate-controlled wine cellars, encompassing site consultation, free 3D design renderings, custom wood and metal racking in species such as Mahogany, Redwood, Pine, and Knotty Alder, specialty flooring (including reclaimed wine-barrel and nautical lumber), custom doors, and integration with third-party cooling systems from manufacturers including WhisperKOOL, CellarPro, Wine Guardian, US Cellar Systems, and Unico. The company differentiates on technical detail, notably closed-cell spray foam insulation used as both insulation and vapor barrier with an R-value of 7.7 per inch, and on partnerships with specialized HVAC/refrigeration contractors (Arctic Metalworks, M&M Cellar Systems) that handle complex cooling installations and ongoing maintenance.

The business runs a high-touch, consultative, project-based sales motion: customers reach the company via its website, phone, or a free 3D design request; design consultants conduct site visits to take measurements and present samples; a formal proposal is issued; and the company manages construction through completion. Pricing is quote-based and not publicly disclosed, with revenue generated primarily through one-time project fees for full cellar builds, supplemented by sales of standalone racks and accessories and, more recently, recurring cooling-unit maintenance plans delivered through partner contractors. Marketing is concentrated on SEO-optimized website content, Google Places, Pinterest, YouTube project tours, and a bottom-of-funnel free 3D design CTA, supported by referral relationships with peer builders Blue Grouse Wine Cellars and Wine Cellar International. The customer base is dominated by individual homeowners and small commercial accounts; concentration is low but project volume appears thin given a 1-10 employee team serving only two states.

Name

coastal custom wine cellars

Legal name

Coastal Custom Wine Cellars

Website

https://coastalcustomwinecellars.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Coastal Custom Wine Cellars designs, builds, and installs custom refrigerated wine cellars and storage systems for residential and commercial clients in California and New Jersey, offering 3D design, custom wood and metal racking, specialty flooring, and integrated cooling systems.

Ownership category

akta.pro rank

Headquarters

HQ city

Fullerton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Custom Wine Cellar Design and Construction: Full-service custom wine cellar design, construction, and installation for residential and commercial clients. Revenue is generated through project-based fees encompassing consultation, 3D design, materials (racks, doors, flooring), construction labor, and installation. Projects range from small under-stairs conversions to large garage conversions and commercial cellars.
2. Wine Cooling System Installation and Maintenance: Installation of wine cellar cooling/refrigeration systems (through partner companies Arctic Metalworks, M&M Cellar Systems, US Cellar Systems). Services include new installations, repair, and ongoing maintenance plans for cooling units. Revenue is generated through installation fees and recurring maintenance contracts.
3. Custom Wine Racks and Components: Sale of custom-built wine racks in various wood species (mahogany, redwood, pine, alder), metal racks, wine cellar doors, tabletops, rolling ladders, and other accessories. Products are sold as standalone items or bundled with full cellar construction projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Coastal Custom Wine Cellars designs, builds, and installs custom climate-controlled wine cellars, wine racks (wooden and metal), cooling systems, custom doors, and specialty flooring for residential and commercial clients. The company provides end-to-end project delivery covering design consultation, free 3D drawings, manufacturing of racks and components, on-site construction, cooling system integration, and ongoing maintenance of installed refrigeration units.

Product overview

Coastal Custom Wine Cellars is a custom wine cellar design, construction, and installation company serving California and New Jersey. The core offering is custom wine cellars for residential and commercial spaces, which incorporates multiple product lines including wooden wine racks (Mahogany, Redwood, Pine, Knotty Alder), metal wine racks (Vintage View contemporary systems), wine cooling systems (with partner brands WhisperKOOL, CellarPro, Wine Guardian, US Cellar Systems), custom doors, and specialty flooring. Services include 3D design consultation with free drawings, construction, installation, and cooling unit maintenance programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Wine Cellars
• Wooden Wine Racks
• Metal Wine Racks
• Wine Cooling Systems
• Wine Cellar Doors
• Wine Cellar Flooring
• 3D Design Services
• Cooling Unit Maintenance

