de administratie

Name

de administratie

Legal name

De Administratie voor het MKB, Stichtingen en Verenigingen B.V.

Website

https://deadministratie.nl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

De Administratie is a Dutch accounting and advisory firm providing financial administration, payroll, tax filing, and business process outsourcing services to SMBs, e-commerce businesses, and nonprofit organizations across four Dutch office locations.

Ownership category

akta.pro rank

Product category

Accounting and Financial Advisory Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Payroll Services (541214)

SIC

Finance Services (6199)

akta.pro primary industry

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

akta.pro secondary industry

Accounts Receivable (Invoicing, Cash Application, Deductions) (BPAAAGAB)

Keywords

• Accounting and bookkeeping
• Payroll administration services
• Tax filing and advisory
• Financial administration outsourcing
• Nonprofit financial administration

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Financial Administration Services: Core recurring administration services including bookkeeping, financial administration, VAT returns, and annual accounts preparation. Charged on a fixed fee basis per period or as part of subscription packages tailored to client size and complexity.
2. Payroll Administration: Salary administration services using Nmbrs software, including employee access to payslips and documents through the Nmbrs employee portal.
3. Tax Filing and Advisory: Corporate and income tax filing services with in-house fiscalists providing tax advice. Revenue from tax-related services included in administration packages or charged separately for complex advisory engagements.
4. Financial and Business Advisory (BPO): Extended Business Process Outsourcing services including controlling, strategic advice, and financial optimization for clients seeking to professionalize and accelerate growth with data-driven insights.
5. Debtor Management: Automated debtor management using Payt, including smart payment reminders and follow-up to accelerate invoice payment and improve cashflow.
6. Fixed Fee or Custom Pricing: Honorarium calculated based on fixed fee arrangements or as otherwise agreed between parties. Additional costs such as travel expenses and third-party fees are billed separately. Payment terms are 14 days after invoice date.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

De Administratie provides outsourced financial administration, bookkeeping, tax filing, payroll administration, annual accounts, debtor management, monitoring, and financial and tax advisory for Dutch small and medium-sized businesses, e-commerce companies, associations and foundations. Its service delivery uses Exact Online-centered cloud accounting with complementary payroll, reporting, invoicing and debtor-management tools, plus a separate BPO service for controlling, strategic advice and financial optimization.

Product overview

De Administratie offers a comprehensive suite of financial and administrative services built around Exact Online as the core accounting platform. Their service portfolio includes financial administration outsourcing, tax filing services, payroll administration, annual accounts preparation, and strategic financial advisory—all supported by integrated tools including Nmbrs (payroll), Vision Planner (reporting), Payt (debtor management), WeFact (invoicing), and Peppol (e-invoicing). For clients seeking advanced services, they offer BPO (Business Process Outsourcing) with controlling and strategic advisory. They specialize in serving MKB, e-commerce businesses, and associations/foundations across their four office locations in the Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• BPO De Administratie: Business Process Outsourcing service offering controlling, strategic advice, and financial optimization at a high level for organizations ready to professionalize and accelerate growth.

Products and services

• Financial Administration Services Outsourced bookkeeping, accounts payable and accounts receivable administration, and ongoing financial management for Dutch businesses and nonprofit organizations.
• Tax Filing Services VAT returns, corporate tax and income tax filing supported by in-house tax specialists.
• Payroll Administration Salary processing, HR administration and employee document management using Nmbrs payroll software.
• Annual Accounts Preparation of annual financial statements and company reports for businesses and nonprofit organizations.
• Financial and Tax Advisory Strategic financial advice, cost management, growth scenario planning and investment planning supported by in-house tax specialists.
• Debtor Management Accounts receivable management with automated payment reminders and follow-up through the Payt platform.
• Monitoring and Alerting Real-time financial monitoring with automated alerts for anomalies and important financial changes.
• Business Process Outsourcing (BPO) Extended outsourcing covering controlling, strategic advice and financial optimization for organizations seeking to professionalize and accelerate growth.
• MKB Accountancy Accounting and financial services tailored to Dutch small and medium-sized businesses.
• E-commerce Accounting Specialized accounting services for e-commerce businesses, including bookkeeping, sales-platform integrations and multi-channel revenue tracking.
• Association and Foundation Accounting Financial administration for Dutch associations and foundations, including VAT considerations for nonprofit organizations.