Quantifiable outcome

• A garage conversion project in Irvine achieved a capacity of 2,138 bottles with custom wooden wine racks, granite tabletop, and CellarPro cooling unit
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Arctic Metalworks Inc.coreImplementation/ SI/ Consulting PartnerArctic Metalworks Inc. (led by David Gype) is a wine cellar HVAC and refrigeration specialist that partners with Coastal Custom Wine Cellars to install and maintain wine cooling systems. They provide split-type ducted systems, ductless split-type units, and custom cooling solutions for challenging spaces. Services include installation, repair, and maintenance of cooling units. Contact: +1 714-251-6875.
• M&M Cellar SystemscoreImplementation/ SI/ Consulting PartnerM&M Cellar Systems is a wine cellar refrigeration equipment construction company that manufactures, installs, and maintains cooling units for wine storage structures. They partner with Coastal on cooling system installations and provide ongoing maintenance plans. Services include leak detection (UV light, electronic, bubble methods), Freon leak repair, and regular maintenance programs. Contact: +1 323-578-3330.
• US Cellar SystemscoreTechnology or IntegrationUS Cellar Systems is a wine cellar refrigeration unit manufacturer. Coastal and its partners use US Cellar Systems products (e.g., HS 4600, Rack Mounted series) in wine cellar projects. The company manufactures various cooling unit types including ducted split systems suitable for residential and commercial applications.
• Blue Grouse Wine CellarsminorStrategic or Co-development PartnerBlue Grouse Wine Cellars is referenced as another custom wine cellar builder operating in California. Projects by Blue Grouse are featured on Coastal's website, suggesting a collaborative or referral relationship between the two builders within the California wine cellar construction community.
• Wine Cellar InternationalminorStrategic or Co-development PartnerWine Cellar International is a wine cellar designer and builder based in Florida. Projects by Wine Cellar International are featured on Coastal's website (e.g., Miami Beach contemporary cellar project), suggesting a collaborative or referral relationship and shared content within the wine cellar builder community.
• CellarProcoreTechnology or IntegrationCellarPro is a wine cellar cooling unit manufacturer whose products are recommended and installed by Coastal Custom Wine Cellars. CellarPro units (e.g., CellarPro refrigeration unit) are noted as capable of venting outdoors and handling temperatures up to 105°F, making them suitable for California wine cellars including garage conversions.
• WhisperKOOLcoreTechnology or IntegrationWhisperKOOL is a wine cellar cooling unit manufacturer whose product options are offered and installed through Coastal Custom Wine Cellars' cooling system pages.
• Wine GuardiancoreTechnology or IntegrationWine Guardian is a wine cellar refrigeration system manufacturer whose ducted systems are offered and installed through Coastal Custom Wine Cellars' cooling system pages.
• Unico (High Static Pressure Forced Air Unit)coreTechnology or IntegrationUnico Inc. manufactures the High Static Pressure Forced Air Unit, a split-type ducted refrigeration system used by Coastal's partner contractors (Arctic Metalworks) for wine cellar projects. The unit's high static fan enables use of two-inch ducting in spaces with limited venting options.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Wine Guardian: Manufacturer of ducted wine cellar refrigeration systems installed by Coastal's partner contractors. Ecosystem supplier of cooling technology rather than a competing builder.
• WhisperKOOL: Wine cellar cooling unit manufacturer offered through Coastal's cooling system pages. Adjacent enabling technology provider, not a direct competitor in cellar design/construction.
• US Cellar Systems: Wine cellar refrigeration unit manufacturer (HS series, Rack Mounted) used in Coastal projects. Ecosystem supplier of cooling infrastructure rather than a competing cellar builder.
• CellarPro: Wine cellar cooling unit manufacturer whose products Coastal installs (e.g., Irvine garage conversion project). Supplier/ecosystem peer rather than a direct competitor.

Broad incumbents

• Vinotemp: Long-established US wine storage and appliance brand offering wine cellars, cooling units, and racking across residential and light commercial segments. Broader catalog and distribution, but overlapping product set.
• Wine Enthusiast: Large wine lifestyle retailer that also sells wine cellars, racks, and cooling units. Competes with Coastal on the equipment/accessory side of wine storage, with a much broader brand and catalog.

Direct peers

• Wine Racks America: US-based manufacturer and retailer of custom wood and metal wine racking. Competes with Coastal's standalone rack/accessory revenue stream and overlaps on rack supply for cellar projects.
• Blue Grouse Wine Cellars: California-based custom wine cellar builder referenced as a mutual partner on Coastal's site. Operates the same design-build-rack-cooling model in overlapping California geographies.
• Vintage View: Manufacturer of contemporary metal wine rack systems (Wall Series) that Coastal installs and recommends. Direct product-line overlap for modern minimalist wine display projects.

Regional players

• Wine Cellar International: Custom wine cellar designer and builder based in Florida, referenced as a mutual partner on Coastal's site. Same business model and product set, but focused on the Southeastern US rather than California/New Jersey.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Pinterestpinterest.com/winecellarsca
• LinkedInlinkedin.com/company/coastal-custom-wine-cellars

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about coastal custom wine cellars