Quantifiable outcome

• Gouden Luca winner 5 consecutive years (2021-2025)
• +1 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, supporting and minor.

• ExactcoreTechnology or IntegrationPrimary technology partner and core software platform. De Administratie specializes in Exact Online administration and is recognized as an Exact Online specialist. The company is a member of the Exact Online Lab, allowing early access to test new software features before public release. Winner of the Gouden Luca award for 5 consecutive years (2021-2025) for excellence in Exact collaboration.
• DatalabcoreTechnology or IntegrationTechnology partner for development of proprietary data warehouse. Collaboration combines data from Exact and CRM systems into a centralized environment with real-time insights and powerful management information for strategic decision-making.
• NmbrscoreTechnology or IntegrationPayroll and HR software used for efficient and error-free salary processing. Employees have easy access to payslips and documents through the Nmbrs employee portal.
• WeFactsupportingTechnology or IntegrationInvoicing and subscription management software for automating quotes, invoices, and recurring payments, reducing administrative time and accelerating payment collection.
• VisionplannersupportingTechnology or IntegrationFinancial dashboard and reporting tool used for clear dashboards, reports, and financial analyses, translating figures into practical insight for better cashflow and profitability management.
• PaytsupportingTechnology or IntegrationDebtor management software automating payment reminders and follow-up, helping get invoices paid faster and improving cashflow management.
• PeppolsupportingTechnology or IntegrationElectronic invoicing network for standardized, secure B2B and B2G invoice transmission, reducing errors and speeding up processing.
• ZohosupportingTechnology or IntegrationCRM system used for storing user data from website visits and form submissions, enabling personalized follow-up actions on the website.
• Meta (Facebook/Instagram)minorGTM or Marketing PartnerSocial media platforms used for potential advertising through Meta pixel tracking. Company maintains presence for broader consumer reach and advertising campaigns.
• LinkedInminorGTM or Marketing PartnerProfessional social media platform used for advertising and professional networking through LinkedIn Insight tag implementation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Countus: Dutch accounting and advisory firm focused on MKB and agribusiness, offering bookkeeping, payroll, tax filing, and advisory services across multiple Dutch locations. Comparable in target market (Dutch SMB) and service breadth to De Administratie.
• e-Boekhouden.nl: Popular Dutch online bookkeeping platform for entrepreneurs and SMBs, offering automated invoicing, bank linking, and tax filing. Directly comparable in online Dutch SMB bookkeeping automation.
• Fiscount: Dutch online accounting and tax filing platform for freelancers and small businesses, providing automated financial administration. Competes in the same online Dutch SMB and ZZP segment.
• Accon AVM: Dutch accounting and consultancy firm with a strong MKB focus, providing financial administration, tax, and business advisory. Comparable in client segment, geographic focus, and service portfolio to De Administratie.
• MoneyBird: Dutch online accounting and invoicing platform for SMB and self-employed professionals. Competes for the same Dutch SMB bookkeeping market with a SaaS-led, accountant-supported model.
• Yuki (Visma): Cloud-based accounting platform acquired by Visma serving Dutch ZZP and SMB clients, with an accountant partner channel. Direct competitor in online Dutch SMB bookkeeping with overlapping target clients.

Broad incumbents

• Visma | AccountView: Large Northern European accounting and ERP software group whose portfolio (including Yuki and AccountView) competes with Exact Online in the Dutch SMB ecosystem. Adjacent competitor influencing the same Dutch accounting market.
• BDO Nederland: Large Dutch accounting and advisory firm serving MKB and mid-market clients with a full suite of audit, tax, and advisory services. Broad incumbent offering overlapping capabilities to De Administratie's MKB segment.
• Mazars Nederland: International audit and advisory firm with a Dutch practice serving mid-market and SMB clients. Overlaps with De Administratie on MKB accounting, tax, and advisory, but operates at a much larger scale.

Others

• Exact Online: Cloud accounting platform that is De Administratie's primary technology partner and the foundation of its service stack. Relevant as a partner/enabler rather than a direct competitor, though the platform itself offers self-service accounting that competes for end-client mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/de-administratie
• Facebookfacebook.com/deadministratie

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about de administratie